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Market Research Report
Pay TV Market
| Published by |
IDATE |
| Published |
September, 2009 |
Product code |
92162 |
| Content info |
50 pages |
| Price |
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Pay TV Market published by IDATE in September, 2009. This report consists of 50 pages and the price starts from US $ 3500.
Abstract
This study analyzes where Pay TV stands in Europe and the key factors
currently transforming the market. The report provides a detailed presentation
of the service offering by country and what strategies the leading Pay TV
channels and groups are following to adapt to a rapidly evolving market.
Based on precise evaluations of each market, we make forecasts for 2013 by
zone and by country
Key questions
- What is the outlook for Pay TV in a television industry rocked by the
explosion of Internet content?
- What impact will the economic crisis have on Pay TV' s development? What
role will Pay TV play in 2013?
- What are the key factors in the evolution of the Pay TV market in terms of
technology, competition and consumption patterns?
- What are the features of Pay TV offerings by country?
- What strategies can the various players in the Pay TV market adopt?
- What percentage of Pay TV subscribers will be on satellite, cable, IPTV
and DTT? How will the sector' s revenue evolve?
Database (Excel):
Asia-Pacific, Europe, Latin America, North America, France, Germany, Hungary,
Italy, Netherlands, Poland, Portugal, Spain, Scandinavia, United Kingdom
Table of Contents
1. EXECUTIVE SUMMARY
2. METHODOLOGY
3. MARKET STRUCTURE
- 3.1. Market overview
- 3.1.1. TV funding
- 3.1.2. Pay TVfs share of the market
- 3.1.3. Digital gains ground
- 3.1.4. Penetration of cable and IPTV
- 3.2. Evolution of the Pay TV market in Europe
- What impact will the economic crisis have on the European Pay-TV market?
- 3.2.1. Technology factors
- HD increasingly common
- Improved quality of service
- HD service strategies
- HDTV: soon a basic service thanks to free-to-air DTT
- The arrival of 3D
- The development of mobile TV
- 3.2.2. Competition factors
- Competition from free-to-air multichannels
- Video sharing sites
- 3.2.3. Consumption pattern factors
- Time-shifted viewing
- Consumption of pre-recorded TV spurred on by the Web
- Online videos
- TV and video on the go
- 3.3. Primary European markets
For each country studied: France, Germany, Hungary, Italy, the Netherlands,
Poland, Portugal, Scandinavia (Denmark, Finland, Norway, Sweden), Spain, the
United Kingdom
- Market structure: terrestrial, satellite, cable and IPTV broadcasting
- Key data: sales figures, TV households, pay TV households
- Most important players in the pay-TV market
- Distribution platforms
- Number of TV subscribers
- Total and TV sales figures
- Number of channels
- Pricing
- Additional services
4. ORGANIZATION AND STRATEGIES
- 4.1. Player strategies
- 4.1.1. Underlying trends
- A necessary differentiation
- Quality and innovation central to strategy
- More robust services at (almost) the same price
- A mild trend towards internationalization
- 4.1.2. Strategies by category of player
- Premium channels: the race for exclusive rights and top quality
- Satellite packages: bonus for innovation
- Cable operators: making the most of network capacity
- ISPs and telecom operators: an "icing on the cake" approach?
- Commercial DTT operators: pay TV for all
- 4.2. Player profiles
- For each player studied:
- Service launch dates
- Business areas
- Geographic coverage
- Business and financial data: overall and VOD sales, ARPU, number of
subscribers, market ranking
- Partnerships: technical, content, telecoms, equipment, Internet, film
- Strategies: sales, pricing, innovation, services, customer loyalty
5. MARKET FORECASTS
- 5.2. Forecasts for 2008 2013
- For each zone and country studied:
- TV funding
- Pay TVfs share of the market
- Digital gains ground
- Penetration of cable and IPTV
- 5.2.1. Europe
- France, Germany, Hungary, Italy, the Netherlands, Poland, Portugal,
Scandinavia, Spain, the United Kingdom
- 5.2.2. North America
- 5.2.3. Latin America
- 5.2.4. Asia-Pacific
- 5.2.5. World
Tables & Figures
- Table 1: TV funding in the major geographic zones
- Table 2: Breakdown of TV households between free-to-air and pay TV in the
major geographic zones
- Table 3: Breakdown of TV households between analog and digital in the
major geographic zones
- Table 4: Breakdown of households by TV access mode
- Table 5: Daily consumption of live and pre-recorded TV by Web users aged
18 to 25, in France, Italy and the UK
- Table 6: TV market in Germany
- Table 7: Most important players in the pay-TV market in Germany
- Table 8: TV market in Spain
- Table 9: Most important players in the pay-TV market in Spain
- Table 10: TV market in France
- Table 11: Most important players in the pay-TV market in France
- Table 12: TV market in Hungary
- Table 13: Most important players in the pay-TV market in Hungary
- Table 14: TV market in Italy
- Table 15: Most important players in the pay-TV market in Italy
- Table 16: TV market in the Netherlands
- Table 17: Most important players in the pay-TV market in the Netherlands
- Table 18: TV market in Poland
- Table 19: Most important players in the pay-TV market in Poland
- Table 20: TV market in Portugal
- Table 21: Most important players in the pay-TV market in Portugal
- Table 22: TV market in the UK
- Table 23: Most important players in the pay-TV market in the UK
- Table 24: TV market in Scandinavia (Denmark, Finland, Norway, Sweden)
- Table 25: Most important players in the pay-TV market in Scandinavia
(Denmark, Finland, Norway, Sweden)
- Table 34: Comparison of broadcast network capacities in Europe
- Table 35: TV funding in Germany
- Table 36: Breakdown of households between free-to-air and pay TV in Germany
- Table 37: Breakdown of households between analog and digital in Germany
- Table 38: Breakdown of households by TV access mode in Germany
- Table 39: TV funding in the UK
- Table 40: Breakdown of households between free-to-air and pay TV in the UK
- Table 41: Breakdown of households between analog and digital in the UK
- Table 42: Breakdown of households by TV access mode in the UK
- Table 43: TV funding in France
- Table 44: Breakdown of households between free-to-air and pay TV in France
- Table 45: Breakdown of households between analog and digital in France
- Table 46: Breakdown of households by TV access mode in France
- Table 47: TV funding in Italy
- Table 48: Breakdown of households between free-to-air and pay TV in Italy
- Table 49: Breakdown of households between analog and digital in Italy
- Table 50: Breakdown of households by TV access mode in Italy
- Table 51: TV funding in Spain
- Table 52: Breakdown of households between free-to-air and pay TV in Spain
- Table 53: Breakdown of households between analog and digital in Spain
- Table 54: Breakdown of households by TV access mode in Spain
- Table 55: TV funding in the Netherlands
- Table 56: Breakdown of households between free-to-air and pay TV in the
Netherlands
- Table 57: Breakdown of households between analog and digital in the
Netherlands
- Table 58: Breakdown of households by TV access mode in the Netherlands
- Table 59: TV funding in Portugal
- Table 60: Breakdown of households between free-to-air and pay TV in
Portugal
- Table 61: Breakdown of households between analog and digital in Portugal
- Table 62: Breakdown of households by TV access mode in Portugal
- Table 63: TV funding in Scandinavia
- Table 64: Breakdown of households between free-to-air and pay TV in
Scandinavia
- Table 65: Breakdown of households between analog and digital in Scandinavia
- Table 66: Breakdown of households by TV access mode in Scandinavia
- Table 67: TV funding in Poland
- Table 68: Breakdown of households between free-to-air and pay TV in Poland
- Table 69: Breakdown of households between analog and digital in Poland
- Table 70: Breakdown of households by TV access mode in Poland
- Table 71: TV funding in Hungary
- Table 72: Breakdown of households between free-to-air and pay TV in Hungary
- Table 73: Breakdown of households between analog and digital in Hungary
- Table 74: Breakdown of households by TV access mode in Hungary
- Table 75: TV funding in Europe
- Table 76: Breakdown of households between free-to-air and pay TV in Europe
- Table 77: Breakdown of households between analog and digital in Europe
- Table 78: Breakdown of households by TV access mode in Europe
- Table 79: TV funding in North America
- Table 80: Breakdown of households between free-to-air and pay TV in North
America
- Table 81: Breakdown of households between analog and digital in North
America
- Table 82: Breakdown of households by TV access mode in North America
- Table 83: TV funding in Latin America
- Table 84: Breakdown of households between free-to-air and pay TV in Latin
America
- Table 85: Breakdown of households between analog and digital in Latin
America
- Table 86: Breakdown of households by TV access mode in Latin America
- Table 87: TV funding in Asia-Pacific
- Table 88: Breakdown of households between free-to-air and pay TV in
Asia-Pacific
- Table 89: Breakdown of households between analog and digital in
Asia-Pacific
- Table 90: Breakdown of households by TV access mode in Asia-Pacific
- Table 91: TV funding - World
- Table 92: Breakdown of households between free-to-air and pay TV - World
- Table 93: Breakdown of households between analog and digital - World
- Table 94: Breakdown of households by TV access mode - World
- Figure 1: Respective share of each geographic zone in the global TV
market, 2008
- Figure 3: Change in TV funding sources
- Figure 3: Breakdown of TV households between free-to-air and pay TV in the
major geographic zones, 2008
- Figure 4: Digitalfs development in each geographic zone, 2005 2008
- Figure 5: Breakdown of terrestrial households by access conditions (in
2008)
- Figure 6: Breakdown of satellite households by access conditions (in 2008)
- Figure 7: Breakdown of cable households by access conditions (in 2008)
- Figure 8: Change in IPTV households in each geographic zone, 2005 2008
- Figure 9: Characteristics of SD and HD picture
- Figure 10: Prototype of the Imagenio 3D application
- Figure 11: Deployment of broadcast mobile TV in Europe
- Figure 12: Free-to-air channel offerings on DTT in Italy
- Figure 13: Leading online video sites in France by video views, January
2009
- Figure 14: French television viewersf interest in the personalization of
program schedules, by age
- Figure 15: Breakdown of time by Internet usage, in France
- Figure 16: Number of unique viewers on online video sites in the UK and in
France, January 2008 2009
- Figure 17: Percentage of UK and French Web users that have watched a video
online, January 2009
- Figure 18: Number of hours of online video consumed in the UK and in
France, January 2009
- Figure 19: Penetration of the most common mobile Web activities in major
European countries
- Figure 20: Development of DVR equipment in the US
- Figure 21: Breakdown of time by age
- Figure 22: Impact of DVR on consumption
Database (Excel)
Zones & Countries covered
- World
- North America
- Asia-Pacific
- Europe:
- Germany
- Spain
- France
- Hungary
- Italia
- Netherlands
- Poland
- Portugal
- United Kingdom
- Scandinavia (Denmark, Finland, Norway, Sweden)
Data analysed: 2008-2013
- Financing the TV : Revenues (EUR billions)
- of which subscription
- of which public funding
- of which advertising
- Access TV : TV households
- of which digital free-to-air terrestrial HH
- of which digital pay-TV terrestrial HH
- of which digital free-to-air satellite HH
- of which digital pay-TV satellite HH
- of which analogue cable HH
- of which digital cable HH
- of which IPTV HH
- Pay TV households (millions)
- of which digital satellite
- of which analogue cable
- of which digital cable
- of which IPTV*
Players included in the report
France
- Canal+*
- CanalSat
- Free*
- Numericable
- Orange*
- SFR-Neuf Cegetel
- TNtop
- TV Numeric
Germany
- Arcor Digital TV (Arcor)
- Alice Home TV (Alice/HanseNet)
- Kabel Deutschland
- Kable BW
- Premiere*
- TeleColombus
- T-Entertain (Deutsche Telekom)
- Unity Media Cable
Hungary
- Digi TV
- Hello HD
- T-Home (Magyar Telekom)
- UPC Hungary*
Italia
- Alice Home TV (Telecom Italia)
- Dahlia TV
- Fastweb
- Mediaset Premium
- Infostrada TV (Wind)
- Sky Italia*
- Tiscali TV
Netherlands
- Canal Digitaal
- Film1/Sport1
- KPN (Digitenne)
- Tele2 Vision
- UPC Netherlands*
- Ziggo
Poland
- Aster
- Cyfrowy Polsat*
- Cyfra+
- Multimedia Polska
- n (ITI Neovision)
- TP Orange*
- UPC Polska*
- Vectra
Portugal
- AR Telecom
- Cabovisao
- Clix SmarTV (Sonaecom)
- MEO TV (Portugal Telecom)
- Zon TV Cabo*
Scandinavia
- Boxer TV
- Canal Digital (Telenor)*
- ComHem
- Get (ex-UPC Norway)
- Riks TV
- Telia Sonera
- TDC (YouSee)
- Viasat*
Spain
- Digital+
- Euskatel
- Telefonica*
- Jazztel
- ONO
- Orange TV*
- R Cable
- Sogecable*
- Superbanda
- Telecable de Asturias
United-Kingdom
- British Telecom Vision
- BSkyB*
- Chellomedia*
- Tiscali TV (Home Choice)
- Top Up TV
- Virgin Media*
* Detailed player profiles
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