“The global demand for electronic smart packaging will grow to over $1.7
billion in the next decade.”
Electronics is already used in packaging from winking rum bottles and talking
pizza boxes to aerosols that emit electrically charged insecticide that chases
the bug. We even have medication that records how much is taken and when and
prompts the user. Reprogrammable phone decoration has arrived. But that is
just a warm up. The key enabling technology - printed electronics - is about
to reduce costs by 99%. Consequently, many leading brand owners have recently
put multidisciplinary teams onto the adoption of the new paper thin
electronics on their high volume packaging. It will provide a host of consumer
benefits and make competition look very tired indeed. This is mainly about
modern merchandising - progressing way beyond static print - and dramatically
better consumer propositions.
Total market for e-packaging devices 2012-2022 total value (billions)
Source: IDTechEx
This report reveals the global demand for electronic smart packaging devices
is currently at a tipping point and will grow rapidly to $1.7 billion in 2023.
The electronic packaging (e-packaging) market will remain primarily in
consumer packaged goods CPG reaching 35 billion units that have electronic
functionality in 2023.
E-packaging addresses the need for brands to reconnect with the customer or
face oblivion from copying. That even applies to retailer own brands. It
addresses the ageing population's consequent need for disposable medical
testers and drug delivery devices. Electronic packaging addresses the fact
that one third of us have difficulty reading ever smaller instructions.
The E-Packaging Market in 2022
Winking & decal refers to labels that wink an image on and off and reprogrammable decoration on mobile phones etc
Scrolling and page turn refers to text and graphics accessed by scrolling
or page turning
Audio and timer refers to voice, music or alert sounds including those
produced by timers or sensors
Status refers to visible indication of status as with the tester on a
battery case and an indication of how much is left in an aerosol can.
Source: IDTechEx
Main Drivers of the Rapid Growth
The rapid growth will be driven by trials now being carried out by leading CPG
companies and the rapid technical developments emanating for over 3000
organisations, half of them academic, that are currently working on printed
and potentially printed electronics.
The six main factors driving the rapid growth of electronic smart packaging
are:
Ageing population
Consumers are more demanding
Consumers are more wealthy
Changing lifestyles
Tougher legislation
And concern about crime and the new terrorism.
There will also be growth from existing applications such as talking pizza
boxes, winking logos on multipacks of biscuits and bottles of rum, compliance
monitoring blisterpacks in drug trials, prompting plastic bottles of drugs
that prompt the user, testers on batteries and reprogrammable decoration on
mobile phones. However, IDTechEx's projected adoption only represents a few
percent of CPG packages being fitted with these devices in 2023.
Table of Contents
Table of Contents
1. EXECUTIVE SUMMARY AND CONCLUSIONS
1.1. Benchmarking validation of figures
1.2. Market sub sectors merge
1.2.1. EAS and RFID
1.3. Reasons for the slow start
1.3.1. Unbalanced supply chain
1.3.2. Many examples of e-packaging
1.3.3. Little market pull
1.3.4. Tipping point
1.3.5. P & G will use printed electronics
1.3.6. Using more of the human senses and in a better way
1.3.7. Reusable electronic packaging
1.3.8. Major adoption is certain now
1.3.9. The forthcoming e-Label
1.3.10. Technology push
1.4. Market drivers
1.4.1. Two routes for e-packaging
1.4.2. Price sensitivity
1.4.3. Basic hardware platforms are essential to achieve volume
1.5. New components and creative design
1.5.1. New design paradigms
1.5.2. Electronic graphic design
1.5.3. Diageo needs
2. INTRODUCTION
2.1. Types of packaging
2.1.1. Demographic timebomb
2.2. Why progress is now much faster
2.2.1. Using the nine human senses
2.2.2. AstraZeneca Diprivan chipless RFID
2.3. Why basic hardware platforms are essential
2.3.1. Argument for printing standard circuits
2.3.2. Touch and hearing
2.3.3. Smell
2.4. Why e-packaging has been slow to appear
2.4.1. Inadequate market research
2.4.2. Lack of market pull
2.4.3. Wrong priorities by developers - engineering led design
2.4.4. Inadequate cost reduction
2.4.5. Odd inventions not economy of scale/hardware platforms
2.4.6. Failure to solve technical problems
2.4.7. Legal constraints
2.4.8. Lessons from brand enhancement of cars using printed electronics
3. THE NEED FOR ELECTRONICS IN PACKAGING
3.1. Safety
3.2. Security and reducing crime
3.3. Uniqueness/ product differentiation
3.4. Convenience
3.5. Leveraging the brand with extra functions, brand enhancement
3.6. Merchandising and increasing sales
3.6.2. Attracting attention
3.6.3. Rewards
3.7. Entertainment
3.7.1. Touchcode
3.8. Error Prevention
3.9. Environmental aspects of disposal
3.10. Environmental quality control within the package
3.11. Quality Assurance
3.12. Consumer feedback
3.13. Removing tedious procedures
3.14. Cost reduction, efficiency and automated data collection
4. THE MAGIC THAT IS BECOMING POSSIBLE
4.1. New printed electronics products from Toppan Forms
4.2. Solar bags
4.3. Smart substrates
4.4. Transparent and invisible electronics
4.5. Tightly rollable electronics
4.5.1. Fault tolerant electronics
4.6. Stretchable and morphing electronics
4.7. Edible electronics
4.8. Electronics as art
4.9. Origami electronics
4.10. The package becomes the delivery mechanism
4.11. Electronic release, dispensing and consumer information
5. BASIC HARDWARE PLATFORMS NEEDED BY THE MARKET
5.1. Winking image label
5.2. Talking label
5.3. Recording talking label
5.4. Scrolling text label
5.5. Timer
5.6. Self adjusting use by date
5.7. Other sensing electronics
5.8. Moving color picture label
5.9. Drug and cosmetic delivery system
5.10. Ultra low cost printed RFID/EAS label
6. PRECURSORS OF IMPENDING E-PACKAGING CAPABILITIES
6.1. Coming down market
6.2. T-Ink and all the senses
7. EXAMPLES OF E-PACKAGING
7.1. Examples of e-packaging and related uses with human interface
7.1.1. Printed electronics magazine cover - Blue Spark, NTERA, CalPoly,
SiCal, Canvas and Ricoh
7.1.20. Talking medicine - CVS and other US pharmacies
7.1.21. Talking prizes - Coca-Cola
7.1.22. Beer package game - VTT Technology
7.1.23. Electronic cosmetic pack - Procter and Gamble
7.1.24. Cookie heater pack - T-Ink
7.2. Examples of e-packaging without human interface
7.2.1. Time temperature label - Findus Bioett
7.2.2. Anti-theft - Wal-Mart/Tyco ADT
7.2.3. Time temperature recorders - Healthcare shippers/KSW Microtec
7.2.4. Fly seeking spray - Reckitt Benkiser
7.2.5. RFID for tracking - Tesco & Metro/Alien Technology
7.2.6. Blisterpack with electronic feedback buttons - Kuopio University
Hospital
7.2.7. Trizivir - AstraZeneca
7.2.8. Oxycontin - Purdue Pharma
7.2.9. Viagra - Pfizer
7.2.10. Theft detection - Swedish Postal Service and Deutsche Post
7.2.11. Blood - Massachusetts General Hospital
7.2.12. Real time locating systems - Jackson Healthcare
Hospitals/Awarepoint
8. THE TOOLKIT OF ELECTRONIC COMPONENTS FOR E-PACKAGING
8.1. Challenges of traditional components
8.2. Printed and potentially printed electronics
8.2.1. Successes so far
8.2.2. Materials employed
8.2.3. Printing technology employed
8.2.4. Multiple film then components printed on top of each other
8.3. Paper vs plastic substrates vs direct printing onto packaging
8.3.1. Paper vs plastic substrates
8.3.2. Electronic displays that can be printed on any surface
8.4. Transistors and memory inorganic
8.4.1. Nanosilicon ink
8.4.2. Zinc oxide based ink
8.5. Transistors and memory organic
8.6. Displays
8.6.1. Electrophoretic
8.6.2. Thermochromic
8.6.3. Electrochromic
8.6.4. Printed LCD
8.6.5. OLED
8.6.6. Electrowetting
8.7. Energy harvesting for packaging
8.7.2. Photovoltaics
8.7.3. Other
8.8. Batteries
8.8.2. Single use laminar batteries
8.8.3. Rechargeable laminar batteries
8.8.4. New shapes - laminar and flexible batteries
8.9. Transparent batteries and photovoltaics - NEC, Waseda University, AIST
8.10. Other important flexible components now available
8.10.1. Capacitors and supercapacitors
8.10.2. Applications for supercapacitors
8.10.3. Resistors
8.10.4. Conductive patterns for antennas, identification, keyboards etc.
8.10.5. Programming at manufacturer, purchaser or end user
8.11. New types of component - thin and flexible
8.11.1. Memristors
8.11.2. Metamaterials
8.11.3. Thin film lasers, supercabatteries, fuel cells
9. SUPPLIER AND DEVELOPER PROFILES
9.1. ACREO, Sweden
9.2. BASF, Germany
9.3. Blue Spark Technologies, USA
9.4. CapXX, Australia
9.5. Cymbet, USA
9.6. DSM Innovation, Netherlands
9.7. E-Ink
9.8. Enfucell, Finland
9.9. Excellatron, USA
9.10. Fraunhofer Institute for Electronic Nano Systems (ENAS), Germany
9.11. Front Edge Technology, USA
9.12. Holst Centre, Netherlands
9.13. Infinite Power Solutions USA
9.14. Infratab, USA
9.15. Institute of Bioengineering and Nanotechnology (A*Star), Singapore
9.16. Konarka, USA
9.17. Kovio, USA
9.18. Massachusetts Institute of Technology USA
9.19. Mitsubishi, Japan
9.20. Nano ePrint, UK
9.21. NanoGram, USA
9.22. National Renewable Energy Laboratory NREL, USA
9.23. NEC, Japan
9.24. New University of Lisbon, Portugal
9.25. Novalia, UK
9.26. NTERA, USA
9.27. Oak Ridge National Laboratory, USA
9.28. Panasonic, Japan
9.29. Planar Energy, USA
9.30. Plextronics, USA
9.31. PolyIC, Germany
9.32. Power Paper, Israel
9.33. Prelonic Technologies, Austria
9.34. Printechnologics, Germany
9.35. PST Sensor, South Africa
9.36. Solarmer, USA
9.37. Solicore, USA
9.38. Soligie, USA
9.39. Sony, Japan
9.40. T-Ink
9.41. Waseda University, Japan
10. MARKET FORECASTS 2012-2022
10.1. Ultimate market potential
10.2. E-packaging market 2012-2022
10.3. Beyond brand enhancement
10.4. Printed electronics market
10.5. Battery market for small devices
APPENDIX 1: GLOSSARY
APPENDIX 2: IDTECHEX PUBLICATIONS AND CONSULTANCY
TABLES
1.1. Total market for e-packaging devices 2012-2022 in billions of units,
unit value and total value
1.2. Total market for e-packaging 2012-2022 in millions of units
1.3. Consumer goods market for e-packaging 2012-2022, in millions of units
1.4. Global market for electronic smart packaging based on EAS or RFID in
billions of units 2012-2022
1.5. Potential use of packages in exploiting and mimicking human senses.
1.6. Main factors driving the rapid growth of electronic smart packaging
2.1. Potential use of packages in exploiting and mimicking human senses.
7.1. Bioett first customers
8.1. Comparison between OLEDs and E-Ink of various parameters
8.2. Advantages and disadvantages of some options for supplying
electricity to small devices
8.3. Comparison of flexible photovoltaics technologies suitable for brand
enhancement
8.4. Printed and thin film battery product and specification comparison
8.5. Printed battery materials comparison
8.6. The half cell and overall chemical reactions that occur in a Zn/MnO2
battery
8.7. Comparison of the three types of capacitor when storing one kilojoule
of energy.
8.8. Examples of energy density figures for batteries, supercapacitors and
other energy sources
8.9. Where supercapacitors fit in
10.1. Consumer goods market for e-packaging 2012-2022, in millions of units
10.2. Total market for e-packaging 2012-2022 in millions of units
10.3. Global market for electronic smart packaging based on EAS or RFID in
billions of units 2012-2022
10.4. Split of small device battery market in 2011 by type, giving number,
unit value, total value
FIGURES
1.1. Total market for e-packaging devices 2012-2022 in billions of units,
unit value and total value
1.2. Total market for e-packaging 2012-2022 in millions of units by market
sector
1.3. Consumer goods market for e-packaging devices 2012-2022 in millions
of units
1.4. Global market for electronic smart packaging based on EAS and RFID in
billions of units 2012-2022
1.5. Unbalanced supply chain for printed electronics
1.6. Ultimate Smart Packaging
1.7. Toppan Forms Audio Paper
1.8. T-Ink electronic graphic design elements - some examples.
1.9. Diageo needs for printed electronics
2.1. Dependent elderly as percentage of total population
2.2. Objectives of the EC Sustainpack project
2.3. Paper food package with printed touch sensor and animated display
with sound playback produced under the Sustainpack project.
2.4. Diprivan® TCI tag construction
2.5. Tagged syringe and Diprifusor™
2.6. Learning from experience with the silicon chip
2.7. How printed standard platforms will progress
2.8. Progress towards labels with many components printed on top of each
other to provide multiple functionality such as the detergent that has sound
and a winking logo.
2.9. Interactive paper
2.10. Touch-sensor pads and wiring printed in interactive paper
2.11. Experimental set up and demonstration
2.12. Pressure sensitive film used in smart blisterpack by Plastic
Electronic
2.13. Some successes with packaging electronics that does not employ
transistors
2.14. Fully printed passive RFID, HurraFussball card bottom right
2.15. Talking/ recording circuit as used in pizza boxes and gift cards,
including Hallmark
2.16. Talking circuit as used in pizza boxes and gift cards
2.17. Hybrid devices used in packages, where the use of non-printing
processes, silicon chips and some conventional components limits their success
due to price, weight and size.
2.18. Remotely powered displays that could be used in packaging but a
fully printed construction for the power supply not just the display is
desirable for high volume use
2.19. Box of cereal with moving colour displays as envisaged in "Minority
Report"
2.20. T-Ink ceiling cluster as used in the Ford Fusion car update from 2012
3.1. CDT arguments for printed OLEDs
3.2. Interactive shelf-package concept
3.3. Concept of a disposable pack that can project a moving colour image
onto a wall.
3.4. Speaking pot noodle that detects the hot water being applied and then
monitors temperature or time.
3.5. Toppan Forms smart shop
3.6. Concept of a valuable packaging tearoff
3.7. Touchcode application examples
4.1. Card with no battery, the image being illuminated by RF power from an
RFID reader
4.2. Flashing flexible OLED display at point of purchase POP
4.3. Light emitting business card with images that light up sequentially
4.4. Solar powered photo stand
4.5. Flat sheet type of charger that is flexible
4.6. OLED posters powered by flexible photovoltaics
4.7. Light emitting display with audio all powered by ambient light
4.8. Poster with electrophoretic display counting down to the arrival date
of Beaujolais Nouveau
4.9. Poster combining flashing LED with Toppan Forms Audio PaperTM sound
4.10. Battery charging brief case with organic flexible photovoltaic panel
4.11. Neuber's solar bag
4.12. Lamborghini solar bag
4.13. Mascotte DSSC solar bag
4.14. Odersun solar bag
4.15. Transparent electronics - a new packaging paradigm
4.16. Stretchable electronics developed at Cambridge University UK
4.17. Stretchable mesh of transistors connected by elastic conductors that
were made at the University of Tokyo.
4.18. Reshaped electronics developed at Cambridge University UK.
4.19. Origami electronics
4.20. eFlow nebuliser as used by AstraZeneca - a candidate for cost
reduction to the point where it is disposable and comes with the drug inside.
5.1. Ink in Motion
5.2. Voice recording gift tag by Talking Tags
5.3. Concept of a drug container that prompts
5.4. Concept of a voice recording gift pack.
5.5. Manually activated disposable paper timer for packaging
5.6. Concept of an electronic package that has a blinking display and
various safety sensors.
5.7. Concept of packaging preventing a health risk
6.1. Examples of electronic devices coming down market with packaging a
next possibility
7.1. Scrolling display on Kent cigarettes
7.2. Reprogrammable electrophoretic decoration on Hitachi mobile phones
only needs power when being changed
7.3. Reprogrammable color display on phone
7.4. Duracell batteries/Avery Dennison tester
7.5. National Institutes of Health/Fisher Scientific compliance monitoring
blisterpack for Azithromycin trials, made by Information Mediary
7.6. Compliers Group/ DCM compliance monitoring blisterpack overlay with
RFID
7.7. Bang & Olufsen Medicom compliance monitoring dispenser.
7.8. Aardex electronic plastic bottle for drug tablets
7.9. Pill bottle with smart label (printed prescription label not shown)
7.10. ScripTalk speaker
7.11. VTT Technology beer package game
7.12. Electrostatic cosmetic spray
7.13. The ionisation technology used for the application of the foundation
is illustrated below.
7.14. Bioett biosensor TTR
7.15. Electrostatic insect-seeking fly spray in use
7.16. Can of insect-seeking fly spray
7.17. Knockdown efficiency of SmartSeeker®
7.18. Compliance monitoring blisterpack with electronic feedback
7.19. Tamper recording postal package
7.20. Paling Risk Scale for major transfusion hazards
7.21. SHOT project: cumulative data 1996 to 2001
7.22. Increasing errors within hospitals
7.23. Safe transfusion: Processes not just product
7.24. Automated warning generated when a possible mis-match of blood and
patient occurs
7.25. RFID on blood container, next to interrogator
7.26. Blood labelled with RFID chip
8.1. Evolution of printed electronics geometry
8.2. Multilayer interconnect development at Holst Research Centre
8.3. TFT Structure Completely by Selective Area ALD
8.4. Categories of organic semiconductor with examples and a picture of a
Plastic Logic printed organic transistor
8.5. The principle behind E-Ink's technology
8.6. Electrophoretic display on Esquire magazine October 2008
8.7. Electrophoretic display on pricing label
8.8. Electrophoretic display on key fob
8.9. Shelf edge labels using electrophoretic displays
8.10. Color electrophoretics by Fujitsu
8.11. Game in secondary packaging by VTT Technology using thermochromic
display
8.12. ACREO PEDOT PSS electrochromic blue display with limited bistable
capability. A different message appears when the reverse nine volts is applied.
8.13. Aveso display before the 1.5 volts bias is applied
8.14. Aveso display after the 1.5 volts bias is applied
8.15. How traditional electrochromic ink works
8.16. How Commotion proprietary inks work
8.17. Color LCD by photo alignment
8.18. Photo alignment of LCD
8.19. The HKUST optical rewriting
8.20. Color printable flexible LCD
8.21. Basic structure of an OLED
8.22. Process flow in manufacture of OLEDs
8.23. A Cambridge Display Technology colour OLED display
8.24. Comparison of different printing techniques for OLED frontplanes, as
evaluated by Seiko Epson
8.25. Droplet driven electrowetting displays from adt, Germany
8.26. Energy harvesting challenges
8.27. Rapid progress in the capabilities of small electronic devices and
their photovoltaic energy harvesting contrasted with more modest progress in
improving the batteries they employ
8.28. Power in use vs duty cycle for portable and mobile devices showing
zones of use of single use vs rechargeable batteries
8.29. Enfucell SoftBattery™
8.30. Blue Spark laminar battery
8.31. Blue Spark battery printing machine
8.32. Power Paper battery cross section
8.33. Power paper battery and skin patch
8.34. Power Paper battery printing machine
8.35. Smart patches
8.36. Volumetric energy density vs gravimetric energy density for
rechargeable batteries
8.37. Laminar lithium ion battery
8.38. Typical active RFID tag showing the problematic coin cells
8.39. Construction of a lithium rechargeable laminar battery
8.40. Reel to reel construction of rechargeable laminar lithium batteries
8.41. Infinite Power Solutions laminar lithium battery
8.42. Ultra thin lithium rechargeable battery
8.43. Construction of a thin-film battery
8.44. Battery assisted passive RFID label with rechargeable thin film
lithium battery recording time-temperature profile of food, blood etc in
transit
8.45. Flexible battery made of nanotube ink
8.46. Transparent flexible photovoltaics
8.47. Flexible battery that charges in one minute
8.48. E-labels with capacitor and no battery
8.49. Energy density vs power density for storage devices
8.50. Laminar supercapacitor one millimeter thick
8.51. Mobile phone modified to give much brighter flash thanks to
supercapacitor outlined in red
8.52. Flexographically printed carbon resistors with silver interconnects
8.53. Actuator/ push button - two printed patterns folded together
8.54. Screen printed interconnects and actuator connects.
8.55. Other printed conductor pattern demonstrators
8.56. Printchenologics gaming card showing conductive pattern, and AirCode
touch
8.57. Copper ink particles
8.58. Programmability of potential e-labels through the value chain
8.59. Memristor
8.60. Microwave metamaterial
9.1. Distribution and primary focus of 2250 developers of printed and
potentially printed electronics. Many are developing a variety of printed
components, their machinery or their materials.
9.2. Paper roulette card with simulated spinning wheel for game
9.3. ACREO development process
9.4. ACREO Technology
9.5. ACREO microphones
9.6. ACREO sensors
9.7. ACREO production
9.8. ACREO focus on e-packaging
9.9. Demonstrator organic transistor
9.10. The Cymbet EnerChip™
9.11. Thin-film solid-state batteries by Excellatron
9.12. Ultra low cost printed battery
9.13. NanoEnergy® powering a blue LED
9.14. DSP= digital signal processing.
9.15. New time temperature recording label from Infratab
9.16. Conventional and integrated OPV
9.17. NTERA electrochromic display on flexible film
9.18. New Planar Energy Devices high capacity laminar battery
9.19. PolyIC organic transistor circuits
9.20. Prelonic produces integrated and printed electronic modules
9.21. Prelonic Translator Module
9.22. Prelonic printed battery tester
9.23. Prelonic technologies GmbH Kwizzcard
9.24. Flexion ™
9.25. Waseda founder
10.1. Cost per square centimeter and functionality
10.2. Consumer goods market for e-packaging devices in numbers billion
2012-2022
10.3. Total market for e-packaging 2012-2022 in billions of units by
market sector
10.4. Global market for electronic smart packaging based on EAS and RFID
in billions of units 2012-2022
10.5. Market for printed and potentially printed electronics in 2011
Smart Packaging Comes To Market: Brand Enhancement with Electronics 2013-2023 published by IDTechEx Ltd. in February 1, 2013. This report consists of 299 Pages and the price starts from US $ 3995.
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