Market Opportunities for Internet Video to the TV- 2010 Edition

Market Opportunities for Internet Video to the TV- 2010 Edition published by IMS Research in January, 2010. This report consists of 152 PAGES (including 58 tables and 13 figures) and the price starts from US $ 6120.

Introduction

Abstract

Report Summary:

Internet video continues to spur innovation in both the pay-TV and CE device markets. As consumers increasingly incorporate this content into their daily viewing habits, content owners are playing a more active role in establishing new business models to protect the value of their video libraries. Both device manufacturers and pay-TV operators are interested in the aggregation of Internet video into their business strategies to create new revenue streams. However, the market is still nascent, and a strong value proposition for this industry has yet to materialize. IMS Research forecasts that 2010 will be the turning point at which devices supporting Internet video on the TV will see a marked increase in unit shipments and the point at which access to IP-based content will become an extension of both subsidized and stand-alone (proprietary) device supported video packages.

The report is highly quantitative, with forecasts for six device categories: Game consoles, Media extenders, TV sets with IP connectivity, Retail DTT+IP STBs, Blu-ray players, and proprietary equipment. This study is the most comprehensive analysis on the market by forecasting the above-mentioned device sectors, thus providing a holistic view of the market. The report also features optimistic and pessimistic scenarios which provide further explanations of how the device sectors impact one another' s uptake in the market.

The market statistics use 2008 and 2009 as base years, provide estimates for 2010, and forecasts through 2015. The report includes in-depth analyses of 14 countries in addition to 3 regional summaries. Households are quantified in two ways: by IP Video Reception Equipment Method and by Business Model. Both household metrics provide additional insight into the Internet Video market.

Some of the key findings are:

• Game console manufacturers are evolving their respective market strategies by incorporating connectivity, Blu-ray functionality and access to content libraries, which has experienced significant in-roads into TV households in 2009. The US is expected to comprise nearly 25% of global game console shipments in 2015.
• Media extenders shipments will remain stable throughout the forecast period. With the exit of two major media extender manufacturers (HP and Linksys), IMS Research believes that shipments will continue to decline beyond the forecast time frame as Blu-ray players and game consoles begin to increasingly offer the same functionality and features.
• TV manufacturers indicated that 30-35% of manufactured TVs will have connectivity in 2010, as most leading manufacturers see this feature as a key differentiator. IMS Research expects that over the forecast period, connected TVs will become more common in smaller panel sizes, and will include the 30” to 39” inch panels.
• Although Blu-Ray players have seen slow growth since their launch in 2008, discussions with manufacturers indicated that the majority of Blu-ray devices shipped in 2009 had Internet connectivity, allowing consumers to access Amazon Video, Netflix, Roxio CinemaNow, VUDU and YouTube. With the new accessibility of VOD libraries and the average price of a Blu-Ray dropping to $175, manufacturers began to see an uptake in Q4 2009. Blu-ray players will grow 165% between 2010 and 2013 in the Americas.
• Proprietary devices' global revenues are anticipated to peak in 2014. In regard to overall shipments, the forecast from the 2008 edition of “Market Opportunities of Internet Video to the TV” has been reduced significantly due to the incorporation of proprietary VOD libraries available on both game consoles and Blu-ray players. In addition, interviewees noted that consumers are not interested in a device that serves one function, but prefer to purchase devices that provide multiple functionalities. In 2010, the US will account for 93% of proprietary equipment shipments in the Americas region.
• Pay-TV operators will increasingly make OTT offerings a part of subscription packages in 2010 and 2011 in order to reduce churn and increase value-add services. Today, Internet video portals serve as a bridge to additional content as operators continue to replace their installed base with next-generation connected STBs.
• By the end of 2015, 463 million households worldwide will be viewing Internet video on the television. The EMEA region alone will comprise 36% of these households.
• Nearly 125 million devices will support Internet video viewing onto the TV in 2010. Connected TVs and Blu-ray players will comprise 43% of these worldwide shipments.

Feature of this report include:

• Nearly Detailed quantitative shipment and revenue forecasts for Blu-ray players, game consoles, digital media extenders, proprietary devices, TVs with IP and retail DTT+IP STBs on a specific country-level for 14 countries in 3 major regions
• Additional individual country analysis provided in 58 tables and 13 figures
• 2008 and 2009 market size estimates for households capable of watching Internet video on the TV, with growth forecasts to 2015
• Households segmented by IP Video Reception Method and by Business Model (Pay vs. Ad-Supported)
• Multiple scenarios presented with detailed assumptions and vulnerabilities provided
• Discussion of key developments, commercial trends and market opportunities affecting the industry and future of Internet connected devices

Table of Contents

Chapter 1 - Introduction, Scope and Methodology

• 1.0 Introduction
• 1.1 Scope
• 1.2 Methodology
• 1.3 Exchange Rates

Chapter 2 - Internet Video Trends and Technologies

• 2.0 Introduction
• 2.1 Media Delivery & CE Devices Enabling Home Networking
• 2.2 IP Strategies for Broadcasters & Telcos
• 2.3 Internet Video Enablers
• 2.4 “TV Everywhere”
• 2.5 Content Delivery Networks
• 2.6 Semiconductor Developments
• 2.9 The Device Market
• 2.10 Business Models
• 2.11 Storage

Chapter 3 - The World Market for Internet Video

• 3.0 Introduction
• 3.1 Factors Considered when Forecasting the Internet TV Market
• 3.2 The World Market

Chapter 4 - The Americas Market

• 4.0 Regional Overview

Chapter 5 - The Asia Pacific Market

• 5.0 Regional Overview

Chapter 6 - The Europe, Middle East and Africa Market

• 6.0 Regional Overview

*Full table of contents can be obtained upon the request of sample pages.

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