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Mail Order and Internet Pharmacy in Europe - the 2015 edition Entering the Digital Battleground

"This essential multi-country study, researched and written by James Dudley, explores game changing digital developments in retail pharmacy across Europe's main markets and exposes many of the strategic and economic issues that retailers and healthcare suppliers need to address"

An important new Study of Mail Order and Internet Pharmacy in 17 European Countries plus Comparisons and key Learnings from the USA.

This third and much expanded 2015 edition of Mail Order and Internet Pharmacy in Europe introduces new and emerging issues that present both challenges and opportunities to healthcare retailers, suppliers and their advisors operating in the complex European healthcare environment.

Mail Order and Internet Pharmacy in Europe the 2015 edition - Entering the Digital Battle Ground not only tracks the development of an emerging channel it shows how the digital environment is reshaping pharmacy. Mail order and Internet Pharmacy in Europe highlights the growth of cross border clusters of 'pure play' online pharmacies. The study also explains how leading European retailers are responding to the challenge from Internet pharmacies. It shows how pharmacy groups are sharing ideas and importing technologies. It provides insights into the way the leading pharmacy players are integrating the concept of a seamless shopping experience into their retail strategies through PCs, Tablets, Notebooks and Mobile Apps to create powerful omni-channel brands.

The report also provides information on pharmacy shoppers - their attitudes, needs and motivations in a multi-channel world.

Mail Order and Internet Pharmacy in Europe - Entering the Digital Battle Ground is a major study covering 17 European States plus a chapter describing the progress of online pharmacy in the USA - markets studied include Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Slovak Republic, Spain, Sweden, Switzerland and the United Kingdom

This new expanded edition of Mail Order and Internet Pharmacy in Europe - Entering the Digital Battle Ground: -

  • Defines the main commercial drivers of mail order and Internet pharmacies in Europe and shows the regulatory hurdles they have had to overcome on a State by State basis
  • Shows how regulatory factors and the competitive strategies of traditional pharmacy groupings are shaping the mail order and Internet pharmacy landscape
  • Explores why mail order and Internet pharmacies are evolving in different forms to provide consumer and patient access to medical advice, health information, medicines and associated products
  • Identifies the success factors that have enabled mail order and Internet pharmacies to thrive in some European States whilst making little progress in others
  • Provides information on pharmacy shoppers in key markets and shows their reasons, motivations and propensity to shop Internet driven channels
  • Outlines the benefits and risks to healthcare consumers looking for self-medication, discreet medical consultation and prescriptions for medication to treat embarrassing conditions and chronic ailments as well as providing access to lifestyle drugs
  • Tracks the evolution of mail order and Internet pharmacy in the USA where nearly a quarter of pharmacy turnover is through online channels and compares the factors influencing the American model to those in Europe's main markets
  • Describes the way major US drugstore chains are setting the agenda in responding to the challenges of mail order pharmacies by integrating the concept of a seamless shopping experience into their retail strategies through PCs, tablets, notebooks and mobile apps to create powerful omni-channel brands.
  • Explains why the major European pharmaceutical distributors and pharmacy chains are investing in distance marketing channels
  • Explores the partnerships between druggist chains and online pharmacies to deliver healthcare through non-pharmacy channels in Austria and Germany
  • Draws conclusions and describes scenarios for the future and shows how healthcare manufacturers can exploit the strengths of mail order and Internet pharmacies to reach specific consumer segments and patient groups

This essential 17 country study has identified new and important trends in a rapidly growing channel as well as many of the ethical and economic issues that pharmaceutical manufacturers and other healthcare suppliers need to address

"In the three years since the publication of the 2012 edition of Mail Order and Internet Pharmacy in Europe we have seen big changes in the retail pharmacy landscape in a number of European States - much of it is in response to the challenges and opportunities presented by the arrival on Internet shopping. This report explores the progress of mail order and Internet pharmacy in Europe and the emerging concept of a digital led multi-channel seamless shopping experience sweeping in from the USA".

James W Dudley author of the Report

Executive Summary

There has been a huge change in the European mail order and Internet pharmacy landscape since the last edition of this study in 2012. Much of this is due to the rapid pace of developments in the e-commerce sector as a whole. Yet since 2012 France, Italy and Austria have at last cleared the legal hurdles allowing their domestic businesses to enter the online pharmacy sector.

356 million Internet users live in the 17 countries covered in this edition of Mail Order and Internet Pharmacy in Europe. There are around 7,000 authorised pharmacy e-commerce websites some of which operate as small scale independent businesses, others are larger cross border 'pure play' mail order pharmacies and many are integrated into the multi-channel strategies of leading pharmacy chains. Yet among the major innovations challenging 'pure play' mail order and Internet pharmacies sweeping in from North America is the development of a multi-channel seamless shopping experience. This they call omni-channel retailing and it is the new digital battle ground.

The integration of PCs, notebooks and mobile app technologies into traditional pharmacy retailing to capture the multi-channel shopping audience is an emerging trend in the USA. According to Walgreens, America's largest drugstore chain, multi-channel shoppers are estimated to be three times more valuable than a single-channel shopper and so the company is evolving technology based strategies to capture this valuable audience.

Across Europe a number of major retail groups are combining traditional pharmacy with Internet pharmacy and online medical consultation services to capture specific target audiences seeking confidentiality, convenience and low prices. In Austria and Germany druggist chains are partnering with online pharmacies in order to capture a share of the healthcare sector which until now has been the exclusive province of pharmacies.

Today, the Internet and mail order pharmacy channel is breaking through as a rapidly growing, new and challenging retail channel. It is expanding its scope to include a wide range of front end pharmacy categories such as cosmetics, hygiene, dietary supplements and medical devices. In some European States repeat prescriptions, contraception and orthopaedic care are included in an ever widening repertoire of lines.

Table of Contents

Chapter 1 Mail order and Internet Pharmacies in Europe Entering the Digital Battleground

  • Table 1: Share of Internet Users Compared with total B2C e-Commerce in Europe's Main Markets
  • From 'Pure play' Pharmacies to Omni-channel Drugstore Chains
    • Table 2: Non-prescription and Prescription only Medicines Status for Mail Order and Internet
  • Pharmacy in European Countries under Study
  • The Legal Status of Mail Order and Internet Pharmacies for Medicines in Europe
  • History of the Legal Status of Mail Order and Internet Pharmacies for Medicines in Europe
  • European Measures against Dubious Mail Order Pharmacies
  • Different Models
    • Figure 1: Key Characteristics of the different Types of Mail Order and Internet Pharmacy in Europe
  • Traditional Independent Pharmacies in Europe with Online Services
  • 'Pure play' Online Mail Order Pharmacies in Europe
  • Top 'Pure play' Pharmacy E-commerce Websites in Europe
    • Graph1: Leading 'Pure play' Mail Order and Internet Pharmacies in Europe - based on estimated euro Turnover for 2014
  • Online Consultation Pharmacies in Europe
    • Table 3: Legally Operating Online Doctor Consultation Services in Europe 2014
  • Pharmacy Chains Multi-channel and Omni-channel retailing in Europe
  • Pharmacy chains with Multi-channel Strategies in Europe
  • Online Pharmacy Portals Linking Independent Pharmacies in Europe
  • Online ordering for Non-pharmacy Pick-up Points in Austria and Germany
    • Table 3: Mass Market Retail Chain Partnerships with Mail order and Internet Pharmacy Partners
  • Conclusions - The Future Evolution of Mail order and Internet Pharmacy Business Models in Europe

Chapter 2 The Development of Mail Order and Internet Pharmacy in the USA

  • Mail Order and Internet Pharmacy - in the USA
  • VIPPS Accreditation Program
  • Americans Seeking Health Information Online
    • Graph 1: US Consumers Seeking Information about Health Online
    • Table 1: US Consumers Purchasing Healthcare
  • Share of the US Pharmacy Market by Channel
    • Graph 2: How the US Market for Prescription Medicines and OTC Health and Personal Care is divided between Retail and Mail Order Channels
  • Prescription Pharmaceutical Market in the USA
    • Graph 3: % Share of the US Prescription Pharmaceutical Market by Channel - estimated for 2014
    • Table 2: % Value Turnover Share of the US Prescription Pharmaceutical Market by Channel 2008 to 2013
  • USA - Mail Order Service - Pharmacy Benefits Managers (PBMs)
    • Graph 4: USA - % Growth of Mail Order Pharmacy Turnover 2009 to 2013 (est
  • The Role of Pharmacy Benefit Managers and their Influence on the Development of Mail Order and Internet Pharmacy in the US
    • Figure 1: The Role of Pharmacy Benefits Managers (PBMs) in Processing and Reimbursing Prescription Medicine Claims in the US
    • Graph 5: USA Market Share Top 10 Leading Pharmacy Benefit Managers (PBMs) in the US
    • Graph 6: Top 10 Leading Pharmacy Benefit Managers (PBMs) in the US - Number of Prescriptions
  • Express Scripts
    • Graph 7: Express Scripts Mail Order and Speciality Pharmacy Business compared to Net Revenues 2011 - 2013
  • CVS/ Caremark Rx, Inc.
    • Graph 8: CVS Health Pharmacy Services Segment - Mail Order and Speciality Pharmacy Business compared to Net Revenues 2011 - 2013
  • USA - Consumer OTC Health and Personal Care Market
    • Graph 9: US OTC Health and Personal Care Market % Share by Category
    • Graph 10: US OTC Health and Personal Care Market % Share by Retail Channel
    • Table 3: Beauty and Personal Care Top Destinations for Online Shoppers
  • Chain Drugstores in the USA
    • Table 4: US Leading Drugstore Chains - Estimated Sources of Net Revenues
    • Table 5: US Leading Drugstore Chains - % Share of USA Prescription Medicine Dollars 2013/14 US Drugstores' Omni Channel Retail Strategies
    • Graph 11: USA Location-based Signal Technology - In store Use of Smart phones by Category USA Drugstores - Walgreens - Evolving Omni-channel Retail Model
    • Graph 12: % Share of Walgreens Sales by Category 2013/14
  • Walgreens Omni-channel Pharmacy Experience
  • Walgreen's -Drugstore.com Acquisition
    • Graph 13: % Share of Drugstore.com Sales by Category
  • Sam's Club Example of Using Mobile Apps and Tablets for Scanning QR Codes and Receiving E-values Discounts
  • Online Consultation Pharmacies
  • Conclusions - Mail Order and Internet Pharmacy in the USA

Chapter 3 Mail Order and Internet Pharmacy Development

  • The German Experience
  • Mail order and Internet Pharmacy in Germany
    • Graph 1: Top e-commerce Countries in the World
  • History of Mail order and Internet Pharmacy in Germany
  • Mail order and Internet Pharmacy Landscape in Germany
  • Turnover of the German Mail Order Pharmacy Sector by Product Group
  • Internet Access in Germany
    • Graph 2: Germans Who Buy Goods and Services on the Internet
  • Germans Seeking Health Information on the Internet
  • Germans Searching for Information about Non-prescription OTC Medicines on the Internet
    • Graph 9: German Adults Source of Information about Non-prescription Medicines
  • Germans Purchasing Healthcare on the Internet
    • Graph 3: Number of Times Germans who claimed to have purchased from Mail Order Pharmacies in Last 3 Years
    • Graph 4: Age of Germans who claimed to have Purchased from Mail Order Pharmacies in Last Years
  • Germans Purchasing Non-prescription Medicines by Mail Order and Internet Pharmacies
  • German Consumers Frequency of Shopping in Pharmacies
    • Table 1: Frequency of Consumer Visits to Pharmacies in Germany 2014
  • German Consumers Multi-channel Shopping for Healthcare
    • Table 2: Reasons Consumers in Germany Give for Choosing a Pharmacy
  • Health and Personal Care Sales through Mail Order and Internet Pharmacies in Germany
    • Graph 5: Internet and Mail Order Pharmacy Share of Sales by Category 2013
  • Non-prescription OTC Medicine Sales through Mail Order and Internet Pharmacies in Germany
    • Graph 6: Sales of Non-prescription Healthcare through Mail Order Pharmacies in Germany
    • Graph 7: % Split of Sales of Non-prescription and OTC Medicines through Mail Order Pharmacies in Germany by Category
  • Healthcare Therapeutic Categories most frequently bought through Mail Order and Internet Pharmacies in Germany
    • Graph 8: Germany - % Share of Pharmacy only Non-prescription Medicines Bought through Mail Order Channels by Therapeutic Categories
  • Prescription only Medicines Purchased through Mail Order and Internet Pharmacies in Germany
  • Cosmetics and other Personal care Products purchased through Mail Order and Internet Pharmacies in Germany
  • Mail Order and Internet Pharmacies Challenging Traditional Pharmacies in Germany Graph 9: The Number of Pharmacies in Germany 1995 to 2013
  • Mail Order and Internet Pharmacies - Medium sized Businesses in Germany
    • Table 3: Number of Pharmacies in Germany with a Mail Order License
  • Top Mail Order and Internet Pharmacy Brands in Germany
    • Graph 10: % Share of Internet and Market Mail Order Pharmacies in Germany 2013
  • Brand Awareness of Mail Order Pharmacy Brands in Germany
    • Table 4: Consumer Awareness of Mail Order Pharmacy Brands - Customers compared to Nonusers
  • Share of Consumer Shopping for Mail Order Pharmacy Brands in Germany
    • Table 5: % Consumers claiming to have Purchased from Mail Order Pharmacies
  • Consolidation of the Internet and Mail Order Pharmacy Channel in Germany
  • Zur Rose - the Largest Mail Order Pharmacy Group in Germany as a Result of Acquisitions and Multi-channel Strategies
  • Europa Apotheek Venlo (EAV) - Shop-apotheke Mail order and Internet Pharmacy in Germany
  • German Druggist and Grocery Chains Multi-channel Healthcare Strategies through 'Pickup Point' Collaboration with 'Mail Order Pharmacies
  • Pioneers of Multi-channel Drug-market Pharmacy Strategies in Germany Europe Apotheek Venlo and DM
  • Other Mail order and Internet Pharmacies with Tie-ups to Non-pharmacy German Retail Chains
  • Development of On-line Services by Pharmacy Cooperation Groupings in Germany
    • Table 6: Leading Pharmacy Cooperation Groups Online Customer Services in Germany
  • The Future for Mail Order and Internet Pharmacies in Germany

Chapter 4 Mail order and Internet Pharmacy Development in Switzerland

  • The Rise of Mail Order and Internet Pharmacy in Switzerland
    • Graph 1: % Share of Swiss Pharmaceutical Market by Channel 2013
    • Table 1: Switzerland - Mail order Pharmaceutical Sales Compared to other Channels 2004 to 2013 est. CHF millions at Manufacturers' Prices 89
    • Graph 2: Swiss Pharmaceutical Market % Value Growth by Channel 2005-2009 compared to 2009 - 2013
  • Mail order and Internet Pharmacy Channels in Switzerland
    • Graph 3: Switzerland - Market Shares of Leading Mail Order and Internet Pharmacies
  • Switzerland - 'Direct Dispatch' Home Delivery Pharmacies
  • MediService - Swiss Distance Speciality Pharmacy Concept
  • Zur Rose - Online Pharmacy Switzerland, Germany and Czech Republic
  • Zur Rose in the Development of Apps and Mobile Technology
  • Pharmadirect
  • Pharmapool
  • xtrapharm
  • Statutory Health Insurers in Switzerland Collaboration with Mail Order Pharmacies
  • Major Pharmacy Chains in Switzerland - Internet Offer
    • Table 2: Switzerland - Online Services by Leading Pharmacy Chains
  • Conclusions for Mail order and Internet Pharmacies in Switzerland

Chapter 5 Arrival of Mail Order and Internet Pharmacies in Austria

  • Mail Order and Internet Pharmacies in Austria
  • Austrians' Access to Online Healthcare
  • Austrian Consumers Seeking Health Information and Using Internet Pharmacies
    • Graph 1: Austria - % Respondents using Internet Pharmacies by the Number of Times they Shopped the Channel in last 24 Months
    • Graph2: Austria - % Respondents by Average Value of Cart when Shopping at Internet Pharmacy in last 24 Months
  • Reasons Why Austrian Consumers Purchase from Online Mail order Pharmacies
    • Graph 3: Austria - % Respondents - Reasons for Shopping Online Pharmacies
  • Consumer Awareness and Usage of Online Mail Order Pharmacies Brands in Austria
    • Graph 4: Austria % Of Respondents Claiming to be Familiar with Internet Mail Order Pharmacy Brands
    • Graph 5: Austria % Respondents Claiming to Shop Internet Pharmacies by Pharmacy Trade Name
  • The Main Players Internet and Mail Order Pharmacies in Austria
  • Apotheke Österreich
  • Zur Rose
  • Apo-direkt
  • The future for Mail order and Internet Pharmacy in Austria

Chapter 6 Multi-channel Pharmacies in the UK

  • Mail Order and Internet Pharmacies in the UK
    • Graph 1: UK % All Adults in the Who Purchased Online 2013
  • Online Healthcare - Consumers' Usages and Attitudes in the UK
    • Graph 2: UK - % All Adults Using the Internet Seeking Health Related Information 2013
  • British Pharmacy Shoppers by Type of Pharmacy they Choose
    • Graph 3: UK - % Types of Pharmacies from which Respondents bought Products in last 12 Months 2014 (Allows for Multiple Answers)
  • What do British Pharmacy Shoppers buy On-line
    • Graph 4: UK - % Respondents Types of Products bought from an Online Pharmacy in last 12 Months 2014
  • Why Do British Pharmacy Shoppers buy Online
    • Table 1: UK - Reasons why British Pharmacy Shoppers buy On-line
    • Table 2: UK - Most Used Pharmacy Websites - High Street Retailers Compared to 'Pure play' Online Pharmacies
  • Mail Order and Internet Pharmacies in the United Kingdom
  • History of Mail Order and Internet Pharmacies in the UK
    • Table 3: Leading Pharmacy Chains and Number of Outlets in the United Kingdom 2013
  • 'High Street Pharmacy Chains' Role in Pharmacy e-commerce in the United Kingdom Table 4: Top 20 Pharmacy Chains in the UK with Online Pharmacy Status
  • Multi-channel Shopping Driving online Pharmacy
  • British Consumers Source of Internet Pharmacy Purchases
    • Graph 5: Respondents Source of Online Pharmacy Purchase 2014(Multi responses)
  • Development of Multi-channel Pharmacy Strategies in the United Kingdom
  • Boots the Chemist Omni-channel Retail Drugstore in the United Kingdom
  • Lloydspharmacy Internet Services in the United Kingdom
  • Superdrug
  • Top 'Pure Play' Internet Pharmacies in the UK
  • Pharmacy2U
  • Chemistdirect
  • TheHealthcounter
  • Online Doctor Consultation Clinics in the UK registered as Independent Medical Agencies
  • Dr Thom
  • Doctor Fox
  • HealthExpress.co.uk
  • Online Animal Health Pharmacies in the UK
  • MedicAnimal.com
  • Vet-medic
  • Conclusions Mail Order and Internet Pharmacies in the United Kingdom

Chapter 7 Mail Order and Internet Pharmacies in the Netherlands

  • Mail Order and Internet Pharmacies in the Netherlands
    • Graph1: Netherlands - % of Internet users Making Purchases through the Internet in the previous 12 months
  • Dutch Pharmacy Chains Internet based Multi-channel Strategies
    • Table 1: Main Pharmacy Chains in the Netherlands 2014
  • Mediq Pharmacy Online Services in the Netherlands
  • Benu Pharmacy - Online Access in the Netherlands
  • Boots Pharmacy Chain in the Netherlands
  • Thio Pharma
  • Medsen Pharmacy
  • Online Health and Beauty and Non-prescription OTC Medicine Sales through Druggist Chains in the Netherlands
  • Independent Pharmacy Web sites in the Netherlands
  • Online Medical Consultation websites in the Netherlands
  • Dokteronline
  • Internet Pharmacies in the Netherlands - Conclusions

Chapter 8 Mail Order and Internet Pharmacies in Belgium

  • Mail Order and Internet Pharmacies in Belgium
    • Graph1: Belgium - % of Internet users making Purchases through the Internet in the previous months
  • Internet Strategies of Major Retail Pharmacy Multiples in Belgium
  • Lloyds Pharma (Celesio McKesson)
  • Multi-channel Strategies of Co-op Pharmacy Chains in Belgium
  • Conclusions Belgium

Chapter 9 Mail Order and Internet Pharmacies in Denmark, Finland, Norway and Sweden Development of Mail order and Internet Pharmacies in Denmark

  • Table 1: Denmark - Population Access and Usage Frequency of the Internet 2013
    • Graph1: Denmark - % of Internet users making Purchases through the Internet in the previous 12 months
    • Graph 2: Denmark - Share of Medicinal and Cosmetics Market by Retail Channel
  • Apoteket.dk
  • Virtual Pharmacy Chains in Denmark providing Internet Access
  • Development of Mail order and Internet Pharmacies in Finland
    • Table 2: Finland - Population Access and Usage Frequency of the Internet 2013
    • Graph 3: Finland - % of Internet users Making Purchases through the Internet in the previous months
  • Development of Mail Order and Internet Pharmacies in Norway
    • Table 3: Norway - Population Access and Usage Frequency of the Internet 2013
    • Graph 4: Norway - % of Internet users making Purchases through the Internet in the previous months
    • Table 4: Market Shares Leading Retail Pharmacy Chains in Norway 2013
  • Development of Mail order and Internet Pharmacies in Sweden
    • Table 5: Sweden - Population Access and Usage Frequency of the Internet 2013
    • Graph 5: Sweden - % of Internet users making Purchases through the Internet in the previous months
  • Re-regulation of Sweden's Pharmacy Structure
    • Graph 6: The number Pharmacies owned by leading Chains in Sweden 2013
  • Sweden's Leading Pharmacy Chains adoption of Multichannel Strategies in 2014
    • Table 6: Sweden Pharmacy Chains URLs
  • Apoteket AB

Chapter 10 Mail Order and Internet Pharmacies in Poland

  • The Internet Population in Poland
    • Table 1: Poland - Population Access and Usage Frequency of the Internet 2013
    • Graph 1: Poland - % of Internet users making Purchases through the Internet in the previous months
  • Polish Consumers Using the Internet for Health Related Information
    • Table 2: Poland - % Polish Population Seeking Health Related Information from the Internet Last 12 Months
    • Table 3: Sources of Information about Health, Proper Nutrition, Prevention and Treatment of Diseases
    • Table 4: Influence of Internet Information on Purchasing Healthcare Product Decisions
  • Development of Mail Order and Internet Pharmacies in Poland
  • Estimating the Internet Opportunity for Pharmacy in Poland
  • Growth of 'Pure play' Online Pharmacies in Poland
    • Table 5: Leading Internet Pharmacies in Poland
  • Cefarm 24
  • Dom Zdrowia, Poland's first Online Pharmacy
    • Table 6: Dom Zdrowia Selected Financial data
  • Apteki dbam Zdrowie (I care for my Health) Health Portal and Multi-channel Pharmacy
  • Independent Retail Pharmacy Chains in Poland
    • Table 7: The largest Independent Retail Pharmacy Chains in Poland
  • Pharmacy Chain Dr. Max/Mediq
  • Pharmacy Chain Euro Apeteka
  • "Online Pharmacy and Traditional Pharmacy Networks in Poland
  • Online Shopping Portals
  • Conclusions Mail Order and Internet Pharmacies in Poland

Chapter 11 Internet Pharmacies and Distance Selling of Pharmaceuticals in the Czech Republic

  • Table 1: Czech Republic - Population Access and Usage Frequency of the Internet 2013
    • Graph 1: Czech Republic - % of Internet users making Purchases through the Internet in the previous 12 months
  • Czech Consumers Seeking Health Information on the Internet
    • Table 2: Czech Republic- % of Population Seeking Health Related Information on the Internet
  • The Development of Internet Pharmacies in Czech Republic
  • Docsimon
  • Collaboration and Multi-channel Models
  • Dr Max Multi-channel Development
  • Pilulka.cz - CoPharm and Topfarma Collaboration Model
  • Moje Lekarna (My pharmacy)

Chapter 12 Internet Pharmacies Slovakia

  • Table 1: Slovakia - Population Access and Usage Frequency of the Internet 2013
    • Graph 1: Slovakia - % of Internet users making Purchases through the Internet in the previous 12 months.
  • Slovakian Consumers Seeking Health Information on the Internet
    • Table 2: Slovak Republic- % of Internet Users (last 3 months) Seeking Health Related Information on the Internet
  • The Development of Internet Pharmacies in Slovakia
  • iLekáre
  • Docsimon Slovakia
  • Mojalekaren.sk
  • Slovakia - Pharmacy Cooperative Groupings involved in e-commerce
    • Table 3: Slovak Republic - Main Cooperative Pharmacy Groupings - Involvement in e-commerce
  • Wholly Owned Pharmacy Chains - Participating in e-commerce
    • Table 4: Slovak Republic - Leading Retail Pharmacy Chains - Online services and e-commerce

Chapter 13 Mail Order and Internet Pharmacies Hungary

  • Table 1: Hungary - Population Access and Usage Frequency of the Internet 2013
    • Graph 1: Hungary - % of Internet users making Purchases through the Internet in the previous 12 months
  • The Development of Internet Pharmacies in Hungary
  • Online Services from Hungary's Main Pharmacy Chains

Chapter 14 Mail Order and Internet Pharmacies in France

  • Mail Order and Internet Pharmacies the Laggard Markets in Europe
  • Mail Order and Internet Pharmacies in France
    • Table 1: France - Population Access and Usage Frequency of the Internet 2013
  • France - Online Pharmacy Market Values
    • Graph 1: France - % of Online Shoppers Most Favoured Online Shopping Destinations for Beauty and Personal Care
  • Internet Pharmacies in France
    • Table 2: France - Number of Authorised Pharmacy Web Sites by Region
  • Internet based Services of Leading French Pharmacy Groups and Virtual Chains of Pharmacies
    • Table 3: Online Offerings Leading Voluntary Groupings and Virtual Chains of Pharmacies in France
  • The Future for Internet Pharmacies in France

Chapter 15 Mail Order and Internet Pharmacies in Italy

  • Table 1: Italy- Population Access and Usage Frequency of the Internet 2013
    • Graph 1: Italy - % of Internet users making Purchases through the Internet in the previous 12 months
  • Online Service Leading Italian Pharmacy Groups and Virtual Chains of Pharmacies
  • Conclusions - Internet Pharmacies in Italy

Chapter 16 Mail Order and Internet Pharmacies in Spain

  • Table 1: Spain- Population Access and Usage Frequency of the Internet 2013
    • Graph 1: Spain - % of Internet users making Purchases through the Internet in the previous 12 months
  • Spain - Profile of Internet Pharmacy Shoppers and the Types of Products they Choose
    • Table 2: Spain- Consumers who Shop Online Pharmacies - What they Buy
  • The Development of Internet Pharmacies in Spain
  • Conclusions Mail Order and Internet Pharmacy in Spain

Chapter 17 Conclusions of the Report - The Future for Mail Order and Internet Pharmacy in Europe

  • Figure 1: Matrix showing the Evolutionary Splits in the Mail Order and Internet Pharmacy Landscape
  • Factors influencing the Future Shape and Development of the Mail Order and Internet Pharmacy Landscape in Europe
  • The Growth of e-commerce in general as access to the Internet increases and Consumers become increasingly Confident in making Transactions Online
  • Regulatory trends across the European region have had their Impact on both the Shape of the Market and the Speed of Development
  • European Measures to improve Consumer Safety, Security and trust in Mail Order and Internet Pharmacies
  • Consolidation of 'Pure play' Pharmacy Ownership and Growth of Cross Border Clusters
  • Developments in e-commerce in Newly Regulated European States since 2012
  • Austria
  • Spain
  • France
  • Italy
  • Multi channel Retail Pharmacy Chains are Emerging in Sweden
  • The Response of Retail Pharmacy Chains and other organised Retail Groupings to the Challenges posed by 'Pure play' Mail order and Internet Pharmacies
  • Mail Order and Internet Pharmacy Developments in Switzerland - a Special Case
  • Multi-channel and Omni-channel Retail Drugstore and Pharmacy Chains
  • Portals - Collectives of Independent Pharmacies and Variants
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