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Market Research Report

Mobile Location Based Services Applications, Forecasts & Opportunities 2009-2014

Published by Juniper Research
Published March, 2010 Product code 114500
Content info 122 PAGES
Price
US $ 2850 Hard Copy
US $ 2850 PDF by E-mail (Single User License)
US $ 4070 PDF by E-Mail (Multi User Network License (2-5 User)
US $ 6110 PDF by E-mail (Corporate License) Enterprise Wide License


Mobile Location Based Services Applications, Forecasts & Opportunities 2009-2014 published by Juniper Research in March, 2010. This report consists of 122 PAGES and the price starts from US $ 2850.

Introduction

Abstract

Overview

This detailed report provides the most in depth analysis of the opportunity for Mobile Location Based Services and Applications to date. Using a robust forecasting methodology, the report provides global market forecasts for Location enabled apps sold through App Stores, Location enabled apps sold through other channels, Mobile location based services (encompassing off-board apps and browser apps) as well as Mobile advertising revenues attributable to each of the above.

This extensive study examines the structure of the market for MLBS and location enabled apps in terms of the key drivers, constraints and players. A detailed analysis of each of the following application types is presented; Local Search & Information, Community, Navigation, Tracking, Other Consumer MLBS/Apps and Business Productivity, witheach sector analysed by region, channel and type of revenue.

Key questions the report answers:
  • How have advances in smartphone technology impacted on the growth of location-based services?
  • Which will be the main revenue streams for MLBS?
  • In which markets will MLBS be most successful?
  • What is the likely scale of advertising expenditure on MLBS over the next five years?
  • How is the MLBS value chain developing and who are the main players?
  • Are onboard or offboard services are applications likely to predominate in the MLBS market?
  • What are the key technologies which enable MLBS?

Key Benefits:
  • A unique analysis of the mobile ticketing market including technologies, market characteristics and forecasts.
  • Practical analysis of emerging opportunities forvendors & operators.
  • Unique insight: interviews of leading players with significant experience of the mobile ticketing market
  • Benefit from fresh thinking and intelligent market assessment.

Report Statistics
  • No of Pages: 122
  • Coverage: Global - 8 Key regions

Table of Contents

Glossary

Executive Summary

  • ES.1 The MLBS Resurgence
    • Figure ES.1: MLBS and Location Enabled Apps Market Drivers
    • ES.1.1 Advances in Infrastructure and Device Technology
      • Figure ES.2: Percentage of Total Mobile Subscriptions Using Mobile Internet Split by 8 Key Regions 2009 and 2014
    • ES.1.2 Rise of the App Store
    • ES.1.3 Improvements in Digital Mapping Content and Geographic Coverage
    • ES.1.4 Improving User Experience
    • ES.1.5 Mobile Advertising
      • Figure ES.3: Growth in Advertising Revenues ($m) Associated with MLBS and Mobile Location Based Apps 2009-2014
  • ES.2 The Global Market for MLBS and Location Enabled Apps
    • Figure ES.4: Growth in Total Global MLBS & Apps Revenues ($m) Split By 8 Key Regions 2009-2014
    • Table ES.1: Growth in Total Global MLBS & Apps Revenues ($m) Split by 8 Key Regions 2009-2014
    • Figure ES.5: Consumer MLBS & Apps Revenue ($m) Split By Type of Application (Other MLBS, Navigation, Tracking, Communit & Local Search & Information) 2009-2014
    • Figure ES.6: MLBS & Apps Revenues ($m) Split By Consumer & Business 2009-2014
    • Table ES.2: MLBS & Apps Revenues ($m) Split By Consumer & Business 2009-2014
    • Figure ES.7: Consumer MLBS & Apps Revenue ($m) Split By 3 Channels (App Store, Offstore, Browser/Off-Board) 2009-2014
    • Figure ES.8: Total MLBS & Apps Revenue ($m) Split By Revenue Type (Advertising, Incremental, Application) 2009-2014

1. Introduction

  • 1.1 The New Dawn
    • Figure 1.1: Apple iPhone
  • 1.2 Definitions
    • 1.2.1 MLBS (Mobile Location Based Services)
    • 1.2.2 Location Enabled Applications
    • 1.2.3 Application Types
    • 1.2.4 App Store, Off-Store, Browser/Off-Board
    • 1.2.5 Consumer and Business MLBS
  • 1.3 Report Structure

2. Driving the Location -Based Market

  • 2.1 The Value Chain
    • Table 2.1: Navigation and Tracking Delivery Chain Participants
    • 2.1.1 Consumer Navigation Products
      • Figure 2.1: Value Chain for Consumer Navigation Products
    • 2.1.2 Business Navigations & Tracking Solutions
      • Figure 2.2: Value Chain for Business Navigation & Tracking Solutions
  • 2.2 Factors Driving MLBS & Location Enabled Apps
    • Figure 2.3: MLBS and Location Enabled Apps Market Drivers
    • 2.2.1 Advances in Smartphones
      • Figure 2.4: Apple iPhone and Some Smartphone Rivals
      • Figure 2.5: Global Smartphone Shipments (m) Split by 8 Key Regions 2009 & 2014
      • Table 2.1: Global Smartphone Shipments (m) Split by 8 Key Regions 2009 & 2014
    • 2.2.2 Rise of the App Store
      • Figure 2.6: Location Enabled Apps Reinforce MLBS Growth - Annual Market Revenue Generation ($m) 2009-2014
      • Table 2.2: Location Enabled Apps Reinforce MLBS Growth - Annual Market Revenue Generation ($m) 2009-2014
    • 2.2.3 Improvements in Mobile Location Technology
      • Table 2.3: Comparison of Principal Mobile Positioning Technologies
    • 2.2.4 Improvements in Network Technology
      • Figure 2.7: Percentage of Mobile Users With 3G and 3G+ Services Year End Split by 8 Key Regions 2009 & 2014
      • Table 2.4: Percentage of Mobile Users With 3G and 3G+ Services Year End Split by 8 Key Regions 2009 & 2014
      • Figure 2.8: Percentage of Total Mobile Subscriptions Using Mobile Internet 2009 & 2014
      • Table 2.5: Percentage of Total Mobile Subscriptions Using Mobile Internet 2009 & 2014
    • 2.2.5 Improvements in Digital Mapping Content and Geographic Coverage
    • 2.2.6 Improving User Experience
    • 2.2.7 UGC, Social Networking and Web 2.0
    • 2.2.8 Mobile Advertising
      • Figure 2.9: Growth in Advertising Revenues ($m) Associated with MLBS and Mobile Location Based Apps 2009-2014
      • Table 2.6: Growth in Advertising Revenues ($m) Associated with MLBS and Mobile Location Based Apps 2009-2014
  • 2.3 Market Constraints
    • 2.3.1 Privacy and Information Security
    • 2.3.2 Network and Handset Limitations
    • 2.3.3 Local Content
    • 2.3.4 Business Model Development and Monetisation

3. Global Market for MLBS & Location Enabled Apps

  • 3.1 Forecast Methodology
    • Figure 3.1: Location Enabled Apps Forecast Methodology
    • Figure 3.2: Browser/Off-board MLBS Forecast Methodology
    • Figure 3.3: Advertising Revenue Forecast Methodology
  • 3.2 Global Mobile Subscriber Base Growth
    • Figure 3.4: Growth in The Global Mobile Subscriber Base (m) Split By Technology 2009-2014
    • Table 3.1: Growth in The Global Mobile Subscriber Base (m) Split By Technology 2009-2014
  • 3.3 Global Market for MLBS and Location Enabled Apps
    • 3.3.1 Global Market Breakdown by Type of Application
      • Figure 3.5: Users of Consumer MLBS & Apps (m) Split By Type of Applications (Local Search & Information, Community, Tracking, Navigation, Other MLBS) 2009-2014
      • Table 3.2: Users of Consumer MLBS & Apps (m) Split By Type of Applications (Local Search & Information, Community, Tracking, Navigation, Other MLBS) 2009-2014
      • Figure 3.6: Consumer MLBS & Apps Revenue ($m) Split By Type of Applications (Local Search & Information, Community, Tracking, Navigation, Other MLBS) 2009-2014
      • Table 3.3: Consumer MLBS & Apps Revenue ($m) Split By Type of Applications (Local Search & Information, Community, Tracking, Navigation, Other MLBS) 2009-2014
    • 3.3.2 Global Market Breakdown by Consumer/Business
      • Figure 3.7: MLBS & Apps Revenues ($m) Split by Consumer & Business 2009-2014
      • Table 3.4: MLBS & Apps Revenues ($m) Split by Consumer & Business 2009-2014
    • 3.3.3 Global Market Breakdown by Channel
      • Figure 3.8: Consumer MLBS & Apps Revenue ($m) Split By Channels (Browser/Off-Board, Offstore, App Store) 2009-2014
      • Table 3.5: Consumer MLBS & Apps Revenue ($m) Split By Channels (Browser/Off-Board, Offstore, App Store) 2009-2014
    • 3.3.4 Global Market Breakdown by Type of Revenue
      • Figure 3.9: Total MLBS & Apps Revenue ($m) Split By Revenue Type (Advertising, Incremental Application) 2009-2014
      • Table 3.6: Total MLBS & Apps Revenue ($m) Split By Revenue Type (Advertising, Incremental & Application) 2009-2014
    • 3.3.5 Global Market Breakdown by Geographic Region
      • Figure 3.10: Growth in Total Global MLBS & Apps Revenues ($m) Split By 8 Key Regions 2009-2014
      • Table 3.7: Growth in Total Global MLBS & Apps Revenues ($m) Split By 8 Key Regions 2009-2014

4.Application Analysis

  • 4.1 Global Market for Local Search & Info MLBS and Location Enabled Apps
    • 4.1.1 Local Search & Information MLBS & Apps Market Breakdown by Region
      • Figure 4.1: Growth in Total Number of Local Search & Information MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
      • Table 4.1: Growth in Total Number of Local Search & Information MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
      • Figure 4.2: Growth in Local Search & Information MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
      • Table 4.2: Growth in Local Search & Information MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
    • 4.1.2 Local Search & Information MLBS & Apps Market Breakdown by Channel
      • Figure 4.3: Users of Local Search & Information MLBS & Apps (m) Split By Channel 2009-2014
      • Table 4.3: Users of Local Search & Information MLBS & Apps (m) Split By Channel 2009-2014
      • Figure 4.4: Local Search & Information MLBS & Apps Revenue ($m) Split By Channel 2009-2014
      • Table 4.4: Local Search & Information MLBS & Apps Revenue ($m) Split By Channel 2009-2014
    • 4.1.3 Local Search & Information MLBS & Apps Market Breakdown by Type of Revenue
      • Figure 4.5: Local Search & Information MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014
      • Table 4.5: Local Search & Information MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014
  • 4.2 Global Market for Community MLBS and Location Enabled Apps
    • 4.2.1 Community MLBS & Apps Market Breakdown by Region
      • Figure 4.6: Growth in Total Number of Community MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
      • Table 4.6: Growth in Total Number of Community MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
      • Figure: 4.7: Growth in Community MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
      • Table: 4.7: Growth in Community MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
    • 4.2.2 Community MLBS & Apps Market Breakdown by Channel
      • Figure 4.8: Users of Community MLBS & Apps (m) Split by Channel 2009-2014
      • Table 4.8: Users of Community MLBS & Apps (m) Split by Channel 2009-2014
      • Figure 4.9: Community MLBS & Apps Revenue ($m) Split by Channel 2009-2014
      • Table 4.9: Community MLBS & Apps Revenue ($m) Split by Channel 2009-2014
    • 4.2.3 Community MLBS & Apps Market Breakdown by Type of Revenue
      • Figure 4.10: Community MLBS & Apps Revenue ($m) Split by Revenue Type 2009-2014
      • Table 4.10: Community MLBS & Apps Revenue ($m) Split by Revenue Type 2009-2014
  • 4.3 Global Market for Consumer Tracking MLBS and Location Enabled Apps
    • 4.3.1 Consumer Tracking MLBS & Apps Market Breakdown by Region
      • Figure 4.11: Growth in Total Number Consumer Tracking MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
      • Table 4.11: Growth in Total Number Consumer Tracking MLBS & Apps Users (m) Split By Key Regions 2009-2014
      • Figure 4.12: Growth in Consumer Tracking MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
      • Table 4.12: Growth in Consumer Tracking MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
    • 4.3.2 Consumer Tracking MLBS & Apps Market Breakdown by Channel
      • Table 4.13: Users of Consumer Tracking MLBS & Apps (m) Split by Channel 2009-2014
      • Figure 4.13: Consumer Tracking MLBS & Apps Revenue ($m) Split by Channel 2009-2014
      • Table 4.14: Consumer Tracking MLBS & Apps Revenue ($m) Split by Channel 2009-2014
    • 4.3.3 Consumer Tracking MLBS & Apps Market Breakdown by Type of Revenue
      • Figure 4.14: Consumer Tracking MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014
      • Table 4.15 Consumer Tracking MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014
  • 4.4 Global Market for Consumer Navigation MLBS and Location Enabled Apps
    • 4.4.1 Consumer Navigation MLBS & Apps Market Breakdown by Region
      • Figure 4.15: Growth in Total Number Consumer Navigation MLBS & Apps Users (m) Split By Key Regions 2009-2014
      • Table 4.16: Growth in Total Number Consumer Navigation MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
      • Figure 4.16: Growth in Consumer Navigation MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
      • Table 4.17: Growth in Consumer Navigation MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
    • 4.4.2 Consumer Navigation MLBS & Apps Market Breakdown by Channel
      • Figure 4.17: Users of Consumer Navigation MLBS & Apps (m) Split By Channel 2009-2014
      • Table 4.18: Users of Consumer Navigation MLBS & Apps (m) Split By Channel 2009-2014
      • Figure 4.18: Consumer Navigation MLBS & Apps Revenue ($m) Split by Channel 2009-2014
      • Table 4.19: Consumer Navigation MLBS & Apps Revenue ($m) Split by Channel 2009-2014
    • 4.4.3 Consumer Navigation MLBS & Apps Market Breakdown by Type of Revenue
      • Figure 4.19: Consumer Navigation MLBS & Apps Revenue ($M) Split by Revenue Type 2009-2014
      • Table 4.20: Consumer Navigation MLBS & Apps Revenue ($M) Split by Revenue Type 2009-2014
  • 4.5 Global Market for Other Consumer MLBS and Location Enabled Apps
    • 4.5.1 Other Consumer MLBS & Apps Market Breakdown by Region
      • Figure 4.20: Growth in Total Number Other Consumer MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
      • Table 4.21: Growth in Total Number Other Consumer MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
      • Table 4.22 Growth in Other Consumer MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
    • 4.5.2 Other Consumer MLBS & Apps Market Breakdown by Channel
      • Figure 4.21: Growth in Other Consumer MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
      • Table 4.23: Users of Other Consumer MLBS & Apps (m) Split By Channel 2009-2014
      • Figure 4.22: Users of Other Consumer MLBS & Apps (m) Split By Channel 2009-2014
      • Figure 4.23: Other Consumer MLBS & Apps Revenue ($m) Split By Channel 2009-2014
      • Table 4.24 Other Consumer MLBS & Apps Revenue ($m) Split By Channel 2009-2014
    • 4.5.3 Other Consumer MLBS & Apps Market Breakdown by Type of Revenue
      • Figure 4.24: Other Consumer MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014
      • Table 4.25: Other Consumer MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014
  • 4.6 Global Market for Business MLBS and Location Enabled Apps
    • Figure 4.25: FleetCenter Web Screen
    • Figure 4.26: TomTom WEBFLEET Screen
    • 4.6.1 Business MLBS & Apps Market Breakdown by Region
      • Figure 4.27: Growth in Total Number Business MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
      • Table 4.26: Growth in Total Number Business MLBS & Apps Users (m) Split By 8 Key Regions 2009-2014
      • Figure 4.28: Growth in Business MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
      • Table 4.27 Growth in Business MLBS & Apps Revenue ($m) Split By 8 Key Regions 2009-2014
    • 4.6.2 Business MLBS & Apps Market Breakdown by Channel
      • Table 4.28: Users of Business MLBS & Apps (m) Split By Channel 2009-2014
      • Table 4.29: Business MLBS & Apps Revenue ($m) Split By Channel 2009-2014
    • 4.6.3 Business MLBS & Apps Market Breakdown by Type of Revenue
      • Figure 4.29: Business MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014
      • Table 4.30: Business MLBS & Apps Revenue ($m) Split By Revenue Type 2009-2014

5. Vendor Strategies

  • 5.1 Suppliers of Enabling Technologies and Data
    • 5.1.1 Agito Networks
      • i. Technology and Solutions
    • 5.1.2 Andrew Solutions
      • i. Technology and Solutions
    • 5.1.3 Appear Networks
      • i. Technology and Solutions
        • Figure 5.1: Modular Components of the Appear IQ Platform
    • 5.1.4 CSR
      • i. Technology and Solutions
        • Figure 5.2: eGPS Schematic
    • 5.1.5: GyPSii
      • i. Technology and Solutions
        • Figure 5.3: GyPSii Mobile Screens
        • Figure 5.4: GyPSii Webtop Screen
    • 5.1.6 iome
      • i. Technology and Solutions
        • Figure 5.6: iome Technology Platform
    • 5.1.7 Mobile Commerce
      • i. Technology and Solutions
    • 5.1.8 Skyhook Wireless
      • i. Technology & Products
        • Figure 5.7: Combining Multiple Location Sources Through XPS
        • Figure 5.8: Components of XPS
    • 5.1.9: Sofialys
      • i. Technology and Solutions
        • Figure 5.9: Sofialys Ad Server
    • 5.1.10 Spirent Communications plc
      • i. Technology and Solutions
    • 5.1.11 Telecommunications Systems Inc
      • i. Technology and Solutions
        • Figure 5.10: End to End Mobile Location Based Application Delivery Using TCS Xypoint Location Platform
    • 5.1.12 Telmap
      • i. Technology and Solutions
        • Figure 5.11: Telmap5 Screenshots
        • Figure 5.12: Telmap5 Location Platform Schematic
    • 5.1.13 TomTom
      • i. Technology and Solutions
        • a. TomTom
          • Smartphone Navigation Software.
          • TomTom Services.
          • TomTom HOME,
          • Map Share
        • b. WORK
          • Automotive
          • Tele Atlas
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