This report investigates the various tools, techniques and mobile channels available to mobile marketers to influence the mobile shopper. The NFC Shopping, Mobile Coupons and Mobile Advertising markets are analysed in depth and supported with regional growth forecasts for each sector. The report surveys the development of the mobile retail market from the standpoint of both the consumer and retailer, whether in physical or online stores.
In addition to market analysis of the mobile retail ecosystem, brands, retailers, mobile marketing agencies, POS vendors and MNOs will find relevant strategic recommendations for key and adjacent players. This study encompasses not only the unique position of mobile in bridging the online and physical retail divide; it also illustrates to readers the dramatically changing nature of the consumer's mobile retail journey and its implications for the retail industry.
5th Finger, Aircel, Amazon, Apple , Aruba Networks, AT&T, Augme Technologies, Aurora Fashions, BBC, Belle Tire, Best Buy, Blockbuster, Blyk, BP, Brooks Brothers, BSNL, BT, Citi, Clear Channel, Coca Cola, Comet, Commidea, Coors Brewers, CouponCabin, Day's Inn, DeviceFidelity, Digby, Eagle Eye Solutions, eBay, Facebook, Fancharge, FeliCa, Fishlabs, Ford, Gemalto, Giesecke & Devrient, Google, Groupon, Hipcricket, Hypertag, IMImobile, i-movo, Ingenico, JAGTAG, Jo-Ann Fabric and Crafts, John Lewis Partnership, JoS. A. Bank, Karen Miller, KFC, Kiip, LivingSocial, Macy's, MasterCard, Mcdonalds, Meteor, Microsoft, MillerCoors, Millicom, Milo, Mobiqua, Mobitel, Movaya Wireless, MTN, MTS, Navteq, Nearbuy Systems, Nestle, Nokia, Nordstrom, NTT DoCoMo, O2, Optus, Orange, Orange FT Group, PayPal, PayWizard, Pipistrel, Point International, Poynt, Proxama, QT, RBS, RedLaser, Reliance, Reuters, RIM, Safeway, Samsung, Scanbuy, SCVNGR, Seibu Group, SFR, ShareSquare, ShopKick, ShopSavvy, Siemens Networks, SingTel, Sky, Sony, Spotzot, Star TV, StubHub, Tata, Telefonica, Telefonica-O2, Telenor, Telia Denmark, Telmap, Tesco, T-Mobile, Toys R Us, Twinlinx, Twitter, Venda, Verifone, Virgin, Virgin Active, Virgin Mobile, Virgin Money, ViVOTech, Vodacom, Vodafone, Walmart, Watchdata, WHERE, WIN Plc.,Yahoo!