- 41 Pages of Exclusive Forecast Data
- 15 In-Depth Player Profiles
- 57 Unique Charts
Market forecasts by smartphones, featurephones and tablets. Exhaustive
analyses of the current and calculated value of the market for mobile games
are split by device, followed by categorised subsections of forecasts:
installed base, annual number of downloads, in-game purchase revenues and
total revenues. This granular analysis provides readers with the ability to
gain a comprehensive understanding of the size, shape and direction of the
sector enabling pin point planning and market strategies to be built.
A systematic approach to the gaming value chain. The report offers a
detailed breakdown of the ways in which prominent vendors have changed the
mobile games industry through the monopolisation of the app store and the
resulting effects upon mobile applications development platforms, enabling
readers to gain an unprecedented insight into the working of the app store /
Business models for gaming. The various models for monetising games are
thoroughly explored, offering readers a closer inspection of pricing,
including pay per download, in-game purchasing and freemium games, paired with
marketing strategies and billing mechanisms.
Key Features of The Report Include:
Chapter 7, 'Hurdles and Regulations' - addresses the challenges
surrounding mobile gaming, advising developers and publishers towards
overcoming OS fragmentation, network coverage challenges and piracy as well as
regional regulatory concerns.
Projected Market for Mobile Games Advertising - examines advertising
revenues generated by mobile games on handsets and tablets. Split by device
type, these forecasts are calculated for in-game advertising, clickthrough &
cost-per-click rates and total ads viewed.
15 Major Mobile Game Vendor and Distributor Profiles - offer
unparalleled insight into the workings of key players in the mobile games
industry, presenting their respective corporate backgrounds, key clients &
strategic partnerships and products.
Activision, Amazon, Android Market, Apple, Com2uS, Digital Chocolate, EA,
Firemint, Fishlabs, Gameloft, Gamevil, GetJar, Glu Mobile, Google, Nokia,
NVIDIA, Sony Ericsson, Take-Two Interactive Solutions
Adobe, AdMob, Amobee, Asus, AT&T, Capcom, Capybara Games, Chillingo, Facebook,
Firemint, Glu, Handango, HTC, Microsoft, Moblyng, Motorola, PapayaMobile,
Pixelgame, Quattro Wireless, RIM, Rovio, Samsung, Sony, Spacetime Studios,
Sprint, Take-Two Interactive, Tapjoy, T-Mobile, US Cellular, ustwo, Valve,