Market Research Report

Mobile Adult Content Trends, Drivers and Business Models 2012-2017
cover Published by Juniper Research
Published Product code 240741
Content info 156 Pages
Price

Introduction

Abstract

image1

Overview

  • Extensive Examination of Business Models
  • Revenue Distribution Analysis
  • 88 Tables of Forecast Data

The Report Covers:

In-Depth Forecasts by Revenue Stream. This detailed investigation of the mobile adult content sector provides expert analysis of the mobile adult ecosystem, together with in-depth regional forecasts which size the opportunity for monetising mobile adult content over the next five years.

Profitable Business Models. The report assesses how the various business models, that have previously underpinned adult revenue streams, have transitioned, exploring the shifting relationships amongst players across the mobile adult value chain and the extent to which the upsurge in adult traffic is being monetised. Readers will gain unique insight into the key trends in the market which will drive future revenues.

Monetising Content. The various models for monetising mobile adult content are thoroughly explored, offering readers a closer inspection of pricing models, paired with billing mechanisms. This is offered alongside a meticulous examination of the factors which drive adult traffic and increase customer retention.

Features of the Report:

Hurdles to Revenue Generation Identified & Explained - The challenges to ultimate success within the mobile adult industry space are tackled in a detailed breakdown of regulatory and legal issues, in addition to a thorough examination of both successful and less than successful business models across the globe.

Strategic Recommendations - This is a must-have report for both existing players and any business looking to enter the mobile adult industry, offering readers an edge in the highly competitive mobile adult landscape, tackling the ways in which players must strengthen their position from design to delivery.

Interviews with Key Players across the Value Chain - Leading players in the field have shared their unique insights with Juniper into the workings of the sector, delivering to readers an unrivalled appraisal of the future opportunities within this sector.

Table of Contents

Table of Contents

Executive Summary

1. The Mobile Adult Landscape

  • The Mobile Adult Landscape
  • 1.1 Introduction
  • 1.2 What is Adult Content?
    • 1.2.1 Types of Adult Content
    • i. Text-based Adult Services
    • ii. Images
    • iii. Erotic Games
    • iv. Video-Based Services
    • v. Mobile Porn 2.0
    • a. Case Study: FriendFinder Networks
    • Table 1.1: FriendFinder Network's Revenues ($m) 2008 - 2011
    • 1.2.2 Rating Explicitness
  • 1.3 Drivers for Mobile Adult Content
    • Figure 1.1: Drivers for Adult Content
    • 1.3.1 Established Drivers
    • i. Human Nature
    • ii. Convenience
    • iii. Privacy
    • iv. Ubiquity
    • v. Smartphones
    • 1.3.2 Emerging Drivers
    • i. The Rise in Tablet Adoption
    • Figure 1.2: Comparative Screen Sizes of a Tablet and Smartphone
    • ii. Adult Content Providers Need New Distribution Channels
    • iii. The Rise of the App
  • 1.4 Trends in the Mobile Adult Landscape
    • 1.4.1 Adult Meets Social
    • 1.4.2 Live Cams Continue to Grow
    • 1.4.3 The Rise of the Tablet
    • 1.4.4 Augmented Reality

2. Monetising Adult: Content Distribution and Business Models

  • 2.1 The Changing Mobile Adult Value Chain
    • 2.1.1 Content Matters, Not Branding
    • 2.1.2 D2C Distribution
    • i. Case Study: Spankmo
    • a. Company Background
    • b. Key Clients and Strategic Partnerships
    • c. Products and Services
    • 2.1.3 The App Store Model
    • Table 2.1: Comparison of App Store Content Policies
    • i. Case Study: GetJar
    • a. Company Background
    • b. Products and Services
    • ii. Case Study: MiKandi
    • a. Company Background
    • b. Products and Services
    • 2.1.4 The Future of Operator Portals
  • 2.2 Monetising Adult Content
    • 2.2.1 Driving/Monetising the Traffic
    • i. Case Study: Adultmoda
    • a. Company Background
    • b. Key Clients and Partnerships
    • c. Products and Services
    • ii. Key Traffic Markets
    • iii. The Right Kind of Traffic
    • iv. Conversion
    • 2.2.2 Billing Models
    • i. SMS-based Billing
    • ii. Credit Card Billing
    • iii. IVR-based Billing
    • iv. Operator Billing
    • v. WAP Billing
    • a. Payforit
    • 2.2.3 Business Models
    • i. Business Models in North America
    • ii. Business Models in Europe
    • iii. Business Models in Emerging Markets
    • 2.2.4 Multichannel Strategies
    • i. Case Study: AEBN/Xobile
    • a. Company Background
    • b. Products and Services
    • 2.2.5 Customer Relationship Management
  • 2.3 The Threat from Free Content

3. The Market for Adult SMS

  • 3.1 Introduction
    • Figure 3.1: Mobile Adult SMS Methodology
  • 3.2 Adult SMS on Smartphones
    • 3.2.1 Users
    • Table 3.1: Percentage of Smartphone Users (%) who Subscribe to Adult SMS Split by 8 Key Regions
    • Figure 3.2: Number of Smartphone Users (m) who Subscribe to Adult SMS Split by 8 Key Regions
    • Table 3.2: Number of Smartphone Users (m) who Subscribe to Adult SMS Split by 8 Key Regions
    • 3.2.2 Usage
    • Table 3.3: Average Number of Adult SMS Per User Per Year on Smartphones Split by 8 Key Regions
    • Figure 3.3: Total Number of Adult SMS Messages (m) per Year on Smartphones Split by 8 Key Regions
    • Table 3.4: Total Number of Adult SMS Messages (m) per Year on Smartphones Split by 8 Key Regions
    • 3.2.3 Service Pricing
    • Table 3.5: Average Price per Adult SMS ($) on Smartphones Split by 8 Key Regions
    • 3.2.4 Revenues 5
    • Figure 3.4: Total Adult SMS Revenues ($m) on Smartphones Split by 8 Key Regions
    • Table 3.6: Total Adult SMS Revenues ($m) on Smartphones Split by 8 Key Regions
  • 3.3 Adult SMS on Featurephones
    • 3.3.1 Users
    • Table 3.7: Percentage of Featurephone Users (%) who Subscribe to Adult SMS Split by 8 Key Regions
    • Figure 3.5: Number of Featurephone Users (m) who Subscribe to Adult SMS Split by 8 Key Regions
    • Table 3.8: Number of Featurephone Users (m) who Subscribe to Adult SMS Split by 8 Key Regions
    • 3.3.2 Usage
    • Table 3.9: Average Number of Adult SMS Per User Per Year on Featurephones Split by 8 Key Regions
    • Figure 3.6: Total Number of Adult SMS Messages (m) per Year on Featurephones Split by 8 Key Regions
    • Table 3.10: Total Number of Adult SMS Messages (m) per Year on Featurephones Split by 8 Key Regions
    • 3.3.3 Service Pricing
    • Table 3.11: Average Price per Adult SMS ($) on Featurephones Split by 8 Key Regions
    • 3.3.4 Revenues
    • Figure 3.7: Total Adult SMS Revenues ($m) on Featurephones Split by 8 Key Regions
    • Table 3.12: Total Adult SMS Revenues ($m) on Featurephones Split by 8 Key Regions
  • 3.4 Total Adult SMS Revenues on Handsets
    • Figure 3.8: Total Adult SMS Revenues ($m) on Handsets Split by 8 Key Regions
    • Table 3.13: Total Adult SMS Revenues ($m) on Handsets Split by 8 Key Regions

4. The Market for Mobile Adult Video Services

  • Figure 4.1: Mobile Adult Video Methodology
  • 4.1 Adult Video on Smartphones
    • 4.1.1 Users
    • Table 4.1: Percentage of Smartphone Users (%) who Watch Adult Video Split by 8 Key Regions
    • Figure 4.2: Number of Smartphone Users (m) who Watch Adult Video Split by 8 Key Regions
    • Table 4.2: Number of Smartphone Users (m) who Watch Adult Video Split by 8 Key Regions
    • 4.1.2 Usage
    • Table 4.3: Number of Adult Videos per User per Year on Smartphones Split by 8 Key Regions
    • Figure 4.3: Total Number of Adult Videos (m) per Year on Smartphones Split by 8 Key Regions
    • Table 4.4: Total Number of Adult Videos (m) per Year on Smartphones Split by 8 Key Regions
    • 4.1.3 Paid for Video and Average Spend
    • Table 4.5: Percentage of Adult Video (%) Paid for on Smartphones Split by 8 Key Regions
    • Figure 4.4: Number of Paid For Adult Videos (m) on Smartphones Split by 8 Key Regions
    • Table 4.6: Number of Paid For Adult Videos on Smartphones (m) Split by 8 Key Regions
    • Table 4.7: Average Price per Adult Video ($) on Smartphones Split by 8 Key Regions
    • 4.1.4 Revenues
    • Figure 4.5: Total Paid For Adult Video Revenues ($m) on Smartphones Split by 8 Key Regions
    • Table 4.8: Total Paid For Adult Video Revenues ($m) on Smartphones Split by 8 Key Regions
    • 4.1.5 Advertising
    • Table 4.9: Number of Adverts Seen per Adult Video User per Year on Smartphones Split by 8 Key Regions
    • Figure 4.6: Total Number of Adult Video Ad Impressions (bn) on Smartphones Split by 8 Key Regions
    • Table 4.10: Total Number of Adult Video Ad Impressions (bn) on Smartphones Split by 8 Key Regions
    • Table 4.11: Average CPM ($) for Adult Video Adverts on Smartphones Split by 8 Key Regions
    • Figure 4.7: Total Adult Video Advertising Revenues ($m) on Smartphones Split by 8 Key Regions
    • Table 4.12: Total Adult Video Advertising Revenues ($m) on Smartphones Split by 8 Key Regions
  • 4.2 Adult Video on Featurephones
    • 4.2.1 Users
    • Table 4.13: Percentage of Featurephone Users (%) who Watch Adult Video Split by 8 Key Regions
    • Figure 4.8: Number of Featurephone Users (m) who Watch Adult Video Split by 8 Key Regions
    • Table 4.14: Number of Featurephone Users (m) who Watch Adult Video Split by 8 Key Regions
    • 4.2.2 Usage
    • Table 4.15: Average Number of Adult Videos per User per Year on Featurephones Split by 8 Key Regions
    • Figure 4.9: Total Number of Adult Videos (m) per Year on Featurephones Split by 8 Key Regions
    • Table 4.16: Total Number of Adult Videos (m) per Year on Featurephones Split by 8 Key Regions
    • 4.2.3 Paid for Video and Average Spend
    • Table 4.17: Percentage of Adult Video (%) Paid for on Featurephones Split by 8 Key Regions
    • Figure 4.10: Number of Paid For Adult Videos on Featurephones (m) Split by 8 Key Regions
    • Table 4.18: Number of Paid For Adult Videos on Featurephones (m) Split by 8 Key Regions
    • Table 4.19: Average Price per Adult Video ($) on Featurephones Split by 8 Key Regions
    • 4.2.4 Revenues
    • Figure 4.11: Total Paid For Adult Video Revenues (m) on Featurephones Split by 8 Key Regions
    • Table 4.20: Total Paid For Adult Video Revenues (m) on Featurephones Split by 8 Key Regions
    • 4.2.5 Advertising
    • Table 4.21: Number of Adverts Seen per Adult Video per User per Year on Featurephones Split by 8 Key Regions
    • Figure 4.12: Total Number of Adult Video Ad Impressions (bn) on Featurephones Split by 8 Key Regions
    • Table 4.22: Total Number of Adult Video Ad Impressions (bn) on Featurephones Split by 8 Key Regions
    • Table 4.23: Average CPM ($) for Adult Video Adverts on Featurephones Split by 8 Key Regions
    • Figure 4.13: Total Adult Video Advertising Revenues ($m) on Featurephones Split by 8 Key Regions
    • Table 4.24: Total Adult Video Advertising Revenues ($m) on Featurephones Split by 8 Key Regions
  • 4.3 Adult Video on Handsets
    • 4.3.1 Revenues
    • Figure 4.14: Total Paid For Adult Video Revenues (m) on Handsets Split by 8 Key Regions
    • Table 4.25: Total Paid For Adult Video Revenues (m) on Handsets Split by 8 Key Regions
    • 4.3.2 Ad Revenues
    • Figure 4.15: Total Adult Video Advertising Revenues ($m) on Handsets Split by 8 Key Regions
    • Table 4.26: Total Adult Video Advertising Revenues ($m) on Handsets Split by 8 Key Regions
  • 4.4 Adult Video on Tablets
    • 4.4.1 Users
    • Table 4.27: Percentage of Tablet Users (%) who Watch Adult Video Split by 8 Key Regions
    • Figure 4.16: Number of Tablet Users (m) who Watch Adult Video Split by 8 Key Regions
    • Table 4.28: Number of Tablet Users (m) who Watch Adult Video Split by 8 Key Regions
    • 4.4.2 Usage
    • Table 4.29: Number of Adult Videos per User per Year on Tablets Split by 8 Key Regions
    • Figure 4.17: Total Number of Adult Videos (m) per Year on Tablets Split by 8 Key Regions
    • Table 4.30: Total Number of Adult Videos (m) per Year on Tablets Split by 8 Key Regions
    • 4.4.3 Paid for Video and Average Spend
    • Table 4.31: Percentage of Adult Video (%) Paid for on Tablets Split by 8 Key Regions
    • Figure 4.18: Number of Paid For Adult Videos (m) on Tablets Split by 8 Key Regions
    • Table 4.32: Number of Paid For Adult Videos (m) on Tablets Split by 8 Key Regions
    • Table 4.33: Average Price per Adult Video ($) on Tablets Split by 8 Key Regions
    • 4.4.4 Revenues
    • Figure 4.19: Total Paid For Adult Video Revenues ($m) on Tablets Split by 8 Key Regions
    • Table 4.34: Total Paid For Adult Video Revenues ($m) on Tablets Split by 8 Key Regions
    • 4.4.5 Advertising
    • Table 4.35: Number of Adverts Seen per Adult Video User per Year on Tablets Split by 8 Key Regions
    • Figure 4.20: Total Number of Adult Video Ad Impressions (bn) on Tablets Split by 8 Key Regions
    • Table 4.36: Total Number of Adult Video Ad Impressions (bn) on Tablets Split by 8 Key Regions
    • Table 4.37: Average CPM ($) for Adult Video Adverts on Tablets Split by 8 Key Regions
    • Figure 4.21: Total Adult Video Advertising Revenues ($m) on Tablets Split by 8 Key Regions
    • Table 4.38: Total Adult Video Advertising Revenues ($m) on Tablets Split by 8 Key Regions
  • 4.5 Total Market for Mobile Adult Video Services
    • 4.5.1 End-User Revenues
    • Figure 4.22: Total Paid For Adult Video Revenues ($m) Split by 8 Key Regions
    • Table 4.39: Total Paid For Adult Video Revenues ($m) on Split by 8 Key Regions
    • 4.5.2 Ad Revenues
    • Figure 4.23: Total Adult Video Advertising Revenues ($m) Split by 8 Key Regions
    • Table 4.40: Total Adult Video Advertising Revenues ($m) Split by 8 Key Regions

5. The Market for Adult Subscriptions

  • Figure 5.1: Mobile Adult Subscription Methodology
  • 5.1 Adult Subscriptions on Smartphones
    • 5.1.1 Users
    • Table 5.1: Percentage of Users (%) who Subscribe to Adult Content on Smartphones Split by 8 Key Regions
    • Figure 5.2: Number of Users (m) who Subscribe to Adult Content on Smartphones Split by 8 Key Regions
    • Table 5.2: Number of Users (m) who Subscribe to Adult Content on Smartphones Split by 8 Key Regions
    • 5.1.2 Usage
    • Table 5.3: Average Number of Individually Billed Adult Subscription Periods per User per Year on Smartphones Split by 8 Key Regions
    • Figure 5.3: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Smartphones Split by 8 Key Regions
    • Table 5.4: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Smartphones Split by 8 Key Regions
    • 5.1.3 Average Spend per User
    • Table 5.5: Average Revenue per Individually Billed Adult Subscription Period ($) on Smartphones Split by 8 Key Regions
    • 5.1.4 Revenues
    • Figure 5.4: Total Adult Subscription Revenues ($m) on Smartphones Split by 8 Key Regions
    • Table 5.6: Total Adult Subscription Revenues ($m) on Smartphones Split by 8 Key Regions
  • 5.2 Adult Subscriptions on Featurephones
    • 5.2.1 Users
    • Table 5.7: Percentage of Users (%) who Subscribe to Adult Content on Featurephones Split by 8 Key Regions
    • Figure 5.5: Number of Users (m) who Subscribe to Adult Content on Featurephones Split by 8 Key Regions
    • Table 5.8: Number of Users (m) who Subscribe to Adult Content on Featurephones Split by 8 Key Regions
    • 5.2.2 Usage
    • Table 5.9: Average Number of Individually Billed Adult Subscription Periods per User per Year on Featurephones Split by 8 Key Regions
    • Figure 5.6: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Featurephones Split by 8 Key Regions
    • Table 5.10: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Featurephones Split by 8 Key Regions
    • 5.2.3 Average Spend per User
    • Table 5.11: Average Revenue per Individually Billed Adult Subscription Period ($) on Featurephones Split by 8 Key Regions
    • 5.2.4 Revenues
    • Figure 5.7: Total Adult Subscription Revenues ($m) on Featurephones Split by 8 Key Regions
    • Table 5.12: Total Adult Subscription Revenues ($m) on Featurephones Split by 8 Key Regions
  • 5.3 Adult Subscriptions on Handsets
    • Figure 5.8: Total Adult Subscription Revenues ($m) on Handsets Split by 8 Key Regions
    • Table 5.13: Total Adult Subscription Revenues ($m) on Handsets Split by 8 Key Regions
  • 5.4 Adult Subscriptions on Tablets
    • 5.4.1 Users
    • Table 5.14: Percentage of Users (%) who Subscribe to Adult Content on Tablets Split by 8 Key Regions
    • Figure 5.9: Number of Users (m) who Subscribe to Adult Content on Tablets Split by 8 Key Regions
    • Table 5.15: Number of Users (m) who Subscribe to Adult Content on Tablets Split by 8 Key Regions
    • 5.4.2 Usage
    • Table 5.16: Average Number of Individually Billed Adult Subscription Periods per User per Year on Tablets Split by 8 Key Regions
    • Figure 5.10: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Tablets Split by 8 Key Regions
    • Table 5.17: Total Number of Individually Billed Adult Subscription Periods (m) per Year on Tablets Split by 8 Key Regions
    • 5.4.3 Spend
    • Table 5.18: Average Revenue per Individually Billed Adult Subscription Period ($) on Tablets Split by 8 Key Regions
    • 5.4.4 Revenues
    • Figure 5.11: Total Adult Subscription Revenues ($m) on Tablets Split by 8 Key Regions
    • Table 5.19: Total Adult Subscription Revenues ($m) on Tablets Split by 8 Key Regions
  • 5.5 Total Market for Adult Subscriptions
    • Figure 5.12: Total Adult Subscription Revenues ($m) on Split by 8 Key Regions
    • Table 5.20: Total Adult Subscription Revenues ($m) on Split by 8 Key Regions

6. The Market for Adult Videochat

  • Figure 6.1: Mobile Adult Videochat Methodology
  • 6.1 Adult Videochat on Smartphones
    • 6.1.1 Users
    • Table 6.1: Percentage of Users (%) who Use Adult Videochat on Smartphones Split by 8 Key Regions
    • Figure 6.2: Number of Users (m) who Use Adult Videochat on Smartphones Split by 8 Key Regions
    • Table 6.2: Number of Users (m) who Use Adult Videochat on Smartphones Split by 8 Key Regions
    • 6.1.2 Spend
    • Table 6.3: Average Revenue per Adult Videochat User ($) Per Month on Smartphones Split by 8 Key Regions
    • 6.1.3 Revenues
    • Figure 6.3: Total Adult Videochat Revenues ($m) on Smartphones Split by 8 Key Regions
    • Table 6.4: Total Adult Videochat Revenues ($m) on Smartphones Split by 8 Key Regions
  • 6.2 Adult Videochat on Featurephones
    • 6.2.1 Users
    • Table 6.5: Percentage of Users (%) who Use Adult Videochat on Featurephones Split by 8 Key Regions
    • Figure 6.4: Number of Users (m) who Use Adult Videochat on Featurephones Split by 8 Key Regions
    • Table 6.6: Number of Users (m) who Use Adult Videochat on Featurephones Split by 8 Key Regions
    • 6.2.2 Spend
    • Table 6.7: Average Revenue per Adult Videochat User ($) per Month on Featurephones Split by 8 Key Regions
    • 6.2.3 Revenues
    • Figure 6.5: Total Adult Videochat Revenues ($m) on Featurephones Split by 8 Key Regions
    • Table 6.8: Total Adult Videochat Revenues ($m) on Featurephones Split by 8 Key Regions
  • 6.3 Adult Videochat on Handsets
    • Figure 6.6: Total Adult Videochat Revenues ($m) on Handsets Split by 8 Key Regions
    • Table 6.9: Total Adult Videochat Revenues ($m) on Handsets Split by 8 Key Regions
  • 6.4 Adult Videochat on Tablets
    • 6.4.1 Users
    • Table 6.10: Percentage of Users (%) who Use Adult Videochat on Tablets Split by 8 Key Regions
    • Figure 6.7: Number of Users (m) who Use Adult Videochat on Tablets Split by 8 Key Regions
    • Table 6.11: Number of Users (m) who Use Adult Videochat on Tablets Split by 8 Key Regions
    • 6.4.2 Spend
    • Table 6.12: Average Revenue per Adult Videochat User ($) on Tablets Split by 8 Key Regions
    • 6.4.3 Revenues
    • Figure 6.8: Total Adult Videochat Revenues ($m) on Tablets Split by 8 Key Regions
    • Table 6.13: Total Adult Videochat Revenues ($m) on Tablets Split by 8 Key Regions
  • 6.5 The Total Market For Adult Videochat
    • Figure 6.9: Total Adult Videochat Revenues ($m) Split by 8 Key Regions
    • Table 6.14: Total Adult Videochat Revenues ($m) Split by 8 Key Regions

7. Adult Content Regulations

  • 7.1 National Legislation and Self-Regulation
    • 7.1.1 North America
    • i. Canada
    • ii. US
    • a. Background
    • b. 18 USC 2257
    • c. ASACP
    • Figure 7.1: ASACP Compliance Process
    • d. CTIA Wireless Content Guidelines
    • 7.1.2 Western Europe
    • i. EU-Wide Legislation and Self-Regulation
    • Table 7.1: Key EU Operator Codes of Conduct Concerning Child Protection, Selected Countries
    • a. Consumer Protection Laws
    • ii. UK
    • a. BBFC
    • b. PhonepayPlus
    • 7.1.3 Far East & China
    • i. China
    • ii. Japan
    • iii. South Korea
    • 7.1.4 Indian Subcontinent
    • i. India
    • 7.1.5 Rest of Asia Pacific
    • i. Australia
    • ii. Indonesia
    • 7.1.6 Africa & Middle East
    • i. South Africa
    • a. ICASA
    • b. FPB
    • c. WASPA

8. Company Profiles

  • 8.1 Introduction
    • Figure 8.1: Off-portal Value Chain
  • 8.2 Content Providers, Publishers and Licensors
    • 8.2.1 Manwin
    • i. Corporate Profile
    • ii. Key Clients & Strategic Partnerships
    • iii. Products and Services
    • iv. Key Strengths and Opportunities
    • 8.2.2 Pink Visual
    • i. Corporate Profile
    • ii. Key Clients & Strategic Partnerships
    • iii. Products and Services
    • a. iPinkVisual and iMaleSpectrum
    • b. PinkVisualPad and MaleSpectrumPad
    • c. PV Locker
    • iv. Key Strengths and Opportunities
    • 8.2.3 Private Media Group
    • i. Corporate Profile
    • Table 8.1: Private Media Group's Revenues ($m) 2007-2011
    • ii. Products and Services
    • iii. Key Strengths and Opportunities
    • 8.2.4 Vivid
    • i. Corporate Profile
    • ii. Products and Services
    • iii. Key Strengths and Opportunities
  • 8.3 Distributors, Aggregators, ASPs and FSPs
    • 8.3.1 Cherry Media (Cherrysauce)
    • i. Corporate Profile
    • ii. Key Clients & Strategic Partnerships
    • iii. Products and Services
    • iv. Key Strengths and Opportunities
    • 8.3.2 DisplayBoy/SexGoesMobile
    • i. Corporate Profile
    • ii. Key Clients & Strategic Partnerships
    • iii. Products and Services
    • iv. Key Strengths and Opportunities
    • 8.3.3 Melon Mobile
    • i. Corporate Profile
    • ii. Key Clients & Strategic Partnerships
    • iii. Products and Services
    • iv. Key Strengths and Opportunities
    • 8.3.4 net-m
    • i. Corporate Profile
    • Table 8.2: net-m's Revenues 2007 - 2011
    • ii. Key Clients & Strategic Partnerships
    • iii. Products and Services
    • iv. Key Strengths and Opportunities
    • 8.3.5 Twistbox Entertainment
    • i. Corporate Profile
    • ii. Key Clients & Strategic Partnerships
    • iii. Products and Services
    • iv. Key Strengths and Opportunities
  • 8.4 Other Enablers
    • 8.4.1 Bango
    • i. Corporate Profile
    • Table 8.3: Bango's Revenues 2007 - 2012
    • ii. Key Clients & Strategic Partnerships
    • iii. Products and Services
    • a. Payment Services
    • b. Analytics Services
    • c. Age Verification
    • iv. Key Strengths and Opportunities
    • 8.4.2 CamContacts
    • i. Corporate Profile
    • ii. Products and Services
    • iii. Key Strengths and Opportunities
    • 8.5 Operators
    • Table 8.4: On Portal Adult Content Offerings/Prices, Selected Markets 2012

Mobile Adult Content Trends, Drivers and Business Models 2012-2017 published by Juniper Research in May 2, 2012. This report consists of 156 Pages and the price starts from US $ 2720.

The contents of this page may be different from the latest version. Please contact us for details.

Press Release

Mobile Adult Subscription Revenues Reach Nearly $1 Billion by 2015

May 18th, 2012

Global Information Inc. would like to present a new market research report, "Mobile Adult Content Trends, Drivers and Business Models 2012-2017" by Juniper Research.

Revenues from mobile adult subscriptions will reach nearly $1 billion by 2015, Juniper Research finds. This growth will be fuelled by rises in the smartphone and tablet user bases alongside an increase in the average spend per user despite increasing competition from free content.

The Rise of the Tablet Subscriber

A dramatic rise in the tablet user base will also drive the increase of subscription revenues; particularly as the majority of tablets will be in the very regions which have historically spent the most on adult subscriptions. Tablets offer users a more engaging experience as they are able to see content in more detail as well as see more options when browsing. Niche tastes will also continue to drive users towards subscription accounts.

Barriers to Growth

While revenues will grow significantly, the report also found that in emerging markets growth will be restricted by low smartphone take up and a lack of viable payment methods, such as credit card usage. In many cases, legal and social barriers will also inhibit the growth of mobile adult subscription revenues in these markets.

According to report author Charlotte Miller, Mobile adult subscriptions will be a growing source of mobile adult revenues. Niche content has always been a driver of paid adult content and this is no less true on mobile. While there has been a proliferation of free content, it remains that case that for specialised content, users must continue to pay.

Other key findings from the report include:

  • North America and Western Europe with account for over 70% of total end-user mobile adult revenues.
  • Adult Videochat users to more than triple by 2015 accounting for over half of mobile adult content revenues by 2015.

Key questions addressed in this report:

  • 1. To what extent has free adult content impacted on revenue streams in the mobile adult industry?
  • 2. What strategies are D2C adult sites employing to monetize their mobile traffic?
  • 3. What are the prospects for operator adult revenues in a post-smartphone world?
  • 4. How are tablets changing the mobile adult landscape?
  • 5. Which mobile adult services are, and will be, the most lucrative?
  • 6. What are the trends in the mobile adult content industry?
  • 7. What business models are likely to predominate in mobile adult content?
  • 8. Who are the major players across the mobile adult value chain?

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