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Mobile Gambling: Casinos, Lotteries & Betting 2013-2018

Notes

This 8th edition of Juniper Research's industry-leading report provides the reader with an in-depth analysis of the mobile gambling arena covering the trends, challenges and opportunities across this fast-growing sector.

Overview

Juniper has a strong track record in the mobile and online gambling space, with many of the industry's leading players relying on our independent research, analysis and forecasting expertise.

Our Mobile Gambling research has become the industry's key reference document and is a must-have purchase for both leaders and innovators. Online and Tablet gambling research are recent additions to the offering.

Key Features

  • In-depth analysis of the mobile gambling arena covering the trends, challenges and opportunities across this fast-growing sector.
  • Commentary on key legislative developments at state, national and international level, accompanied by a heatmap matrix assessing the relative opportunities for service deployment and monetisation.
  • Interviews with leading players across the mobile gambling value chain, including Unibet, Williams Interactive and Mobenga.
  • Key player capability and capacity assessment, together with market positioning matrix.
  • Benchmark industry forecasts for service adoption, wager and gross win.
  • Strategic recommendations designed to enable service providers to maximise their opportunity in this fast evolving market

Key Questions

  • 1. How are key players strategically positioned in the mobile gambling market?
  • 2. How much money will be wagered via mobile devices, and by how many users, through to 2018?
  • 3. Which gambling market segment will see the greatest uptake and spend over the forecast period?
  • 4. How have recent regulatory developments affected the prospects for mobile gambling?
  • 5. Which markets offer the greatest potential for growth?

Companies Referenced

Interviewed: Bally Technologies, Greentube, Joingo, Mobenga, Plumbee, Sencha, Svenska Spel, Unibet, Williams Interactive,

Profiled: 888 Holdings, Betfair, bwin.party, Ladbrokes, Paddy Power, Probability PLC, Unibet, William Hill.

Case Studied: Bally Technologies, Skrill, VODone, Zynga.

Discussed: 32Red, 500.com, AAMS (Amministrazione Autonoma dei Monopoli di Stado), Adobe, AGA (American Gaming Association), Aktel, All American Poker Network, AllAfrica, Amaya, Amazon, American Wagering Inc, Apple, ARJEL (Autorité de Régulation des Jeux En Ligne), Association of Licensed Telecoms Operators, AT&T, Avenue Capital Group, Barclays, Beijing Caiwang Bohui Technology Company Limited, Belcasinos, Bet24, Bet365, Betandwin, Betchoice, BetClic, Betdaq, BlackBerry, Blue Square, Bluefin Labs, Boku, Boyd, Brandywine Booking LLC, BrightAl, CAIXA, Camelot, Cantor Gaming, Carmen Media Group, Cayetano, China Mobile, China Unicom Guangdong, Chinasatcom, CIE (Caesars Interactive Entertainment), Cmedia, Cogetech, Crown Limited, Danske Licens Spil, De Lotto, Delaware State Lottery, Deutsche Telekom, Doubledown Interactive, Dragon Joyce Group, EasyOdds.com, Egasa Group, EGBA (European Gaming and Betting Association), Entraction, Essel (Zee) Group, EuroMillions, EurosportBet, Facebook, Financial Times, First Cagayan Leisure and Resort Corporation, France Pari, Fun88, Gala Coral Group, Gambling Commission, Gambling Review Commission, Gamesys, Gaming Investments Pty Ltd, GBGC (Global Betting and Gaming Consultants), Genaysys, GeoComply, GetJar, Global Betting Exchange Alderney Limited, Golden Nugget, Google, Groupe Partouche, Guangdong Kingold Telecommunications, Health Lottery, Heilongjiang Welfare Lottery Center, Hong Kong Jockey Club, HTC, IDDAA, IGT, Intralot, Japan Racing Association, JCM Global, Lawn Tennis Association, Lenovo, LG, LinkedIn, Locaid, Locus Gaming, Longcheer, Lottery 365, MacroView Labs, MagicPlan, Managed Gaming Solutions, Mecca Bingo, Mediaset España, Mega Millions, Merge Network, Mfuse, MGM, Microgame France, Microgaming, Milenium, mkodo, Mobisky, Mohegan Sun, MotoGP, Mozilla, Mr Bookmaker, My Lotto Mobile, Napoleon Games, National Gambling Board, National Gambling Office, Nektan, Nevada Gaming Commission, Nevada Gaming Control Board, New Jersey Department of Gaming Enforcement, Nigerian Communications Commission, Nokia, NTT DoCoMo, O2, OFCOM, OLBG.com, Olympique de Marseille, O2, OpenBet, Orange, Palace Group, PartyGaming PLC, Philippine Amusement and Gaming Corporation, PhilWeb, Playtech, Playtika, Playwin, Playyoo SA, PMU (Pari Mutuel Urbain), PokerFuse, PokerStars, Polla Chilena de Beneficencia, Real Madrid, Remote Gambling Association, ROK Corporation, RSC Anderlecht, Safaricom, Scientific Games, SCM Lawyers, Sencha, Shenzhen Happywind Software Development Co Ltd, SHFL, Sierra Development Company, Skybet, Slotland Entertainment SA, SmartPay, SNAI, Solfive Group, Spanish Acrismatic, Spin 3, Sportingbet, Sportsbet Australia, Sprint, Stadium Technology, Stan James, Stanley Leisure, Stratosphere, STS, Suertia, Szerencsejáték Zrt, Takara-kuji, TBH Guernsey Limited, Techfirm, Telefonica, Tipsport, T-Mobile, TonyBet, Totolotek, Turkcell, TvTak, Twitter, Ultimate Poker, UNIRE (Unione nazionale incremento razze equine), Verizon, Vodafone, W3C (World Wide Web Consortium), WagerWorks, WBX, Wynn Interactive LLC, YouTube, Zero 36, ZTE.

Data & Interactive Forecast

Juniper provides a comprehensive set of analytical tools to help enrich the user's understanding of the gambling market, as well as giving them access to the full suite of forecast data of more than 120 tables and 13,000 datapoints.

Forecasts include:

  • Country level data splits for the US, Canada, the UK, France, Italy, Japan and China as well as 8 key regions.
  • Device splits by smartphone, featurephone and tablet.
  • Sector forecasts by casinos, lotteries, sports betting and spread betting.
  • What-If Analysis tool allowing user the ability to manipulate Juniper's data for 22 different metrics.

Table of Contents

1. Market Trends & Competitive Landscape

1. Gambling: The Continued Ascent of Mobile

  • 1.1. Introduction
  • 1.2. Mobile Gambling Defined
    • 1.2.1. Types of Mobile Gambling
      • i. Casino Style Gambling
        • Figure 1.1: Casino Games which are Popular with Online and Mobile Gamblers
        • Figure 1.2: Screenshots from the William Hill Casino Club App
      • ii. Lotteries
      • iii. Sports Betting
      • iv. Betting Exchanges
    • 1.2.2. The Demographics of Mobile Gamblers
      • i. From Growth to Maturation: Market Consolidation
  • 1.3. Market Drivers
    • Figure 1.3: Established and Emerging Mobile Gambling Drivers
    • 1.3.1. Established Drivers
      • i. Convenience
      • ii. Privacy
      • iii. Ubiquity
    • 1.3.2. Emerging Drivers
      • i. Growth of Mobile Internet Usage
      • ii. Mobile as the Second Screen
        • Figure 1.4: Paddy Power Premier League App - TV Bet Feature
      • iii. The Desktop Space is Crowded
      • iv. The Rise in Social Casino-Style Games
        • Figure 1.5: Casino-Style Games which are in the App Store's US Top Grossing Chart as of October 2013
        • Figure 1.6: The ZyngaPlusPoker Mobile App

2. Maximising mGambling's Prospects

  • 2.1. Extending Strategies to Mobile
    • Figure & Table 2.1: Ladbrokes Mobile Net Revenue (£m) and Mobile Revenue a % of Digital Net Revenue (%) 2009-2012
    • 2.1.1. Mobile Customers: The Shift to Acquisition
    • 2.1.2. Mobiles Change the In-Casino Experience
  • 2.2. Building a Mobile Solution
    • Figure 2.2: Installed base of Smartphones and Tablets (m) Split by Device 2013-2018
    • 2.2.1. Native or Browser: The HTML5 Question
      • Figure 2.3: The Advantages of HTML5 Apps versus Native Apps
      • i. The Advantages of HTML5
        • Table 2.4: Stances on Mobile Gambling Taken by the Leading App Stores, October 2013
        • Figure 2.5: Number of Mobile Devices Used to Access the Internet (m) Split by 8 Key Regions 2013-2018
      • ii. The Advantages of a Native Approach
        • Figure 2.6: The Betfair Exchange Mobile Site
      • iii. Hybrid Apps: The Best of Both Worlds?
      • iv. The Facebook Alternative
    • 2.2.2. Geo-Location: The International Question
      • i. The Hidden Opportunity: Marketing
    • 2.2.3. B2B or D2C: The Development Question
      • Figure 2.7: Routes to Market for Mobile Gambling Operators
      • i. B2B
      • ii. D2C
    • 2.2.4. The Marketing Question
  • 2.3. Mobile Payments: Hurdles and Opportunities
    • 2.3.1. Hurdles
      • i. Age Verification
      • ii. Online Payments Gain Preference
      • iii. Security
      • iv. Beyond the Credit Card: Addressing the Requirements of the Underbanked and ‘Unaccountable'
      • v. The App Stores' Unsupportive Stance
    • 2.3.2. Payments: Optimisation and Opportunities
      • i. In-Play Betting & the Problem of Connectivity
      • ii. NFC (Near Field Communication)
        • Figure 2.8: The NFC Consumer Journey
        • Figure 2.9: Ladbrokes Shops Age Profile (%) 2006-2013
      • iii. Carrier Billing

3. Opportunities & Regulation at a Regional Level

  • 3.1. Overview
  • 3.2. North America
    • 3.2.1. The US
      • i. Past Regulation
      • ii. Recent Developments
        • Table 3.1: A Heatmap of the Legislative Environment in Selected US States, 2013
      • iii. Future Prospects
  • 3.3. Latin America
    • i. Future Prospects
  • 3.4. Western Europe
    • 3.4.1. Heatmap
      • Table 3.2: A Heatmap of the Legislative Environment in Selected European Countries, 2013
    • 3.4.2. UK
      • i. Gibraltar
      • ii. Opportunities
    • 3.4.3. Rest of Western Europe
      • i. Opportunities
  • 3.5. Central & Eastern Europe
  • 3.6. Far East & China
    • 3.6.1. China
      • i. Overview
      • ii. Early Deployments
      • iii. Future Prospects
    • 3.6.2. Japan
      • Figure 3.3: Japan Horse Racing 2012: Total Wagers ($24.3 billion)
      • Figure 3.4: Annual Wager on Horse Racing (JPY bn), JRA Events, 1997-2012
      • i. Future Prospects
    • 3.6.3. South Korea
  • 3.7. Indian Subcontinent
  • 3.8. Rest of Asia Pacific
  • 3.9. Africa & Middle East

4. Market Sector Analysis - Mobile Casinos

  • 4.1. Market Dynamics, Key Players & Trends
    • 4.1.1. Drivers and Trends for Mobile Casinos
      • i. Increased Consumer Propensity to Play Games on Mobile Devices
      • ii. Certain Casino Games are Better Suited to Mobile over Desktop
      • iii. Well-Known Brands Expand into Online Casinos
    • 4.1.2. Key Players and Partnerships

5. Market Sector Analysis - Mobile Lotteries

  • 5.1. Market Dynamics, Key Players & Trends
  • 5.2. Drivers and Trends for Mobile Lotteries
    • i. SMS Lotteries are Commonplace
      • Figure 5.1: Instructions on how to Enter the SMS Lottery in South Africa
    • ii. Mobile Devices have Location-Tracking Technologies
    • iii. Lottery Results Services have been Successful
      • Figure 5.2: The National Lottery Official App for iPhone
    • 5.2.2. Constraints of Mobile Lotteries
      • i. Mobile Lottery Scams affect Consumer Trust
      • ii. Fear of Cannibalisation
      • iii. There is no Perceived Demand
      • iv. Lotteries are Less Engaging
    • 5.2.3. Key Players & Partnerships

6. Market Sector Analysis - Mobile Betting

  • 6.1. Market Dynamics, Key Players and Trends
  • 6.2. Drivers and Trends for Mobile Betting & Exchange Betting
    • i. ‘There's an App For That'
      • Table 6.1: Mobile Revenues as a Proportion of Online Revenues for a Number of Leading Sportsbook Providers, Latest Available Data
    • ii. Bet In-Play
    • iii. The Next Technology: Connected TVs
    • 6.2.2. Key Players and Partnerships
      • Figure 6.2: Estimated UK Online Sports Betting Market Share by Revenue (%) Split by Operator, 2012

7. Competitive Landscape

  • 7.1. Gambling Operator Landscape
  • 7.2. Gambling Operator Analysis
    • 7.2.1. Vendor Assessment Criteria
      • Table 7.1: Vendor Capability Assessment Factors
    • 7.2.2. Limitations and Interpretation
    • 7.2.3. Vendor Analysis: Capability Assessment & Market Positioning
      • Table 7.2: Vendor Analysis Scoring Matrix: Capability & Capacity vs Product & Position
      • Figure 7.3: Global Mobile Gambling Vendor Positioning Matrix 2013
      • i. Summary
      • ii. On Track Vendors
      • iii. Vendors Exceeding Expectations
      • iv. Vendors with Further Potential
  • 7.3. Gambling Operator Profiles
    • 7.3.1. Betfair
      • i. Corporate Profile
        • Table 7.4: Betfair Revenues (£m) Split by Business Segment, 2008-2014
      • ii. Key Clients & Strategic Partnerships
      • iii. Products and Services
        • Figure 7.5: The Betfair Sports Betting App
      • iv. Juniper's View: Vendor's Key Strengths and Strategic Development Opportunities
    • 7.3.2. bwin.party
      • i. Corporate Profile
        • Table 7.6: bwin.party Revenues (€m) Split by Business Segment, 2010-2013
        • Figure 7.7: bwin.party Net Gaming Revenue Split by Country 2012
      • ii. Key Clients & Strategic Partnerships
      • iii. Products and Services
      • iv. Juniper's View: Vendor's Key Strengths and Strategic Development Opportunities
    • 7.3.3. Ladbrokes
      • i. Corporate Profile
        • Table 7.8: Ladbrokes Digital Revenues (£m) Split by Business Segment, 2008-2013
      • ii. Key Clients & Strategic Partnerships
      • iii. Products and Services
      • iv. Juniper's View: Vendor's Key Strengths and Strategic Development Opportunities
    • 7.3.4. Paddy Power
      • i. Corporate Profile
        • Figure 7.9: Paddy Power's Online Revenues (€m) Split by Business Segment, 2008-2013
      • ii. Key Clients & Strategic Partnerships
      • iii. Products and Services
        • Figure 7.10: The Paddy Power Vegas App on iOS
      • iv. Juniper's View: Vendor's Key Strengths and Strategic Development Opportunities
    • 7.3.5. Probability
      • i. Corporate Profile
        • Table 7.11: Probability PLC's FY End Revenue (£m) 2008-2013
      • ii. Key Clients & Strategic Partnerships
      • iii. Products and Services
      • iv. Juniper's View: Vendor's Key Strengths and Strategic Development Opportunities
    • 7.3.6. Unibet
      • i. Corporate Profile
        • Table 7.12: Unibet Gross Winnings Revenue (£m) Split by Business Segment 2008-2013
      • ii. Key Clients & Strategic Partnerships
      • iii. Products and Services
        • Figure 7.13: The Maria App on iOS
      • iv. Juniper's View: Vendor's Key Strengths and Strategic Development Opportunities
    • 7.3.7. William Hill
      • i. Corporate Profile
        • Table 7.14: William Hill's Net Revenue (£m) 2008-2012
      • ii. Key Clients & Strategic Partnerships
      • iii. Products and Services
      • iv. Juniper's View: Vendor's Key Strengths and Strategic Development Opportunities
    • 7.3.8. 888 Holdings
      • i. Corporate Profile
        • Table 7.15: 888 Holdings Online B2C Revenue ($m) Split by Business Segment 2008-2013
      • ii. Key Clients & Strategic Partnerships
      • iii. Products and Services

2. Market Sizing & Forecasts

1. Defining Mobile Gambling

  • 1.1. Introduction
  • 1.2. Mobile Gambling Defined
    • 1.2.1. Types of Mobile Gambling
      • i. Casino Style Gambling
        • Figure 1.1: Casino Games which are Popular with Online and Mobile Gamblers
        • Figure 1.2: Screenshots from the William Hill Casino Club App
      • ii. Lotteries
      • iii. Sports Betting
      • iv. Betting Exchanges

2. Methodologies & Assumptions

  • 2.1. Introduction
    • 2.1.1. Quantifying Mobile Gambling: Wagers & Gross Win
  • 2.2. Methodology
    • Figure 2.1: Mobile Gambling Forecasting Methodology

3. The Total Market for Mobile Gambling

  • 3.1. Mobile Gambling Users
    • Figure & Table 3.1: Total Number of Users Who Gamble on their Mobile Device (m) Split by 8 Key Regions 2013-2018
  • 3.2. Mobile Gambling Wagers
    • Figure & Table 3.2: Total Annual Wager on Mobile Gambling Services ($m) Split by by 4 Market Segments 2013-2018
    • Figure & Table 3.3: Total Annual Wager on Mobile Gambling Services ($m) Split by by 8 Key Regions 2013-2018
  • 3.3. Mobile Gambling Gross Win
  • 3.4. Mobile Gambling Gross Win
    • Figure & Table 3.4: Total Gross Win from Mobile Gambling Services ($m) Split by 4 Market Segments 2013-2018
    • Figure & Table 3.5: Total Gross Win from Mobile Gambling Services ($m) Split by 8 Key Regions 2013-2018

4. Mobile Casino Forecasts

  • 4.1. Regional Prospects for Mobile Casinos
  • 4.2. Mobile Casino Adoption
    • 4.2.1. Casino Adoption: Handsets
      • Figure & Table 4.1: Percentage of Handset Users who Partake of Casino Services on their Device (%) Split by 8 Key Regions 2013-2018
      • Figure & Table 4.2: Number of Handset Users who Partake of Casino Services their Device (m) Split by 8 Key Regions 2013-2018
    • 4.2.2. Casino Adoption: Tablets
      • Figure & Table 4.3: Percentage of Tablet Users who Partake of Casino Services on their Device (%) Split by 8 Key Regions 2013-2018
      • Figure & Table 4.4: Number of Tablet Users who Partake of Casino Services on their Device (m) Split by 8 Key Regions 2013-2018
    • 4.2.3. Casino Adoption: All Mobile Devices
      • Figure & Table 4.5: Number of Users Who Partake of Casino Services on their Handset, Tablet or Both (m) Split by 8 Key Regions 2013-2018
  • 4.3. Average Mobile Casino Wager
    • 4.3.1. Casino Wager: Handsets
      • Table 4.6: Average Monthly Wager per Handset Casino User ($) Split by 8 Key Regions 2013-2018
    • 4.3.2. Casino Wager: Tablets
      • Table 4.7: Average Monthly Wager per Tablet Casino User ($) Split by 8 Key Regions 2013-2018
  • 4.4. Total Mobile Casino Stakes
    • 4.4.1. Casino Stakes: Handsets
      • Figure & Table 4.8: Total Annual Wager on Handset Casino Services ($m) Split by 8 Key Regions 2013-2018
    • 4.4.2. Casino Stakes: Tablets
      • Figure & Table 4.9: Total Annual Wager on Tablet Casino Services ($m) Split by 8 Key Regions 2013-2018
    • 4.4.3. Casino Stakes: All Mobile Devices
      • Figure & Table 4.10: Total Annual Wager on Mobile Casino Services ($m) Split by 8 Key Regions 2013-2018
  • 4.5. Mobile Casino Gross Win
    • 4.5.1. Casino Gross Win: Handsets
      • Figure & Table 4.11: Total Gross Win on Handset Casino Services ($m) Split by 8 Key Regions 2013-2018
    • 4.5.2. Casino Gross Win: Tablets
      • Figure & Table 4.12: Total Gross Win on Tablet Casino Services ($m) Split by 8 Key Regions 2013-2018
    • 4.5.3. Casino Gross Win: All Mobile Devices
      • Figure & Table 4.13: Total Gross Win on Mobile Casino Services ($m) Split by 8 Key Regions 2013-2018
      • Figure & Table 4.14: Reconciliation of Total Gross Win on Mobile Casino Services ($m) Split by Editions 7 and 8 2013-2018

5. Mobile Lottery Forecasts

  • 5.1. Regional Prospects for Mobile Lotteries
  • 5.2. Mobile Lottery Adoption
    • 5.2.1. Lottery Adoption: Handsets
      • Figure & Table 5.1: Percentage of Handset Users who Partake of Lottery Services on their Device (%) Split by 8 Key Regions 2013-2018
      • Figure & Table 5.2: Number of Handset Users who Partake of Lottery Services their Device (m) Split by 8 Key Regions 2013-2018
    • 5.2.2. Lottery Adoption: Tablets
      • Figure & Table 5.3: Percentage of Tablet Users who Partake of Lottery Services on their Device (%) Split by 8 Key Regions 2013-2018
      • Figure & Table 5.4: Number of Tablet Users who Partake of Lottery Services on their Device (m) Split by 8 Key Regions 2013-2018
    • 5.2.3. Lottery Adoption: All Mobile Devices
      • Figure & Table 5.5: Number of Users Who Partake of Lottery Services on their Handset, Tablet or Both (m) Split by 8 Key Regions 2013-2018
  • 5.3. Average Mobile Lottery Wager
    • 5.3.1. Lottery Wager: Handsets
      • Table 5.6: Average Monthly Wager per Handset Lottery User ($) Split by 8 Key Regions 2013-2018
    • 5.3.2. Lottery Wager: Tablets
      • Table 5.7: Average Monthly Wager per Tablet Lottery User ($) Split by 8 Key Regions 2013-2018
  • 5.4. Total Mobile Lottery Stakes
    • 5.4.1. Lottery Stakes: Handsets
      • Figure & Table 5.8: Total Annual Wager on Handset Lottery Services ($m) Split by 8 Key Regions 2013-2018
    • 5.4.2. Lottery Stakes: Tablets
      • Figure & Table 5.9: Total Annual Wager on Tablet Lottery Services ($m) Split by 8 Key Regions 2013-2018
    • 5.4.3. Lottery Stakes: All Mobile Devices
      • Figure & Table 5.10: Total Annual Wager on Mobile Lottery Services ($m) Split by 8 Key Regions 2013-2018
  • 5.5. Mobile Lottery Gross Win
    • 5.5.1. Lottery Gross Win: Handsets
      • Figure & Table 5.11: Total Gross Win on Handset Lottery Services ($m) Split by 8 Key Regions 2013-2018
    • 5.5.2. Lottery Gross Win: Tablets
      • Figure & Table 5.12: Total Gross Win on Tablet Lottery Services ($m) Split by 8 Key Regions 2013-2018
    • 5.5.3. Lottery Gross Win: All Mobile Devices
      • Figure & Table 5.13: Total Gross Win on Mobile Lottery Services ($m) Split by 8 Key Region 2013-2018
      • Figure & Table 5.14: Reconciliation of Total Mobile Lottery Gross Win ($m) From Editions 7 and 8 2013-2018

6. Mobile Betting & Exchange Betting Forecasts

  • 6.1. Regional Prospects for Mobile Betting & Exchange Betting
  • 6.2. Mobile Betting Adoption
    • 6.2.1. Betting Adoption: Handsets
      • Table 6.1: Percentage of Handset Users who Partake of Betting Services on their Device (%) Split by 8 Key Regions 2013-2018
      • Figure & Table 6.2: Number of Handset Users who Partake of Betting Services their Device (m) Split by 8 Key Regions 2013-2018
    • 6.2.2. Betting Adoption: Tablets
      • Table 6.3: Percentage of Tablet Users who Partake of Betting Services on their Device (%) Split by 8 Key Regions 2013-2018
      • Figure & Table 6.4: Number of Tablet Users who Partake of Betting Services on their Device (m) Split by 8 Key Regions 2013-2018
    • 6.2.3. Betting Adoption: All Mobile Devices
      • Figure & Table 6.5: Number of Users Who Partake of Betting Services on their Handset, Tablet or Both (m) Split by 8 Key Regions 2013-2018
  • 6.3. Average Mobile Betting Wager
    • 6.3.1. Betting Wager: Handsets
      • Table 6.6: Average Monthly Wager per Handset Betting User ($) Split by 8 Key Regions 2013-2018
    • 6.3.2. Betting Wager: Tablets
      • Table 6.7: Average Monthly Wager per Tablet Betting User ($) Split by 8 Key Regions 2013-2018
  • 6.4. Total Mobile Betting Stakes
    • 6.4.1. Betting Stakes: Handsets
      • Figure & Table 6.8: Total Annual Wager on Handset Betting Services ($m) Split by 8 Key Regions 2013-2018
    • 6.4.2. Betting Stakes: Tablets
      • Figure & Table 6.9: Total Annual Wager on Tablet Betting Services ($m) Split by 8 Key Regions 2013-2018
    • 6.4.3. Betting Stakes: All Mobile Devices
      • Figure & Table 6.10: Total Annual Wager on Mobile Betting Services ($m) Split by 8 Key Regions 2013-2018
  • 6.5. Mobile Betting Gross Win
    • 6.5.1. Betting Gross Win: Handsets
      • Figure & Table 6.11: Total Gross Win on Handset Betting Services ($m) Split by 8 Key Regions 2013-2018
    • 6.5.2. Betting Gross Win: Tablets
      • Figure & Table 6.12: Total Gross Win on Tablet Betting Services: ($m) Split by 8 Key Regions 2013-2018
    • 6.5.3. Betting Gross Win: All Mobile Devices
      • Figure 6.13: Total Gross Win on Mobile Betting Services ($m) Split by 8 Key Regions 2013-2018
  • 6.6. Mobile Exchange Betting Adoption
    • 6.6.1. Exchange Betting Adoption: Smartphones
      • Table 6.14: Percentage of Smartphone Users who Partake of Exchange Betting Services on their Device (%) Split by 4 Key Regions 2013-2018
      • Figure & Table 6.15: Number of Smartphone Users who Partake of Exchange Betting Services on their Device (m) Split by 4 Key Regions 2013-2018
    • 6.6.2. Exchange Betting Adoption: Tablets
      • Table 6.16: Percentage of Tablet Users who Partake of Exchange Betting Services on their Device (%) Split by 4 Key Regions 2013-2018
      • Figure & Table 6.17: Number of Tablet Users who Partake of Exchange Betting Services on their Device (m) Split by 4 Key Regions 2013-2018
    • 6.6.3. Exchange Betting Adoption: All Mobile Devices
      • Figure & Table 6.18: Number of Users Who Partake of Exchange Betting Services on their Smartphone, Tablet or Both (m) Split by 4 Key Regions 2013-2018
  • 6.7. Average Monthly Exchange Betting Wager
    • Table 6.19: Average Monthly Wager per Smartphone & Tablet Exchange Betting User ($) Split by 4 Key Regions 2013-2018
  • 6.8. Total Mobile Exchange Betting Stakes
    • 6.8.1. Exchange Betting Stakes: Smartphones
      • Figure & Table 6.20: Total Annual Wager on Smartphone Exchange Betting Services ($m) Split by 4 Key Regions 2013-2018
    • 6.8.2. Exchange Betting Stakes: Tablets
      • Figure & Table 6.21: Total Annual Wager on Tablet Exchange Betting Services ($m) Split by 4 Key Regions 2013-2018
    • 6.8.3. Exchange Betting: All Mobile Devices
      • Figure & Table 6.22: Total Annual Wager on Mobile Exchange Betting Services ($m) Split by 4 Key Regions 2013-2018
  • 6.9. Mobile Exchange Betting Gross Win
    • 6.9.1. Exchange Betting Gross Win: Smartphones
      • Figure & Table 6.23: Total Gross Win on Smartphone Exchange Betting Services ($m) Split by 4 Key Regions 2013-2018
    • 6.9.2. Exchange Betting Gross Win: Tablets
      • Figure & Table 6.24: Total Gross Win on Tablet Exchange Betting Services ($m) Split by 4 Key Regions 2013-2018
    • 6.9.3. Exchange Betting Gross Win: All Mobile Devices
      • Figure & Table 6.25: Total Gross Win on Mobile Exchange Betting Services ($m) Split by 4 Key Regions 2013-2018
  • 6.10. Mobile Betting and Mobile Exchange Betting Gross Win
    • Figure & Table 6.26: Total Gross Win on Mobile Betting and Exchange Betting Services ($m) Split by 8 Key Regions 2013-2018
    • Figure & Table 6.27: Reconciliation of Total Gross Win on Mobile Betting and Exchange Betting Services ($m) Split by Editions 7 and 8 2013-2018
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