The highly anticipated 7th edition of this industry-leading report provides an
in-depth analysis of the mobile gambling arena, highlighting the key markets
for service deployments and the opportunities to maximise revenues within this
rapidly expanding sector.
Optimising the mobile strategy
This report delivers a thorough examination of the critical issues facing the
mobile gambling industry, including:
Should service providers opt for native or browser/based apps?
Is mobile a retentive or acquisitive channel?
The Mobile Payments Hurdle
Social Gambling
The Tablet Opportunity
Expert analysis is backed up by interviews with and commentaries from leading
players across the mobile gambling industry, including Ladbrokes, Betfair,
Probability and Cellectivity. It also includes a series of strategic
recommendations designed to enable service providers to maximise their
opportunity in this fast evolving market.
Market forecasts
For nearly ten years, Juniper has delivered the benchmark forecasts on the
mobile gambling industry. These revised and expanded five-year forecasts
project key metrics such as:
Number of users
Average monthly wagers
Total annual wagers
Annual gross win
All forecasts are split by device type (handset/tablet), by gambling sector
(casino, lottery, sports betting and betting exchange) and by 8 key regions,
together with country-level forecasts for China, Japan and the UK.
In all, the report features 55 forecast tables, backed up by an assessment of
how regulatory developments at both national and international levels will
impact upon the mobile gambling industry.
Readers can also benefit from the accompanying Mobile Gambling 2012-2017
Excel. This dataset offers a additional layer of granularity, splitting
handsets into smartphones and featurephones and including more than 90 tables
and 7,000 data points.
Key Questions
How much money will be wagered via mobile devices through to 2017?
How have recent regulatory developments affected the prospects for mobile
gambling?
How can service providers best market their products?
What are the advantages/disadvantages of deploying browser-based apps for
gambling services?
What are the prospects for tablet-based gambling services?
Why have mobile lottery services failed to gain traction in many markets?
How do the demographics of mobile gamblers differ from online?
How are social gambling services likely to develop on the mobile?
Which markets offer the greatest potential for growth?
How can service providers enhance their registration and payment
procedures?
Author Profile
Windsor Holden, Dr.
Dr. Windsor Holden is Research Director with Juniper Research. He has authored
more than 40 full Length reports for Juniper Research, including four editions
of its much heralded Mobile Entertainment series. Windsor has extensive
experience in consultancy: he has led bespoke market sizing and forecast
projects for a wide variety of Juniper Research clients He has a PhD from the
University of Leeds and is also a former Research Fellow of the Institute of
Communications Studies, University of Leeds.
Report Statistics
Publication Date:23/05/2012
Total Number of Pages:144
Coverage:Global ~ 8 Key Regions
Table of Contents
Table of Contents
Executive Summary
ES1. Introduction
ES2. What is the Report About?
ES3. Driving Mobile Gambling Adoption
Table ES1: Established/Emerging Mobile Gambling Drivers
ES4. The Opportunity for Mobile Gambling
ES4.1. The Market for Mobile Gambling Services
i. Quantifying Mobile Gambling: Wagers & Gross Win
ii. Total Mobile Gambling Wagers
Figure ES1: Total Wager ($m) on Mobile Gambling Services Split By
Market Segment 2011 - 2017
Table ES2: Total Wager ($m) on Mobile Gambling Services Split By
Market Segment 2011 - 2017
iii. Total Mobile Gambling Gross Win
Figure ES2: Total Gross Win ($m) on Mobile Gambling Services Split
By Market Segment 2011 - 2017
Table ES3: Total Gross Win ($m) on Mobile Gambling Services Split By
Market Segment 2011 - 2017
ES5. Strategic Recommendations
Service Providers
Regulators
1. Driving the mGambling Opportunity
1.1. Introduction: Mobile Gambling Hits the Mainstream
1.2. Mobile Gambling Drivers
1.2.1. The Dynamics of Mobile Gambling
Figure 1.1: Mobile Gambling - Selected Established & Emerging Drivers
i. Established Drivers
a. Convenience
b. Privacy
ii. Emerging Drivers
a. The Consumer Smartphone Boom and the Rise of the Storefront
b. Apple allows Gambling Apps
c. Smartphones are increasingly popular
Figure 1.2: Smartphone Shipments (million) Split by 8 Key
Regions , 2007-2012
d. ...and Smartphones possess GPS
e. The Rise of M-Commerce/M-Banking
Figure 1.3: Ocado on the Go Screenshots
Figure 1.4: The mPayment Revolution: Global mPayment
Transactions ($bn), 2008-2011
Table 1.1: Traditional Casino Games Popular with Online Gamblers
1.4.2. Lotteries
1.4.3. Sports Betting
1.4.4. Betting Exchanges
2. Maximising the mGambling Opportunity
2.1. Mobile - Retention or Acquisition7
Figure 2.1: Mobile UK Sportsbook/Exchange Customers as Percentage of
Digital Base, H2 2011
2.2. Promoting the mGambling Service
2.2.1. Where to Promote the Service
2.2.2. When to Promote the Service
2.3. Service Discovery, Service Location: Browser or Native App?
Figure 2.2: Global Mobile Internet Users (m) Split by 8 Key Regions
2011-2016
2.3.1. The Implications of HTML5
i. HTML5: Browsing or Native for mGambling
a. Gaining a Presence on the Storefront
2.3.2 Advantages of a Browser-Based Approach
i. Browser-Based Applications Reduce Fragmentation Issues
ii. Browser-Based Applications Reduce Update Issues
iii. Browser-Based Apps Have No Memory Constraints
iv. Browser-Based Apps/Content is Portable
2.3.3. Disadvantages of a Browser-Based Approach
i. Discoverability
ii. Apps are Relationship Builders
iii. Browser-Based Services Require Connectivity
Table 2.1: Selected US/UK Data Outages 2010-2011
iv. Browser-Based Applications Can Be Slow
v. HTML5 is a work in progress
vi. Web-based Apps can be expensive for end users
2.3.4. The Rise of the Hybrid - Opportunities for Thin Clients
2.4. Placing Your Bets: Addressing the Hurdles of Mobile Payments
2.4.1. The Consumer Perspective
i. Device Size
ii. Mobile Security
iii. Payments without Credit Cards - Addressing the Gambling
Requirements of the Underbanked and “Unaccountable”
2.4.2. Optimising the Payment Experience
i. Verification of the End User
ii. Addressing the 3-D Secure Problem
2.4.3. In-Play Betting and the Connectivity Question
2.5. Beyond the Smartphone: New Devices, New Markets, New
Opportunities
2.5.1. The Tablet Opportunity
2.5.2. The Social Gaming Opportunity
Figure 2.3: Driving Mobile Social Gambling
i. Case Study: Mytopia
2.5.3. The Emerging Markets Opportunity
2.6. Evolving Business Models
2.6.1. Trusted Brands or New Entrants - B2B vs D2C
i. B2B
Figure 2.4: B2B Value Chain, Mobile Gambling
ii.D2C
a. Case Study: Probability
b. Case Study: Betfair
3. The Opportunity for Mobile Gambling
3.1. Regulation - ABriefOverview
3.2. North America
3.2.1. Case Study: USA
i. Regulation
ii. Future Prospects
3.3. Latin America
i. Future Prospects
3.4. Western Europe
3.4.1. UK
i. Opportunities
3.4.2. Rest of Western Europe
i. Opportunities
a. France
b. Germany
c. Italy
d. Spain
e. Other Markets
Table 3.1: Regulatory Developments in Selected EU Markets
3.5. Central & Eastern Europe
3.6. Far East & China
3.6.1. China
i. Overview
ii. Early Deployments
iii. VODone: The Leading Mobile Lottery
iv. Future Prospects
3.6.2. Japan
Figure 3.1: Japan Horse Racing 2011: Total Wagers ($27.7 billion)
Figure 3.2: Annual Wager on Horse Racing (JPY bn), IRA Events,
1997-2011
i. Future Prospects
3.6.3. South Korea
3.7. Indian Sub-Continent
3.8. Rest of Asia Pacific
3.9. Africa & Middle East
4. Sizing the Mobile Gambling Market
4.1. Introduction
4.1.1. Quantifying Mobile Gambling: Wagers & Gross Win
4.2. Methodology
Figure 4.1: Mobile Gambling Forecasting Methodology
4.3. Total Market for Mobile Gambling Services
4.3.1. Total Mobile Gambling Wagers
Figure 4.2: Total Wager ($m) on Mobile Gambling Services Split By
Market Segment 2011 - 2017
Table 4.1: Total Wager ($m) on Mobile Gambling Services Split By
Market Segment 2011 - 2017
Figure 4.3: Total Wager ($m) on Mobile Gambling Services Split By UK,
China, Japan & 8 Key Regions 2011 - 2017
Table 4.2 Total Wager ($m) on Mobile Gambling Services Split By UK,
China, Japan & 8 Key Regions 2011 - 2017
4.3.2 Total Mobile Gambling Gross Win
Figure 4.4: Total Gross Win ($m) on Mobile Gambling Services Split By
Market Segment 2011 - 2017
Table 4.3: Total Grass Win ($m) on Mobile Gambling Services Split By
Market Segment 2011 - 2017
Figure 4.5: Total Grass Win ($m) on Mobile Gambling Services Split By
UK, China, Japan & 8 Key Regions 2011 - 2017
Table 4.4: Total Gross Win ($m) on Mobile Gambling Services Split By
UK, China, Japan & 8 Key Regions 2011 - 2017
5. The Market for Mobile Casino Services
5.1. Regional Prospects for Mobile Casinos
5.1.1. Casino Adoption - Handsets
Table 5.1: Percentage of Mobile Handset Users Who Partake in
Casino-type Gambling Services Split By UK & 8 Key Regions 2010 - 2017
Figure 5.1: Number of Mobile Handset Users (m) Who Partake in
Casino-type Gambling Services Split By UK & 8 Key Regions 2010 - 2017
Table 5.2: Number of Mobile Handset Users (m) Who Partake in
Casino-type Gambling Services Split By UK & 8 Key Regions 2010 - 2017
5.1.2. Casino Adoption - Tablets
Table 5.3: Percentage of Tablet Users Who Partake in Casino-type
Gambling Services Split By UK&8 Key Regions 2010 - 2017
Figure 5.2: Number of Tablet Users (m) Who Partake in Casino-type
Gambling Services Split By UK & 8 Key Regions 2010 - 2017
Table 5.4: Number of Tablet Users (m) Who Partake in Casino-type
Gambling Services Split By UK&8 Key Regions 2010 - 2017
5.2. Mobile Casino Average Monthly Wager
5.2.1. Average Mobile Casino Wager - Handsets
Table 5.5: Average Monthly Stake ($) Per User, Mobile Handset Casino
Services Split By UK & 8 Key Regions 2011 - 2017
5.2.2. Average Mobile Casino Wager - Tablets
Table 5.6: Average Monthly Stake ($) Per User, Tablet Casino Services
Split By UK & 8 Key Regions 2011 - 2017
5.3. Total Mobile Casino Stakes
5.3.1. Total Casino Stakes via Handsets
Figure 5.3: Total Annual Stakes ($m) Mobile Handset Casino Services
Split By UK & 8 Key Regions 2011 - 2017
Table 5.7: Total Annual Stakes ($m) Mobile Handset Casino Services
Split By UK & 8 Key Regions 2011 - 2017
5.3.2. Total Casino Stakes via Tablets
Figure 5.4: Total Annual Stakes ($m) Tablet Casino Services Split By
UK & 8 Key Regions 2011 - 2017
Table 5.8: Total Annual Stakes ($m) Tablet Casino Services Split By UK
& 8 Key Regions 2011- 2017
5.3.3. Total Casino Stakes via Mobile Devices
Figure 5.5: Total Annual Stakes ($m) All Mobile Casino Services Split
By UK & 8 Key Regions 2011 - 2017
Table 5.9: Total Annual Stakes ($m) Tablet Casino Services Split By UK
& 8 Key Regions 2011 - 2017
5.4. Total Mobile Casino Gross Win
Figure 5.6: Total Mobile Handset Casino Gross Win ($m) (Single-User)
Split By UK & 8 Key Regions 2011 - 2017
Table 5.10: Total Mobile Handset Casino Gross Win ($m) (Single-User)
Split By UK & 8 Key Regions 2011 - 2017
5.4.2. Total Casino Gross Win via Tablets
Figure 5.7: Total Tablet Casino Gross Win ($m) (Single-User) Split By
UK & 8 Key Regions 2011 - 2017
5.4.3. Total Casino Gross Win via Mobile Devices
Figure 5.8: Total Mobile Casino Gross Win ($m) (Single-User) Split By
UK & 8 Key Regions 2011 - 2017
Table 5.1 2: Total Mobile Casino Gross Win ($m) (Single-User) Split By
UK & 8 Key Regions 2011- 2017
Figure 5.9: Reconciliation of Total Mobile Casino Gross Win ($m) from
Editions 6 and 7 2011 - 2017
Table 5.1 3: Reconciliation of Total Mobile Casino Gross Win ($m) from
Editions 6 and 7 2011- 2017
6. The Market for Mobile Lotteries
6.1. Introduction
6.2. The Market for Mobile Lottery Participation
6.2.1. Lottery Adoption - Handsets
Table 6.1: Percentage of Mobile Phone Users Who Play Lottery Games via
Their Mobile Handset Split ByUK, China,Japan &8 Key Regions 2010 - 2017
Figure 6.1: Mobile Handset Users (m) Who Take Part in Lotteries via
Their Mobile Phone Split By UK, China,Japan & 8 Key Regions 2010 - 2017
Table 6.2: Mobile Users (m) Who Take Part in Lotteries via Their
Mobile Handset Split By UK, China,Japan & 8 Key Regions 2010 - 2017
6.2.2. Lottery Adoption - Tablets
Table 6.3: Percentage of Tablet Users Who Play Lottery Games via Their
Device Split By UK, China, Japan & 8 Key Regions 2010 - 2017
Figure 6.2: Tablet Users (m) Who Take Part in Lotteries via Their
Mobile Phone Split By UK, China, Japan & 8 Key Regions 2010 - 2017
Table 6.4: Tablets Users (m) Who Take Part in Lotteries via Their
Mobile Handset Split By UK, China, Japan & 8 Key Regions 2010 - 2017
6.3. Mobile Lottery Average Monthly Wager
6.3.1. Average Lottery Wager via Handsets
Table 6.5: Average Monthly Wager ($) Per User via Handsets, Lottery
Services Split By UK, China,Japan&8 Key Regions 2011 - 2017
6.3.2. Average Lottery Wager via Tablets
Table 6.6: Average Monthly Wager ($) Per User, Mobile Lottery Services
Split By UK, China, Japan & 8 Key Regions 2011 - 2017
6.4. Total Mobile Lottery Wagers
6.4.1. Total Lottery Wager via Handsets
Figure 6.3: Total Wagers via Handsets ($m), Lottery Services Split By
UK, China, Japan & 8 Key Regions 2011 - 2017
Table 6.7: Total Wagers via Handsets ($m), Lottery Services Split By
UK, China, Japan & 8 Key Regions 2011 - 2017
6.4.2. Total Lottery Wager via Tablets
Figure 6.4: Total Wagers via Tablets ($m), Lottery Services Split By
UK, China, Japan & 8 Key Regions 2011 - 2017
Table 6.8: Total Wagers via Tablets ($m), Lottery Services Split By
UK, China, Japan & 8 Key Regions 2011 - 2017
6.4.3. Total Lottery Wager via Mobile Devices
Figure 6.5: Total Wagers via Mobile Devices ($m), Lottery Services
Split By UK, China, Japan & 8 Key Regions 2011 - 2017
Table 6.9: Total Wagers via Mobile Devices ($m), Lottery Services
Split By UK, China, Japan & 8 Key Regions 2011 - 2017
6.5. Total Mobile Lottery Gross Win
6.5.1. Total Lottery Gross Win via Handsets
Figure 6.6: Total Lottery Gross Win via Handsets ($m) Split By UK,
China, Japan & 8 Key Regions 2011 - 2017
Table 6.10: Total Lottery Gross Win via Handsets ($m) Split By UK,
China, Japan & 8 Key Regions 2011 - 2017
6.5.2. Total Lottery Gross Win via Tablets I
Figure 6.7: Total Lottery Gross Win via Tablets ($m) Split By UK,
China, Japan & 8 Key Regions 2011 - 2017
Table 6.11: Total Lottery Gross Win via Tablets ($m) Split By UK,
China, Japan & 8 Key Regions 2011 - 2017
6.5.3. Total Lottery Gross Win via Mobile Devices
Figure 6.8: Total Mobile Lottery Gross Win ($m) Split By UK, China,
Japan & 8 Key Regions 2011 - 2017
Table 6.12: Total Mobile Lottery Gross Win ($m) Split By UK, China,
Japan & 8 Key Regions 2011 - 2017
Figure 6.9: Reconciliation of Total Mobile Lottery Gross Win ($m) from
Editions 6 and 7 2011 - 2017
Table 6.1 3: Reconciliation of Total Mobile Lottery Gross Win ($m)
from Editions 6 and 7 2011 - 2017
7. The Market for Mobile Betting
7.1. Introduction
Figure 7.1: Ladbrokes, Mobile Sportsbook Revenues (em) vs Mobile as a
Percentage of Sportsbook, 2009-2011
7.2. The Market for Mobile Sports Betting Participation
7.2.1. Adoption of Sports Betting Services - Handsets
Table 7.1: Percentage of Mobile Phone Users Who Engage in Betting via
Handsets Split By UK, China, Japan &8 Key Regions 2010 - 2017
Figure 7.2: Mobile Users (m) Who Place Bets via Handsets Split By UK,
Japan & 8 Key Regions 2010 - 2017
Table 7.2: Mobile Users (m) Who Place Bets via Their Mobile Phone. UK,
China, Japan & 8 Key Regions 20l0-20l7
7.2.2. Adoption of Sports Betting Services - Tablets
Table 7.3: Percentage of Tablet Users Who Engage in Sports Betting via
Their Devices Split By UK, China, Japan & 8 Key Regions 2010 - 2017
Figure 7.3: Tablet Users (m) Who Place Sports Bets via Their Devices
Split By UK, Japan & 8 Key Regions 2010 - 2017
Table 7.4: Tablet Users (m) Who Place Bets via Their Device. UK,
China, Japan & 8 Key Regions 2010 - 2017
7.3. Mobile Sports Betting Average Monthly Wager
7.3.1. Average Mobile Sports Betting Wager via Handsets
Table 7.5: Average Monthly Wager ($) Per Handset User, Mobile Betting
Services Split By UK, Japan and 8 Key Regions 2011 - 2017
7.3.2. Average Mobile Sports Betting Wager via Tablets
Table 7.6: Average Monthly Wager ($) Per Tablet User, Mobile Betting
Services Split By UK, Japan and 8 Key Regions 2011 - 2017
7.4. Total Mobile Sports Betting Wagers
7.4.1. Total Sports Betting Wagers via Handsets
Figure 7.4: Total Sports Betting Wagers via Handsets ($m), Split By
UK, Japan and by 8 Key Regions 2011 - 2017
Table 7.7: Total Sports Betting Wagers via Handsets ($m), Split By UK,
China, Japan & 8 Key Regions 2011 - 2017
7.4.2. Total Sports Betting Wagers via Tablets
Figure 7.5: Total Sports Betting Wagers via Tablets ($m), Split By UK,
Japan and by 8 Key Regions 2011 - 2017
Table 7.8: Total Sports Betting Wagers via Tablets ($m), Split By UK,
China, Japan & 8 Key Regions 2011 - 2017
7.4.3. Total Sports Betting Wagers via Mobile Devices
Figure 7.6: Total Sports Betting Wagers via Mobile Devices ($m), Split
By UK, Japan and by 8 Key Regions 2011 - 2017
7.5. Total Mobile Sports Betting Gross Win
7.5.1. Total Sports Betting Gross Win via Handsets
Figure 7.7: Total Sports Betting Gross Win via Handsets ($m) Split By
UK, Japan & 8 Key Regions 2011 - 2017
Table 7.10: Total Mobile Betting Gross Win ($m) Split By UK, China,
Japan & 8 Key Regions 2009 - 2015
7.5.2. Total Sports Betting Gross Win via Tablets
Figure 7.8: Total Sports Betting Gross Win via Tablets ($m) Split By
UK, Japan & 8 Key Regions 2011 - 2017
Table 7.11: Total Sports Betting Gross Win via Tablets ($m) Split By
UK, China, Japan & 8 Key Regions 2011 - 2017
7.5.3. Total Sports Betting Gross Win via Mobile Devices
Figure 7.9: Total Sports Betting Gross Win via Mobile Devices ($m)
Split By UK, Japan & 8 Key Regions 2011 - 2017
Table 7.12: Total Sports Betting Gross Win via Mobile Devices ($m)
Split By UK, China, Japan & 8 Key Regions 2011 - 2017
7.6. The Market for Betting Exchange Participation
7.6.1. Adoption of Betting Exchange Services - Handsets
Table 7.1 3: Percentage of Smartphone Users Who Engage in Exchange
Betting via Handsets Split ByUK&4 Key Regions 2010 - 2017
Figure 7.10: Mobile Users (m) Who Engage in Exchange Betting via
Smartphones Split By UK & 4 Key Regions 2011 - 2017
7.6.2. Adoption of Betting Exchange Services - Tablets
Table 7.1 5: Percentage of Tablet Users Who Engage in Exchange Betting
via Handsets Split By UK &4 Key Regions 2010 - 2017
Figure 7.11: Tablet Users (m) Who Engage in Exchange Betting via Their
Devices Split By UK & 4 Key Regions 2010 - 2017
7.7. Exchange Betting Average Monthly Wager
Table 7.17: Average Monthly Wager ($) Per Smartphone & Tablet User,
Exchange Betting Services SplitByUKand4 Key Regions 2011 - 2017
7.8. Total Mobile Exchange Betting Wagers
7.8.1. Total Exchange Betting Wagers via Handsets
Figure 7.12: Total Exchange Betting Wagers via Smartphones ($m), Split
By UK, Japan and by 4 Key Regions 2011 - 2017
Table 7.18: Total Exchange Betting Wagers via Smartphones ($m), Split
By UK & 4 Key Regions 2011 - 2017
7.8.2. Total Exchange Betting Wagers via Tablets
Figure 7.1 3: Total Exchange Betting Wagers via Tablets ($m), Split By
UK, Japan and by 4 Key Regions 2011 - 2017
Table 7.19: Total Exchange Betting Wagers via Handsets ($m), Split By
UK & 4 Key Regions 2011 - 2017
7.8.3. Total Exchange Betting Wagers via Mobile Devices
Figure 7.14: Total Exchange Betting Wagers via Mobile Devices ($m),
Split By UK & 4 Key Regions 2011 - 2017
Table 7.20: Total Exchange Betting Wagers via Handsets ($m), Split By
UK & 4 Key Regions 2011 - 2017
7.9. Total Mobile Exchange Betting Gross Win via Mobile Devices
7.9.1. Total Exchange Betting Gross Win via Handsets
Figure 7.15: Total Exchange Betting Gross Win via Handsets ($m) Split
By UK & 4 Key Regions 2011 - 2017
Table 7.21: Total Mobile Exchange Betting Gross Win ($m) Split By UK &
4 Key Region 2011 - 2017
7.9.2. Total Exchange Betting Gross Win via Tablets
Figure 7.16: Total Exchange Betting Gross Win via Tablets ($m) Split
By UK, Japan & 4 Key Regions 2011 - 2017
Table 7.22: Total Exchange Betting Gross Win via Tablets ($m) Split By
UK & 4 Key Regions 2011 - 2017
7.9.3. Total Exchange Betting Gross Win via Mobile Devices
Figure 7.1 7: Total Exchange Betting Gross Win via Mobile Devices ($m)
Split By UK & 4 Key Regions 2011 - 2017
Table 7.23: Total Exchange Betting Gross Win via Mobile ($m) Split By
UK & 4 Key Regions 2011 - 2017
7.10. Total Betting Gross Win via Mobile Devices
Figure 7.18: Total Mobile Betting Gross Win ($m) Split By UK, China,
Japan & 8 Key Regions 2011 - 2017
Table 7.24: Total Mobile Betting Gross Win ($m) Split By UK, China,
Japan & 8 Key Regions 2011 - 2017
Figure 7.19: Reconciliation of Total Mobile Betting Gross Win ($m) from
Editions 6 and 7 2011 - 2017
Table 7.25: Reconciliation of Total Mobile Betting Gross Win ($m) from
Editions 6 and 7 2011 - 2017
Mobile Gambling: Casinos, Lotteries & Betting 2012-2017 published by Juniper Research in May 23, 2012. This report consists of 144 Pages and the price starts from US $ 2720.
The contents of this page may be different from the latest version. Please contact us for details.
Press Release
Mobile Wagers Boosted 29% Annually to $100 Billion by 2017, Government Legislation Plays Key Role
May 24th, 2012
Global Information Inc. would like to present a new market research report, "Mobile Gambling: Casinos, Lotteries & Betting 2012-2017" by Juniper Research.
A new report from Juniper Research has found that a surge in social gambling activity, along with the introduction of intrastate casino and lottery services in the US, will help push global annual wager via mobile handsets and tablets from $19.5 billion in 2011 to $100 billion by 2017, representing an average annual growth of 29% over the forecast period.
The new report, Mobile Gambling: Casinos, Lotteries & Betting 2012-2017, highlighted the dramatic increase in wager that had occurred in UK-facing sportsbooks over the past year, with several already seeing around 20% of online wager occurring via mobile devices.
However, the report noted that while sports betting currently accounted for the largest share of mobile gambling, it would be overhauled by casino gaming within five years. According to report author Dr Windsor Holden, "Social gaming companies such as Zynga are seeking to move from play-for-fun casino games into real money gambling, while pureplay mobile casinos including Probability have begun to integrate with the Facebook mobile platform. In this way, consumers will be able to use their social networks to register for casino games, substantially increasing both the reach and engagement of such services."
Government legislation plays key role in mobile gamblings unpredictable future
In spite of being a potentially lucrative opportunity for service providers and the growing consumer acceptance of mobile gambling, the future of mobile gambling in some regions is still largely unpredictable. Most territories do not yet have a specific regulatory framework in place. Existing gambling legislations tend to be outdated. Governments across the world are debating regulations regarding mobile gambling, and general consensus has yet to be reached.
Landmark US verdict to boost market
The legality of mobile gambling services in a given market inherently affects opportunity. For example, the report observed that the US remote gambling market had effectively reopened following the 2011 deliberations of the US Department of Justice, which stated that the U.S. 1961 Wire Act applied only to sporting events. In the wake of this verdict, several states have either enacted legislation specifically permitting such services or - as in the case of Nevada - have begun a licensing procedure.
