Market Research Report - 246339
|Published by||Juniper Research|
Juniper Research provides actionable insights, market intelligence data and strategic recommendations throughout the life cycle of a given technology or service.
Juniper Research's highly regarded Mobile Advertising research provides the reader with an array of key insights into the rapidly evolving mobile advertising market. It investigates the role of mobile as a delivery and engagement channel, how it is positioned by brands and retailers within an omnichannel strategy, and what hurdles must be overcome if it is to achieve its full potential.
Interviewed : BuzzCity, Facebook, Locket, Placecast, Smaato, Tapjoy, Vungle, Weve, zeebox.
Profiled : Amobee, Apple, BuzzCity, Google, Greystripe, Millenial Media, Smaato, Tapjoy.
Case Studied : Bulmers, Coca-Cola, Facebook, Google, Kiip, Locket, McDonalds, Mxit, Pepsi, Placecast, Vungle, Weve, zeebox.
Referenced : Accorhotel, AccuWeather, AdAge, Adfonics, AdJitsu, AdMob, AdSense, AdsMovil, AdWords, Amazon, Android, AT&T, Atlas, Audi, Avenue, Barnes & Noble, BestBuy, Billboard, BlackBerry, Blogger, Bluefin Labs, Blyk, BMW, Boost Mobile, Cadbury's, California Department of Justice, CBS, Celtra, Chartboost, China Mobile, Cisco, comScore, CrunchBase, DAA (Digital Advertising Alliance), Dannon, DART, Delta Air Lines, Direct Demand Adsmobi, Dish Hopper, EA Games, eBay, Essence Music Festival, European Commission, Everything Everywhere, Expedia, EyeWonder, Ford, Fox Broadcasting, Fring, FTC (Federal Trade Commission), GetGlue, Globe, Gradient X, GSMA, H3G, Handmark, Heineken, Hershey's, IAB (Interactive Advertising Bureau), ICQ, Ikea, Imangi, InMobi Studio, Instagram, Institute of Promotional Marketing Awards, IPC Media, Kakao Games, Kargo, Kindle, King, MADFINGER Games, MediaLets, Mediaplex, MeTunes, Microsoft, MMA (Mobile Marketing Association), MoPub, Motorola, MSNBC, myGamma, Nestlé, New York Stock Exchange, New York Times, Nexage, Nimbuzz, Nordstrom, O2, Office of the Australian Information Commissioner, OMD Chicago, Opera Mediaworks, Orange, Pandora, Paypal, PhonePayPlus, Picasa, Pinterest, Polar Mobile, Poynt, ProFlowers, PubMatic, Quattro Wireless, RingRing Media, RollingStone, Rovio, Rubicon, Samsung, Shazam, SingTel, SK Telecom, Skype, Space, Spin, Spotify, Sprint, Starbucks, TechCrunch, Telefonica, Tesco Mobile, The Guardian, Thinkbox, Trendrr, Tumblr, TuneIn, Turkcell, Twinpine, Twitter, ValueClick, Verizon Wireless, Virgin Mobile, Vodafone, Walt Disney Pictures, XFM, Yahoo, Zynga.
Juniper Research's highly granular interactive Excels enable clients to manipulate Juniper's forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability to both understand a particular market and to integrate their own views into the model.
Forecast suite includes: