This fifth edition of Juniper Research's highly regarded Mobile Advertising Report provides the reader with an array of key insights into the rapidly evolving mobile advertising market. As the industry matures, and new players, purchasing mechanisms and advertising formats are emerging; this report assesses the potential of these new models, providing a host of strategic recommendations for brands, ad networks, exchanges, operators and publishers. An accompanying IFxl (Interactive Forecasting Excel) is also available.
In order to gauge the size of the total market for mobile advertising, the Report includes forecasts split by delivery channel, device and advertising format split by 8 Key Regions for 2013 to 2018. Forecasts include the size of the potential audience, CPM (cost per thousand ad impressions) and total spend.
This edition contains new in-app advertising forecasts split by either rich media (interactive) or display (static) advertising formats.
Positioning and Prospects of Stakeholders
The Report contains interviews from eight market leaders including Facebook, mobile operator joint venture Weve and Real-Time Bidding exchange Smaato. An extensive chapter profiling and positioning eight key players is given, while case studies are provided throughout the report to indicate advertising success stories across the different mobile channels. A close examination of the mobile advertising value network is featured, in addition to an in-depth chapter considering the trends, drivers and constraints. This gives the reader a unique understanding of the most recent developments in the market as well as an acute awareness of the forces pushing future growth.
Interviewed: BuzzCity, Facebook, Locket, Placecast, Smaato, Tapjoy, Vungle, Weve, zeebox.
Profiled: Amobee, Apple, BuzzCity, Google, Greystripe, Millenial Media, Smaato, Tapjoy.
Case Studied: Bulmers, Coca-Cola, Facebook, Google, Kiip, Locket, McDonalds, Mxit, Pepsi, Placecast, Vungle, Weve, zeebox.
Mentioned: Accorhotel, AccuWeather, AdAge, Adfonics, AdJitsu, AdMob, AdSense, AdsMovil, AdWords, Amazon, Android, AT&T, Atlas, Audi, Avenue, Barnes & Noble, BestBuy, Billboard, BlackBerry, Blogger, Bluefin Labs, Blyk, BMW, Boost Mobile, Cadbury's, California Department of Justice, CBS, Celtra, Chartboost, China Mobile, Cisco, comScore, CrunchBase, DAA (Digital Advertising Alliance), Dannon, DART, Delta Air Lines, Direct Demand Adsmobi, Dish Hopper, EA Games, eBay, Essence Music Festival, European Commission, Everything Everywhere, Expedia, EyeWonder, Ford, Fox Broadcasting, Fring, FTC (Federal Trade Commission), GetGlue, Globe, Gradient X, GSMA, H3G, Handmark, Heineken, Hershey's, IAB (Interactive Advertising Bureau), ICQ, Ikea, Imangi, InMobi Studio, Instagram, Institute of Promotional Marketing Awards, IPC Media, Kakao Games, Kargo, Kindle, King, MADFINGER Games, MediaLets, Mediaplex, MeTunes, Microsoft, MMA (Mobile Marketing Association), MoPub, Motorola, MSNBC, myGamma, Nestlé, New York Stock Exchange, New York Times, Nexage, Nimbuzz, Nordstrom, O2, Office of the Australian Information Commissioner, OMD Chicago, Opera Mediaworks, Orange, Pandora, Paypal, PhonePayPlus, Picasa, Pinterest, Polar Mobile, Poynt, ProFlowers, PubMatic, Quattro Wireless, RingRing Media, RollingStone, Rovio, Rubicon, Samsung, Shazam, SingTel, SK Telecom, Skype, Space, Spin, Spotify, Sprint, Starbucks, TechCrunch, Telefonica, Tesco Mobile, The Guardian, Thinkbox, Trendrr, Tumblr, TuneIn, Turkcell, Twinpine, Twitter, ValueClick, Verizon Wireless, Virgin Mobile, Vodafone, Walt Disney Pictures, XFM, Yahoo, Zynga.
†8 Key Regions include: North America; Latin America; Western Europe; Central & Eastern Europe; Far East & China; Indian Subcontinent; Rest of Asia Pacific and Africa & the Middle East.
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