This third edition of Juniper's report into Retail Marketing on mobile devices provides an in-depth analysis of retailer strategies within the mobile and tablet environment and assesses the opportunities presented by two critical arenas in the mobile commerce space: couponing and advertising. It includes an updated set of forecasts, value chain and ecosystem analysis, key trends and case studies. This new study provides an invaluable guide to anyone seeking to work within the mobile retail space.
The report explores the changing consumer mobile experience and how this is impacting on mobile's role within multichannel retail marketing, focusing on key issues such as the emergence of the consumer tablet and the possibilities offered by AR (augmented reality). It provides an analysis of mobile's impact on both retail shopping channels and the mobile couponing ecosystem, assessing how the challenges and opportunities facing players have evolved, and highlighting the drivers and constraints that will shape the marketplace of tomorrow.
Expert analysis is backed up by interviews with and commentaries from leading players across the mobile marketing value chain, including BuzzCity, Eagle Eye, Greystripe, Hipcricket, Opera, Telmap, Valassis and Velti. It also includes a series of strategic recommendations designed to enable agencies, brands, retailers, couponing aggregators and operators to maximise their opportunity in this fast evolving market.
This report brings together in a single volume the key forecasts from Juniper Research's Mobile Coupons and Mobile Advertising reports, including:
Coupon Redemption values and adpsend are also combined to provide the total value of the mobile retail marketing space.
Interviewed: 2ergo, Amobee, BuzzCity, Eagle Eye, Greystripe, Hipcricket, InMobi, Mobilistar, NCH, Opera Software Group, Proxama, Telmap, Valassis, Velti
Profiled: 4th Screen Advertising, Amazon, AT&T, Blippar, Digby, eBay, Facebook, Fetch Media, Foursquare, Hipcricket, Jumptap / Vibram, Nike Branded Apps, O2, Scanbuy, Shopkick, ShopSavvy, Target, Telenor, Telia Denmark, Time Warner Cable, Total Immersion
Mentioned: 1-800 Flowers.com, 7-Eleven, Adelya, Adfonic, AdMarvel, Admob, AKQA, Alcatel, American Airlines, American Eagle Outfitters, Apple, Argos, Augme Technologies Inc, Autotrader, Babies ‘R' Us, Barclaycard, Belle Tire, Best Buy, Brooks Brothers, Cabela's, Cadbury, Chennai, Clear Channel, Coca Cola, CodeBroker, Columbia Records, Commidea, Costco, COUPIES, Crate and Barrel, Debenhams, Diageo, Direct Line, Dish, Disney, Domino's, Eagle Eye, Equinox, Fandango, FHM, Gap, Golfsmith, Google, Green Flag, Groupon, H&M, Heinz, hoppr, Hotels.com, Ingenico, InMobi, ITN, ITV, JCPenny, KFC, Kraft, Krispy Kreme Doughnuts, Live Nation/Ticketmaster, Lowe's, Lucidity Mobile, Lufthansa, Luup International, Macy's, McDonald's, Metro Herald, MillerCoors, MLB, Mobclix, Mobestream Media, Mobile Interactive Group, Natwest, Nearbuy Systems, Nestle, Nokia, NTT DoCoMo, Ocado, Orange, Orvis, PayPal, PETCO, Proctor & Gamble, Quattro Wireless, Raiffeisen Bank, RedPlum, Samsung, Save, Sega, Simon Property Group, SingTel, SK Telecom, SkyScanner, Somo, Sprint, Starbucks, Tagtile, TapBot, Target, Telecom Italia, Tesco, The Guardian, The Home Depot, The Sports Authority, The Sun, The Wet Seal, TRUSTe, TheTrainline.com, T-Mobile, Toys ‘R' Us, Turkcell, Twitter, TwtQpon, Ugg Australia, Unilever, United, Valpak, Velti, VeriFone, Verizon, Vivitech, Vodafone, Vouchercloud, Waitrose, Walgreens, Warner Bros, West Elm, Wrigley's, Xbox, Yellow Pages, Yowza!
North America, Latin America, Western Europe, Central & Eastern Europe, Far East & China, Indian Subcontinent, Rest of Asia Pacific and Africa & Middle East.
Dr. Windsor Holden is Research Director with Juniper Research. He has authored more than 40 full length reports for Juniper Research, including four editions of its much heralded Mobile Entertainment series.
Windsor has extensive experience in consultancy: he has led bespoke market sizing and forecast projects for a wide variety of Juniper Research clients, and has conducted due diligence on a mobile content aggregator for a leading financial institution. Windsor has a PhD from the University of Leeds and is also a former Research Fellow of the Institute of Communications Studies, University of Leeds.