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Tablets & Hybrids: Market Prospects 2014-2018


  • New Tablet Hybrid Forecasts
  • Technological Trend Analysis
  • New Scenario-based OS Forecasts

Juniper's new market prospects report provides an essential guide to the Tablets market and the emerging mobile genre, Hybrids. The Hybrid is, essentially, a Tablet designed to be used with an accessory such as a keyboard or gaming control, thereby increasing specific functionality.

This detailed market intelligence report provides a thorough examination of the tablets market, delivering strategic analysis and key regional forecasts. It also provides a comparative analysis of the recent technology developments for Tablets and Hybrids. An accompanying IFxl (Interactive Forecast Excel) is also available offering what-if analysis, granular market forecasts and a set of regional and sector analysis tools.

Key Features of the Report

Market Forecasts

The report offers a full forecast suite with extensive breakdowns for the following areas:

  • Tablets & Hybrid Installed Base Forecasts.
  • Tablets & Hybrid Shipment Forecasts.
  • Tablets & Hybrid Market Value and Average Selling Price Forecast.
  • Tablet Vendor Forecasts - Apple, ASUS, Lenovo, Samsung, Sony, Other.
  • Tablet Connectivity Forecasts - Wi-Fi and Cellular.
  • Scenario Based Tablet OS Forecasts - iOS, Android, Windows Based, HTML 5 Based, Other.
  • Tablet Market Concentration.

New Hybrid Device Granulation

The Hybrid device has emerged as a device that fulfils the grey area between the mobility of a tablet and the functionality of an Ultrabook. This device, although small in terms of market share, will be a high value market segment targeting an affluent demographic.

Value Chain & Vendor Assessment

The report provides a strategic assessment of the players in the post-legacy value chain and give recommendations of the methods that could be employed to ensure a good level of profitability. It evaluates and forecasts key players within the tablets industry, considering their relative success and provides a comparative analysis.

Tablets & Hybrids IFxl 2014-2018

Juniper Research's highly granular IFxls enable clients to manipulate Juniper's forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients' ability both to understand a particular market and to integrate their own views into the model.

The Tablets & Hybrids IFxl contains 33 tables and over 1,750 Data Points, providing additional market data and country level breakdowns for the following key markets: Canada, China, Germany Japan, South Korea, UK and US.

Companies Referenced

Amazon, Apple, Archos, ARM, ASUS, BlackBerry, Carphone Warehouse, Carrefour, Dell, Ericsson, Freescale Semiconductor, Google, Huawei, Intel, Layar, Lenovo, Marvel Semiconductor, MediaTek, Microsoft, Nokia, NVIDIA, Occipital, Qualcomm, Razer, Samsung, Sony, Synaptics, Tesco, Texas Instruments, Walmart.

Extra Info

♦8 Key Regions include: North America; Latin America; Western Europe; Central & Eastern Europe; Far East & China; Indian Subcontinent; Rest of Asia Pacific and Africa & Middle East.

Key Questions

  • How could the Tablet and Ultrabook markets merge into a new Hybrid category?
  • What factors will determine the future for Hybrids?
  • Will the Hybrid device win a place in the consumer's ecosystem?
  • What key technological trends are shaping the Tablets market today?
  • What will the size of the Tablets market be in 5 years' time in terms of shipments, connectivity and market value?
  • Which regions offer the highest value opportunities for vendors going forward?
  • What is the regional adoption and market value for Hybrid devices?
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