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Market Research Report

Mobile Search & Discovery Opportunities & Markets 2008-2013

Published by Juniper Research
Published March, 2008 Product code 63811
Content info 190 pages
Price
US $ 2930 Hard Copy
US $ 2930 PDF by E-mail (Single User License)
US $ 3910 PDF by E-Mail (Multi User Network License (2-5 Users)
US $ 5870 PDF by E-Mail (Enterprise Wide License)


Mobile Search & Discovery Opportunities & Markets 2008-2013 published by Juniper Research in March, 2008. This report consists of 190 pages and the price starts from US $ 2930.

Introduction

Abstract

This milestone study into the future opportunities for mobile search provides crucial market forecasts on mobile search and associated mobile advertising and data revenues, as well as ARPU (average revenue per user).The expansive 190 page report analyses over 15 key players in the mobile search market, and presents qualitative, detailed outlooks from key executives in the industry. The report explains the changes that are underway in the mobile search market with the emergence of off portal and on device search, for example, and explores the key drivers for the growth of mobile advertising, In addition, this forward looking mobile search study also forecasts the cost-per-click-through and the total number of searches that are ad supported. Each forecast is split by the different search strategies: general, local, on portal, off portal and (the newly emerging) on device.

Key Questions Answered by this report:
  • What is the current and future size of the mobile search market ?
  • What are the key drivers for mobile search adoption ?
  • What are the strategies of Google and Yahoo! within the mobile environment
  • Who are the major players in mobile search ?
  • In which regions is mobile search usage likely to be highest ?
  • What do key industry executives believe to be the main market opportunities ?
  • How much data revenue will mobile operators generate through search services ?
  • What are the likely implications of data storage and privacy regulations for mobile search providers ?
  • What are the leading location-based search platforms and applications ?

Main Benefits:
  • A unique source of research and analysis for the mobile search market including technologies, market characteristics and forecasts.
  • Practical analysis of emerging opportunities for vendors &operators.
  • Unique insights: includes interviews with leading industry players who have significant experience in the mobile search market.
  • Benefit from fresh thinking and an intelligent market assessment from a respected thought leader.

Table of Contents

Glossary

Executive Summary
  • Factors Driving Mobile Search and Discovery
    • Figure ES.1: Mobile Search and Discovery Drivers & Constraints
  • Growth in Mobile Subscriber Numbers and Mobile Broadband Capability
    • Table ES.1: Growth in the Global Mobile Subscriber Base (m), by Technology, 2008 - 2013
    • Figure ES.2: Growth in the Global Mobile Subscriber Base (m), by Technology, 2008 - 2013
  • Usability and Ease of Internet Access
  • Web 2.0 and the Growth of Social Networking and “Sharing”
  • Breakdown of Operator Walled Gardens
  • Pricing
  • Growth of Mobile Advertising
  • Brand Impetus
  • The Global Market for Mobile Search and Discovery
    • Table ES.2: Growth in Total Number of Mobile Searches (m), By Type of Search, 2008 - 2013
    • Figure ES.3: Growth in Total Number of Mobile Searches (m), by Type of Search, 2008 - 2013
    • Table ES.3: Growth in Total Mobile Search Revenue ($m), By Type of Search, 2008 - 2013
    • Figure ES.4: Growth in Total Mobile Search Revenue ($m), by Type of Search, 2008 - 2013
    • Table ES.4: Growth in Total Mobile Search Revenue ($m), by Source (Advertising and Charges), 2008 - 2013
    • Figure ES.5: Growth in Total Mobile Search Revenue ($m), by Source (Advertising and Charges), 2008 - 2013
    • Table ES.5: Growth in Total Number of Mobile Searches (m), by Region, 2008 - 2013
    • Figure ES.6: Growth in Total Number of Mobile Searches (m), by Region, 2008 - 2013
    • Table ES.6: Growth in Total Mobile Search Revenue ($m), by Region, 2008 - 2013
    • Figure ES.7: Growth in Total Mobile Search Revenue ($m), by Region, 2008 - 2013
  • Report Definitions
    • Categories of Search

1. Mobile Internet
  • 1.1 Mobile Internet
    • 1.1.1 Mobile Internet Environments
      • i. WAP
      • ii. i-mode
    • 1.1.2 dotMobi Domain
    • 1.1.3 Mobile Browsers
      • i. Opera Software
        • a. Company
        • b. Products and Services
        • Figure 1.2: Opera Mini 4.0 Screenshots
      • ii. Openwave
        • a. Company
        • b. Products & Services
      • iii. Danger Inc
        • a. Company
        • b. Technology, Products & Services
        • Figure 1.3: Danger Service Delivery Architecture
        • Figure 1.4: T-Mobile Sidekick LX
    • 1.1.4 Qualcomm
      • i. Company
      • ii. QIS Products and Services
        • a. uiOne
          • Figure 1.5: uiOne and deliveryOne in a Complete UI Solution
        • b. deliveryOne
        • c. QPoint
      • iii. Other Enabling Technologies
        • Figure 1.6: gpsOne in Operation in an A-GPS Mode
  • 1.2 Searching The Internet
    • 1.2.1 Searching the Internet/Mobile Internet
      • Figure 1.7: Simplified View of the Search Process
      • i. Web Crawling
      • ii. Indexing
      • iii. Ranking
      • iv. Presenting
    • 1.2.2 Requirements of Mobile Search and Discovery
      • i. Handset Limitations
      • ii. Mobile Search Query Entry
      • iii. Mobile User Behaviour
      • iv. Privacy and Copyright Issues
      • v. Access Control
        • a. SafeSearch
        • b. Operator Self Regulation
        • c. International Regulation

2. Global Market for Mobile Search
  • 2.1 Definitions
    • 2.1.1 Search Categories
    • 2.1.2 Geographic Regions
    • 2.1.3 Overall Forecast Methodology
      • Figure 2.1: Mobile Search Forecast Methodology
  • 2.2 Factors Driving Mobile Search and Discovery
    • Figure 2.2: Mobile Search and Discovery Drivers and Constraints
  • 2.2 Global Market for Mobile Search
    • Table 2.1: Growth in the Global Mobile Subscriber Base (m), by Technology, 2008 - 2013
    • Figure 2.3: Growth in the Global Mobile Subscriber Base (m), by Technology, 2008 - 2013
    • Table 2.2: Growth in Total Number of Mobile Searches, by Type of Search (m), 2008 - 2013
    • Figure 2.4: Growth in Total Number of Mobile Searches, by Type of Search (m), 2008 - 2013
    • Table 2.3: Growth in Total Mobile Search Revenue, by Type of Search ($m), 2008 - 2013
    • Figure 2.5: Growth in Total Mobile Search Revenue, by Type of Search ($m), 2008 - 2013
    • Table 2.4: Growth in Total Mobile Search Revenue, by Source ($m) (Advertising and Data Charges), 2008 - 2013
    • Figure 2.6: Growth in Total Mobile Search Revenue, by Source ($m) (Advertising and DataCharges), 2008 - 2013
    • Table 2.5: Growth in Total Mobile Search Advertising Revenue, by Type of Search ($m),2008 - 2013
    • Figure 2.7: Growth in Total Mobile Search Advertising Revenue, by Type of Search ($m), 2008 - 2013
    • Table 2.6: Growth in Total Mobile Search Data Revenue, by Type of Search ($m), 2008 - 2013
    • Figure 2.8: Growth in Total Mobile Search Data Revenue, by Type of Search ($m), 2008 - 2013
  • 2.3 Regional Market Breakdown
    • Table 2.7: Growth in Total Number of Mobile Searches, by Region (m), 2008 - 2013
    • Figure 2.9: Growth in Total Number of Mobile Searches, by Region (m), 2008 - 2013
    • Table 2.8: Growth in Total Mobile Search Revenue, by Region ($m), 2008 - 2013
    • Figure 2.10: Growth in Total Mobile Search Revenue($m), by Region, 2008 - 2013
    • Table 2.9: Growth in Total Mobile Search Advertising Revenue ($m), by Region, 2008 - 2013
    • Figure 2.11 Growth in Total Mobile Search Advertising Revenue ($m), by Region, 2008 - 2013
    • Table 2.10: Growth in Total Mobile Search Data Revenue ($m), by Region, 2008 - 2013
    • Figure 2.12: Growth in Total Mobile Search Data Revenue ($m), by Region, 2008 - 2013
  • 2.4 Analysis of Regional Markets
    • 2.4.1 North America
      • Table 2.11: Growth in North American Mobile Subscriber Base (m), 2008 - 2013
      • Table 2.12: Growth in North American Mobile Search Users by Type of Search (m), 2008 - 2013
      • Table 2.13: Growth in Number of North American Mobile Searches by Type of Search (m), 2008 - 2013
      • Figure 2.13: Growth in Number of North American Mobile Searches by Type of Search(m), 2008 - 2013
      • Table 2.14: Growth in North American Mobile Search Revenue, by Type of Search ($m), 2008 - 2013
      • Figure 2.14: Growth in North American Mobile Search Revenue, by Type of Search($m), 2008 - 2013
    • 2.4.2 Latin America
      • Table 2.15: Growth in Latin American Mobile Subscriber Base (m), 2008 - 2013
      • Table 2.16: Growth in Latin American Mobile Search Users (m) by Type of Search, 2008 - 2013
      • Table 2.17: Growth in Number of Latin American Mobile Searches (m), by Type of Search, 2008 - 2013
      • Figure 2.15: Growth in Number of Latin American Mobile Searches (m), by Type of Search, 2008 - 2013
      • Table 2.18: Growth in Latin American Mobile Search Revenue ($m), by Type of Search, 2008 - 2013
      • Figure 2.16: Growth in Latin American Mobile Search Revenue($m), by Type of Search, 2008 - 2013
    • 2.4.3 Western Europe
      • Table 2.19: Growth in the Western European Mobile Subscriber Base (m), 2008 - 2013
      • Table 2.20: Growth in Western European Mobile Search Users (m), by Type of Search, 2008 - 2013
      • Table 2.21: Growth in Number of Western European Mobile Searches (m), by Type of Search, 2008 - 2013
      • Figure 2.17: Growth in Number of Western European Mobile Searches (m), by Type of Search, 2008 - 2013
      • Table 2.22: Growth in Western European Mobile Search Revenue ($m), by Type of Search, 2008 - 2013
      • Figure 2.18: Growth in Western European Mobile Search Revenue ($m), by Type of Search, 2008 - 2013
    • 2.4.4 Eastern Europe
      • Table 2.23: Growth in the Eastern European Mobile Subscriber Base (m), 2008 - 2013
      • Table 2.24: Growth in Eastern European Mobile Search Users (m), by Type of Search, 2008 - 2013
      • Table 2.25: Growth in Number of Eastern European Mobile Searches (m), by Type of Search, 2008 - 2013
      • Figure 2.19: Growth in Number of Eastern European Mobile Searches (m), by Type of Search, 2008 - 2013
      • Table 2.26: Growth in Eastern European Mobile Search Revenue ($m), by Type of Search, 2008 - 2013
      • Figure 2.20: Growth in Eastern European Mobile Search Revenue ($m), by Type of Search, 2008 - 2013
    • 2.4.5 Far East & China
      • Table 2.27: Growth in the Far East & China Mobile Subscriber Base (m), 2008 - 2013
      • Table 2.28: Growth in Far East & China Mobile Search Users, by Type of Search (m), 2008 - 2013
      • Table 2.29: Growth in Numbers of Far East & China Mobile Searches, by Type of Search, 2008 - 2013 (m)
      • Figure 2.21: Growth in Numbers of Far East & China Mobile Searches (m), by Type of Search, 2008 - 2013
      • Table 2.30: Growth in Far East & China Mobile Search Revenue ($m), by Type of Search, 2008 - 2013
      • Figure 2.22: Growth in Far East & China Mobile Search Revenue ($m), by Type of Search, 2008 - 2013
    • 2.4.6 Indian Sub Continent
      • Table 2.31: Growth in the Indian Sub Continent Mobile Subscriber Base (m), 2008 - 2013
      • Table 2.32: Growth in Indian Sub Continent Mobile Search Users (m), by Type of Search, 2008 - 2013
      • Table 2.33: Growth in Indian Sub Continent Mobile Searches (m), by Type of Search, 2008 - 2013
      • Figure 2.23: Growth in Indian Sub Continent Mobile Searches (m), by Type of Search, 2008 - 2013
      • Table 2.34: Growth in Indian Sub Continent Mobile Search Revenue ($m), by Type of Search, 2008 - 2013
      • Figure 2.24: Growth in Indian Sub Continent Mobile Search Revenue ($m), by Type of Search, 2008 - 2013
    • 2.4.7 Rest of Asia Pacific
      • Table 2.35: Growth in the Rest of Asia Pacific Mobile Subscriber Base (m), 2008 - 2013
      • Table 2.36: Growth in the Rest of Asia Pacific Mobile Search Users (m), by Type of Search, 2008 - 2013
      • Table 2.37: Growth in the Rest of Asia Pacific Mobile Searches (m), by Type of Search, 2008 - 2013
      • Figure 2.25: Growth in Rest of Asia Pacific Mobile Searches (m), by Type of Search, 2008 - 2013
      • Table 2.38: Growth in Rest of Asia Pacific Mobile Search Revenue ($m), by Type of Search, 2008 - 2013
      • Figure 2.26: Growth in Rest of Asia Pacific Mobile Search Revenue ($m), by Type of Search, 2008 - 2013
    • 2.4.8 Africa and the Middle East
      • Table 2.39: Growth in the Africa & Middle East Mobile Subscriber Base (m), 2008 - 2013
      • Table 2.40: Growth in Africa & Middle East Mobile Search Users (m), by Type of Search, 2008 - 2013
      • Table 2.41: Growth in Africa & Middle East Mobile Searches (m), by Type of Search, 2008 - 2013
      • Figure 2.27: Growth in Africa & Middle East Mobile Searches (m), by Type of Search, 2008 - 2013
      • Table 2.42: Growth in Africa & Middle East Mobile Search Revenue ($m), by Type of Search, 2008 - 2013
      • Figure 2.28: Growth in Africa & Middle East Mobile Search Revenue ($m), by Type of Search, 2008 - 2013

3. Mobile General Web Search and Mobile On Device Search
  • 3.1 Global Market for Mobile General Web Search
    • 3.1.1 Mobile General Web
      • Table 3.1: Proportion of Subscribers (%) that use General Web Search from a Mobile, by Region, 2008 - 2013
      • Table 3.2: Growth in Global Mobile General Web Search Users (m), by Region, 2008 - 2013
      • Figure 3.1: Growth in Global Mobile General Web Search Users (m), by Region, 2008 - 2013
    • 3.1.2 Number of Web Searches
      • Table 3.3: Average Number of General Web Searches from a Mobile (%), Per Active User, by Region, 2008 - 2013
      • Table 3.4: Growth in Number of Global Mobile General Web Searches (m), by Region, 2008 - 2013
      • Figure 3.2: Growth in Number of Global Mobile General Web Searches (m), by Region, 2008 - 2013
    • 3.1.3 Ads or Sponsored Links
      • Table 3.5: Global Mobile General Web Searches with Ads or Sponsored Links (%), by Region, 2008 - 2013
      • Table 3.6: Growth in Number of Global Mobile General Web Searches with Ads or Sponsored Links (m), by Region, 2008 - 2013
      • Figure 3.3: Growth in Number of Global Mobile General Web Searches with Ads or Sponsored Links (m), by Region, 2008 - 2013
      • Table 3.7: Ad/Link Response Rates to Mobile General Web Searches (%), by Region, 2008 - 2013
      • i. Advertising Spend and Revenues
        • Table 3.8: Estimates of Spend Per Ad for Mobile General Web Searches ($), by Region, 2008 - 2013
        • Table 3.9: Growth in Advertising Revenue from Global Mobile General Web Search ($) by Region, 2008 - 2013
        • Figure 3.4: Growth in Advertising Revenue from Global Mobile General Web Search ($) by Region, 2008 - 2013
    • 3.1.4 Data Traffic Revenues
      • Table 3.10: Charges for Mobile General Web Searches ($), by Region, 2008 - 2013
      • Table 3.11: Growth in Data Charge Revenue from Global Mobile General Web Search ($m), by Region, 2008 - 2013
      • Figure 3.5: Growth in Data Charge Revenue from Global Mobile General Web Search ($m), by Region, 2008 - 2013
    • 3.1.5 General Web Search Revenues
      • Table 3.12: Growth in Total Revenue from Global Mobile General Web Search ($m), by Region, 2008 - 2013
      • Figure 3.6: Growth in Total Revenue from Global Mobile General Web Search ($m), by Region, 2008 - 2013
      • Table 3.13: Revenue Split (Advertising & Data Charges) for Global Mobile General Web Search ($m), by Region, 2008 - 2013
      • Figure 3.7: Revenue Split (Advertising & Data Charges) for Global Mobile General Web Search ($m), by Region, 2008 - 2013
      • Table 3.14: Annual ARPU (Advertising & Data Charges) for Global Mobile General Web Search ($), by Region, 2008 - 2013
  • 3.2 Leading Players in the Mobile Web Search Market
    • 3.2.1 Google
      • i. Company
        • Table 3.15: Google Revenue and Net Income Growth ($ m), 2002-2007
      • ii. Technology & Products
      • iii. Google Mobile
        • Figure 3.8: Google Mobile Seach Initial Screen
      • iv. Google AdSense
      • v. Android
    • 3.2.2 Yahoo!
      • Table 3.15: Yahoo! Revenue and Net Income Growth ($m), 2002-2007
      • i. Yahoo! Mobile
  • 3.3 Global Market for Mobile On Device Search
    • 3.3.1 Introduction
    • 3.3.2 Mobile On Device Search Users
      • Table 3.16: Proportion of Subscribers that use On Device Search on a Mobile (%), by Region, 2008 - 2013
      • Table 3.17: Growth in Global Mobile On device Search Users (m) by Region, 2008 - 2013
      • Figure 3.9: Growth in Global Mobile On-device Search Users (m), by Region, 2008 - 2013
    • 3.3.3 Number of On Device Searches
      • Table 3.18: Average Number of On Device Searches on a Mobile (%), Per Active User, by Region, 2008 - 2013
      • Table 3.19: Growth in Number of Global Mobile On Device Searches (m), by Region, 2008 - 2013
      • Figure 3.10: Growth in Number of Global Mobile On Device Searches (m), by Region, 2008 - 2013
  • 3.4 Leading Players in the On-Device Mobile Search Market
    • 3.4.1 Nokia
      • i. Company
      • ii. Strategy, Products & Services
      • Figure 3.11: Nokia Ovi Schematic
      • Figure 3.12: Nokia N82 and E51

4. Mobile Local Search
  • 4.1 Mobile Positioning Technologies
    • 4.1.1 Different Positioning Technologies
      • Table 4.1: Comparison of Mobile Positioning Technologies
    • 4.1.2 Using Mobile Phones for Location and Positioning
    • 4.1.3 Location Middleware
  • 4.2 Global Market for Mobile Local Search
    • 4.2.1 Local Search - the Leading Markets
    • 4.2.2 Demand for Local Search from a Mobile
      • Table 4.2: Estimates of the Proportion of Subscribers that use Local Search from a Mobile (%), by Region, 2008 - 2013
      • Table 4.3: Growth in Global Mobile Local Search Users, by Region (m), 2008 - 2013
      • Figure 4.1: Growth in Global Mobile Local Search Users, by Region (m), 2008 - 2013
      • Table 4.4: Estimates of Average Number of Local Searches from a Mobile, Per Active User (%), by Region, 2008 - 2013
      • Table 4.5: Growth in Number of Global Mobile Local Searches (m), by Region, 2008 - 2013
      • Figure 4.2: Growth in Number of Global Mobile Local Searches (m), by Region, 2008 - 2013
    • 4.2.3 Local Searches with Ads or Sponsored Links
      • Table 4.6: Proportion of Global Mobile Local Searches with Ads or Sponsored Links (%), by Region, 2008 - 2013
      • Table 4.7: Growth in Number of Global Mobile Local Searches with Ads or Sponsored Links (m), by Region, 2008 - 2013
      • Figure 4.3: Growth in Number of Global Mobile Local Searches with Ads or Sponsored Links (m), by Region, 2008 - 2013
    • 4.2.4 Ad/Link Response Rates
      • Table 4.8: Ad/Link Response Rates to Mobile Local Searches (%), by Region, 2008 - 2013
    • 4.2.5 Ad Spend
      • Table 4.9: Spend Per Ad for Mobile Local Searches ($), by Region, 2008 - 2013
    • 4.2.6 Advertising Revenues
      • Table 4.10: Growth in Advertising Revenue from Global Mobile Local Search ($m), by Region, 2008 - 2013
      • Figure 4.4: Growth in Advertising Revenue from Global Mobile Local Search ($m) by Region, 2008 - 2013
    • 4.2.7 Data Charges
      • Table 4.11: Data Charges for Mobile Local Searches ($), by Region, 2008 - 2013
      • Table 4.12: Growth in Data Charge Revenue from Global Mobile Local Search ($m), by Region, 2008 - 2013
      • Figure 4.5: Growth in Data Charge Revenue from Global Mobile Local Search ($m), by Region, 2008 - 2013
    • 4.2.8 Mobile Local Search Revenues
      • Table 4.13: Growth in Total Revenue from Global Mobile Local Search ($m), by Region, 2008 - 2013
      • Figure 4.6: Growth in Total Revenue from Global Mobile Local Search ($m), by Region, 2008 - 2013
      • Table 4.14: Revenue Split (Advertising & Data Charges) for Global Mobile Local Search ($m), by Region, 2008 - 2013
      • Figure 4.7: Revenue Split (Advertising & Data Charges) for Global Mobile Local Search ($m), by Region, 2008 - 2013
      • Table 4.15: Annual ARPU (Advertising & Data Charges) for Global Mobile Local Search ($), by Region, 2008 - 2013
  • 4.3 Suppliers in Local Search
    • 4.3.1 Seeker Wireless
      • i. Company
      • ii. Technology and Products
        • Figure 4.8: SeekerZone Solution Schematic
    • 4.3.2 Telecommunications Systems Inc
      • i. Company
      • ii. Products and Services
        • Figure 4.9: End-to-End Mobile Location-Based Application Delivery Using TCS Xypoint Location Platform
      • iii. Customers and Partners
      • iv. Future
    • 4.3.3 TruePosition Inc
      • i. Background and Strategy
      • ii. Services and Technology
        • Figure 4.10: TruePosition' s End-to-End Location Solution
      • iii. Local Search
    • 4.3.4 m-spatial
      • i. Company
      • ii. Technology and Products
        • Figure 4.11: m-spatial Local Search and Share Schematic
        • Table 4.16: m-spatial Mobile Local Search Index Top UK Local Search Categories
    • 4.3.5 Mobile Commerce
      • i. Company
      • ii. Products and Services
      • iii. Customers, Partners and Channels
      • iv. Future
    • 4.3.6 mobilePeople
      • i. Company
      • ii. Products
        • Figure 4.12: mobilePeople' s “Liquid” Mobile Local Search and Advertising Platform
    • 4.3.7 mxData
      • i. Company
      • ii. Products
        • Figure 4.13: metroTV in an Integrated Transport Related Public Information Service

5. Mobile Content Search and Discovery
  • 5.1 Global Market for Mobile On Portal Content Search
    • 5.1.1 Introduction
    • 5.1.2 Demand for Content Search from a Mobile
      • Figure 5.1: Total Revenues from Mobile Entertainment. Product Split 2007-2012
      • Table 5.1: Proportion of Subscribers that use On Portal Content Search from a Mobile (%), by Region, 2008 - 2013
      • Table 5.2: Growth in Global Mobile On-Portal Content Search Users (m) by Region, 2008 - 2013
      • Figure 5.2: Growth in Global Mobile On Portal Content Search Users (m) by Region, 2008 - 2013
      • Table 5.3: Average Number of On Portal Content Searches from a Mobile, Per Active User (%) by Region, 2008 - 2013
      • Table 5.4: Growth in Number of Global Mobile On Portal Content Searches (m) by Region, 2008 - 2013
      • Figure 5.3: Growth in Number of Global Mobile On Portal Content Searches (m), by Region, 2008 - 2013
    • 5.1.3 Content Searches with Ads or Sponsored Links
      • Table 5.5: The Proportion of Global Mobile On Portal Content Searches with Ads or Sponsored Links (%) by Region, 2008 - 2013
      • Table 5.6: Growth in Number of Global Mobile On Portal Content Searches with Ads or Sponsored Links (m) by Region, 2008 - 2013
      • Figure 5.4: Growth in Number of Global Mobile On Portal Content Searches with Ads or Sponsored Links (m) by Region, 2008 - 2013
    • 5.1.4 Ad/Link Response Rates
      • Table 5.7: Ad/Link Response Rates to Mobile On Portal Content Searches (%), by Region, 2008 - 2013
    • 5.1.5 Ad Spend
      • Table 5.8: Spend Per Ad for Mobile On Portal Content Searches($) by Region, 2008 - 2013
    • 5.1.6 Advertising Revenues
      • Table 5.9: Growth in Advertising Revenue from Global Mobile On Portal Content Search ($m) by Region, 2008 - 2013
      • Figure 5.5: Growth in Advertising Revenue from Global Mobile On Portal Content Search ($m) by Region, 2008 - 2013
    • 5.1.7 Data Charges
      • Table 5.10: Data Charges for Mobile On Portal Content Searches ($), by Region, 2008 - 2013
      • Figure 5.6: Growth in Data Charge Revenue from Global Mobile On Portal Content Search ($m) by Region, 2008 - 2013
      • Table 5.11: Growth in Data Charge Revenue from Global Mobile On Portal Content Search ($m) by Region, 2008 - 2013
    • 5.1.8 Content Search Revenues
      • Table 5.12: Growth in Total Revenue from Global Mobile On Portal Content Search ($m) by Region, 2008 - 2013
      • Figure 5.7: Growth in Total Revenue from Global Mobile On Portal Content Search ($m) by Region, 2008 - 2013
      • Table 5.13: Revenue Split (Advertising & Data Charges) for Global Mobile On Portal Content Search ($m) by Region, 2008 - 2013
      • Figure 5.8: Revenue Split (Advertising & Data Charges) For Global Mobile On Portal Content Search ($m) by Region, 2008 - 2013
    • 5.1.9 Average Revenue per User
      • Table 5.14: Annual ARPU (Advertising & Data Charges) for Global Mobile On Portal Content Search ($), by Region, 2008 - 2013
  • 5.2 Global Market for Mobile Off Portal Content Search
    • 5.2.1 Demand for Off Portal Content Search
      • Table 5.15: Estimates of the Proportion of Subscribers that do Off Portal Content Search from a Mobile (%) by Region, 2008 - 2013
      • Table 5.16: Growth in Global Mobile Off Portal Content Search Users (m) by Region, 2008 - 2013
      • Figure 5.9: Growth in Global Mobile Off Portal Content Search Users (m) by Region, 2008 - 2013
      • Table 5.17: Estimates of Average Number of Mobile Off Portal Content Searches Per Active User (%) by Region, 2008 - 2013
      • Table 5.18: Growth in Number of Global Mobile Off Portal Content Searches (m) by Region, 2008 - 2013
      • Figure 5.10: Growth in Number of Global Mobile Off Portal Searches (m) by Region, 2008 - 2013
    • 5.2.2 Off Portal Searches with Ads or Sponsored Links
      • Table 5.19: Estimates of the Proportion of Global Mobile Off Portal Searches with Ads or Sponsored Links (%) by Region, 2008 - 2013
      • Table 5.20: Growth in Number of Global Mobile Off Portal Searches with Ads or Sponsored Links (m) by Region, 2008 - 2013
      • Figure 5.11: Growth in Number of Global Mobile Off Portal Searches with Ads or Sponsored Links (m) by Region, 2008 - 2013
    • 5.2.3 Ad/Link Response Rates
      • Table 5.21: Ad/Link Response Rates to Mobile Off Portal Searches (%), by Region, 2008 - 2013
    • 5.2.4 Ad Spend
      • Table 5.22: Spend Per Ad for Mobile Off Portal Searches($), by Region, 2008 - 2013
    • 5.2.5 Advertising Revenues
      • Figure 5.12: Growth in Advertising Revenue from Global Mobile Off Portal Search ($m), by Region, 2008 - 2013
      • Table 5.23: Growth in Advertising Revenue from Global Mobile Off Portal Search ($m), by Region, 2008 - 2013
    • 5.2.6 Data Charges
      • Table 5.24: Data Charges for Mobile Off Portal Searches ($) by Region, 2008 - 2013
      • Figure 5.13: Growth in Data Charge Revenue from Global Mobile Off Portal Search ($m) by Region, 2008 - 2013
      • Table 5.25: Growth in Data Charge Revenue from Global Mobile Off Portal Search ($m) Region, 2008 - 2013
    • 5.2.7 Off Portal Search Revenues
      • Figure 5.14: Growth in Total Revenue from Global Mobile Off-Portal Search ($m), by Region, 2008 - 2013
      • Table 5.26: Growth in Total Revenue from Global Mobile Off Portal Search ($m) by Region, 2008 - 2013
      • Table 5.27: Revenue Split (Advertising & Data Charges) for Global Mobile Off-Portal Search ($m) by Region, 2008 - 2013
      • Figure 5.15: Revenue Split (Advertising & Data Charges) for Global Mobile Off-Portal Search ($m) by Region, 2008 - 2013
      • Table 5.28: ARPU (Advertising & Data Charges) for Global Mobile Off-Portal Search ($) by Region, 2008 - 2013
  • 5.3 Suppliers of Mobile Content Search Solutions
    • 5.3.1 Action Engine
      • i. Company Overview
      • ii. Technology and Products
        • Figure 5.16: Action Engine MAP Architecture
        • Figure 5.17 - Action Engine Powered MSNBC.com
        • Figure 5.18: Action Engine Brand-n-Go Solution
    • 5.3.2 Celltick Technologies
      • i. Company Overview
      • ii. Technology and Products
        • Figure 5.19: LiveScreen Media Systems Architecture
        • Figure 5.20: The LiveScreen Experience
    • 5.3.3 JumpTap
      • i. Company Overview
      • ii. Products and Services
        • Figure 5.21: Example of Recommendation Arising from JumpTap Search for Ringtones
    • 5.3.4 SurfKitchen
      • i. Company Overview
      • ii. Technology and Products
        • Figure 5.22: SurfKitchen' s SurfKit Architecture
        • Figure 5.23: Screenshots from SurfKitchen On Device Portal Applications
    • 5.3.5 U-Turn
      • i. Company Overview
      • ii. Technology and Products
        • Figure 5.24: U-Turn Vizgo Content Delivery Solution
        • Figure 5.25: Screenshots of U-Turn Powered ODPs
        • Figure 5.26: Screen from U-Turn Powered TV Nova ODP
    • 5.3.6 Pitch Entertainment
      • i. Company Overview
      • ii. Services and Strategy

Appendix 1
  • The History of the Internet
    • The Internet
      • Table AP1: Key Internet Management Organisations
      • Figure AP1: The Internet Protocol Suite as a 5-Layer Model
    • The World Wide Web
      • Creation of the World Wide Web
      • Worldwide Web Consortium
    • Web Markup Languages
      • Web Services
      • Web Browsers
      • Internet Usage
        • Table AP2: Key Global Internet Usage Statistics, by Region (December 2007)
        • Table AP3: Internet Usage Statistics for Key Countries (June 2007)
      • Web 2.0
  • Mobile Communications Technologies
    • 2G Mobile Communications
      • GSM
      • TDMA
      • CDMA
      • D-AMPS
      • i-DEN
      • PHS
    • 2G Mobile Data Services
      • Circuit Switched and High Speed Circuit Switched Data Services (CSD and HSCSD Services)
      • Messaging Services
      • GPRS
      • EDGE
      • CDMA2000, 1xRTT
    • 3G
      • UMTS
      • WCDMA
      • EV-DO
      • EV-DV
      • TD-SCDMA
      • Beyond 3G
      • HSPA
      • LTE
      • EV-DO Rev B
      • UMB
      • Other High Speed Mobile Data Communication Technologies
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