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Market Research Report

Mobile User Generated Content: Dating, Social Networking & Personal Content Delivery 2008-2013

Published by Juniper Research
Published September, 2008 Product code 74319
Content info 200 pages
Price
US $ 3170 Hard Copy
US $ 3170 PDF by E-mail (Single User License)
US $ 4530 PDF by E-Mail (Multi User Network License (2-5 Users)
US $ 6800 PDF by E-Mail (Enterprise Wide License)


Mobile User Generated Content: Dating, Social Networking & Personal Content Delivery 2008-2013 published by Juniper Research in September, 2008. This report consists of 200 pages and the price starts from US $ 3170.

Introduction

Abstract

This second edition mobile UGC report provides the most detailed analysis of the subject currently available in the market. Through 52 tables and 38 charts within 4 comprehensive forecasting chapters,the entire mobile UGC market is projected for 6 years up until 2013.This highly anticipated study includes extensive one on one interviews with senior executives within the mobile user generated content space,profiles 33 key companies and organizations, discusses all the developments across mobile social networking, dating and personal content delivery over the past 12 months and presents current 2007 market data as well as six year forecasts.

An in depth analysis of the business models currently being utilised and planned by service providers is presented, while the forecast suite includes extensive analysis of the advertising models utilised by the different mobile UGC players.

Key Questions Addressed by this Report:
  • How much were mobile dating, social networking and personal content delivery worth in 2007? And how much will they be worth by 2013?
  • To what extent have service providers amended their business models in the UGC space, and what impact has this had on their revenue streams ?
  • Will advertising become the primary source of mobile UGC revenues?
  • What impact has the reduction in data changes had on the mobile social networking space ?
  • What strategies should operators and service providers deploy to maximize their returns from UGC services ?
  • What are the main hurdles to mass adoption of UGC services ?

Key Benefits:
  • A unique source of combined research and analysis for the mobile UGC marketplace including technologies, market characteristics and forecasts.
  • Practical analysis of emerging opportunities for vendors & operators.
  • Unique insights: includes interviews with leading players who have significant experience of the mobile UGC market.
  • Benefit from fresh thinking and intelligent market assessment.

Table of Contents

Glossary

Executive Summary
  • Introduction
  • Types of User Generated Content
  • The Market for UGC Services

1. Cellular Market Growth
  • 1.1 Introduction
  • 1.2 Growth of the Cellular Market
    • 1.2.1 Global Cellular Subscriber Market
      • Figure 1.1: Cellular Subscriber Growth (m) by Region, 2006-2013
      • Table 1.1: Cellular Subscriber Growth (m) by Region, 2006-2013
      • Figure 1.2: Cellular Subscriber Base, Market Share (% ) by Region 2006-2013
      • Figure 1.3: Cellular Subscribers Penetration (% ) by Region 2006-2013
    • 1.2.2 Leading Mobile Operator Groups by Subscriber Base
      • Table 1.2: Leading Mobile Operator Groups by Subscriber Base (m) Q 1 2008
    • 1.2.3 Growth of 3G
      • Table 1.3: Global Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
      • Figure 1.4: Global Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
  • 1.3 Regional Cellular Market Growth
    • 1.3.1 North America
      • i. Mobile Phone Penetration
      • ii. US Market Structure
      • iii. 3G Adoption
        • Figure 1.5: North American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
        • Table 1.4: North American Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
    • 1.3.2 South America
      • i. Diverse Region
      • ii. Mobile Penetration Rates
      • iii. Dominant Technology
      • iv. Players in Region
        • Figure 1.6: South American Cellular Subscriber Forecasts (m) by Technology 2008-2013
      • v. 3G Deployments
        • Table 1.5: South American Cellular Subscriber Forecasts (m) by Technology 2008-2013
    • 1.3.3 Western Europe
      • i. Mobile Penetration
        • Figure 1.7: Western Europe Cellular Subscriber Forecasts (m) by Technology 2008-2013
      • ii. Market Structure
      • iii. 3G Penetration
        • Table 1.6: Western Europe Cellular Subscriber Forecasts (m) by Technology 2008-2013
    • 1.3.4 Eastern Europe
      • i. Mobile Penetration
        • Figure 1.8: Eastern Europe Cellular Subscriber Forecasts (m) by Technology 2008-2013
        • Table 1.7: Eastern Europe Cellular Subscriber Forecasts (m) by Technology 2008-2013
      • ii. 3G Penetration
    • 1.3.5 Far East & China
      • i. Mobile Penetration
      • ii. 3G Services
        • Figure 1.9: Far East & China Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
        • Table 1.8: Far East & China Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
    • 1.3.6 Indian Sub Continent
      • i. Mobile Penetration
        • Figure 1.10: Indian Sub Continent Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
      • ii. 3G Services
        • Table 1.9: Indian Sub Continent Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
    • 1.3.7 Rest of Asia Pacific
      • i. Mobile Penetration
        • Figure 1.11: Rest of Asia Pacific Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
      • ii. 3G Adoption
        • Table 1.10: Rest of Asia Pacific Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
    • 1.3.8 Africa & Middle East
      • i. Market Background
      • ii. Mobile Penetration
        • Figure 1.12: Africa & Middle East Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
      • iii. Players
      • iv. ARPU
        • Table 1.11: Africa & Middle East Cellular Subscriber Forecasts (m) by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2008-2013
      • v. 3G Adoption
  • 1.4 The Opportunity for Mobile Entertainment
    • Figure 1.13: Monthly Voice ARPU ($), Selected Countries (France, Germany, Italy, Netherlands, Spain, UK, US), 2003-2007
  • 1.5 The Opportunity for User Generated Content

2. The User -Generated Content Market
  • 2.1 What is UGC ?
    • Table 2.1: Web 1.0 vs. Web 2.0, Services and Products
  • 2.2 Personal Content Distribution
    • 2.2.1 PCD Service Providers
      • i. YouTube
        • a. Company Background
        • b. Products and Services
          • Mobile Services
      • ii. Juice Wireless
        • a. Company Background
        • b. Products and Services
      • iii. YoSpace (EyeVibe)
        • a. Company Background
        • b. Products and Services
      • iv. Clip in Touch
        • a. Company Background
        • b. Products and Services
      • v. Mobango
        • a. Company Background
        • b. Products and Services
      • vi. Kyte.tv/Decentral.tv
        • a. Company Background
        • b. Products and Services
      • vii. MyCorner (NEXAGE)
        • a. Company Background
        • b. Products and Services
    • 2.2.2 Adult Amateur Content
      • i. Vooouyeur
        • a. Products and Services
  • 2.3 Social Networking
    • 2.3.1 Social Networking Site Providers
      • i. Cyworld
        • a. Company Background
        • b. Products and Services
      • ii. BuzzCity
        • a. Company Background
        • b. Products and Services
          • Figure 2.1: myGamma' s Revenue Distribution by Region (September 2007)
        • c. Corporate Strategy
      • iii. MySpace
        • a. Company Background
        • b. Products and Services
          • MySpace Mobile
      • iv. Facebook
        • a. Company Background
        • b. Services and Product - Fixed Internet
        • c. Mobile Services
      • v. Bebop
        • a. Company Background
        • b. Products and Services
      • vi. Friendster
        • a. Company Background
        • b. Products and Services
      • vii. MOKO/Loop Mobile
        • a. Company Background
        • b. Products and Services
        • c. Corporate Strategy
      • viii. GoFresh (Itsmy.com)
        • a. Company Background
        • b. Products and Services
        • c. Corporate Strategy
      • ix. Dada Mobile
        • a. Company Background
        • b. Corporate Strategy
      • x. MocoSpace (JNJ Mobile)
        • a. Company Background
        • b. Products and Services
        • c. Corporate Strategy
      • xi. mig33 (Project Goth)
        • a. Company Background
        • b. Products and Services
      • xii. Mobrio/Virgin Mobile
      • xiii. GREE
      • xiv. Mixi
        • a. Company Background
        • b. Products and Services
      • xv. Peperoni
        • a. Company Background
        • b. Products and Services
      • xvi. Twitter (Obvious)
        • a. Company Background
        • b. Products and Services
        • c. Corporate Strategy
      • xvii. Treemo
        • a. Company Background
        • b. Products and Services
  • 2.4 Mobile Dating Services
    • 2.4.1 Mobile Dating: The Japanese Experience
    • 2.4.2 Mobile Dating in Western Markets: The Players
      • i. Handmade Mobile Dating (Flirtomatic)
        • a. Company Background
        • b. Products & Services
          • ii. 3G Dating Agency
            • Figure 2.2: 3G Dating Agency Leaflet
          • iii. IceBreaker
            • a. Company Background
            • b. Products and Services
          • iv. MeetMoi
            • a. Company Background
            • b. Products and Services
          • v. Moviligo
          • vi. Webdate
          • vii. Match.com
            • a. Company Background
            • b. Mobile Services
          • viii. Mobestar
            • a. Company Background
            • b. Products and Services
    • 2.4.3 Mobile Dating in Emerging Markets

3. UGC - Business Models and Strategies
  • 3.1 UGC - Business Models and Strategies
    • 3.1.1 Pay per Download
    • 3.1.2 Subscription Services
      • i. Bundling Content
    • 3.1.3 Advertising
      • i. Strengths
      • ii. Weaknesses
      • iii. Opportunities
      • iv. Threats
  • 3.2 Operator and Service Provider Strategies for UGC Deployment
    • 3.2.1 Operator Policies
    • 3.2.2 Service Providers: On or Off-Portal
      • i. Lower Data Charges
        • Table 3.1: UK Operator Data Prices ($), June 2008
      • ii. Improvements in the User Interface
      • iii. Greater Variety of Compelling Content

4. UGC - Hurdles & Regulation
  • 4.1 Hurdles to Customer Adoption and Retention
    • 4.1.1 The User Interface
      • i. Difficulty in Discovering Content
      • ii. Difficulty In Accessing Content
      • iii. Difficulty in Navigating Content
      • iv. Difficulty in Creating Content
      • v. Difficulty in Uploading Content
    • 4.1.2 Industry Structure
    • 4.1.3 Network Speed and Capacity
    • 4.1.4 Service Pricing
    • 4.1.5 Cost of Data Services
    • 4.1.6 Handset Capacity and Battery Life
    • 4.1.7 Privacy
    • 4.1.8 Differentiation
    • 4.1.8 Beyond Adoption - Customer Retention
  • 4.2 The Regulation of UGC
    • 4.2.1 Copyright
      • i. Viacom vs Google/YouTube
    • 4.2.2 Explicit/Obscene Content
      • i. Age Verificatiion - Users
      • ii. Age Verification - Models
    • 4.2.3 Data Mining

5. Mobile Personal Content Distribution Forecasts
  • 5.1 Mobile Phone Users Who Use PCD Services
    • Table 5.1: Percentage of Mobile Subscribers Who Use PCD, By Region, 2006-2013
    • Figure 5.1: Number of Users of PCD Services (m), By Region, 2006-2013
    • Table 5.2: Number of Users of PCD Services (m), By Region, 2006-2013
    • Figure 5.2: Average Number of PCD Downloads per Service User Per Month, By Region, 2007-2013
    • Table 5.3: Average Number of PCD Downloads per Service User Per Month, By Region, 2007-2013
    • Figure 5.3: Total Volume of PCD Downloads (m) by Mobile Users per Year, By Region, 2007-2013
    • Table 5.4: Total Volume of PCD Downloads (m) by Mobile Users Per Year, By Region, 2007-2013
  • 5.2 Personal Content Distribution Service Revenues ( End User Generated)
    • Table 5.5: Percentage of PCD Downloads Paid For by the End User, By Region, 2007-2013
    • Figure 5.4 Number of PCD Downloads Paid For by the End User, By Region, 2007-2013
    • Table 5.6 Number of PCD Downloads Paid For by the End User, By Region, 2007-2013
    • 5.2.1 Retail Cost of PCD Services
      • Table 5.7: Average Price ($) Paid Per PCD Download, By Region, 2007-2013
    • 5.2.2 Total Revenues (End-User Generated)
      • Figure 5.5: Total End-User Generated Revenues ($m) from PCD Services, By Region, 2007-2013
      • Table 5.8: Total End-User Generated Revenues ($m) from PCD Services, By Region, 2007-2013
  • 5.3 Personal Content Distribution Revenues ( Ad -Supported)
    • Figure 5.6: Number of Ad-Supported Downloads, By Region, 2007-2013
    • Table 5.9: Number of Ad-Supported Downloads, By Region, 2007-2013
    • Table 5.10: Click-through Rates for Ad-Supported PCD Content, 2007-2013
    • Figure 5.7: Ad Responses from PCD Content, By Region, 2007-2013
    • Table 5.11: Ad Responses from PCD Content, By Region, 2007-2013
    • Table 5.12: Cost Per Click-through (CPC) Rates ($), PCD Content, By Region, 2007-2013
    • Figure 5.8 Total AdSpend ($m) on PCD Content, By Region, 2007-2013
    • Table 5.13: Total AdSpend ($m) on PCD Content, By Region, 2007-2013
  • 5.4 Personal Content Distribution Revenues (Total)
    • Figure 5.9: Total PCD Market ($m), 2007-2013
    • Table 5.14: Total PCD Market ($m), 2007-2013

6. Mobile Social Networking
  • 6.1 Mobile Phone Users Who Use Social Networking Sites
    • Table 6.1: Percentage of Mobile Subscribers Who Use Mobile Social Networking Sites, By Region, 2006-2013
    • Figure 6.1: Number of Active Users (m) of Social Networking Sites, By Region, 2006-2013
    • Table 6.2: Number of Active Users (m) of Social Networking Sites, By Region, 2006-2013
  • 6.2 Mobile Social Networking Revenues ( End User )
    • Table 6.3: Percentage of Social Networking Users Purchasing Premium Services, By Region, 2006-2013
    • Figure 6.2: Number of Social Networking Users Purchasing Premium Services, By Region, 2006-2013
    • Table 6.4: Number of Social Networking Users Purchasing Premium Services, By Region, 2006-2013
    • Figure 6.3: Monthly Spend Per User ($) on Premium Services on Mobile Social Networking Sites, By Region, 2007-2013
    • Table 6.5: Monthly Spend Per User ($) on Premium Services on Mobile Social Networking Sites, By Region, 2007-2013
    • Figure 6.4: Total End-User Generated Revenues ($m) from Mobile Social Networking Sites, By Region, 2007-2013
    • Table 6.6: Total End-User Generated Revenues ($m) from Mobile Social Networking Sites, By Region, 2007-2013
  • 6.3 Mobile Social Networking Revenues (Ad-Supported)
    • Table 6.7: Percentage of Mobile Social Networking Site Users Who Respond to Mobile Advertising, By Region,2007-2013
    • Figure 6.5: Number of Mobile Social Networking Users That Respond to Mobile Advertising, By Region, 2007-2013
    • Table 6.8 Number of Mobile Social Networking Users That Respond to Mobile Advertising, By Region, 2007-2013
    • Figure 6.6: Average Number of Responses Per User Per Annum to Mobile Social NetWorking Advertising, By Region, 2007-2013
    • Table 6.9 Average Number of Responses Per User Per Annum to Mobile Social Networking Advertising, By Region, 2007-2013
    • Figure 6.7: Total Number of Responses Per Annum (m) to Mobile Social Networking Advertising, By Region, 2007-2013
    • Table 6.10: Total Number of Responses Per Annum (m) to Mobile Social Networking Advertising, By Region, 2007-2013
    • Table 6.11: Cost Per Click-through (CPC) Rates ($), Mobile Social Networking Sites, By Region, 2007-2013
    • Figure 6.8: Total AdSpend ($m) on Mobile Social Networks, By Region, 2007-2013
    • Table 6.12: Total AdSpend ($m) on PCD Content, By Region, 2007-2013
  • 6.4 Mobile Social Networking Revenues ( Total)
    • Figure 6.9: Total Mobile Social Networking Market ($m), 2007-2013
    • Table 6.13 Total PCD Market ($m), 2007-2013

7. Mobile Dating Forecasts
  • 7.1 Mobile Phone Users Who Use Mobile Dating and Chat Services
    • Table 7.1: Percentage of Mobile Subscribers Who Use Mobile Dating/Chatroom Services, By Region, 2006-2013
    • Figure 7.1: Number of Active Users (m) of Mobile Dating/Chatroom Services, By Region, 2006-2013
    • Table 7.2: Number of Active Users (m) of Mobile Dating/Chatroom Services, Region, 2006-2013
  • 7.2 Mobile Dating/Chatrooms, Subscription Revenues
    • Table 7.3: Percentage of Mobile Dating/Chatroom Users Who Pay Subscription Fees, By Region, 2007-2013
    • Figure 7.2: Number of Mobile Dating/Chatroom Users (m) Who Pay Subscription Fees, By Region, 2007-2013
    • Table 7.4: Number of Mobile Dating/Chatroom Users (m) Who Pay Subscription Fees, By Region, 2007-2013
    • Figure 7.3: Monthly Spend ($) By Mobile Dating/Chatroom Subscribers, By Region, 2007- 2013
    • Table 7.5: Monthly Spend ($) By Mobile Dating/Chatroom Subscribers, By Region, 2007-2013
    • Figure 7.4: Subscription Revenues ($m) from Mobile Dating/Chatroom Services, By Region, 2007-2013
    • Table 7.6: Subscription Revenues ($m) from Mobile Dating/Chatroom Services, By Region, 2007-2013
  • 7.3 Mobile Dating/Chatrooms, Premium Service Revenues
    • Figure 7.5: Number of Mobile Dating/Chatroom Customers (m) on Free Registrations, Region, 2007-2013
    • Table 7.7: Number of Mobile Dating/Chatroom Customers (m) on Free Registrations, By Region, 2007-2013
    • Table 7.8: Percentage of Free Registration Mobile Dating/Chatroom Customers Who Opt for Premium Services, By Region, 2007-2013
    • Figure 7.6: Number of Free Registration Mobile Dating/Chatroom Customers (m) Who Opt for Premium Services, By Region, 2007-2013
    • Table 7.9: Number of Free Registration Mobile Dating/Chatroom Customers (m) Who Opt for Premium Services, By Region, 2007-2013
    • Table 7.10: User spend Per Month ($) on Mobile Dating/Chatroom Premium Services, By Region, 2007-2013
    • Figure 7.7: Total Revenues ($m) from Mobile Dating/Chatroom Premium Services, By Region, 2007-2013
    • Table 7.11: Total Revenues ($m) from Mobile Dating/Chatroom Premium Services, By Region, 2007-2013
  • 7.4 Total End-User Generated Mobile Dating /Chatroom Revenues
    • Figure 7.8: Total End-User Generated Mobile Dating/Chatroom Revenues ($m), By Revenue Stream, 2007-2013
    • Table 7.12: Total End-User Generated Mobile Dating/Chatroom Revenues
    • Figure 7.9: Total End-User Generated Mobile Dating/Chatroom Revenues ($m), By Region, 2007-2013
    • Table 7.13: Total End-User Generated Mobile Dating/Chatroom Revenues ($m), By Region, 2007-2013
  • 7.5 Mobile Dating /Chatroom Revenues (Ad-Supported )
    • Table 7.14: Percentage of Mobile Social Networking Site Users Who Respond to Mobile Advertising, By Region, 2007-2013
    • Figure 7.10: Number of Mobile Dating/Chatroom Site Users That Respond to Mobile Advertising, By Region, 2007-2013
    • Table 7.15: Number of Mobile Social Dating/Chatroom Site Users That Respond to Mobile Advertising, By Region, 2007-2013
    • Figure 7.11: Average Number of Responses Per User Per Annum to Mobile Dating/Chatroom Site Advertising, By Region, 2007-2013
    • Table 7.16: Average Number of Responses Per User Per Annum to Mobile Dating/Chatroom Site Advertising, By Region, 2007-2013
    • Figure 7.12: Total Number of Responses Per Annum (m) to Mobile Dating/Chatroom Site Advertising, By Region, 2007-2013
    • Table 7.17: Total Number of Responses Per Annum (m) to Mobile Dating/Chatroom Site Advertising, By Region, 2007-2013
    • Table 7.18: CPC (Cost Per Click-through) Rates ($), Mobile Dating/Chatroom Sites, By Region, 2007-2013
    • Figure 7.13: Total AdSpend ($m) on Mobile Dating/Chatroom Sites, By Region, 2007-2013
    • Table 7.19: Total AdSpend ($m) on Mobile Dating/Chatroom Sites, By Region, 2007-2013
  • 7. 6 Mobile Dating /Chatroom Revenues ( Total)
    • Figure 7.14: Total Mobile Social Networking Market ($m), 2007-2013
    • Table 7.20: Total PCD Market ($m), 2007-2013

8. Total UGC Market
  • 8.1 End -User Generated Revenues
    • Figure 8.1: Total End-User Generated Revenues ($m) from UGC, By Service Type, 2007- 2013
    • Table 8.1: Total End-User Generated Revenues ($m) from UGC, By Service Type, 2007-2013
    • Figure 8.2: Total End-User Generated Revenues ($m) from UGC, By Region, 2007-2013
    • Table 8.2: Total End-User Generated Revenues ($m) from UGC, By Region 2007-2013
  • 8.2 Ad-Supported Revenues
    • Figure 8.3: Total AdSpend ($m) on UGC, By Service Type, (Dating, Social Networking, Personal Content Delivery) 2007-2013
    • Table 8.3: Total AdSpend ($m) on UGC, By Service Type, (Dating, Social Networking, Personal Content Delivery) 2007-2013
    • Figure 8.4: Total AdSpend ($m) on UGC, By Region, 2007-2013
    • Table 8.4: Total AdSpend ($m) on UGC, By Region, 2007-2013
  • 8.3 Total UGC Revenues
    • Figure 8.5: Mobile UGC Market ($m) By Service Type, (Dating, Social Networking, Personal Content Delivery) 2007-2013
    • Table 8.5: Mobile UGC Market ($m) By Service Type, (Dating, Social Networking, Personal Content Delivery) 2007-2013
    • Figure 8.6: Mobile UGC Market ($m) By Region, 2007-2013
    • Table 8.6: Mobile UGC Market, By Region, 2007-2013

9. Recommendations
  • 9.1 Recommendations for Operators
    • 9.1.1 Operators Should Seek to Launch an Array of UGC Services as Soon as Possible
    • 9.1.2 Operators Should not Seek to Restrict Access to Off-portal Services and Should Reduce Data Charges
    • 9.1.3 Operators Should Ensure that Price Points for UGC Content are Low
    • 9.1.4 Operators Should Consider Further Levels of Differential Charging of PCD Content
    • 9.1.5 Operators Should Create Dedicated Hubs for UGC Services
    • 9.1.6 Operators Should Engage in Further Revenue-share Deals with Content Providers
  • 9.2 Recommendations for Service Providers
    • 9.2.1 Service Providers Should Consider Ad-funded Models as a Means of Increasing their Visibility
    • 9.2.2 Service Providers Should Consider the Introduction of Premium Event Billing, Although the Model may not be Appropriate in all Circumstances
    • 9.2.3 Service Providers Should Consider Partnerships with Tier 2/3 Operators and MVNOs
    • 9.2.4 Service Providers Should Ensure Compatibility with National/International Regulatory Regimes
    • 9.2.5 Service Providers Should Ensure that Adult Content Access must be Age Verified
  • 9.3 Recommendations for Vendors
    • 9.3.1 Vendors Should Seek to Improve Ease of Use Of/Transfer Between Multiple Mobile Applications
    • 9.3.2 Vendors Need to Engage to a Greater Extent with Operators and Service Providers over Forthcoming Products
  • 9.4 Recommendations for Regulators
    • 9.4.1 Regulators Should Create Dedicated Mobile Content Divisions

10. Technology
  • 10.1 Introduction
  • 10.2 2G
    • 10.2.1 Communication Technologies of 2G
      • i. GSM
      • ii. TDMA
      • iii. CDMA
      • iv. D-AMPS
    • 10.2.2 Data Services
      • i. SMS
        • a. The Working of SMS
          • Figure 10.1: SMS Message Flow
        • b. Types of Messaging Services
          • Mobile-originated SMS
          • Mobile-terminated SMS
        • c. Premium-rate SMS (PRSMS)
  • 10.3 2.5 & 2.75G
    • 10.3.1 Communication Technologies of 2.5/2.75G
      • i. GPRS
      • ii. EDGE
      • iii. CDMA2000
    • 10.3.2 Data Services
      • i. MMS
        • a. How Does MMS Work?
          • Figure 10.2: MMS Application Services
        • b. MMS Services
          • MMS Entertainment and Information Services
          • Figure 10.3: Nokia' s 6280 3G Handset Supporting Video Streaming
        • c. Personalisation
    • 10.3.3 The SMS/MMS Value Chain
      • Figure 10.4: SMS/MMS Value Chain
  • 10.4 3G
    • Figure 10.5 3G Access Technologies
    • Figure 10.6: Percentage of Mobile Users Who Own 3G Devices, December 2007 (Selected Countries)
    • Figure 10.7: Global 3G Subscriber Base, December 2007 (255.7 million users)
    • 10.4.1 UMTS
      • Figure 10.8: Evolution of UMTS
        • i. WCDMA
        • ii. EV-DO
        • iii. TD-SCDMA
  • 10.5 Beyond 3G
    • 10.5.1 HSPA
    • 10.5.2 3GLTE
    • 10.5.3 CDMA2000 1x EV-DO Revisions A and B
    • 10.5.4 UMB
    • 10.5.5 Mobile WiMAX 802.16e-2005
      • Figure 10.9: WiMAX Timeline
  • 10.6 Mobile Technologies Compared
    • Table 10.1: Comparative Chart of Mobile Technologies
  • 10.7 Other Enabling Technologies
    • 10.7.1 Wireless Internet Technologies
      • i. WAP
        • a. The Development of WAP
          • Figure 10.10: Future Path of WAP
      • ii. The i-mode Alternative
        • Figure 10.11: NTT DoCoMo, i-mode Subscriber Growth (m) and i-mode Penetration of Total User Base (% ) 2000-Q2 2008
      • iii. Dotmobi
    • 10.7.2 Languages, Platforms and Operating Systems
      • i. Languages
        • a. Java
      • ii. Platforms
        • a. J2ME
        • b. BREW
      • iii. Operating Systems
        • a. Palm OS
        • b. Symbian
        • c. Windows Mobile
        • d. Android
    • 10.7.3 Other Relevant Technologies and Standards
      • i. MP3
        • Figure 10.12: MP3 Phones: Nokia N91 and Sony Ericsson K800
      • ii. MP4
      • iii. MID I
      • iv. Bluetooth
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