Home Category Region Publishers About Us Contact Us
Japanese Korean Chinese
Home > Market Research Report > Telecom & IT > Contents > Mobile Music - Videos, Streamed, Full Tracks, Ringbacks, Ringtones & Downturn Analysis 2009-2013 (Fifth edition)
Category
Telecom & IT (11452)
Broadband (398)
Contact Centers (153)
Contents (612)
Convergence (197)
Data Center (351)
Digital Broadcasting (310)
E-commerce (204)
IT Outsourcing (321)
IT Security (496)
LBS (151)
Mobile Device (721)
Mobile Subscribers (128)
Network (632)
Network & Access Devices (256)
Next Generation Wireless Com (538)
NFC (148)
Online Marketing (138)
Operator Company Profile (766)
Optical Network (266)
RFID (250)
Satellite Telecom (130)
Set-Top Box (61)
Software (1025)
UC (299)
Web-Service (487)
Wireless LAN/WiMAX (547)
Market Research Report

Mobile Music - Videos, Streamed, Full Tracks, Ringbacks, Ringtones & Downturn Analysis 2009-2013 (Fifth edition)

Published by Juniper Research
Published March, 2009 Product code 82684
Content info 157 pages
Price
US $ 2540 Hard Copy
US $ 2540 PDF by E-mail (Single User License)
US $ 3630 PDF by E-Mail (Multi User Network License (2-5 Users)
US $ 5440 PDF by E-Mail (Enterprise Wide License)


Mobile Music - Videos, Streamed, Full Tracks, Ringbacks, Ringtones & Downturn Analysis 2009-2013 (Fifth edition) published by Juniper Research in March, 2009. This report consists of 157 pages and the price starts from US $ 2540.

Introduction

Abstract

Overview

This 5th Edition mobile music report provides updated forecasts for each of segments of the mobile music market; mobile music video, ringtones, ringback tones, mobile music full-track downloads and streamed music services, broken down by 8 key regions. Vitally this report also includes an assessment of the likely impact of the global economic downturn on the mobile music market.

For each subsector within mobile music, the report provides datapoints for; mobile music user numbers, average and total number of mobile music services downloaded, average and total price paid for mobile music services, ARPU numbers for mobile music services, and scenario-based forecasts for mobile music advertising revenues.

As well as including profiles of the key players within the mobile music services market including major record labels, operators, aggregators, handset vendors and applications providers, this in-depth mobile music presentation includes a vital analysis of the collapse of the ringtone market and a detailed discussion of the various music delivery business models.

Key questions the report answers:

  • What strategies should operators, vendors and aggregators employ to maximise their respective returns in the mobile music sector?
  • What are the prospects for the rental music market?
  • Are there further opportunities for growth in the ringtone market?
  • To what extent are current music content retail prices sustainable?
  • What impact has 3G had on the mobile music market?
  • What are the major hurdles to greater adoption of mobile music?
  • How has the mobile music value chain developed?
  • Who are the major players in the mobile music market?

Key Benefits:
  • A unique source of combined research and analysis for the mobile music marketplace induding technologies, market characteristics and forecasts.
  • Practical analysis of the emerging opportunities forvendors and operators.
  • Unique insights: indudes interviews of leading players with significant experience of the mobile music market.
  • Benefit from fresh thinking and intelligent market assessment.

Table of Contents

Glossary of Terms

Executive Summary
  • Introduction
  • Types of Mobile Music
  • The Market for Mobile Music Services
    • Figure ES1: Total End-user Generated Revenues ($m) from Mobile Music (Ringtones, Ringback Tones, Paid-for Full Tracks, Subscription-based Full Track/Streamed Music Services and Music Videos) by 8 Key Regions 2007-2013
    • Table ES1: Total End-user Generated Revenues ($m) from Mobile Music (Ringtones, Ringback Tones, Paid-for Full Tracks, Subscription-based Full Track/Streamed Music Services and Music Videos) by 8 Key Regions 2007-2013
    • Figure ES2: Total End-user Generated Revenues ($m) from Mobile Music (Ringtones, Ringback Tones, Paid-for Full Tracks, Subscription-based Full Track/Streamed Music Services and Music Videos) by Product 2007-2013
    • Table ES2: Total End-user Generated Revenues ($m) from Mobile Music (Ringtones, Ringback Tones, Paid-for Full Tracks, Subscription-based Full Track/Streamed Music Services and Music Videos) by Product 2007-2013
  • Key Hurdles to the Adoption of Mobile Music Services
    • Table ES3: Hurdles to the Adoption of Mobile Music Services
  • Recommendations
    • Recommendations for Operators
    • Recommendations for Vendors
    • Recommendations for Aggregators
    • Recommendations for Publishers

1. Mobile Music Market Development
  • 1.1 The Opportunity for Mobile Music
    • 1.1.1 DRM Issues are Being Resolved
    • 1.1.2 Digital is the Preferred Mode of Purchase
    • 1.1.3 Ubiquity
    • 1.1.4 Proven Demand for Personal Mobile Music Enjoyment
    • 1.1.5 Low Level of Penetration of Full Track Music Services
    • 1.1.6 Convergent Services are Increasingly Desirable
    • 1.1.7 Data Charges Are Being Reduced
    • 1.1.8 Technological Advances - Networks
    • 1.1.9 Technological Ad
    • 1.1.10 The iPhone Has Arrived
    • 1.1.11 Vendors are Embedding Music Content within the Handset
    • 1.1.12 Growth of Social Networking is Encouraging Service Adoption
  • 1.2 Mobile Music Definition
  • 1.3 Ringtones
    • 1.3.1 Realtones
      • ii. Pan European Operator Services
    • 1.3.2 Video Ringtones
    • 1.3.3 Karaoke Ringtones
  • 1.4 RingbackTones
  • 1.5 Full Track Downloads
    • 1.5.1 Historical Background
      • i. Factors Influencing The Introduction of Full Track Downloads
      • ii. Operators Partnering with Major Entertainment Brands
    • 1.5.2 Delivery of Full Track Mobile Music
      • i. Streaming
      • ii. Downloading
        • a. MMF Guidelines on Downloading Music Content
          • Authentication
          • Subscription
          • Payment
          • Transfer of Rights
          • Music Selection and Transfer
          • Verification and Activation of the Music
      • iii. Sideloading Music
      • iv. Embedded Music
  • 1.6 Music Video Download Service
  • 1.7 Value Chain/Value Web of Mobile Music Services
    • Figure 1.1 Traditional Mobile Music Value Chain
    • Figure 1.2: Mobile Music Value Chain
  • 1.8 Business Models
    • 1.8.1 Pay-Per-Download
      • Table 1.1: Polyphonic Ringtone, Realtone and Full track Download Prices ($), Selected Operators and Markets
    • 1.8.2 Subscription/Rental Models
    • 1.8.3 Mobile Advertising
      • i. Advertising in Mobile Content
      • ii. Advertising in Mobile Music
        • a. Deployments of Ad-Funded Mobile Music Services
        • b. Prospects for Ad-funded Mobile Music Services
        • a. Strengths
        • b. Weaknesses
        • c. Opportunities
        • d. Threats
  • 1.9 Billing for Mobile Music Services
    • 1.9.1 Billing Models
      • i. SMS-based Billing
        • a. Standard SMS Payment Model
        • b. Premium SMS Payment Model
      • ii. SMS MT Reverse Billing
      • iii. Premium Rate SMS (PRSMS)
      • iv. Premium Rate MMS (PRMMS)
      • v. WAP Billing
        • a. Payforit
      • vi. Prepaid and Postpaid Billing

2. Forecasts
  • 2.1 Forecast Definitions and Methodology
    • 2.1.1 Forecast Definitions
    • 2.1.2 Forecast Methodology
      • Figure: 2.1 Forecast Methodology
  • 2.2 Ringtone Market Forecasts
    • 2.2.1 Ringtone Market Characteristics
    • 2.2.2 Ringtone Users
      • Table 2.1: Mobile Users (%) Who Download Ringtones by 8 Key Regions 2006-2013
      • Figure 2.2: Mobile Users (m) Who Download Ringtones by 8 Key Regions 2007-2013
      • Table 2.2: Mobile Users (m) Who Download Ringtones by 8 Key Regions 2007-2013
    • 2.2.3 Ringtone Traffic
      • Figure 2.3 Average Number of Ringtones Downloaded per User per Year by 8 Key Regions 2007-2013
      • Table 2.3: Average Number of Ringtones Downloaded per User per Year by 8 Regions 2007-2013
      • Figure 2.4: Total Number of Ringtones Downloaded per Year(m) by 8 Key Regions 2007- 2103
      • Table 2.4: Total Number of Ringtones Downloaded per Year(m) by 8 Key Regions 20072013
    • 2.2.4 Mobile Ringtone Revenues
      • Table 2.5: Average Price ($) Paid Per Ringtone by 8 Key Regions 2007-2013
      • Figure 2.5: Total Revenues ($m) from Mobile Ringtones by 8 Key Regions 2007-2013
      • Table 2.6: Total Revenues ($m) from Mobile Ringtones by 8 Key Regions 2007-2013
    • 2.2.5 Mobile Ringtone Monthly ARPU
      • Figure 2.6: ARPU ($) for Mobile Ringtones by 8 Key Regions 2007-2013
      • Table 2.7: ARPU ($) for Mobile Ringtones by 8 Key Regions 2007-2013
  • 2.3 RingbackTone Market
    • 2.3.1 Ringback Tone Users
      • Table 2.8: Mobile Users (%) Who Use Ringback Tones by 8 Key Regions 2006-2013
      • Figure 2.7: Mobile Users (m) Who Use Ringback Tones by 8 Key Regions 2007-2013
      • Table 2.9: Mobile Users (m) Who Use Ringback Tones by 8 Key Regions 2007-2013
    • 2.3.2 Ringback Tone Usage Levels
      • Figure 2.8: Average Number of Ringback Tone Monthly Subscriptions per User per Year 8 Key Regions 2007-2013
      • Table 2.10: Average Number of Ringback Tone Monthly Subscriptions per User per Year by 8 Key Regions 2007-2013
      • Figure 2.9: Total Number of Ringback Tone Monthly Subscriptions per Year(m) by 8 Key Regions 2007-2013
      • Table 2.11: Total Number of Ringback Tone Monthly Subscriptions per Year(m) by Key Regions 2007-2013
    • 2.3.3 Ringback Tone Revenues
      • Table 2.12: Average Price ($) Paid Per Monthly Ringback Tone Subscription by 8 Key Regions 2007-2013
      • Figure 2.10: Total Revenues ($m) from Ringback Tone Subscriptions by 8 Key Regions 2007-2013
      • Table 2.13: Total Revenues ($m) from Ringback Tone Subscriptions by 8 Key Regions 2007-2013
    • 2.3.4 Ringback Tone Monthly ARPU
      • Figure 2.11: Monthly ARPU ($) for Ringback Tones by 8 Key Regions 2007-2013
      • Table 2.14: Monthly ARPU ($) for Ringback Tones by 8 Key Regions 2007-2013
  • 2.4 OTA Full Track Music Downloads Market
    • 2.4.1 OTA Full Track Music Download Users
      • Table 2.15: Mobile Users (%) Who Download OTA Full Track Music by 8 Key Regions 2006-2013
      • Figure 2.12: Mobile Users (m) Who Download OTA Full Track Music by 8 Key Regions 2007-2013
      • Table 2.16: Mobile Users (m) Who Download OTA Full Track Music by 8 Key Regions 2007-2013
    • 2.4.2 OTA Full Track Download Traffic
      • Figure 2.13: Average Number of OTA Full Track Music Downloads per User per Year by Key Regions 2007-2013
      • Table 2.17: Average Number of OTA Full Track Music Downloads per User per Year 8 Key Regions 2007-2013
      • Figure 2.14: Total Number (m) of OTA Full Track Music Downloads per Year by 8 Key Regions 2007-2013
      • Table 2.18: Total Number (m) of OTA Full Track Music Downloads per Year by 8 Key Regions 2007-2013
    • 2.4.3 OTA Full Track Music Download Revenues
      • Table 2.19: Average Price Paid ($) Per OTA Full Track Music Downloads by 8 Key Regions 2007-2013
      • Figure 2.15: Total Revenues ($m) from OTA Full Track Music Downloads by 8 Key Regions 2007-2013
      • Table 2.20: Total Revenues ($m) from OTA Full Track Music Downloads by 8 Key Regions 2007-2013
    • 2.4.4 OTA Full Track Music Download Monthly ARPU
      • Figure 2.16: ARPU ($) for OTA Full Track Music Downloads by 8 Key Regions, 2007-2013
      • Table 2.21: ARPU ($) for OTA Full Track Music Downloads by 8 Key Regions 2007- 2013
  • 2.5 Subscription-based Rental and Streamed Services
    • 2.5.1 Subscription-based Music Service Users
      • Table 2.22: Mobile Users (%) Who Subscribe to Subscription/Streamed Music Services by 8 Key Regions 2006-2013
      • Figure 2.17: Mobile Users (m) Who Subscribe to Subscription/Streamed Music Services by 8 Key Regions 2006-2013
      • Table 2.23: Mobile Users (m) Who Subscribe to Subscription/Streamed Services by 8 Key Regions 2007-2013
      • Figure 2.18: Total Users (m) of Subscription Services split by Subscriptions/Streamed Services and Paid-for-Downloads by 8 Key Regions 2007-2013
      • Table 2.24: Total Users (m) of Subscription Services split by Subscriptions/Streamed Services and Paid-for-Downloads by 8 Key Regions 2007-2013
    • 2.5.2 Number of Monthly Full Track/Streamed Music Subscriptions
      • Figure 2.19: Average Number of Monthly Music Subscriptions per User per Year by 8 Key Regions 2007-2013
      • Table 2.25: Average Number of Monthly Music Subscriptions per User per Year by 8 Key Regions 2007-2013
      • Figure 2.20: Total Number (m) of Monthly Music Subscription Services per Year by 8 Key Regions 2007-2013
      • Table 2.26: Total Number (m) of Monthly Music Subscriptions/Services per Year by 8 Key Regions 2007-2013
    • 2.5.3 Mobile Music Subscription Service Revenues
      • Table 2.27: Average Price Paid ($) Per Monthly Music Subscription by 8 Key Regions, 2007-2013
      • Figure 2.21: Total Revenues ($m) from Subscriptions to Mobile Music Services by 8 Key Regions 2007-2013
      • Table 2.28: Total Revenues ($m) from Subscriptions to Mobile Music Services by 8 Key Regions 2007-2013
    • 2.5.4 Mobile Music Subscription Service Monthly ARPU
      • Figure 2.22: ARPU ($) for Subscriptions to Mobile Music Services by 8 Key Regions 2007- 2013
      • Table 2.29: ARPU ($) for Subscriptions to Mobile Music Services by 8 Key Regions 2007- 2013
  • 2.6 Music Video Market
    • 2.6.1 Music Video Users
      • Table 2.30: Mobile Users (%) Who Subscribe to Music Videos by 8 Key Regions 2006- 2013
      • Figure 2.23: Mobile Users (m) Who Subscribe to Music Videos by 8 Key Regions 2007- 2013
      • Table 2.31: Mobile Users (m) Who Download Music Videos by 8 Key Regions 2007- 2013
    • 2.6.2 Number of Music Video Downloads
      • Figure 2.24: Average Number of Music Video Downloads per User per Year by 8 Key Regions 2007-2013
      • Table 2.32: Average Number of Music Video Downloads per User per Year by 8 Key Regions 2007-2013
      • Figure 2.25: Total Number (m) of Mobile Music Video Downloads per Year by 8 Key Regions 2007-2013
      • Table 2.33: Total Number (m) of Mobile Music Video Downloads per Year by 8 Key Regions 2007-2013
    • 2.6.3 Mobile Music Video Revenues
      • Table 2.34: Average Price Paid ($) Per Music Video Download by 8 Key Regions, 2007- 2013
      • Figure 2.26: Total Revenues ($m) from Mobile Music Video Downloads by 8 Key Regions 2007-2013
      • Table 2.35: Total Revenues ($m) from Mobile Music Video Downloads by 8 Key Regions 2007-2013
    • 2.6.4 Mobile Music Video Monthly ARPU
      • Figure 2.27: ARPU ($) for Mobile Music Video Downloads by 8 Key Regions 2007-2013
      • Table 2.36: ARPU ($) for Subscriptions to Mobile Music Video Downloads by 8 Key Regions 2007-2013
  • 2.7 Total Market for Mobile Music
    • 2.7.1 End-User Generated Revenues
      • Figure 2.28: Total End-user Generated Revenues ($m) from Mobile Music (Ringtones & Realtones, Ringback Tones, Paid-for Full Tracks, Subscription-based Full Track/Streamed Music Services and Music Videos) by Product 2007-2013
      • Table 2.37: Total End-user Generated Revenues ($m) from Mobile Music (Ringtones & Realtones, Ringback Tones, Paid-for Full Tracks, Subscription-based Full Track/Streamed Music Services and Music Videos) by Product 2007-2013
    • 2.7.2 Advertising Revenues: Best and Worst Case Scenarios
      • Figure 2.29: Total Revenues ($m) from Advertising in Mobile Music. Best Case Scenario by 8 Key Regions 2007-2013
      • Table 2.38: Total Revenues ($m) from Advertising in Mobile Music. Best Case Scenario by 8 Key Regions, 2007-2013
      • Figure 2.30: Mobile Music Adspend ($m) Market Forecast Scenario Comparison (Best Case, Median Downturn; Worst Case) 2008-2013
      • Table 2.39: Mobile Music Adspend ($m) Market Forecast Scenario Comparison (Best Case, Median Downturn; Worst Case) 2008-2013
      • Figure 2.31: Mobile Music Adspend Market Growth Rate Comparison (% ) (Best Case; Median Downturn; Worst Case) 2009-2013
      • Table 2.40: Mobile Music Adspend Market Forecast Growth Rate Comparison (% ) (Best Case; Median Downturn; Worst Case) 2009-2013

3. Recommendations
  • 3.1 Recommendations for Operators
  • 3.2 Recommendations for Vendors
  • 3.3 Recommendations for Aggregators
  • 3.4 Recommendations for Publishers

4. Hurdles
  • 4.1 Macro Economic Issues
  • 4.2 The User Interface
    • 4.2.1 Difficulty in Discovering Services and Content
      • i. Awareness is Key
      • ii. Increased Awareness During 2008
    • 4.2.2 Difficulty in Accessing Services and Content
      • 1. Historical Time to Content
      • ii. Improvements in Time to Content in 2008
    • 4.2.3 Difficulty in Navigating Services and Content
    • 4.2.4 Difficulty in Utilising Multiple Applications Simultaneously
  • 4.3 Handset Form , Capabilities
    • 4.3.1 Form Factor
    • 4.3.2 Capacity
    • 4.3.3 Battery Life
  • 4.4 Network Speed and Coverage
    • 4.4.1 Opportunities Provided by Upgrade to 3.5G and Beyond
  • 4.5 Service Pricing
    • 4.5.1 Download Prices
      • Table 4.1: Cost of Ringtones, Full Tracks and Ringtone/Full Track Premiums of Selected Operators
      • i. How Price Points Have Been Sustained
    • 4.5.2 Subscription Services
  • 4.6 Cost of Data Services
    • Table 4.2: UK Operator Data Prices ($), 2008
  • 4.7 User Confidence
    • 4.7.1 Ringtones
    • 4.7.2 Full track Download
  • 4.8 Rights Management
  • 4.9 Industry Structure
  • 4.10 Localisation

5. Regulation and Controls
  • 5.1 Regulations for Mobile Music
    • 5.1.1 Anti-piracy Regulations
      • i. International Federation of the Phonographic Industry (IFPI)
      • ii. Australasian Performing Rights Association (APRA)
      • iii. Recording Industry Association of America (RIAA)
        • a. Music Compensation Agreement with N SAI & SGA
      • iv. Case Study: TRIPS Consultation
    • 5.1.2 Copyrights Acts
      • i. Copyright, Designs and Patents Act 1988
      • ii. US Digital Millennium Copyright Act (DMCA)
      • iii. European Commission - Collective Cross-border Management of Copyright and Rights for Legitimate Online Music Services (2005/737/EC)
    • 5.1.3 Digital Rights Management
      • i. Open Mobile Alliance (O MA)
        • a. OMA-DRM
      • ii. Case Study: The French Anti-piracy Law 2006
  • 5.2 Other Regulations - Mobile Content
    • 5.2.1 Self Regulation - The Operators' Approach
      • i. Independent Mobile Classification Body (IMCB)
      • ii. Internet Content Rating Association (ICRA)
    • 5.2.2 PhonepayPlus
      • i. Significant Fines Levied by PhonepayPlus to December 2008
      • ii. Review of Mobile Premium Services
    • 5.2.3 OFCOM
    • 5.2.4 CTIA
    • 5.2.5 Pan-European Legislation
      • i. Processing Personal Data and the Protection of Privacy Directive 95/46/EC
      • ii. The E-Commerce Sector Data Protection Directive (2002/58/EC)
      • iii. The Distance Selling Directive (97/7/EC)
      • iv. The E-money Directive

6. Players in Mobile Music Services
  • 6.1 Content Providers: the Major Labels
    • 6.1.1 EMI Music
    • 6.1.2 Sony BMG
    • 6.1.3 Universal Music Group
      • i. D2C Offerings
    • 6.1.4 Warner Music Group
  • 6.2 Selected Operators
    • 6.2.1 ‘3' UK
    • 6.2.2 Bharti Airtel
    • 6.2.3 China Mobile
      • i. Company Background
      • ii. Products and Services
    • 6.2.4 KDDI
    • 6.2.5 O2 (Telefonica Europe)
    • 6.2.6 SK Telecom
    • 6.2.7 Sprint Nextel
    • 6.2.8 Telenor
    • 6.2.9 T-Mobile
    • 6.2.10 Verizon Wireless
    • 6.2.11 Vodafone
  • 6.3 Aggregators
    • 6.3.1 Buongiorno/Blinko!
      • i. Company Background
      • ii. Products and Services
    • 6.3.2 Hurray Holding
    • 6.3.3 Jamba/Jamster
    • 6.3.4 Myxer
  • 6.4 Vendors
    • 6.4.1 Apple
      • i. Company Background
        • a. Recent Financial Performance
          • Table 6.1: Apple Revenue and Net Income Growth 2003-2008 ($m, FYE September 30)
      • ii. Products and Services
        • a. iPhone
          • Figure 6.1: Apple iPhone
        • b. iPhone 3G
      • iii. Partners and Clients
      • iv. Corporate Strategy
    • 6.4.2 Motorola
      • i. Handsets: SLVRs, RO KRs and RAZRs
      • ii. iRadio
      • iii. MotoMusic
    • 6.4.3 Nokia
      • i. Company Background
      • ii. Corporate Structure
      • iii. Products and Services
        • a. Nokia N series
          • Figure 6.2: Nokia N79 and N85
      • ii. Nokia X press Music
        • Figure 6.3: Nokia 5800X press Music
      • iii. Visual Radio
      • iv. Nokia Music Store
      • v. Comes With Music
    • 6.4.4 Sony Ericsson
      • i. Sony Ericsson Walkman Range
        • Figure 6.4: Sony Ericsson W 902 Walkman
      • ii. Play Now plus
  • 6.5 Applications Providers
    • 6.5.1 Live Wire Mobile (Groove Mobile)
    • 6.5.2 Musiwave
    • 6.5.3 Napster
      • i. Company Background
      • ii. Products and Services
    • 6.5.4 Omnifone
      • i. Company Background
      • ii. Products and Services
    • 6.5.5 Oxy Systems (phling!)
      • i. Company Background
      • ii. Products and Services
    • 6.5.6 Real Networks
      • i. Company Background
      • ii. Products and Services
        • a. RBTs and Related Services
        • b. Streamed Services
    • 6.5.7 Shazam
      • i. Company Background
  • 6.6 Billing Providers
    • 6.6.1 Bango
      • i. Company Background
      • ii. Products and Services
        • Figure 6.5: Co-existence of O n and Off-Portal Models
        • a. Bango Analytics
    • 6.6.2 mBlox
      • i. Company Background
Back to Top