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Market Research Report

Low Cost Handsets Markets, Opportunities & Forecasts 2009-2014

Published by Juniper Research
Published July, 2009 Product code 90921
Content info 91 Pages
Price
Not Available

This publication has been discontinued on May 27, 2011.

Below is the updated product.

Low Cost Handsets & Entry Level Smartphones Analysis & Forecasts 2011-2015
Published: January, 2011
Product code: 196214

Introduction

Abstract

Overview

This report investigates the opportunity for operators to ' connect the unconnected' , focusing on the market for low cost handsets for users in emerging markets and consumers in developed markets who have a very limited budget for a handset.

It provides six-year forecasts, across eight regions of the world projecting general mobile subscriber growth by technology (2G, 3G, 3.5G, 3.9G), total mobile device shipment volumes per annum, low-cost device shipment volumes per annum, and overall subscriber penetration and prepaid subscriber rates, up until 2014.

A number of key low cost handset manufacturers are profiled along with operators, chip manufacturers, OS providers and access companies. The report also provides covers the main initiatives over the last four years to deliver low cost handsets to consumers in emerging markets, referencing the GSMA' s emerging market handset program as well as the GSM association' s ' 3G for all' initiative and Nokia lifetool' s trials in India.

Key Questions answered by this report:
  • Why are operators and vendors focusing on low-income consumers for growth?
  • How are operators and vendors accessing the low-income segment?
  • What tools or mechanisms will help low-income users to access mobile devices and services?
  • How many low-cost handsets have been sold/shipped in recent years?
  • How many low-cost handsets are forecast to be sold (globally and by region) over the next six years?
  • What proportion of mobile devices sold each year will be low-cost handsets in the 2009-2014 period?
  • Who are the key players in the low-cost device market and what are their views concerning the drivers and trends apparent today?
  • What market factors will determine how smartphones will evolve in the coming decade?

Key Benefits:
  • A unique source of combined research and analysis for the low cost handsets market induding technologies, market chara cteristics and forecasts.
  • Practical analysis of the emerging opportunities forvendors and operators.
  • Unique insights: indudes interviews of leading players with significant experience of the low cost handsets market.
  • Benefitfrom fresh thinking and intelligent market assessment.

Table of Contents

Glossary

Executive Summary

  • Introduction
  • What Is The Report About?
  • Drivers and Opportunities
  • Hurdles & Obstacles
  • Low Cost Mobile Device Shipment Forecasts

1. The Low Cost Handset Market

  • 1.1 Introduction
  • 1.2 Low Cost Handset Initiatives
    • 1.2.1 Industry-sponsored Initiatives
      • i. GSM Association' s Emerging Market Handset Programme
      • ii. GSMA Development Fund
        • Table 1.1: GSMA Development Fund: Completed Projects, December 2008, Segmented by Focus Area
      • iii. Mobile ULC2 Alliance Initiative
      • iv. GSM Association' s 3G For All Initiative
    • 1.2.2 Operators' Own Initiatives
      • i. Zain
      • ii. MTN
      • iii. Vodafone
        • Figure 1.1: Vodafone 125 Handset
    • 1.2.3 Handset Vendors' Initiatives
      • i. Nokia
        • a. Background
        • b. Nokia: Entry Device Market Size
          • Figure 1.2: Nokia 1661 Low Cost Mobile Handset
          • Figure 1.3: Nokia 1202 Low Cost Mobile Handset
        • c. Low-income Users Drive Future Growth: Affordability is Key
        • d. Micro-finance Helps Stimulate Demand
        • e. A Services-based Approach Can Help
        • f. The Next Step: Data and Internet Access
        • g. Geographic Penetration
        • h. Nokia' s View: Key Market Drivers and Trends
        • i. Nokia' s View: Hurdles and Obstacles
      • ii. Motorola/TTP Com
      • iii. QuickTel/China TechFaith
      • iv. M-Tech Zambia
      • v. Xenitis Telecommunications
    • 1.2.4 Applications Providers Initiatives
      • i. ACCESS
        • a. Background
        • b. Platforms and Applications
        • c. ALP Mini: Potential Use In Entry Devices
        • d. ACCESS' View: Key Market Drivers and Trends
        • e. ACCESS' View: Hurdles and Obstacles

2. Drivers & Opportunities

  • 2.1 Introduction
  • 2.2 Drivers
    • 2.2.1 Increase in Subscriber Base
    • 2.2.2 Cost Savings
    • 2.2.3 Increase in Operators' Revenues
    • 2.2.4 Increased Marketing Opportunities
  • 2.3 Opportunities
    • 2.3.2 Nokia Life Tools
      • Figure 2.1: Nokia Life Tools - Indian Pilot Results (% of Services by Overall Subscriptions)
    • 2.3.3 Nokia' s Mail on Ovi Service

3. Obstacles & Barriers

  • 3.1 Introduction
  • 3.2 Consumer Wealth & Finance
    • 3.2.1 Total Cost of Ownership
      • Figure 3.1: The Average TCO For Lower-Income Consumers, 2005 versus 2007
    • 3.2.2 Microfinance
      • i. Nokia' s Experience
      • ii. Grameen Foundation' s Mifos Initiative
    • 3.2.3 Phone Sharing
      • i. Overview
      • ii. Nokia Gets Involved
      • iii. Grameen Foundation' s Village Phone Programme
        • Figure 3.2: GrameenPhone' s Village Phone Scheme In Action, Bangladesh
    • 3.2.4 ARPUs
      • Figure 3.3: Mobile ARPU ($) Split by 8 Key Regions 2007-2014
      • Table 3.1: Mobile ARPUs ($) Split by 8 Key Regions 2008-2014
      • Figure 3.4: Non-voice Mobile ARPUs ($) Split by 8 Key Regions 2007-2014
      • Table 3.2: Non-voice Mobile ARPUs ($) Split by 8 Key Regions 2008-2014
  • 3.3 Power Availability
    • Figure 3.5: Coral-200-Solar
    • Figure 3.6: Wind-up Mobile Phone Charger
  • 3.4 Lack of Network Availability
    • 3.4.1 Access to Mobile Networks
    • 3.4.2 Growth of the Mobile Market
      • Figure 3.7: Mobile Subscriber Growth (m) Split by 8 Key Regions 2007-2014
      • Table 3.3: Mobile Subscriber Growth (m) Split by 8 Key Regions 2008-2014
      • Figure 3.8: Mobile Subscriber Base Market Share (%) Split by 8 Key Regions 2007-2014
      • Figure 3.9: Mobile Subscribers Penetration (%) Split by 8 Key Regions 2007-2014
      • Table 3.4: Mobile Subscribers Penetration (%) Split by 8 Key Regions 2008-2014
    • 3.4.3 Growth of 3G
      • Table 3.5: Global Mobile Subscribers (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2009- 2014
      • Figure 3.10: Global Mobile Subscribers (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G) 2009-2014
  • 3.5 Availability of Prepaid Services
    • Table 3.6: Proportion of Prepaid Mobile Subscribers as Percentage of Overall Subscriber Base (%), Split by 8 Key Regions 2008-2014

4. Low Cost Handset Shipment Forecasts

  • 4.1 Forecast Overview
  • 4.2 Growth of Mobile Devices Market
    • Figure 4.1: Growth of Global Mobile Devices Market (m) Split by 8 Key Regions 2007-2014
    • Table 4.1: Growth of Global Mobile Devices Market (m) Split by 8 Key Regions 2008-2014
  • 4.3 Global Low Cost Mobile Device Market Growth
    • 4.3.1 Global Low Cost Mobile Device Shipment Growth
      • Figure 4.2: Low cost/Entry-level Mobile Device Shipments (m) Split by 8 Key Regions 2007- 2014
      • Table 4.2: Low cost/Entry-level Mobile Device Shipments (m) Split by 8 Key Regions 2008-2014
      • Table 4.3: Low cost/Entry-level Mobile Devices as a Proportion of Total Mobile Device Shipments (%), Split by 8 Key Regions 2008-2014
  • 4.4 Regional Low Cost Mobile Device Market Growth
    • 4.4.1 North America
      • Figure 4.3: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), North America, 2007-2014
      • Table 4.3: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), North America, 2007-2014
      • Figure 4.4: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), North America, 2007-2014
      • Table 4.4: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), North America, 2008-2014
    • 4.4.2 South America .
      • Figure 4.5: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), South America, 2007-2014
      • Table 4.5: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), South America, 2008-2014
      • Figure 4.6: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), South America, 2007-2014
      • Table 4.5: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), South America, 2008-2014
    • 4.4.3 Western Europe
      • Figure 4.7: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Western Europe, 2007-2014
      • Table 4.7: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Western Europe, 2007-2014
      • Figure 4.8: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Western Europe, 2007-2014
      • Table 4.6: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Western Europe, 2008-2014
    • 4.4.4 Eastern Europe
      • Figure 4.9: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Eastern Europe, 2007-2014
      • Table 4.9: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Eastern Europe, 2008-2014
      • Figure 4.10: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Eastern Europe, 2007-2014
      • Table 4.7: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Eastern Europe, 2008-2014
    • 4.4.5 Far East & China
      • Figure 4.11: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Far East & China, 2007-2014
      • Table 4.11: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Far East & China, 2008-2014
      • Figure 4.12: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Far East & China, 2007-2014
      • Table 4.8: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Far East & China, 2008-2014
    • 4.4.6 Indian Sub Continent
      • Figure 4.13: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Indian Sub Continent, 2007-2014
      • Table 4.13: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Indian Sub Continent, 2007-2014
      • Figure 4.14: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Indian Sub Continent, 2007-2014
      • Table 4.9: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Indian Sub Continent, 2008-2014
    • 4.4.7 Rest of Asia Pacific
      • Figure 4.15: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Rest of Asia Pacific, 2007-2014
      • Table 4.15: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Rest of Asia Pacific, 2008-2014
      • Figure 4.16: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Rest of Asia Pacific, 2007-2014
      • Table 4.10: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Rest of Asia Pacific, 2008-2014
    • 4.4.8 Africa & Middle East
      • Figure 4.17: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Africa & Middle East, 2007-2014
      • Table 4.17: Total Mobile Phone Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Africa & Middle East, 2007-2014
      • Figure 4.18: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Africa & Middle East, 2007-2014
      • Table 4.11: Low cost Mobile Device Shipments (m) Split by Technology (2G, 2.5G, 3G, 3.5G/3.9G), Africa & Middle East, 2008-2014
  • 4.5 Low Cost & High-End Devices Squeeze Out Mid-Range Handsets
    • Figure 4.19: Total Shipments of Mobile Handsets (m) by Type (Low cost Devices, Mid-range Devices, Smartphones), 2007-2014
    • Table 4.12: Total Shipments of Mobile Handsets (m) by Type (Low cost Devices, Mid-range Devices, Smartphones), 2008-2014
    • Figure 4.20: Market Shares (%) of Mobile Handsets by Type (Low cost Devices, Mid-range Devices, Smartphones), 2007-2014
    • Table 4.13: Market Shares (%) of Mobile Handsets by Type (Low cost Devices, Mid-range Devices, Smartphones), 2008-2014

5. Key Players: Equipment Suppliers, Operators & Third Parties

  • 5.1 Overview
  • 5.2 Nokia
    • 5.2.1 Overview
    • 5.2.2 Financial Performance
    • 5.2.3 Products
      • i. Devices
      • ii. Services & Software
        • a. Ovi
  • 5.3 Motorola
    • 5.3.1 Overview
    • 5.3.2 Financial Performance
    • 5.3.3 Products
  • 5.4 Qualcomm
    • 5.4.1 Overview
    • 5.4.2 Financial Performance
    • 5.4.3 Products
  • 5.5 Infineon Technologies
    • 5.5.1 Overview
    • 5.5.2 Financial Performance
    • 5.5.3 Products
  • 5.6 ZTE
    • 5.6.1 Overview
    • 5.6.2 Financial Performance
    • 5.6.3 Products
      • i. GSM Handsets
      • ii. CDMA Handsets
      • iii. WCDMA Handsets
      • iv. TD-SCDMA Handsets
    • 5.6.4 Shipments
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