Global market review of Tequila - forecasts to 2014

Global market review of Tequila - forecasts to 2014 published by just-drinks.com in January, 2010. This report consists of 68 Pages and the price starts from US $ 1272.

Introduction

Abstract

Tequila has been displaying high volume growth across a broad spectrum of international markets over the last few years. Indeed, some 13 out of the top 15 global Tequila markets posted gains over the 2003-2008 period analysed in just-drinks' /IWSR' s brand new global Tequila market review.

This positive outlook for Tequila has encouraged industry multinationals to invest in the category. Beam Global' s acquisition of the Sauza brand from Allied Domecq (via Pernod Ricard) in 2005 and Brown-Forman' s acquisition of Herradura at the beginning of 2007 were the two biggest moves.

The US and Mexico remain the key markets by far. The most successful part of the US Tequila market in value-growth terms remains the super-premium sector - albeit at a reduced rate of growth.

Did you know? Germany is the third-largest market globally and is the largest consumer of Tequila in Europe. And, Tequila is displaying explosive growth in the travel retail channel.

With over 40 data tables providing total consumption volume for all major markets and brands, plus exclusive interviews with many of the leading Tequila brand owners/managers, this brand new global market review provides an excellent overview of the historic, present and future market for the sector. This edition includes 2008 actual full-year volumes, recently updated by The IWSR.

Use this report to establish where the future growth opportunities lie in the global Tequila markets - find out what brand strategies will be most successful and which markets will grow.

Table of Contents

Chapter 1 - Executive summary

Chapter 2 - Scope of the market

• Narrow market
• Premium potential outside of the US
• Industry structure
• Market issues
• Tequila usage becoming more diverse
• Contraction of on-trade and RTD innovation
• Supply and demand

Chapter 3 - The markets

• United States
• Price fighting
• Market polarises
• Important Mexican demographic
• Mexico
• Canada
• Brazil
• Colombia
• Germany
• Russian Federation
• France
• Greece
• Italy
• Czech Republic
• Spain
• Japan
• Australia
• South Africa
• Travel retail
• Other markets

Chapter 4 - The companies

• Cuervo
• Diageo
• Beam Global (Sauza)
• Patron
• Brown-Forman (Herradura)
• Bacardi
• Appendix: History and product characteristics
• Mezcal exports are rising
• Tequila regulations
• Bottling controversy

List of tables

• Table 1: World Tequila sales by total volume consumption - world total and by major market, 2004-2014 (‘000s nine-litre cases)
• Table 2: Top ten Tequila brands in United States by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 3: Top five Tequila brand owners in United States by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 4: Top ten Tequila brands in Mexico by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 5: Top five Tequila brand owners in Mexico by total sales volume, 2003-2008 (‘000s ninelitre cases)
• Table 6: Top ten Tequila brands in Canada by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 7: Top five Tequila brand owners in Canada by total sales volume, 2003-2008 (‘000s ninelitre cases)
• Table 8: Top eight Tequila brands in Brazil by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 9: Top five Tequila brand owners in Brazil by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 10: Top eight Tequila brands in Colombia by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 11: Top eight Tequila brands in Germany by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 12: Top five Tequila brand owners in Germany by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 13: Top ten Tequila brands in Russia by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 14: Top five Tequila brand owners in Russia by total sales volume, 2003-2008 (‘000s ninelitre cases)
• Table 15: Top ten Tequila brands in France by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 16: Top five Tequila brand owners in France by total sales volume, 2003-2008 (‘000s ninelitre cases)
• Table 17: Top ten Tequila brands in Greece by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 18: Top five Tequila brand owners in Greece by total sales volume, 2003-2008 (‘000s ninelitre cases)
• Table 19: Top five Tequila brands in the United Kingdom by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 20: Top five Tequila brand owners in the United Kingdom by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 21: Top ten Tequila brands in Italy by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 22: Top six Tequila brand owners in Italy by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 23: Top ten Tequila brands in Czech Republic by total sales volume, 2003-2008 (‘000s ninelitre cases)
• Table 24: Top five Tequila brand owners in Czech Republic by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 25: Top ten Tequila brands in Spain by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 26: Top five Tequila brand owners in Spain by total sales volume, 2003-2008 (‘000s ninelitre cases)
• Table 27: Top ten Tequila brands in Japan by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 28: Top five Tequila brand owners in Japan by total sales volume, 2003-2008 (‘000s ninelitre cases)
• Table 29: Top ten Tequila brands in Australia by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 30: Top five Tequila brand owners in Australia by total sales volume, 2003-2008 (‘000s ninelitre cases)
• Table 31: Top five Tequila brands in South Africa by total sales volume, 2003-2008 (‘000s ninelitre cases)
• Table 32: Top five Tequila brand owners in South Africa by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 33: Top ten Tequila brands in travel retail by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 34: Top five Tequila brand owners in travel retail by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 35: Top seven Tequila brands in Austria by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 36: Top five Tequila brand owners in Austria by total sales volume, 2003-2008 (‘000s ninelitre cases)
• Table 37: Top eight Tequila brands in Chile by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 38: Top six Tequila brand owners in Chile by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 39: Top eight Tequila brands in South Korea by total sales volume, 2003-2008 (‘000s ninelitre cases)
• Table 40: Top five Tequila brand owners in South Korea by total sales volume, 2003-2008 (‘000s nine-litre cases)
• Table 41: Top five Tequila brand owners in Turkey by total sales volume, 2003-2008 (‘000s ninelitre cases)

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