By 2012, just-drinks estimates that global per capita consumption of soft
drinks will reach 84.5 litres. In Europe, the total soft drinks market value
is forecast to reach US$143.0bn, compared to US$109bn in North America,
according to just-drinks' forecasts.
This new report from just-drinks provides a valuable insight into a sector
that has attracted huge investment and interest so far in the 21st century.
The rate of new product development (NPD) in the energy and sports drinks
sector has risen rapidly in recent years. Consumer awareness of nutrition has
developed and resulted in a raft of new products, driving value and volume
sales of functional soft drinks (FSDs).
By providing a snapshot of the current issues and trends within the FSD
market, this report meets its objective of identifying and quantifying future
profit opportunities in the market to 2012. The report considers trends in the
energy and sports drinks sectors in 2007, and considers emerging and potential
NPD strategies for the next five years.
just-drinks conducted a programme of secondary research specifically for this
report and has analysed numerous sources relating to the FSD market. Also,
primary research was conducted in the form of one-to-one telephone and email
interviews with professionals working within the industry. These research
techniques were combined to enable just-drinks to make informed market
estimates, trend predictions and forecasts to 2012.
Table of Contents
Table of Contents
Chapter 1 Introduction to the energy and sports drinks market
Definitions used within this report
Broad definitions
The global energy and sports drinks market
Consumption trends, 2004-2006
Chapter 2 Market drivers in energy and sports drinks to 2012
Introduction
Sports drinks sector
Target audience
Mass-market appeal
The 2012 Olympics
Appealing to the growing number of regular racers
Energy drinks sector
Target audience
Market value trends, 2004-2006
Consumer trends analysis - purchase motivations
Personalised nutrition programme
Energy drinks and alcohol
Current versus future purchase motivations
Targeting demands of specific demographic groups
Meeting the needs of female consumers
Meeting the needs of senior consumers
Marketing to tweenagers and teenagers
Criticisms of targeting children
NPD opportunities for young people
Chapter 3 New product development and innovation trends
Introduction
Future trends influencing energy and sports drinks NPD
Energy for the brain
Selenium and brain health
Gingko biloba and brain health
Omega-3 and brain health
Innovation trends in energy drinks
Added flavour
Bigger and better
Premiumisation
From soft drinks to confectionery
Combining health benefits with an energy boost
Innovation trends in sports drinks
During and after exercise
Barriers to NPD and future growth
Health claims regulations
The importance of being natural
Daily dosing
Chapter 4 Future growth strategies of leading energy and sports drinks companies
Introduction
Red Bull
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
The Coca-Cola Company
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
PepsiCo
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
GSK
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Energy69
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Taut
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Chapter 5 Technical review: packaging and ingredients
Introduction
Packaging innovations
Ingredients innovations
Jelly drinks
Frozen beverages
Popular and emerging ingredients
Caffeine
Taurine
B vitamins
The ‘electrolyte balance'
The three ‘Gs'
Malt
Ones to watch
Damiana leaf
Schisandra
Maca
Chapter 6 Forecasts and market trends to 2012
Introduction
Global overview
Asia Pacific
Australasia
Eastern Europe
Latin America
Middle East and Africa
North America
Western Europe
List of figures
Figure 1: Regional comparison of energy and sports drinks consumption,
2006 (m litres)
Figure 2: pink diet energy drink: one of the few brands targeting women
Figure 3: Enviga product range
Figure 4: Cocaine - a new energy drink aimed at young partygoers
Figure 5: Lucozade Sport and Energy drinks
Figure 6: Energy69: caffeine- and taurine-free
Figure 7: Taut: ‘The world' s first clean sports drink'
Figure 8: Global soft drinks market by packaging type, 2005 (%)
List of tables
Table 1: Total global soft drinks consumption per capita, 2004-2012
(litres)
Table 2: Total soft drinks market value, Europe and North America,
2004-2012 (US$bn)
Table 3: Total energy drinks consumption by region and global, 2001-2006
(m litres and %)
Table 4: Total sports drinks consumption by region and global, 2001-2006
(m litres and %)
Table 7: Number of new food and drink product launches with omega-3
worldwide, 2003-2006 (number and %)
Table 8: Global soft drinks market by packaging material, forecast usage
CAGR, 2005-2009 (%)
Table 9: Total global and regional energy drinks consumption estimates,
2007-2012 (m litres and %)
Table 10: Total global and regional sports drinks consumption estimates,
2007-2012 (m litres and %)
Global market review of functional energy and sports drinks - forecasts to 2012 published by just-drinks.com in June 30, 2007. This report consists of 71 pages and the price starts from US $ 830.
