Global market review of international rum - forecasts to 2012

Global market review of international rum - forecasts to 2012 published by just-drinks.com in January, 2009. This report consists of 96 Pages and the price starts from US $ 1272.

Introduction

Abstract

Rum is widely tipped as the next hot international category. Rum is undoubtedly substantial in terms of volume and breadth of markets, but has tended to lag behind other categories, such as Scotch, in terms of its international and premium development. For a long time Bacardi was the only true international brand.

This is largely attributable to the industry structure. For many years rum was little more than a cottage industry dominated by Caribbean, Central or South American producers. Most were content to supply the local market and few had the ambition or resources to expand internationally.

This is now changing due to the entry of the major spirits multinationals into the rum category. They are providing the much-needed investment, distribution and brand-building skills. With improved production methods, presentation and innovation, the qualitative gap between rum and other prestige categories, such as Scotch and Cognac, has closed. Certainly it has helped raise rum"s image in consumers" eyes. Rum is now shedding its commodity image and being recognised for the high-quality product that it has the potential to be.

Havana Club managing director, Marc Beuve-Mery says: "If you look at the past ten years the growth of rum as a category was 50% above the market average for spirits, according to [The IWSR"s] numbers. Rum"s growth over that period was 3.8% and the global spirits market being 2.5%. So rum"s growth is roughly 50% above spirits" average. That"s impressive. And there has been an acceleration between 2005 and 2007; that"s even better."

This is the second edition of just-drinks' popular global market review of international rum. Now jointly published with The IWSR, this edition provides a much broader and deeper set of consumption volume and value data and company/brand market shares.

Table of Contents

Chapter 1 Market overview

• Scope of the market
• Industry structure
• Premiumisation
• Growth drivers
• Role of tourism and provenance
• Rum rides the cocktail wave
• Flavour explosion
• Generational shift
• Inventory issues

Chapter 2 The Americas

• United States
• Canada
• Mexico
• Central America and the Caribbean
• Cuba
• Dominican Republic
• Guatemala
• Puerto Rico
• Honduras
• Nicaragua
• Costa Rica

Chapter 3 Europe

• Spain
• Italy
• Germany
• United Kingdom
• France
• Greece
• Russia

Chapter 4 Other markets

• Australia
• South Africa
• Travel retail
• India
• Other Asian markets

Chapter 5 Company profiles

• Bacardi
• Diageo
• Pernod Ricard
• Edrington/Brugal
• Remy Cointreau
• CL Financial - Wray & Nephew and Angostura

List of tables

• Table 1: Top 20 rum markets, 2003-2012 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 2: Top 10 imported rum markets, 2003-2012 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 3: Total global rum market by category, 2003-2012 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 4: Top ten brands and total market, United States, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 5: Top five owners and total market, United States, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 6: Top ten brands and total market, Canada, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 7: Top five owners and total market, Canada, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 8: Top ten brands and total market, Mexico, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 9: Top five owners and total market, Mexico, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 10: Top ten brands and total market, Spain, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 11: Top five owners and total market, Spain, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 12: Top ten brands and total market, Italy, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 13: Top five owners and total market, Italy, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 14: Top ten brands and total market, Germany, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 15: Top five owners and total market, Germany, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 16: Top ten brands and total market, United Kingdom, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 17: Top five owners and total market, United Kingdom, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 18: Top ten brands and total market, France, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 19: Top five owners and total market, France, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 20: Top ten brands and total market, Greece, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 21: Top five owners and total market, Greece, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 22: Top ten brands and total market, Russia, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 23: Top five owners and total market, Russia, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 24: Top ten brands and total market, South Africa, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 25: Top five owners and total market, South Africa, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 26: Top ten brands and total market, travel retail, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 27: Top five owners and total market, travel retail, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 28: Top ten brands and total market, India, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 29: Top five owners and total market, India, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)
• Table 30: Leading rum brand owners, global, 1998-2007 volume (000' s nine-litre cases), 2003-2007 value (US$ "000s)

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