Global market review of functional soft drinks - forecasts to 2014

Global market review of functional soft drinks - forecasts to 2014 published by just-drinks.com in March, 2009. This report consists of 74 Pages and the price starts from US $ 952.

Introduction

Abstract

This report aims to provide invaluable insight into a sector that has experienced a surge in growth in the early part of this decade, with fluctuations across certain sub-categories. In some countries, more recently, manufacturers have been finding their feet in a comparatively embryonic sector (compared to traditional soft drinks for example).

As consumers seek to achieve optimum performance in their daily life, at work, and while playing sport for pleasure or professionally, drinks manufacturers are in a position to meet consumer demands through innovative new product launches and line extensions. The next stage for functional soft drink (FSD) brands, however, is more specific targeting by occasion and health concern, opening up opportunities in ever-increasing circles to target new consumers and usages (such as post-exercise, flying, playing golf, improving mental performance for meetings, improving concentration and increasing short-term memory).

This report aims to provide a review of the current issues, trends and challenges in the FSDs market, considering energy and sports drinks as separate categories in the first part of the report and moving on to analyse opportunities in more specific sub-categories such as child- and senior-specific FSDs. Analysis of market value and volume sales, with forecasts to 2014, plus consumer and industry trends and developments are provided to identify and quantify future profit opportunities in the market.

The report analyses growth strategies implemented by multinationals and smaller players that can be used as a starting point for future strategy development. NPD in key markets including Europe, North America and Asia are investigated to provide insight into competitor activity, best-practice and potential opportunities for innovation. just-drinks has analysed a selection of the major drivers and trends in order to better understand the future direction of the FSD market and its current role within the three global megatrends: health, convenience and premium.

Table of Contents

Chapter 1 - Introduction

• Report introduction
• Report methodology
• Aims of the report
• About the author

Chapter 2 - Market values and volumes for global functional soft drinks

• Introduction
• FSD definitions
• Sports drinks
• Energy drinks
• Enriched drinks
• Nutraceuticals
• Elixirs
• The global soft drinks market
• The global functional soft drinks market
• Factors influencing global FSD value and volume sales forecasts
• China - an emerging market for FSDs
• Consumption of sugar-sweetened drinks continues
• Declining traditional CSDs market to benefit FSDs
• The division between products consumers understand and those they don' t

Chapter 3 - The sports and energy drinks market

• Introduction
• Sports drinks share of the sports and energy drinks market value
• Sports drinks share of total functional soft drinks market value to 2014
• Annual growth set to slow in sports and energy drinks to 2014
• Sports and energy drinks market value review
• Sports and energy drinks market value forecast
• Trends and NPD opportunities in sports and energy drinks
• Scientific studies reveal NPD opportunities
• Satiating and slow-releasing energy drinks

Chapter 4 - Functional soft drink market challenges

• Introduction
• Cannibalisation within the FSD market
• Cannibalisation from outside the FSD market
• Global economic recession
• Health claims regulations
• Maintaining nutritional value throughout the product' s shelf-life
• Rising raw material prices and fuel costs

Chapter 5 - Emerging and future trends influencing NPD and marketing

• Introduction
• Children-specific products
• Cosmeceuticals
• Beauty water Q&A
• Dairy drinks
• Fibre
• Performance drinks
• Personalised nutrition
• Purity
• Ready to drink tea and coffee
• Senior-specific products
• Smoothies
• Targeting niche health concerns
• Water with added value
• Weight management
• Women' s health

Chapter 6 - Technical review: packaging and ingredients

• Introduction
• Packaging innovation
• Packaging opportunities to boost appeal to children and gatekeepers
• Ingredients innovation

Chapter 7 - Focus on digestive and immune health

• Introduction
• Digestive health
• Overview
• Opportunities for future development
• New product development
• Yakult case study
• Yakult plans to increase awareness through communication with consumers
• Immune health
• Overview
• Immune health NPD
• Opportunities for future development

Chapter 8 - Five top takeaway action points

List of figures

• Figure 1: Sports and energy drinks market value compound annual growth rate comparison, 2001-2008 versus 2009-2014 (%)
• Figure 2: Global functional soft drinks market value versus volume growth forecast, 2009-2014 (%)
• Figure 3: Energy foods value share of total energy food and drink market value in Europe and the US, forecast, 2009-2014 (%)
• Figure 4: RDA Organic' s range of 100% natural juices for children
• Figure 5: Mile High Drinks targets jet lag and provides an everyday antioxidant boost for health-conscious consumers
• Figure 6: RDA Organic' s Evesse apple juice drinks
• Figure 7: Pomegreat launched a not-from-concentrate drink in line with consumer demand

List of tables

• Table 1: Overall soft drinks market value forecasts, 2009-2014 (US$bn and %)
• Table 2: Global functional soft drinks market value review, 2001-2008 (US$bn and %)
• Table 3: Global functional soft drinks market value forecasts, 2009-2014 (US$bn and %)
• Table 4: Value share of total global functional soft drinks value forecasts within overall global soft drinks market, 2009-2014 (%)
• Table 5: Global functional soft drinks volume sales review, 2001-2008 (bn litres and %)
• Table 6: Global functional soft drinks volume sales forecast, 2009-2014 (bn litres and %)
• Table 7: Contribution of sports drinks to total sports and energy drinks market value, Europe and the US, 2001-2008 (%)
• Table 8: Sports drinks value share of functional soft drinks market value, 2009-2014 (%)
• Table 9: Sports and energy drinks market value review, Europe and the US, 2001-2008 (US$m and %)
• Table 10: Sports and energy drinks forecast market value, selected countries in Europe and the US, 2009-2014 (US$m and %)
• Table 11: Energy foods value share of total energy food and drink market value in Europe and the US, forecast, 2009-2014 (%)
• Table 12: Global dairy drinks market value forecast, 2009-2014 (US$bn and %)
• Table 13: Western Europe and the US RTD tea and coffee market value forecast, 2009-2014 (US$bn and %)
• Table 14: Western Europe and the US smoothies market value forecast, 2009-2014 (US$bn and %)
• Table 15: Global bottled water market value forecast, 2009-2014 (US$bn and %)

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