Modern consumption and market performance of new world wine

Modern consumption and market performance of new world wine published by just-drinks.com in May, 2009. This report consists of 88 Pages and the price starts from US $ 1391.

Introduction

Abstract

Over the course of the last 20 years new world wine sales have exploded in international markets. Between 1988 and 2007, new world sales increased from 7.8m nine-litre cases to 227.6m cases, a CAGR rate of 19.5%. This growth is underpinned by the development of the international trade for wine, which again reached a new record of 9.1bn litres in 2007, an increase of 6.5% on 2006. International trade accounted for 41.8% of all wine consumption. This is forecast to rise to 42.1% by 2012.

And new world has continued to gain share, from 26.4% in 2006 to 27.6% in 2007. By 2012, new world will grow its share to just under 30% of all international trade.

The global wine industry is in fundamental transition. While overall consumption is rising slowly, there are big shifts in consumption patterns. The traditional wine drinking countries are consuming less, while non-traditional countries particularly in the English-speaking world and Asia are drinking more. It is in these non-traditional markets where new world producers are winning the battle. The fact that new world producers are performing best in non-traditional markets is a considerable cause for optimism. The new world producers can be credited with bringing in millions of new consumers into the wine world in markets such as the UK, US, Canada and Scandinavia.

Against this backdrop, this report sets the scene for how new world wine has developed over the last ten years and where likely consumption trends are heading.

At over 90 pages, this comprehensive report focuses on the challenges and opportunities for the major new world producing countries: Australia, New Zealand, United States, South Africa, Argentina and Chile.

Table of Contents

Executive summary

• Scale of the market
• Growth drivers
• Future challenges
• Building value
• Greater competition from old world
• New world turns to regionality
• A more experimental consumer

Chapter 1 Introduction

• Scale of market
• Demystifying wine with brands
• Promotional spend
• Old world fightback
• A coming together
• A more experimental consumer
• Moving upmarket

Chapter 2 Supplier country profiles

• Australia
  • Rising cost base
  • Imports surge in Australia
  • Changing industry structure
  • Australia searches for keys to value creation
• New Zealand
  • Managing supply
  • Maintaining quality
  • Smaller 2009 harvest forecast
• United States
  • Producing for the international consumer
  • Competing at mid-tier price points
• Chile
  • New plantings
  • Regional challenge
  • More premium positioning
• Argentina
• South Africa
  • Production base
  • Export led growth
  • Export spread

Chapter 3 Key new world markets

• United Kingdom and Ireland
  • United Kingdom
  • Ireland
• Scandinavia
  • Sweden
  • Norway
• Central and Eastern Europe
  • Russia
  • Germany
  • Poland
  • Czech Republic
• The Americas
• United States
  • Central America
  • Brazil
  • Other countries

List of tables

• Table 1: Domestic versus export consumption of major new world countries, 1998-2008 (' 000s nine-litre cases, % share)
• Table 2: New versus old world volumes by region, 1998-2008 (' 000s nine-litre cases, % change)
• Table 3: New versus old world percentage share by region, 1998-2008
• Table 4: Top ten export markets for Australian wine, 1998-2008 (' 000s nine-litre cases, % change)
• Table 5: Top ten export markets for New Zealand wine, 1998-2008 (' 000s nine-litre cases, % change)
• Table 6: Top ten export markets for US wine, 1998-2008 (' 000s nine-litre cases, % change)
• Table 7: Top ten export markets for Chilean wine, 1998-2008 (' 000s nine-litre cases, % change)
• Table 8: Top ten export markets for Argentinean wine, 1998-2008 (' 000s nine-litre cases, % change)
• Table 9: Top ten export markets for South African wine, 1998-2008 (' 000s nine-litre cases, % change)
• Table 10: Wine consumption volume in United Kingdom by country of origin, 1998-2008 (' 000s nine-litre cases, % change)
• Table 11: Wine consumption volume in Scandinavia by country of origin, 1998-2008 (' 000s nine-litre cases, % change)
• Table 12: Wine consumption volume in Russian Federation by country of origin, 1998-2008(' 000s nine-litre cases, % change)
• Table 13: Wine consumption volume in Germany by country of origin, 1998-2008 (' 000s nine-litre cases, % change)
• Table 14: Wine consumption volume in Poland by country of origin, 1998-2008 (' 000s nine-litre cases, % change)
• Table 15: Wine consumption volume in United States by country of origin, 1998-2008 (' 000s nine-litre cases, % change)
• Table 16: Wine consumption volume in Canada by country of origin, 1998-2008 (' 000s nine-litre cases, % change)
• Table 17: Wine consumption volume in Brazil by country of origin, 1998-2008 (' 000s nine-litre cases, % change)
• Table 18: Wine consumption volume in Netherlands by country of origin, 1998-2008 (' 000s nine-litre cases, % change)
• Table 19: Wine consumption volume in China by country of origin, 1998-2008 (' 000s nine-litre cases, % change)

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