Global market review of swimwear and beachwear - forecasts to 2014

Global market review of swimwear and beachwear - forecasts to 2014 published by just-style.com in February, 2009. This report consists of 81 Pages and the price starts from US $ 952.

Introduction

At first sight, swimwear would appear to be an easy clothing category to define. It is what we wear to swim in. But it is also what people wear to be seen by the beach, the pool or even in the recreation areas of hotels, spas, health clubs and gyms. However, it is difficult for current sources of data to correlate with each other. There is currently little ‘joined-up' analysis of the swimwear and beachwear market. just-style believes that it is invalid to segment the market rigorously into swimwear and beachwear worn for leisure, and swimwear worn for serious sport. One person' s performance is another' s fashion statement. Consequently, swimwear and beachwear are analysed in this report holistically by product and by geographic market.

This report addresses this information gap, by using data from a variety of sources. just-style believes that this report provides the most-up-to-date and rounded information available on the swimwear and beachwear markets worldwide.

This latest edition fully quantifies the global market, providing volume and value data for swimwear by demographic and by region across all major markets.

This report is published at a time of extremely volatile changes in financial markets and their effect on the apparel industry. We have taken this effect into account when preparing our analysis and data.

In this latest edition, a number of themes are explored.

• ageing demographics in the developed world;
• affluence in parts of the world and poverty in others;
• cultural, social and religious barriers to the acceptance of swimwear;
• polarisation of swimwear between being serious about sport, or serious about fashion; and
• consumer attitudinal factors. Is your swimwear a glamorous fashion statement, a practical and comfortable mode of dress, serious performance sportswear or a ‘surf' attitude?

Table of Contents

• Introduction
• Swimwear and beachwear
• The current swimwear and beachwear market, 2008
• The future swimwear and beachwear market, 2012
• The just-style time lines 2003-2014
• Brands, retailer own-label and anonymous merchandise
• The swimwear price-fashion matrix
• Defending diversity through branding in the swimwear market
• The market and product future

• Background
• Report methodology and coverage
• Themes

• Product and market definitions
• Market data and estimates
• Sports swimwear and fashion swimwear
• Swimwear' s place in society

• The market in 2003
• Market growth, 2003 to 2006
• Population, 2006
• Consumption per person, 2006
• The market in units, 2006
• Prices, 2006
• The market in US dollars, 2006

• Headline market information for 2008
• Population, 2008
• Consumption per person, 2008
• The market in units, 2008
• Prices, 2008
• The market in US dollars, 2008

• Headline market information for 2012
• Population, 2012
• Consumption per person, 2012
• The market in units, 2012
• Prices, 2012
• The market in US dollars, 2012

• The longer view
• The market in US dollars in 2014 compared to 2008
• The market unit volume in 2014, compared to 2008
• Population, 2014
• Consumption per person, 2014
• The market in units, 2014
• Prices, 2014
• The market in US dollars, 2014

• The economic situation
• The just-style time lines, 2003-2014
• The alternative scenario: the just-style time lines 2003-2014

• The supply chain, producer to consumer
• The branded supply chain
• The retailer own-label supply chain
• Prices, costs and garment added value
• Fabric and fibre added value
• The swimwear price-fashion matrix
• Prices, market volumes and market value shares

• Defending diversity in the swimwear market
• Brands continue to maintain their position in Europe
• Swimwear for sport
• Body care and assistance for the older consumer
• Marketing performance in sport and recreation
• Emerging markets

• The swimwear market worldwide
• The best growth prospects in the world
• Health, activity and fashion
• Long- and short-term marketing of swimwear
• just-style' s conclusions on the future

• Table 1: International currency exchange rates as of 15 October 2008, and at 31 January 2009
• Table 2: Summary swimwear market information, 2003
• Table 3: World population by gender and age, by major region, 2006 (m)
• Table 4: World population by gender and age, by major region, 2006 (%)
• Table 5: Per annum consumption of swimwear by gender and age by major region, 2006 (units)
• Table 6: Units of swimwear by gender and age by major region, 2006
• Table 7: Units of swimwear by gender and age by major region, 2006 (%)
• Table 8: Prices by gender and age by major region, 2006 (US$)
• Table 9: Market value of swimwear by gender and age, by major region, 2006 (US$bn)
• Table 10: World population by gender and age, by major region, 2008 (m)
• Table 11: World population by gender and age, by major region, 2008 (%)
• Table 12: Per annum consumption of swimwear by gender and age by major region, 2008 (units)
• Table 13: Units of swimwear by gender and age by major region, 2008 (m units)
• Table 14: Units of swimwear by gender and age by major region, 2008 (%)
• Table 15: Swimwear prices by gender and age by major region, 2008 (US$)
• Table 16: Market value of swimwear by gender and age, by major region, 2008 (US$m)
• Table 17: World population by gender and age, by major region, 2012 (m)
• Table 18: World population by gender and age, by major region, 2012 (%)
• Table 19: Per annum consumption of swimwear by gender and age by major region, 2012 (units)
• Table 20: Units of swimwear by gender and age by major region, 2012 (m units)
• Table 21: Units of swimwear by gender and age by major region, 2012 (%)
• Table 22: Swimwear prices by gender and age by major region, 2012 (US$)
• Table 23: Market value of swimwear by gender and age, by major region 2012 (US$bn)
• Table 24: World population by gender and age, by major region, 2014 (m)
• Table 25: World population by gender and age, by major region, 2014 (%)
• Table 26: Per annum consumption of swimwear by gender and age by major region, 2014 (units)
• Table 27: Units of swimwear by gender and age by major region, 2014 (m)
• Table 28: Units of swimwear by gender and age by major region, 2014 (%)
• Table 29: Swimwear prices by gender and age by major region, 2014 (US$)
• Table 30: Market value of swimwear by gender and age, by major region 2014 (US$m)
• Table 31: Swimwear units and retail market value by region, 2003-2014 (m units, US$bn)
• Table 32: Swimwear percentage growth in units and value per annum, by region, 2003-2014 (%)
• Table 33: Alternative timeline: Swimwear units and retail market value by region, 2003-2014 (m units, US$bn)
• Table 34: Alternative timeline: Swimwear percentage growth in units and value per annum, by region, 2003-2014 (%)
• Table 35: Branded, retailer own-label and anonymous merchandise, 2008 (US$ and %)
• Table 36: Added value in the supply chain

• Figure 1: The supply chain, producer to consumer
• Figure 2: Swimwear price-fashion matrix

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