Digital Advertising Market Growing Rapidly published by Koncept Analytics in August, 2007. This report consists of Pages: 29 and the price starts from US $ 950.
Abstract
The digital advertising industry is experiencing remarkable growth as
technological innovations fuel demand. Digital marketing allows marketers for
two-way and even one-on-one communication with consumers, potentially
providing them with a very personal experience.
Furthermore, the cost
associated with digital advertising is considered to be much lower than the
costs associated with traditional type of advertising. Both effects --
enhanced effectiveness and less cost -- translate into a higher return on
investment for digital marketing in comparison with advertising through
traditional media.
With increasing entertainment, communication, and media
options and a proliferation of devices that allow consumers to tune out
advertising, marketers are expected to more and more rely on creative
messaging that consumers will not want to skip, as well as advice on the best
way to reach an increasingly more fragmented target audience.
The report
focuses on the global digital/interactive advertising industry -- its
segments, value, growth rate, trends, growth drivers, challenges, etc. UK and
German digital advertising market have been covered separately in the report.
It also covers Asian online advertising market with focus on Japan, China and
Korea.
The report profiles most of the major industry players, including
their financial information and other details.
Table of Contents
- 1. Market Segmentation and SIC Classification
- 2. Global Advertising Market: Overview
- 3. Global Outdoor Advertising Market
- 4. Technological Innovations in Digital Advertising
- Video
- Video on Demand (VOD)
- Podcasting
- Blogging
- Mobile
- Gaming
- 4. Digital/Interactive Advertising Market
- 4.1 Industry Overview and Market Size
- 4.2 Market Trends
- Demand Drives Industry towards Consolidation
- Declining Cost of Digital Display
- 4.3 Growth Drivers
- Cost Saving Opportunities
- Global Urbanization Trends
- 5. Digital/Interactive Advertising Market: Segment Analysis
- 5.1 Online Advertising
- 5.2 Digital Signage / AdScreens
- 5.3 Cinema Advertising
- 5.4 Mobile Marketing
- 5.5 In-Game Advertising
- 6. Digital Advertising Market: Geographical Segmentation
- 6.1 United Kingdom
- 6.2 Germany
- 7. Asian Online Advertising Market
- 7.1 Japan
- 7.2 China
- 7.3 Korea
- 8. Profile of Major Players
- 8.1 aQuantive
- Company Overview
- Financial Highlights
- 8.2 Sapient Corporation
- Company Overview
- Financial Highlights
- 8.3 Digitas
- 8.4. Overview of Leading Global Marketing Organizations
- 8.4.1 WPP
- 8.4.2 Omnicom
- 8.4.3 Interpublic
- 8.4.4 Havas
List of Figures and Tables
Figures
Figure 1.1: 2006 Revenue by Holding Company
Figure 1.2: Global Advertising Spending (2005--09)
Figure 3.1: Global Outdoor Advertising Expenditure (2001-06)
Figure 3.2: Global Advertising Expenditure by Media (2006)
Figure 4.1: Spending on Digital Advertising by Media
Figure 4.2 Mega Cities with +10 million population -- Current and Forecast
(2015)
Figure 5.1 Global Digital Signage Market Size (2005-06)
Figure 5.2: U.S. Cinema Advertising Spending (2001-05)
Figure 6.1: UK Digital Advertising Market (2006-09)
Figure 6.2: German Digital Advertising Market (2006-09)
Tables
Table I: Top 20 Outdoor Markets by Ad Spend
Table 4.1: Percentage Change in Ad Spending by Medium
Table 4.2: Impact of New Technology on Different Media
Table 5.1: US Online Advertising Market Growth (2005-10)
Table 5.2: Global Internet Advertising Revenues by Region (2005-10)
Table 7.1: Japanese Online Ad Expenditure by Type (2005-09)
Table 7.2: Chinese Online Ad Expenditure by Type (2005-09)
Table 7.3: Korean Online Ad Expenditure by Type (2005-09)
Table 8.1: aQuantive: Financial Highlights
Table 8.2: Sapient Corporation: Financial Highlights
