Innovation Driving Luxury Watch Market

Published by	Koncept Analytics
Published	October, 2007	Product code	57156
Content info	21 pages
Price	US $ 800 PDF By E-mail (Single User License) US $ 1600 PDF By E-mail (Corporate Use License)

Introduction
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Innovation Driving Luxury Watch Market published by Koncept Analytics in October, 2007. This report consists of 21 pages and the price starts from US $ 800.

Introduction

Abstract

Worldwide luxury watch market is completely dominated by Switzerland which contributes almost 100 percent of the market value. The major export markets include United States, France, Germany, Italy, and United Kingdom. Rolex dominates the luxury watch market, followed by Tag Heuer, Omega, Breitling, Cartier, Bulgari, Chopard, Ebel, Girard-Perregaux, Jaeger-LeCoultre, Longines, and Patek Philippe.

Traditionally considered a male domain, women are also driving up sales now. Luxury watch makers are trying their best to design the female equivalent of their most popular watch models. Another notable trend is the integration of new technology and the use of unconventional materials in luxury watches. Also all major brands are raising their price level by repositioning of their products.

The report is aimed at providing a basic understanding of the luxury watch market. It analyzes the Swiss luxury watch market and its export destinations. Apart from providing a competitive landscape of the market, the report also profiles the major luxury watch makers, with a discussion of their key business strategies. It also analyzes the major trends prevalent in the luxury watch market.

1. Market Overview

Watch Market: Price Segmentation

2. Market Size

2.1 Luxury Sector
2.2 Swiss Watch Market
- Swiss Watch Exports
- Swiss Watches - Export Markets
- Major Exporting Countries

3. Market Trends

3.1 Rising Demand for Six-Figure Watches
3.2 Designer Watches Gaining Popularity Among Women
3.3 Silicon Trend
3.4 Rich Asians Driving Demand for Luxury Watches

4. Competitive Landscape

Worldwide Watch Market Share
Watch Brands: Positioning By Price Category
Online Search Comparison in US & Europe

5. Major Brands

5.1 Rolex
- Overview
- Watch Models
- Major Launches
5.2 Tag Heuer
- Overview
- Major Launches
- Business Strategies
- Focus on Upscale Segment
- Increase in Ad Spending
5.3 Omega
- Overview
- Watch Models
- Major Launches
- Business Strategies
- Value Strategy
- Focus on Mechanical Movements
- Streamlining of Distribution Network
5.4 Breitling
- Overview
- Major Launches
5.5 Cartier
- Overview
- Watch Models
- Major Launches
- Business Strategies
- Supply Chain Efficiency
- Improvement in Wholesale Network
- Expansion Strategy