Boardsports Market Report: 2008 Edition

Boardsports Market Report: 2008 Edition published by Koncept Analytics in September, 2008. This report consists of 34 pages and the price starts from US $ 950.

Introduction

Abstract

The market for boardsports is growing at a healthy rate on the back of the preference for individual action sports. The following market for apparel and accessories for such sports is not limited to the actual participants but also includes all those who prefer brands and styles associated with it.

In the US especially, board-based sports activities are growing rapidly compared other action sport categories. Factors like inclusion of snowboarding in the Winter Olympics and increased TV coverage of surfing, snowboarding, and skateboarding have increased consumer awareness and helped in driving the popularity of boardsports.

The report focuses on the US boardsports market - value, growth rate, and segments. It also discusses the key trends prevalent in the market. The report provides comprehensive analysis of participation trends in the boardsports market. The report also profiles the major market players, while discussing their main business strategies.

Key findings:

• Active use apparel is a US$9.4 billion market for the twelve months ended January 31, 2008.
• Since the 1979 ski season, skier visits (skiers, snowboarders, etc.) have grown at a compound annual growth rate (CAGR) of 0.3% in the United States.
• In 2007, there were 55.1 million skier visits in the United States. The average age of the skier/snowboarder is 36.6 years old; 61% men, 39% women.
• The core surf and skate industry has witnessed growth of 13% to US$5.51 billion by 2006, compared to US$4.87 billion in 2004.
• The number of girls and women surfing regularly has increased 280 percent over the past decade.
• Skateboarding, snowboarding and surfing enthusiasts choose to shop at core stores (specialty stores), for apparel, footwear and boarding accessories; the second preference being mall stores.
• The largest players in the boardsports market are Quiksilver, Inc. (Quiksilver, Roxy and DC brands), Billabong International Limited (Billabong and Element brands), Volcom, Rip Curl, Burton, and O' Neill.

Table of Contents

• 1. Boardsports: An Overview
• 2. Action Sports Market
• 3. Ski Industry
• 4. Surf and Skate Market
• 5. Skate Footwear Market
• 6. Boardsports Participation Statistics
• 7. Market Trends
  • 7.1 Rising Gas Prices Impact Surfing Industry
  • 7.2 Classic Brands Exploring Opportunities
  • 7.3 Increased Women, Girls Participation
  • 7.4 Environment-friendly Surf Companies
  • 7.5 Consumer Behavior
• 8. Competitor Analysis
• 9. Company Profiles
  • 9.1 Quiksilver
  • 9.2 Billabong
  • 9.3 Volcom
  • 9.4 O' Neill
  • 9.5 Rip Curl
  • 9.6 Burton

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