How is Mobile Messaging Evolving?
Mobile messaging is evolving due to the increasing use of mobile broadband by
users to communicate with each other. The SMS and MMS platforms are facing
intense competition from instant communication and email on many smart
devices. The accessibility of 3G networks and the technical capabilities of
smart devices are enabling ever-faster access to data. Visiongain expects
global mobile IM users to grow from 311.2 million users in 2010, to over 1.6
billion by 2016.
The popularity of social networks is strongly influencing consumer behaviour
and mobile service providers are countering by offering enhanced messaging
applications. New messaging tools propose more intimate communication
platforms, emulating a new class of social company, with mobility in mind from
the start. Messaging applications based on location and group functions are
gaining ground and users are beginning to expect mobile messaging platforms to
be tailored to their particular needs.
New Market Opportunities
In parallel to the development of high-end messaging platforms, traditional
applications such as SMS and MMS are expanding their reach and being employed
in new ways. SMS provides a simple and cost-effective alternative where mobile
broadband is not available or the cost of smart devices is prohibitive. This
has prompted a growth in mobile services which leverage the universal nature
Emerging markets especially are fostering strong markets in mobile payments
and remittance services, which are opening up new revenue streams for
operators. This is resulting in increased trust in messaging services and
driving other industries such as mobile commerce, health and government. The
Asia Pacific, African and Middle Eastern markets are showing particularly
strong growth in value added services which leverage the mobile messaging
platform. SMS traffic in those three regions accounts for almost 50% of total
global SMS traffic in 2011.
Remaining Competitive in a Changing Market
Visiongain estimates that increased subscriptions to data plans for mobile
broadband and the extensive use of traditional messaging platforms in emerging
markets will drive global mobile messaging revenues to reach $305.5 billion by
2016. New market opportunities are opening up the space for entrance by
players who can offer original content and innovative services for mobile
How can stakeholders remain competitive in a fast-changing market?
Visiongain's mobile messaging market report investigates the value chain
players, from infrastructure to service providers, including emerging trends
and technologies supporting the industry. The report includes financial market
forecasts and interviews with experts from Vodafone, Metahelix, Tekelec and
Who needs to read this report?
- Mobile Operators - Understand how the market is likely to change over the
next five years and identify strategies to ensure you can compete with other
operators and in different markets.
- Content Publishers and Mobile App Developers - Discover opportunities that
are available in the messaging sector, and identify new service offerings to
grow your revenues.
- OEMs & Network Vendors - Gain in-depth market knowledge to develop and
offer platform and technology solutions to the mobile messaging market.
- Service Providers - Learn ways to offer tailored services to operators and
content providers, from back-end platform solutions to front-end customer
- Brands and Advertisers - Gain insights into the market trends and learn
how you can ensure a good ROI from mobile messaging business models.
- Investment Companies - Increase your understanding of the mobile messaging
segment and ensure you have the right strategies in place to benefit from the
expected strong market growth in the coming years.