The rapid growth of world trade led by globalisation, coupled with the reduction of barriers to financial and merchandise flows, has certainly opened opportunities for counterfeit products. The sheer volume of imports in many countries makes it a challenging task for customs services to ban phony products. According to the World Customs Organisation, 7% of the total world trade is counterfeit, worth an estimated $600 billion a year. However, quantifying the extent of counterfeiting is a difficult task due to the disagreement on definitions and due to the fact that no direct measurement of counterfeit trade can be undertaken, since by definition this is an illegal activity. In 2012, The IACC quantifies counterfeiting as a $600 billion a year problem; a problem that has grown over 10,000% in the past two decades. However, estimates range from as low as $200-600 billion to as high as $1 trillion. Regardless, growth in global counterfeiting has also been in part fuelled by consumer demand and in part by the expansion of online commerce. As online commerce continues to expand, there has been a rise in the number of international criminal organisations exploiting cyberspace to further their criminal enterprises. Websites are quickly becoming the front end or entry point for consumers, businesses and criminal organisations to the international supply chain.
Visiongain anticipates the global anti-counterfeit packaging Technologies market to see high growth in the upcoming years. For 2015, we forecast the global anti-counterfeit packaging technologies market to reach $15.76 billion.
In the long-term, we anticipate the prospects of anti-counterfeit packaging technologies to remain bright due to an array of innovative and cost-effective anti-counterfeit solutions which are expected to be launched into the market. Growth will be driven by the increasing publicity of technological solutions for track-and-trace purposes and serialization. Furthermore, innovative technologies coming particularly from the fast growing RFID sectors will also help in driving revenue growth in the global Anti-counterfeit Packaging Technologies market. Innovations in the RFID sector are also expected to help drive sales up significantly in the emerging economies as these technologies begin to gain market penetration. Along with advancements in anti-counterfeit technologies, tougher government legislations for protecting intellectual properties as well as stronger collaboration of organizations and manufacturers for protecting brand integrity will further support the Anti-counterfeit Packaging Technologies market in the developing and emerging markets.
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