Market Research Report - 246157
Under the Hood: Mapping Automotive Innovations to Megatrends
|Published by||Lux Research|
|Published||Content info||37 Pages|
|Under the Hood: Mapping Automotive Innovations to Megatrends|
|Published: June 28, 2012||Content info: 37 Pages||
The automobile is at a turning point, unprecedented in its more than 100-year history. Rising gas prices and stricter fuel economy standards, a progressively more impatient and environmentally conscious customer base, and forward-looking innovations in business models, ranging from car-sharing to on-board telematics, are forcing OEMs to evolve or risk being left in the dust. What's more, core attributes of a vehicle's cultural, technological, and economic roles are coming into question as megatrends like sustainability, materials, and urbanization converge on the car. This report dives under the hood of the growing web of cross-cutting industry relationships to separate the leading innovators from the lone wolves in the ever-changing autosphere.