While government-driven applications were the largest in China's $454 million, 894 million unit radio frequency identification (RFID) card/tag market in 2012, emerging market-driven applications are forecast to grow at much higher rates in the next five years. By 2017, the Chinese RFID card/tag market volume is forecast to grow to 2.11 billion units, at a compound annual growth rate (CAGR) of 19%, while revenue is forecast grow to $807 million in 2017, at a CAGR of 12%. Consumer and industry applications are anticipated to lead the way, while agriculture, health care, and utility are rapidly growing niche sectors. In terms of technology, ultra-high frequency (UHF) will replace high frequency (HF) in many application markets in the next five years, fueling the emergence of domestically developed UHF technology and original equipment manufacturer (OEM) business models. With the rise of market-driven applications, there are opportunities for multinationals to leverage China's RFID growth, but speed and identification of the best local partnerships will be critical.