Abstract
New Research Examines the Worldwide Progress of EMV Technology, Migration,
and Acceptance
Boston, MA -- Payment networks decided long ago that EMV was the most
effective security standard for reducing fraud. The most progressive countries
achieved universal EMV compliance as early as 2007. While numerous countries
have since embraced the initiative, many have come up short of upgrading all
of their cards and terminals.
Mercator's latest report, The State of EMV Adoption: A Global
Update, provides a global update for EMV migration, examines the
markets that have room to grow, and identifies the catalysts that may increase
demand in the coming years.
Highlights of the report include:
- Contact and contactless EMV market overviews for several geographic regions
- Country-specific profiles for key EMV markets in Asia-Pacific, Europe, and
Latin America
- An analysis of global growth trends in EMV cards, POS terminals, and ATMs
- A projected timeline for EMV migration at the point of sale in the United
States
Michael Misasi, research analyst at Mercator Advisory Group and the
author of the report comments: "China is the latest major market to commit to
a national EMV migration. The government's support of the initiative will
likely ensure a timely and complete migration that will significantly increase
the global market for EMV cards and terminals. Visa's U.S. liability shift may
have a similar impact in the world's other EMV holdout, but given the
country's strong mag-stripe preference, it remains to be seen how swiftly
merchants and issuers will respond without a government mandate or a
comparable stance from MasterCard."
The report is 31 pages long and contains eight exhibits.
Companies mentioned in this report include: Visa, MasterCard, MagTek
Inc, Citibank India, ICICI Bank, M-Pesa, China Mobile, China Unicom, China
UnionPay, and China Telecom, NTT DoCoMo, Sony Corp., KT Corp., Touch N' Go,
Maxis, Nokia, Malayan Banking, StarHub, EZ-Link, DBS Bank, Gemalto, Belgacom,
Mobistar, Base, Orlen Germany, T-Mobile, Era, Deutsche Telekom, Telefonica
Spain, La Caixa, O2, PKO Bank Polski SA, Orange UK, JPMorganChase, U.S. Bank,
Wells Fargo, Citibank.
Members of Mercator Advisory Group's Emerging and International Advisory
Services have access to this report as well as the upcoming research for
the year ahead, presentations, analyst access, and other membership benefits.
Table of Contents
Executive Summary
Introduction
EMV Migration in 2011
- The Global Market
- Regional Overviews
- EMV Cards in Circulation
- EMV Acceptance
Growth Outlook
- Growing Payment Card Markets
- U.S. Liability Shift
NFC Payments
- Asia-Pacific
- The United States
European Market
- The Single European Payments Area
- Migration Overview
- EU Member States: The Euro Area
- EU Member States: Non-Euro Area
- EMV Transactions at the POS
Observations and Conclusions
Figures and Tables
- Table 1: Western Europe Leads All Regions in EMV Adoption, Eastern Europe
Lags
- Figure 1: EMV Cards in Circulation to Approach 3 Billion in 2015
- Figure 2: Global EMV Terminals to Surpass 20 Million in 2011
- Figure 3: Visa Liability Shift to Instigate EMV Adoption at U.S. Merchants
- Figure 4: U.S. Consumers Increasingly Confident in Use of Mobile Device
for Payments
- Figure 5: European EMV Adoption Surges in 2010, Falls Short of SEPA Target
The State of EMV Adoption: A Global Update published by Mercator Advisory Group, Inc. in January 23, 2012. This report consists of 31 Pages and the price starts from US $ 2950.
