• Japanese
  • Korean
  • Chinese
Cover Image

BRIC Debit Divergence: Brazil and India

Abstract

New research from Mercator Advisory Group examines the opportunity
market for traditional debit issuers in BRIC countries

Boston, MA -- In a new report, BRIC Debit Divergence: Brazil and India, Mercator Advisory Group reviews the way different countries within the BRIC block have developed their financial services and electronic payments markets.

In the two countries examined in the report, the promise of economic opportunity has been translated into payment products developed in conformance to cultural norms and national regulatory pressures. One might expect that within these countries, global card networks would find a ready market, and that was the case at the onset. However, as the market matured and government oversight agencies and banks gained industry experience, the original network relationships also evolved.

"These original BRIC countries continue to offer viable opportunities for debit industry stakeholders wanting to enter India and Brazil, but foreign companies will have to navigate their way through a more experienced, and protective, national market," comments Patricia Hewitt, author of the report and Director of Mercator Advisory Group's Debit Advisory Service.

Major highlights of this report include:

Examination of the opportunity market for debit vs. credit in Brazil and how this opportunity expands the market needs for specialty products and services

Review of the demographic profile of Brazil and India and discussion of the ways it impacts emerging payments (such as mobile technologies developed on platforms independent of smartphone applications)

Overview of regulatory actions in both Brazil and India, including the way that each country is attempting to protect its national payments market

Analysis of the prospects for cloud-based products and services in India

Estimation of the potential growth in electronic payment forms versus cash and check

One of 17 exhibits in this report:

image1

This report is 30 pages long and has 17 exhibits.

Companies mentioned in this report include: Hipercard, Redecard, Cielo, Visa, MasterCard, Citibank, HSBC, Banco do Brasil, Walmart, TecBan, ItzCash, Oi Paggo, ICICI Bank, and RuPay.

Table of Contents

Executive Summary

Introduction

A BRIC Snapshot

  • Demographics
  • Communications
  • Payment Type Trends

Brazil

  • Financial Institution Landscape
  • Payment Landscape, Statistics, and Trends
  • Emerging Payment Forms
  • Greenfields and Minefields

India

  • Cash Cards
  • Local Network Development: RuPay
  • Unique Identification Authority of India (UIDIA)
  • Greenfields and Minefields

Findings

End Notes

Tables and Figures

  • Executive Summary
  • Introduction
  • A BRIC Snapshot
  • Demographics
  • Communications
  • Payment Type Trends
  • Brazil
  • Financial Institution Landscape
  • Payment Landscape, Statistics, and Trends
  • Emerging Payment Forms
  • Greenfields and Minefields
  • India
  • Cash Cards
  • Local Network Development: RuPay
  • Unique Identification Authority of India (UIDIA)
  • Greenfields and Minefields
  • Findings
  • End Notes

Tables and Figures

  • Table 1: Economic Context: BRIC Countries vs. U.S., 2011
  • Table 2: BRIC Country Demographics, Including Urban Population, 2011
  • Table 3: BRIC Population Access to Telecommunications
  • Table 4: Top 10 Banks in Brazil, 2011
  • Table 5: Bank Branch/ATM Deployment in India
  • Table 6: UIDIA Program and Privacy Concerns
  • Figure 1: BRIC Payment Mix Evolution Trends Away from Cash and Business Payments
  • Figure 2: Average Number of Debit Card Transactions per Account, Brazil, 2002 - 2013
  • Figure 3: Average Debit Card Transaction Value, Brazil, 2002 - 2013
  • Figure 4: Debit Card Issuance vs. Activation, Brazil, 2002 - 2013
  • Figure 5: Prepaid Card Opportunity Market in Latin America: Top Prepaid Segments by Country
  • Figure 6: Credit, Debit Payment Volume Trend in Brazil, 2006 - 2011
  • Figure 7: Card Penetration Rates in India, 2006 - 2013
  • Figure 8: Electronic Payment Transaction Volumes in India, 2003 - 2011
  • Figure 9: Cash Card Product Market Share in India
  • Figure 10: Internet and Wireless Subscriber Rates in India
  • Figure 11: Financial Services Maturity Spectrum: India vs. Brazil
Show More
Pricing
Get Notified
Email me when related reports are published