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Brazil Payment Card Market Update

Abstract

New research by Mercator Advisory Group examines market segments and industry dynamics of the world's second largest payment card market

Boston, MA -- With 687 million network-branded cards in circulation, Brazil is the world's second largest payment card market. Growing rapidly, the market is experiencing major changes. The acquiring market is seeing fundamental changes as exclusive acquiring agreements with the two major international card networks Visa and MasterCard come to an end, resulting in increasing competition and declining merchant discount rates. The retailer credit card market is also facing increasing competition from cobranded cards issued by banks in partnerships with retailers.

Mercator Advisory Group's latest report, Brazil Payment Cards Market Update, offers a comprehensive overview of the Brazilian credit, debit, and retailer card markets. It addresses the country's consumer spending, credit markets , personal credit information system, major consumer credit bureaus, and the overall card acceptance market. The report examines developments in recent years and provides a brief survey of the major players in the Brazilian payment card market, including card networks, issuers, acquirers, and processors. Changes in industry dynamics are addressed including new acquirers in the market and the emergence of new card networks such as Elo (the evolving merchant acquiring market that developed after regulation ended card network acquiring exclusivity). The report also looks at the three major card segments in Brazil: credit cards, debit cards, and retailer cards.

"The Brazilian payments market enjoyed rapid growth in the past decade, benefiting from the booming economy and consumer credit market," Terry Xie, Director of Mercator Advisory Group's International Advisory Service and principal analyst on the report, commented. "Growth has slowed a bit over the past two years, as the global economic downturn has finally taken its toll on the Brazilian market. The rising inflation and consumer debt level will likely force consumers to cut back their spending, which thrived on readily available credit, and banks need to protect themselves as well. We expect an adjustment in the market in the short term, but the long-term perspective of the Brazilian payments market remains very promising."

Highlights of the research findings include:

Factors contributing to the growth of the Brazilian payments market

Comparison of card penetration and usage with that of more advanced markets such as the U.S. and the U.K.

Presentation of data on the strong growth recorded in recent years in all three major payment card segments: network-branded credit, debit, and retailer credit cards

Analysis of the effects of major changes the acquiring market has experienced causing overall pricing to the merchant to drop quickly

New developments in the card network market, such as the new domestic network Elo and the new evaluation points of existing local card brands

Near term and future projections for the payments market

One of the 15 exhibits included in this report:

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This report contains 34 pages and 15 exhibits.

Companies and services mentioned in this report include: Banco Bradesco, Banco Itau Unibanco, Banco Santander, CEF, Cielo, Citibank, CSU CardSystem, Elavon, Elo, Equifax do Brasil, First Data, FIS, GetNet, HiperCard, HSBC, MasterCard, Orbitall, Redecard, Serasa Experian, TecBan, TSYS, Visa, among others.

Members of Mercator Advisory Group's International Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

Table of Contents

Executive Summary

Introduction

Overview of the Brazilian Payment Card Market

  • Brazil's Macro Economy
  • Consumer Spending
  • Risks in the Consumer Credit Market

Brazilian Payments Industry Dynamics

  • Banking Industry
  • Infrastructure

Overall Card Market

  • Industry Landscape
  • The Emerging Elo
  • The Evolving Acquiring Market

Market Segments

  • Credit Card Market
  • Debit Card Market
  • Retailer Card Market
  • Prepaid Cards

Conclusions

  • Copyright Notice
  • End Notes

Figures and Tables

  • Figure 1: Number of Point-of-Sale Terminals in Brazil, 2006 - 2011
  • Figure 2: Number of Credit, Debit, and Retailer Payment Cards in Circulation in Brazil, 2001 - 2011
  • Figure 3: Growth of the Brazilian Card Market, 2001 - 2011
  • Table 1: Card Penetration and Usage: Brazil, China, and the U.S., Year End 2011
  • Figure 4: Brazilian Card Market by Segment: Number of Cards, Transactions, and Payments Value, 2011
  • Figure 5: Merchant Discount Rates in Brazil, 1Q 2008 - 2Q 2011
  • Figure 6: Number of Network-Branded Credit Cards in Circulation in Brazil, 2006 - 2011
  • Figure 7: Network-Branded Credit Card Payment Transactions in Brazil, 2006 - 2011
  • Figure 8: Value of Network-Branded Credit Card Payments Transactions, 2006 - 2011
  • Figure 9: Number of Debit Cards in Circulation in Brazil, 2006 - 2011
  • Figure 10: Debit Card Payment Transactions in Brazil, 2006 - 2011
  • Figure 11: Value of Debit Card Payments Value in Brazil, 2006 - 2011
  • Figure 12: Number of Retailer Cards in Circulation in Brazil, 2006 - 2011
  • Figure 13: Number of Retailer Card Payment Transactions in Brazil, 2006 - 2011
  • Figure 14: Value of Retailer Card Payments in Brazil, 2006 - 2011
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