Abstract
New research examines the current state of the global ATM market
Boston, MA -- In new research, 2012 ATM Market Benchmark Report,
Mercator Advisory Group reviews how retail financial institutions are
leveraging the power of today's ATMs to be the foundation of a multichannel
experience. The report provides many market sizing statistics and projections
for the next several years.
The report begins with a review of the ATM landscape including global usage
and growth, the renewed interest in this channel, and how the channel has
evolved in the last half century. Next, detailed perspectives from both the
user and the owner-operator side are presented. The perspectives include
information on customer trends, fees, and the competitive landscape. In
addition, strategic implications for the future are outlined.
Highlights of this report include:
- Data illustrating growth trending and proliferation for the ATM channel
for delivery of banking services
- Survey findings from Mercator Advisory Services' CustomerMonitor Survey
Series regarding the size of the U.S. ATM market, consumers' frequency of ATM
usage, reasons for branch visits, attitudes toward surcharges for use of
out-of-network ATMs, and more
- Statistics on the leading ATM owner-operators, both financial institutions
and independent deployers
- Data on the leading global ATM manufacturers and discussion of their
jockeying for position in a tightly competitive market
- Examples of increasingly popular advanced-feature ATMs
"Financial institutions of all sizes throughout the world are embracing
today's ATM channel and leveraging its power as the foundation for a
coordinated multichannel strategy. Modern ATMs enable cash and check deposits,
transfers, and bill pay as well as dispensing various types of payment cards,
tickets, tokens, and other items. So-called intelligent deposit machines are
performing tasks formerly handled by tellers in branches or via online
banking. Many of these ATMs now have touch screens, virtual keyboards, and
integration to banking and loan products beyond simple DDA accounts" Ed
O'Brien, director of Mercator Advisory Group's Banking Channels Advisory
Service, comments.
One of the 17 exhibits in this report:
This report is 22 pages long and has 16 exhibits.
Organizations mentioned in this report include: ACCEL/Exchange,
Allpoint, Alliance One, Bank of America, BB&T Bank, BMO Harris, Capital One,
Citibank, Cardtronics, Co-Op Financial Services, Citizens Bank, Credit Union
24, Diebold, Elan MoneyPass, Fifth Third Bancorp, Global Access Corporation,
Huntington Financial, JPMorgan Chase, M&T Bank, NCR, NO SUR!, NYCE Payments
Alliance International, PNC Bank, PULSE Select, RBC Bancorp (USA), RD Bank,
Regions Financial, Sovereign Bank, STARsf/FirstData, SUM/FIS SunTrust Bank,
University Federal Credit Union, U.S. Bancorp, Wells Fargo, Wincor Nixdorf,
7-Eleven.
Members of Mercator Advisory Group's Banking Channels Advisory Service
have access to this report as well as the upcoming research for the year
ahead, presentations, analyst access and other membership benefits.
Table of Contents
Executive Summary
Introduction
An Inflection Point for ATMs and Multichannel Strategies
- Following a Channel in Transition
- Financial Institutions' Renewed Interest in ATMs
- A Channel on the Move
- ATM Use Continues to Grow Worldwide
- ATM Usage Around the World
- ATM Use: Almost a Half Century and Counting
U.S. User Profiles
- Familiarity with and Usage of ATMs in the U.S. Are Substantial
- Most U.S. Customers Use ATMs to Conduct Banking Transactions
- Most Customers Use an ATM at Least Monthly
- Reasons for Bank Branch Visits
- Customers Increasingly Embrace Surcharge-Free ATMs
U.S. ATM Owner-Operator Profiles
- Larger FIs Offer Customers Ubiquity and Choice
- ISO/IAD Operators Offer Customers Variety and Choice in Many Retail
Establishments
- Leading FIs Account for Less Than a Quarter of ATMs Deployed in the U.S.
- Fee Income from ATMs Can Be Substantial for FIs
- Surcharge-Free ATMs
- Surcharge Fees Vary Among Leading Banks
- Competition Is Tight for ATM Manufacturers
- EFT Network Transactions
ATMs Are Taking on New Roles
- Extending the ATM Footprint to Include Mobility
- NFC
- Hybrid ATM Solutions
Conclusions and Strategic Implications
- Copyright Notice
- End Notes
Figures and Tables
- Figure 1: Number of ATMs in Service Worldwide by 2015
- Figure 2: The Progression of the ATM: 1966 - 2016
- Figure 3: ATM Usage Penetration in the U.S.
- Figure 4: Banking Communication Methods Used by U.S. Customers in Past Year
- Figure 5: Frequency of ATM Usage: Half of Consumers Use an ATM Several
Times a Month
- Figure 6: Customers' Reasons for Visiting Bank or Credit Union Branches
- Figure 7: Customer Sentiment on ATM Surcharges: Just 12% Are Willing to
Pay ATM Surcharges
- Figure 8: Leading ATM Deployers in the U.S.
- Figure 9: Scanning a QR Code at an ATM with a Smartphone
- Figure 10: Example of an Interactive ATM Offering Both Self-Service and
Full-Service Capabilities
- Table 1: ATM Concentration in Select Countries
- Table 2: Leading ATM Owner-Operators in the U.S.: Financial Institutions
- Table 3: Leading US ATM Operators in the U.S.: ISO/IAD Firms
- Table 4: Leading Banks' Surcharge Fees for ATM Use by Customers of FIs in
Other ATM Networks
- Table 5: Top Three ATM Manufacturers' Global Shipments
- Table 6: Annual Transaction Volume of Leading EFT Networks: 2010 vs. 2011
2012 ATM Benchmark Report published by Mercator Advisory Group, Inc. in June 28, 2012. This report price starts from US $ 2950.
