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The NFC Revolution: Anticipating Changes in the U.S. Payments Landscape

Abstract

Boston, MA - Many people in the payments industry have become frustrated with the slow pace with which NFC-based payments technology has been developing in the U.S.--Google Wallet's initial launch left minimal impact, Isis keeps postponing its own rollout, and a number of other companies have made a lot of noise but produced little in the way of concrete results. NFC technology is starting to gain traction. Handset manufacturers are including NFC in most of the new mobile devices on the market, and they are heavily advertising the non-payments capabilities it offers. Although NFC payments are still a few years away, NFC itself is here right now.

Mercator Advisory Group's new research report, The NFC Revolution: Anticipating Changes in the U.S. Payments Landscape , examines the current status of Near Field Communication (NFC) technology in the United States, explores NFC's non-payments functions currently on the market, and analyzes the challenges faced by organizations attempting to support NFC payments. The report forecasts the influence NFC-based payments will have in the market through 2020, explaining the factors influencing periods of growth and stagnation.

Highlights of the Report Include:

Review of the current state of domestic NFC market, including popular devices with NFC capabilities, networks supporting NFC, and non-payments uses for NFC

Breakdown of the problems facing major NFC wallet providers, the causes of those problems, and some potential solutions

Forecast of the influence of mobile payments through 2020, with annual volumes of NFC payments and remote (e-commerce) payments via mobile devices, in the context of total card-based payments and total e-commerce

"The use of NFC is no longer in question. NFC is here," says Dave Kaminsky, analyst in Mercator Advisory Group's Emerging Technologies Service and author of the report. "How far along we are, what we will do with the technology, and when we will do it are the areas that are worth discussion."

One of the 12 exhibits in this report:

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This report is 24 pages long with 12 exhibits.

Companies mentioned in the report include : Verizon Wireless, ATT Mobility, T-Mobile, Sprint, Samsung, Apple, Nokia, Motorola, Android, Microsoft, Google, Narian Technologies, VeriFone, Equinox, Visa, MasterCard, Discover, American Express, Tagstand, Sony, Isis, Citi, RapidNFC, EMVCo, and NFC Forum.

Table of Contents

Executive Summary

Introduction

Current Status of NFC in the U.S.

NFC Modes: Not Just for Payments

  • Services Discovery Mode
  • Peer-to-Peer Mode
  • Card Emulation Mode
  • Not Everything Is Standardized
  • Getting Around the Secure Element Model?

NFC Implementations

  • Tags and Task Launchers
  • Awareness of NFC Is Still Low

NFC Payment Implementations

  • Google Wallet
  • Sprint Touch
  • Isis, the Joint Venture

NFC and the Issuer

  • Upside-Down Economics
  • Pass the Cost to the Consumer?

for Commerce

Plenty of Concerns

  • A Fragmented Ecosystem
  • Forgetting the Network Effect
  • Security Concerns Rise
  • For Transit, Getting NFC Up to Speed
  • For Merchants, Where's the Money?

Conclusion

  • The Ceremony of Tapping
  • Watch DC: Mobile Privacy Legislation Under Consideration
  • NFC Is Not Contactless Cards
  • Copyright Notice
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