New research from Mercator Advisory Group examines key influencers and market drivers in this rapidly evolving market
Boston, MA November 13, 2012 In new research, 2012 Mobile Banking Market Assessment, Mercator Advisory Group explores how retail financial institutions can increase interaction with customers and members to include 24x7, anytime anywhere service, and also expand their reach beyond simple demand deposit account transactions.
"In this report, we review the burgeoning mobile banking market and evaluate key trends and market drivers that are contributing to its impressive and staggering growth. Mobile banking adoption has accelerated at unprecedented rates, rivaling the speed-to-adoption of such consumer "must have" products as telephones, dishwashers, automobiles, and color TVs," comments Ed O'Brien, director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.
Organizations mentioned in this report include: Apple, ACI Worldwide, Euronet, FFIEC, FIS, Fiserv, Google, Harland Financial Services, and mFoundry.
Members of Mercator Advisory Group's Banking Channels Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.