New research from Mercator Advisory Group examines channel's role in FI success and the movement toward integrated, omnichannel banking systems
Boston, MA - February 14, 2013 - In new research, Omnichannel Business Strategies in Banking, Mercator Advisory Group explains why and how retail financial institutions (FIs) are moving beyond traditional monochannel and multichannel views of the banking world and embracing an environment of omnichannel systems and processes.
"To be successful in today's challenging business environment, financial institutions must be creative and fluid in the way they reach out to, engage, and service their customers and members. Moving beyond a view of channels as silos of information is key to the success of today's financial institutions," comments Ed O'Brien, director of Mercator Advisory Group's Banking Channels Advisory Service and author of the report.
Organizations mentioned in this report include: Accenture, ACI, Apple, BBVA Compass, Cardtronics, Cisco, Citibank, Diebold, Euronet, FIS, Fiserv, Intuit, Jack Henry Associates, Harland Financial Services, IBM, Infor, NCR, Oracle, SAP, Vantiv, Wincor Nixdorf, and Zoot Enterprises.