The EMV standard derives much of its value from its ability to prevent fraud,
and European issuers have testified to the technology's effectiveness in this
area. But U.S. banks are wondering, "Is the reduction in counterfeit fraud
sufficient to justify the investment?"
About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and advisory
services firm exclusively focused on the payments and banking industries. We
deliver pragmatic and timely research and advice designed to help our clients
uncover the most lucrative opportunities to maximize revenue growth and
contain costs. Our clients range from the world's largest payment issuers,
acquirers, processors, merchants and associations to leading technology
providers and investors.
The Cost of EMV and the Credit Card Issuer Investment Decision published by Mercator Advisory Group, Inc. in March 8, 2013. This report price starts from US $ 950.
