The EMV standard derives much of its value from its ability to prevent fraud,
and European issuers have testified to the technology's effectiveness in this
area. But U.S. banks are wondering, "Is the reduction in counterfeit fraud
sufficient to justify the investment?"
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The Cost of EMV and the Credit Card Issuer Investment Decision published by Mercator Advisory Group, Inc. in March 8, 2013. This report price starts from US $ 950.