Maverick China Third-Party Payment Profiles: UMPay

Maverick China Third-Party Payment Profiles: UMPay published by Maverick China Research in August, 2007. This report consists of 24 Pages and the price starts from US $ 800.

Introduction

Abstract

Founded in 2003, Union Mobile Pay (UMPay) is a joint-venture between China Mobile, the world' s largest mobile operator, and China UnionPay, China' s only inter-bank fund-transfer network. Focused on mobile payments and with the support of these two industry giants UMPay has direct access to capital and technology resources to grow its business in China' s nascent payment market.

Key Findings:

• UMPay is China' s leading mobile payment provider with about 30 million registered users.
• UMPay' s payment platform is based on mobile SMS technology.
• UMPay tries to offer a comprehensive set of mobile payment services, but its coverage remains highly fragmented.
• Compared with other third-party payment channels, mobile payment has yet to develop a strong presence in the market - bank card, prepaid card, telephone, and online payment are currently the preferred choice for non-cash payments.

Table of Contents

1 Industry Overview: Key Factors Shaping Third-Party Payments in China

• 1.1 Continued preference for cash payments, but bank card payments rising
• 1.2 Credit card use remains low; debit cards widespread
• 1.3 Limited coverage of non-cash payment services
• 1.4 China UnionPay' s bank card monopoly
• 1.5 Quasi-online payment systems an interim solution
• 1.6 Two ISPs, 162 million Internet users
• 1.7 Two mobile operators, 500 million subscribers
• 1.8 Contactless smartcard use increasing but largely limited to buses and subways
• 1.9 Government regulations and the “national interest”

2 Union Mobile Pay: Standing on the Shoulders of Giants

• 2.1 Ownership, management team, investors
  • 2.1.1 Ownership
  • 2.1.2 Organizational Structure
  • 2.1.3 Management Team
• 2.2 Business Performance, Revenue Model, Users
• 2.3 Services and coverage
• 2.4 Markets and channels
• 2.5 Marketing and branding
• 2.6 Partners (banks, merchants, technology)
  • 2.6.1 Technology
  • 2.6.2 Banks
  • 2.6.3 Merchants
  • 2.6.4 The TOM-UMPay Alliance
• 2.7 Users figures and profile
• 2.8 Competitive analysis: strengths and weaknesses
• 2.9 Outlook

List of Figures

• Figure 1: Credit cards issued in China and in the US (M)
• Figure 2: Internet Users in China, 2001-2006
• Figure 3: Mobile Subscribers in China, 2002-2010F (M)
• Figure 4: China government groups involved in third-party payment regulation
• Figure 5: UMPay Company Structure
• Figure 6: UMPay Regional Coverage and Regional Branches
• Figure 7: UMPay' s Operation Model
• Figure 8: UMPay m-payment services, merchant partners, and coverage areas
• Figure 9: UMPay m-payment services by province
• Figure 10: UMPay - The Mobile Wallet
• Figure 11: UMPay bank partnerships by area
• Figure 12: UMPay Registered Users

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