Mobile Payment in China: 2008-2009 Edition

This publication has been discontinued on January 13, 2012.

Below is the updated product.

Mobile Payment in China: 2011 - 2012 Edition

Published: January, 2012

Product code: 213734

Introduction

Abstract

Mobile Payment in China: 2008-2009 Edition, released in January 2009, is the newest edition to our m-payment series, which started in 2006 with Mobile Payment in China: Bricks and Clicks Going Mobile. Like its predecessors, it offers the most up-to-date and comprehensive study available on China' s mobile payment sector.

In past m-payment reports, we covered the rapid proliferation of third-party payment companies, as each tried to develop a network of mobile operators, merchants, banks, and users. This rush of activity, which was largely funded by venture capital funds and private investments, has slowed in recent years; some companies have left the market, and others have significantly changed their strategy. As we enter 2009, only a small fraction of China' s 600 million mobile users are using m-payment services.

Despite these difficulties, many are still optimistic about the future of moblie payment in China. This optimism starts with world' s largest mobile user base and an underdeveloped e-payment infrastructure. The restructuring of China' s telecom operators in 2008 created a new competitive environment in which each operator is looking gain an edge through moblie payment and other value-added service. And the issuance of 3G licenses in January 2009 has opened the door for a wide range of new m-commerce and m-payment services, many of which will arrive within the coming year.

Mobile Payment in China: 2008-2009 Edition draws from in-depth interviews with China' s leading m-payment executives and industry experts. We examine the leading business models, profile key players in the market, and identify investment and partnership opportunities. We provide years of historical data, including the latest year-end 2008 numbers, and forecast mobile payment market growth in China for the coming years. Written on the ground in China but intended for an international audience, this market report is detailed enough for industry insiders yet still accessible to newcomers.

Key Questions Answered

Below are some of the key questions we answer in this report:

• What is the current size of China' s mobile payment market?
• What are the strengths and weaknesses of the leading m-payment business models?
• Which companies are playing the greatest roles in China' s m-payment sector?
• Which specific services and products will drive future mobile payment growth in China?
• What role is China' s government regulators play in m-payment development?
• How will the upgrade to 3G mobile networks affect m-payment growth in China?
• Which are the greatest obstacles to m-payment development in China?
• Where is international expertise and investment most needed in China' s mobile payment market?

Companies Mentioned in the Report

• Third-party mobile payment providers: Union Mobile Pay (UMPay), Smartpay, Guangzhou Huanxin, Unicom Huajian, China M-world, Yeepay, IPS
• Mobile operators: China Mobile, China Unicom, China Telecom
• Banks: Bank of China, China Construction Bank, Agricultural Bank of China, Industrial & Commercial Bank of China, China Minsheng Bank, China Merchants Bank, Bank of Communications,
• Investment companies: Lunar Group, Accel Partners, Icon Ventures, 2B Holdings, RRE Ventures, Celcius Capital, Morningside, Draper Fisher Jurvetson, Intel Capital, MINT Capital

Table of Contents

Executive Summary

1 Introduction to Mobile Payment in China

• 1.1 Mobile payment definitions
• 1.2 Market statistics
• 1.3 M-payment and China' s e-payment industry
• 1.4 Bankcards and other payment cards in China
  • 1.4.1 Credit cards
  • 1.4.2 Debit cards
• 1.5 Government regulation
• 1.6 The dominance of China UnionPay and China Mobile

2 M-payment Business Models in China

• 2.1 The mobile operator WVAS model
  • 2.1.1 China Mobile' s Monternet platform
  • 2.1.2 China Unicom' s Uni-info platform
• 2.2 The m-payment service provider model
• 2.3 The contactless smartcard model
• 2.4 Competitive analysis of competing models

3 M-payment Services Available in China

• 3.1 Mobile billing
• 3.2 Mobile top-up
• 3.3 Mobile ticketing
• 3.4 Mobile banking
• 3.5 Other services

4 Key M-payment Industry Players

• 4.1 Banks
  • 4.1.1 The "Big Four"
  • 4.1.2 Commercial banks
• 4.2 Mobile operators
  • 4.2.1 Operator restructuring
  • 4.2.2 3G license issuance
  • 4.2.3 China Mobile
  • 4.2.4 China Unicom
  • 4.2.5 China Telecom
• 4.3 M-payment service providers
  • 4.3.1 Union Mobile Pay
  • 4.3.2 Smartpay Jieyin
  • 4.3.3 Guangzhou Huanxin
  • 4.3.4 Unicom Huajian
  • 4.3.5 China M-World
  • 4.3.6 YeePay
  • 4.3.7 IPS

5 Conclusions and Forecasts

• 5.1 Factors hindering m-payment development in China
• 5.2 China m-payment market forecasts
  • 5.2.1 Mobile user forecast
  • 5.2.2 3G user forecast
  • 5.2.3 M-payment user forecast
• 5.3 Trends to watch for
• 5.4 Opportunities for foreign companies

6 Appendices

• 6.1 Glossary
• 6.2 Global m-payment industry groups
• 6.3 Directory of companies and organizations mentioned in this report
• 6.4 Related reports from Maverick China Research

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