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Abstract
The U.S. weight loss market has entered a new phase of flat to low growth,
constrained mainly by a weak economy and a shift to do-it-yourself plans by
consumers. Yet, some competitors are doing very well, and many untapped niches
exist. This is a completely revised and updated analysis of Marketdata's
best-selling biennial study about the $61 billion U.S. weight loss market.
This is the most comprehensive investigation of the U.S. weight loss market
published by anyone worldwide.
Covered: dollar value & growth rates of the 10 major weight loss market
segments (early 1980s to 2012, 2013 and 2016 forecasts), latest market trends
and developments, status reports for: diet soft drinks, artificial sweeteners,
health clubs, commercial diet center chains, mail order and multi-level
marketing diet plans, OTC meal replacements and diet pills, diet websites &
apps, diet food delivery services, medical programs (weight loss surgery, MDs,
RDs, and nutritionist diet plans, hospitals/clinic programs, Rx diet drugs,
bariatrician plans, VLCD programs), retail meal replacements and diet pills,
low-calorie entrees and low-carb foods, diet books, exercise DVDs.
New: Chapter covering The Corporate B2B weight loss market.
New: results of latest surveys by the Calorie Control Council,
Nutrition Business Journal, CDC, plus 110 dieter metrics from
BestDietForMe.com online surveys (7-year data 2005-2012).
Also included: Top 30 competitors ranking, 24-year revenues of the
market through past recessions, comprehensive dieter demographics, weight loss
center franchising, and commercial centers' national operating ratios.
Rankings & revenues of top 7 commercial chains, brand sales, and a Reference
Directory.
Contains 30+ in-depth updated competitor profiles for: Weight Watchers,
Jenny Craig, NutriSystem, eDiets.com, LA Weight Loss, Herbalife, Slim-Fast,
Diet Center, Physicians Weight Loss, HMR, Optifast, Medifast, Lindora Clinics,
Atkins Nutritionals, Metabolic Research, Smart For Life, Medi-Weightloss,
Centers for Medical Weight Loss, and many more.
Based on extensive primary & secondary research, management phone interviews,
franchise FDDs, Census data, trade associations, stock analysts, SEC docs,
more.
About MarketData Enterprises, Inc.
Marketdata Enterprises, Inc., founded in 1979, has been publishing independent market research studies for 30 years.
We focus on analyzing SERVICE and HEALTHCARE sectors, usually niche markets that no one else has analyzed. Most importantly, our research is NOT funded or commissioned by anyone--so it's always unbiased.
Table of Contents
Table of Contents
Introduction, Scope, Methodology
Executive Overview($300)
Outlook for new 2103 diet season, discussion of rise of MLM firms, DIY
trends, fastest-Growing products & companies
National cost of obesity, summary of market developments & trends of
2011-2012
Dieter demographics, reasons for increased obesity, most popular dieting
methods, 2006-2010 $ size of market and its 9 segments, forecasts 2016 growth
rates for segments
Historical market revenues $ size, by segment: 1989-2012
Cost of main types of diet programs, no. of dieters by type program
Table: Ranking of top diet companies (2008-2010 revenues)
Snapshot of major operating ratios of commercial weight loss centers
Market Segment Outlooks for 2012, 2013, 2016: commercial chains, diet soft
drinks & artificial sweeteners, low-cal foods, meal replacements & appetite
suppressants mkt., medical weight loss programs (hospitals & clinics,
bariatric surgery, Rx diet drugs), status of diet food delivery market &
weight loss websites
Highlights of ALL study chapters .
Dieter Demographics ($200)
Scope of the American obesity epidemic, number/percent obese, overweight,
obesity rates By state, recent dieter trends (shift to do-it-yourself methods
during recession)
Discussion: how many Americans diet, how often, why diets fail, methods
used
2013 predictions of top 5 diet trends, by Calorie Control Council, January
diet surge
Typical dieter profile, by age, sex, income - number of diet attempts/year
Number of dieters by methods used - 2012 estimates
Dieter profiles by: BMI, budget, starting weight, preferred,diet plan
location, type food desired, previous diet plans used, readiness, exercise
plan desired, % needing psychological support, % with special foods needs
(BestDietForMe.com - 2005-2012 data
Fad diets popular now: green coffee bean extract, HCG drops, Dukan Diet,
etc.
Analysis of current & historical dieting trends, 10-year shifts in dieting
methods
Table: State/regional obesity statistics: % of population, 1991-2011
Findings of Dieter Surveys/profiles by:
Calorie Control Council (2010 vs. 2007), no. of U.S. dieters & low-cal
food/beverage users, top dieting methods used, low-cal food/beverage usage by
kind, diet attempts
American Exercise Trends, Health Clubs & Weight Loss Programs ($250)
Status Report of U.S. Health Clubs Industry - no. of facilities, type
clubs, number of club members, recent trends, Industry receipts: 1993-2016F,
characteristics of club members, drop-out rates, members by type club, estd.
share of clubs with diet programs.
ACE's top fitness trends for 2012, forecasts
15 top participant sports -1995-2011, (NSGA), 2001-2011 % chg. In
participation
Most popular women's sports: 2009, types of exercise equipment, home
exercise trends
How women keep fit, most popular types of exercise equip. used, general
trends in exercise, home exercise and gyms.
Health clubs' involvement with weight loss, % with programs, using clubs
as weight loss method, samples/costs of typical diet programs offered by
health clubs (Think Light plan).
Company Profiles: Bally's, Curves, 24 Hour Fitness, their weight
loss programs.
Commercial Weight Loss Chains ($595)
Summary & nature of competitors, status report/major developments since
2011 (no. of centers left, avg. cost of major commercial plans vs. medical and
self-help plans 2011-2012 segment performance, 2013 outlook, estd. revenues of
leaders, 2014 forecast
In-depth discussion of market factors and the economy, collapse of LA
Weight Loss
Table: Avg. cost of popular diet programs (Forbes)
Industry Structure & Key Ratios
2007, 2002 & 1997 industry snapshots for commercial diet centers: no. of
establishments, legal form of firms, top 50 firms mkt. share, ratios by firm's
receipts, top states
Sample income statement for a typical commercial center: 2012 (expenses by
type, profits)
Avg. revenues per co.-owned/franchised center for Jenny Craig & LA Weight
Loss
Avg. costs to acquire new customers
What commercial centers have in common, expansion of 1980s/contraction of
1990s 1982-88 diet franchise avg. revenues per unit, no. of centers/ sites
operated by top chains.
Franchising: status of, use as growth strategy, investment costs, profiles
of Wt. Watchers, Jenny Craig franchises, why franchising may be less viable,
commercial chains survival actions.
Census Bureau Operating Ratios Tables: 2010 2007, 2002, 1997
(Commercial diet centers/services) (no. of estabs., firms, receipts, receipts
per estab., payroll as % sales, etc.)
Employee sales/payroll productivity
Establishments, by legal form (corporations, partnerships, sole
proprietors)
Market share for largest 4, 8, 20, 50 firms
Ratios, by single vs. multi-unit firms
Ratios, by receipts size of firms & establishments
No. of diet centers, by state & region, avg. receipts per estab. By state
No. of diet centers, by state, ranked by sales and avg. receipts per
establishment
Other Tables:
1982-2016 F commercial segment sales
No. of U.S. weight control services (1991-2013)
Number of commercial centers (2001, 2005, 2007, 2008, 2010 - top 7 chains)
Sales of the top 7 chains (incl. eDiets, NutriSystem): 2001 - 2012
Company profiles: in-depth company history, how programs work,
costs, franchise systems, 2009-2012 & historical revenues, new programs,
strategies, address/website):
Weight Watchers International
Jenny Craig
NutriSystem
Medifast
LA Weight Loss Centers
Health Management Group (Diet Center, Physicians Wt. Loss)
Metabolic Research Centers
Weight Loss Websites & Mobile Apps ($200)
Outlooks by major diet website operators - interviews
Discussion of diet websites and nutrition services, how they work, status
report/trends for: Sparkpeople.com, WeightWatchers.com, Biggest Loser Club,
Diet.com, advertising costs and new challenges.
Market $ size: 2005-2016F, major trends
Discussion: Is online dieting effective?
Traffic - who gets the most? - list of major diet websites, analysis of
Alexa & comScore rankings/daily traffic for top diet sites in 2012-13, effects
on other diet companies/market
Profile of online dieter characteristics: Bestdietforme.com visitors by:
sex, age, BMI, starting weight, medical conditions, budget, preferred program
sites, interest in surgery and diet food home delivery, previous plans used,
type food desired, readiness, exercise preferences, need for pysch support. -
annual metrics as 2005-2012
List of the top 25 diet websites, parent co. name, address
Descriptions of top free & low-cost weight loss mobile apps.
Employer-Based Weight Loss Programs ($100)
Discussion: reasons why worksite diet programs to be more widely used
Market size estimates (2005-2012), based on cost per employee/year,
findings of latest research studies of employer wellness programs
Effect of ObamaCare, % of dieters using worksite programs
List of 24 major providers, address/contact persons.
Status Report 2012, new products (Stevia), diet soft drinks as % total
soft drinks, mkt. nature and historical growth, forecasts, demographics of
consumers, diet's share of all carbonated soft drinks (Beverage Industry,
Beverage Digest),
Discussion of why soft drinks market still declining, pricing, new
sweeteners, packaging
Total soft drink retail $ sales, diet share of gallons/retail sales:
1988-2012, 2016 forecast
1989-2016 F diet soft drink $ sales
Table: Demographics of diet soft drink consumers, historical nature
of the market.
The Artificial Sweeteners Market
Status Report of the mkt., developments with high fructose corn syrup,
Stevia, Sucralose, Splenda, Merisant goes Bankrupt, 2010 data from Calorie
Control Council - use by consumers
Sweeteners by end use (% for soft drinks vs. tabletop sweeteners mkt.)
Description of major types (Aspartame, Neotame, Saccharin, Sucralose,
Stevia, Acesulfame)
Analysis of no. of people using Atkins as diet plan, why the trend has
faded but is not dead/some resurgence in low glycemic foods, Paleo Diet
Low-cal user demographics: consumer use of low-cal foods/beverages:
Calorie Control Council survey, most popular low-fat foods, top reasons people
choose them
Company Profile: Atkins Nutritionals
Diet Food Home Delivery Services ($200)
Competitor outlooks for 2012: The Fresh Diet, BistroMD, Seattle Sutton
Status Report: Why the recent slowdown, NutriSystems' sales decline in
2008, comments of some delivery firms re: 2012 (phone interviews), outlooks by
The Fresh Diet, Diet to Go
How services operate, how services are formed/why some fail, no. of mkt.
competitors, pricing, national vs. regional distribution, customer demographics
Mkt. size/growth: potential no. of home delivery clients, rationale for
estimates
Marketdata estimates, NutriSystem revenues & outlook, revenues for Jenny
Direct, Medifast, eDiets, others, 2013 outlook, 2016 F
Marketing/advertising methods used,
Address list of mkt. competitors (NutriSystm, Jenny Craig, Atkins At Home,
Diet To Go, eDiets, Sunfare, Chefs Diet, Bistro MD, HMR At Home, Dinewise,
Zone Chefs, more)
Definition/nature of meal replacements vs. over-the-counter (OTC) diet
pills, ingredients being used today, post-ephedra ban, new herbal products:
coffee bean extract, HCG Drops
History/nature of mkt.- cyclical shifts from mid-1980s
User demographics: no. and % of dieters using diet pills and meal
replacements (Consumer Reports, Bestdietforme.com surveys: 2005-2012 data).
2012 Status Report of the market: estd. Channel sales (diet pills, meal
replace.), findings of Nutrition Business Journal (NBJ) research, top diet
pill brands sales: 2010, top meal replacements brands sales, FTC fines, top
selling brands, FDA consumer warnings
Regulatory actions, FTC fines marketers of diet pills
Marketdata discussion of traditional/nontraditional distribution channels
Mkt. size/growth: true size of the mkt. - why estimates differ widely
NBJ estimates of 2011 diet pill & meal replacements $ and % sales, by
distribution channels, discussion of multilevel firms (Advacare, Shaklee,
Herbalife, Quixtar, Nu-Skin, EAS, Atkins)
Marketdata estimates of growth for diet pills & meal replacements in
2011-2012
Discussion of why meal replacements now have momentum.
Profiles of some hospital-based weight loss programs: Johns Hopkins, Palos
Community Hospital
Major Medical Chains: Lindora Medical Clinics , Centers for Medical Weight
Loss, Smart for Life Centers, Medi-Weightloss Clinics, Medical Weight Loss of
Michigan (in-depth company descriptions, plan costs, estimated revenues, no.
of centers, growth strategies, etc.)
Registered Dietitians & Nutritionists Diet Plans
Estimate of number involved with weight loss counseling or programs, SCAN
practice, fees, sample programs and methods used, avg. length/cost of plans,
professional societies, etc.
Description of typical diet program/services provided by a Registered
Dietitian, length, costs, qualifications
Description of typical diet program/services provided by a Nutritionist,
length, costs, qualifications
Bariatrician Programs ($100)
status report of profession, ASBP survey results (MDs by: age, income,
size practice), how they're trained, number practicing, certification by ASBP,
use of diet drugs, treatment methods used, plan effectiveness/cost, why
business is down due to economy, less surgeries - interview with Sharon Cooper
Associates consultant
The Weight Loss (bariatric) Surgery Market ($250)
Discussion of gastric bypass & lapband procedures, why demand grew
strongly to 2007, status Report, 2012 estimated surgeries, 2016 forecasts,
costs per surgery by type payor, pros/cons, who qualifies
Surgery mkt. smaller than thought - better data from government/AHRQ data
proves 2009-2012 decline, revisions of prior estimates based on ASMBS estimates
Government research of surgery utilization and outcomes, mean cost per
surgery
Major insurers' coverage today, status report, Medicare position, role of
liaison firms (The Wish Centers, Barix Clinics, Liv-Lite, Journey Lite -
addresses), avg. cost of surgery.
Types of surgery: Roux-en-Y, lap banding, minigastric bypass, consumer
pros/cons
No. of bariatric surgeries performed: 1992-2012
$ value of the market: 1992-2016 F, outlook under Obamacare
Associations: ASBS, Obesity Action Coalition.
VLCD/LCD Fasting Supplement Programs ($250)
Status report of low-calorie modified fasting programs in 2011-2012,
effect of drop in bariatric surgeries, outlooks by mgmt. at HMR, effect of the
weak economy. characterizing the mkt. (price, programs, no. of sites,
increased direct-to-customer sales)
Historical nature of market - development from 1970s-1990s, enrollments,
drop-out/completion rates, problem on insurance coverage, market indicators
Marketdata estimates of VLCD enrollments for 1995-2012 (new vs. repeat
patients, fasting vs. maintenance), $ value of mkt. for 1984-2016 F.
Company Profiles: Detailed descriptions of companies/plans, program
revenues: Health Management Resources, Optifast (Nestlé)
The Diet Drugs Market ($200)
Discussion of viewing obesity as a disease, major obesity medications used
today, FDA position, role of MDs, commercial chains' involvement with diet
drugs, why it's tougher than thought to develop anti-obesity drugs that are
effective and with minimal side effects.
Status Report: Qsymia & Belviq sales & outlooks, FDA rejections of:
Acomplia, Taranabant, Contrave, other Rx diet drugs
Other new obesity drugs in clinical trials,
Existing drugs used (Xenical, Phentermine) - descriptions
Market status report - prescriptions written and $ sales for: Meridia,
Xenical, Phentermine, 12 other anti-obesity drugs (2003-2012), historical
sales 1995-2000
Marketdata's 2013 and 2016 outlooks for prescription diet drugs, likely
effect on mkt. size.
The Diet Books & Exercise DVDs Market ($150)
Size of self-improvement books market, 2011 best sellers
Diet books - nature of the mkt., new 2013 diet books, buyer demographics,
what makes bestsellers
Exercise DVDs mkt., summary, top names in the field, categories, top
distributors, mkt. size
2012 mkt. estim., 2016F, 1989-2016 $ sales
Reference Directory of Weight Loss Information Sources
Industry trade associations, journals, newsletters, magazines,
consultants, etc.
The U.S. Weight Loss & Diet Control Market (12th Edition) published by MarketData Enterprises, Inc. in March 25, 2013. This report consists of 420 Pages and the price starts from US $ 1795.
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