Mobile banking began in the US and other developed markets as a means of
providing customers access to account information in innovative, cost-cutting
ways. Banks matched the development of mobile phone technology and carrier
networks by allowing customers to conduct remote transactions on their mobile
phone such as fund transfer and bill payments.
Despite their relative silence in the mobile payments dialogue, Western banks
are using mobile banking applications to influence consumer behavior and
methodically secure their position as the consumers' preferred processor of
mobile payment transactions.
This research evaluates developments in mobile banking, beginning with
analysis of motivations and market drivers, and examination of bank's
multichannel strategies. It includes an evaluation of the most popular US
mobile banking applications. It also includes predictions of the future of
mobile banking and the realization of mobile payments' potential.
Audience:
Mobile network operators
M-Banking Application Developers
Mobile Commerce Application Suppliers
Infrastructure suppliers and service providers
Companies in Report:
American Eagle Outfitters
Apple
AT&T
Bank of America
Bloomingdales
Boku
Citi
Citizens Bank
Discover
Equity Bank
G-Cash
Globe Telecom
Google
Google Android
Google Wallet
Hope Micro
Jamba Juice
JP Morgan Chase
Mastercard
Mastercard
Merita Bank
M-Paisa
M-Pesa
PayPal
Roshon Telecom
Safaricom
Splash Mobile Money
Square
TD Bank
T-Mobile
USAA
Verizon
Visa
Vodacom
Wells Fargo
Yodlee
Report Statistics
Publication Date:November 2011
Author:Micah Goldston
Total Number of Pages:37
Keywords:Mobile Commerce, M-commerce, NFC, RFID, Near-field
Communications, Radio Frequency Identification, Mobile Payments,
Person-to-Person Payments, Wireless Commerce, Mobile Wallet
Table of Contents
Table of Contents
I. Introduction
II. Foundation and Motivations for Mobile Banking
A. Mobile Technology Meets Different Needs in Developed and
Developing Markets
B. Developing World Focus
C. Developed World Focus
D. Motivations for Deploying Mobile Banking Services
1. Cost Savings
2. Customer Retentions
3. Revenue Potential
III. Evolution of Mobile Banking
A. History of Multi-channel Banking Strategy
B. Development of Mobile Banking Services
1. Informative Services
2. Actionable Services
3. Integrative Services
IV. Development of Mobile Banking in the US
A. 2007: The Birth of Mobile Banking in the US
B. Bank of America Case Study
1. Bank of America's Channel Decision
2. Early Success
3. Popular Features
C. Mobile Banking for Corporate Clients
1. Revenue Potential
2. More Cost Effective to Design for Unique Needs
3. Education is Critical to User Uptake and Success
4. Citizens Bank Case Study
V. Mobile Banking Today
A. The Smartphone Factor
B. Essential Characteristics of Mobile Banking Applications
C. Differentiating Features
D. Mobile Operating System Preferences
E. Emergent Mobile Offerings to Mobile Payments
VI. Future of Mobile Banking
A. Innovation Flows from Difficult Environments
B. Innovation Speeds Up in the US
C. Mobile Solidified as a Required Delivery Channel
D. Regional Banks and Credit Unions Tap into Mobile Banking
E. Methodical Steps towards Mobile Payments
Mobile Banking: State of the Market and Future Opportunities published by Mind Commerce Publishing LLC in November 8, 2011. This report consists of 37 Pages and the price starts from US $ 495.
