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IP Multimedia Subsystem (IMS) : The Market for Applications & Services 2012-2017

Abstract

Overview:

This report presents a qualitative and quantitative analysis of the role of IP Multimedia Subsystem (IMS) in implementing rich multimedia applications. This report evaluates a variety of IMS market opportunities and places emphasis on a few key applications including:

  • Video Calls
  • Unified Messaging
  • Push-to-Talk
  • Wireless Wireline Convergence
  • Online Gaming
  • Video-on-Demand

The above applications are analyzed with respect to the following aspects:

  • Key deliverables of the applications
  • Traditional implementation methodologies
  • Key IMS enabled implementation value additions
  • Implementation case studies
  • Subscriber revenue forecasts for 2011 to 2016
  • Geographical distribution of the subscriber revenues

The report also evaluates the following potential IMS applications:

  • Presence (as an enabling capability)
  • Universal Prepay
  • Dynamic Address Book
  • Rich Calls
  • Push-to-X
  • IMS and Advertising
  • Services Blending

The report is divided into the following chapters:

  • Chapter 2 provides an overview of IMS, business and technology drivers, components as well as the role of Session Initiation Protocol (SIP)
  • Chapter 3 evaluates the market and technology drivers behind IMS
  • Chapter 4 details the contribution of IMS enhancements in the implementation of individual rich multimedia applications
  • Chapter 5 analyzes IMS application introduction strategies
  • Chapter 6 provides a market research survey of the current state for IMS in the telecommunications industry
  • Chapter 7 provides a solution strategy analysis of IMS and WiMAX
  • Chapter 8 evaluates the relationship between IMS and SDP
  • Chapter 9 analyzes the emerging VNO business model relative to IMS
  • Chapter 10 lists the activities of major vendors in IMS enabled application solutions
  • Chapter 11 provides network operator recommendations
  • Chapter 12 forecasts the size of subscriber revenues of IMS enabled implementations for the duration 2011 to 2016.
  • Chapter 13 provides a summary and recommendations
  • Chapter 14 is an appendix with a variety of supporting information about IMS and its impacts

Target Audience:

  • Wireless and wireline operators will gain insights into the value provided by IMS and its implications to their business
  • Telecom network infrastructure vendors will assess the importance of establishing or maintaining their presence among IMS stakeholders
  • System integrators will better ascertain the value of the market size for IMS

Table of Contents

1 Executive Summary

2 Introduction to IMS

  • 2.1 History of IMS and Spearheading Organizations
  • 2.2 Business and Technology Drivers
  • 2.3 Role of IMS in Mitigating the Limitations of Conventional Wireline and Wireless Architectures
  • 2.4 Challenges for IMS
  • 2.5 Overview of IMS Architecture
    • 2.5.1 Application Plane
    • 2.5.2 Control Plane
    • 2.5.3 User Plane
  • 2.6 IMS and SIP
    • 2.6.3 Introduction to SIP
    • 2.6.4 The SIP Session
    • 2.6.5 Value Additions of SIP and Its Implications for IMS
  • 2.7 Conclusion

3 Market and Technology Drivers for IMS

  • 3.3 IMS Supports the Drive to a Next Generation Network (NGN)
  • 3.4 Application Control: Central Control of IP based Services
  • 3.5 Market Driver: Need for More Revenue and Better Margins
  • 3.6 Market Driver: Capital Savings
  • 3.7 Market Driver: New Revenue Opportunities
  • 3.8 Market Driver: Targeted Offerings and Premium Services
  • 3.9 Market and Technology Driver: Operational Cost Savings
  • 3.10 Market Driver: Service Creation and Delivery
  • 3.11 Market and Technology Driver: Convergence Driving IMS
  • 3.12 Operational Driver: Evolving to an Integrated Network
  • 3.13 Turning Point in Telecom is Good for IMS

4 IMS and Value- added Applications

  • 4.3 Services Capability Interaction
  • 4.4 Presence
    • 4.4.3 Evolution of Presence
    • 4.4.4 Presence Concepts and Definitions
    • 4.4.5 Example Application: Presence and IPTV
    • 4.4.6 Presence in IMS
  • 4.5 Dynamic Address Book
    • 4.5.3 Introduction
    • 4.5.4 Implementation Methodologies
  • 4.6 Personalized Communications and Information
  • 4.7 Universal Prepay
  • 4.8 Consumer and Business Voice Services
  • 4.9 Rich Calls: Adding Value to VoIP
  • 4.10 Video Calls
    • 4.10.3 Introduction
    • 4.10.4 Video Call vs. Video Share
    • 4.10.5 Implementation Methodologies
    • 4.10.6 IMS - Value Addition
      • 4.10.6.1 3G-324M
    • 4.10.7 Case Study - SingTel
      • 4.10.7.1 Introduction
      • 4.10.7.2 Service Details
  • 4.11 Messaging
  • 4.12 Unified Communications
    • 4.12.3 Incoming Call Screening
      • 4.12.3.3 Introduction
      • 4.12.3.4 Implementation Methodologies
    • 4.12.4 Unified Messaging
      • 4.12.4.2 Introduction
      • 4.12.4.3 Implementation Methodologies
      • 4.12.4.4 IMS - Value Addition
      • 4.12.4.5 Case Study - AT&T
        • 4.12.4.5.1 Introduction
        • 4.12.4.5.2 Service Details
    • 4.12.4.6 Case Study - Syniverse: "NEXT" platform and applications
  • 4.13 Push-to-X
    • 4.13.3 Push to Talk
      • 4.13.3.2 Introduction
      • 4.13.3.3 Implementation Methodologies
      • 4.13.3.4 IMS - Value Addition
      • 4.13.3.5 Case Study - Etisalat
      • 4.13.3.1 Introduction
        • 4.13.3.1.1 Service Details
  • 4.14 Wireless-Wireline Convergence
    • 4.14.1 Introduction
    • 4.14.2 Implementation Methodologies
    • 4.14.3 IMS - Value Addition
    • 4.14.4 Case Study - Orange
      • 4.14.4.1 Introduction
      • 4.14.4.2 Service Details
    • 4.14.5 Case Study - Orange Tunisie
      • 4.14.5.3 Service Details
  • 4.15 Entertainment
    • 4.15.3 Online Gaming
      • 4.15.3.2 Introduction
      • 4.15.3.3 Implementation Methodologies
      • 4.15.3.4 IMS - Value Addition
      • 4.15.3.5 Case Study - Capcom
        • 4.15.3.5.1 Introduction
        • 4.15.3.5.2 Service Details
  • 4.16 Video on Demand
    • 4.16.1 Introduction
    • 4.16.2 Implementation Methodologies
    • 4.16.3 IMS - Value Addition
    • 4.16.4 Case Study - TransACCapital
      • 4.16.4.1 Introduction
      • 4.16.4.2 Service Details
  • 4.17 Services Blending
  • 4.18 IMS and Advertising

5 IMS Application Introduction Strategy

6 IMS Market Survey: Disposition of IMS

  • 6.3 IMS Market Survey
    • 6.3.3 Operator Interviewee Analysis
    • 6.3.4 Supplier Interviewee Analysis
    • 6.3.5 Survey Results

7 IMS Solution Analysis: IMS and WiMAX

8 IMS and Service Delivery Platforms (SDP)

  • 8.3 Evolution of SDP
  • 8.4 Benefits of SDP
  • 8.5 Revenue Forecast for SDP

9 IMS and the Emerging VNO Business Model

10 IMS Applications Stakeholder Landscape

  • 10.3 Case Studies
    • 10.3.1 Alcatel-Lucent
      • 10.3.1.1 Background
      • 10.3.1.2 IMS related initiatives
        • 10.3.1.2.1 Convergent Network Management Center
        • 10.3.1.2.2 China Mobile
      • 10.3.1.3 Customers
      • 10.3.1.4 Financial data
    • 10.3.2 Ericsson
      • 10.3.2.1 Background
      • 10.3.2.2 IMS related initiatives
        • 10.3.2.2.1 Enriched Communications
      • 10.3.2.3 Customers
      • 10.3.2.4 Financial data
    • 10.3.3 Huawei
      • 10.3.3.1 Background
      • 10.3.3.2 IMS related initiatives
        • 10.3.3.2.1 M1 and ATCA Solution
        • 10.3.3.2.2 China Mobile
      • 10.3.3.3 Customers
      • 10.3.3.4 Financial data
    • 10.3.4 Nokia Siemens Networks (NSN)
      • 10.3.4.1 Background
      • 10.3.4.2 IMS related initiatives
        • 10.3.4.2.1 China Mobile
        • 10.3.4.2.2 Telefonica O2 Germany
      • 10.3.4.3 Customers
      • 10.3.4.4 Financial Data
    • 10.3.5 Tekelec
      • 10.3.5.1 Background
      • 10.3.5.2 IMS related initiatives
        • 10.3.5.2.1 Messaging
        • 10.3.5.2.2 Session Management
        • 10.3.5.2.3 Subscriber Data Management
        • 10.3.5.2.4 Policy Management
      • 10.3.5.3 Customers
      • 10.3.5.4 Financial data
    • 10.3.6 ZTE
      • 10.3.6.3 Background
      • 10.3.6.4 IMS Initiatives
        • 10.3.6.4.1 IMS Total Solution
        • 10.3.6.4.2 zMILE Solution
      • 10.3.6.5 Financial Data

11 Network Operator Recommendations

12 Market Potential and Forecasts

  • 12.1 Research Methodology
  • 12.2 Overall Metrics
  • 12.3 Video Telephony
  • 12.4 Unified Messaging
  • 12.5 PTT
  • 12.6 Wireless Wireline Convergence
  • 12.7 Online Gaming
  • 12.8 Video on Demand
  • 12.9 Conclusions

13 Summary and Recommendations

14 Appendix

  • 14.3 Network Operator Challenges of IMS Rollout
    • 14.3.3 Struggle for Resources
    • 14.3.4 How to Roll Out Features
    • 14.3.5 Financial Matters
  • 14.4 IMS & Quality of Service and Quality of Experience
  • 14.5 IMS & Customization
  • 14.6 IMS & the Impact on Carriers
  • 14.7 New Network Management and Operations Issues
  • 14.8 IMS Changes to the Service Creation Paradigm
  • 14.9 Service Creation Management (SCM) and IMS
  • 14.10 IMS and Third-party Applications
  • 14.11 IMS and the Impact on NGN OSS/BSS

List of Figures

  • Figure 2 1: IMS Block Diagram
  • Figure 2 2: SIP Configuration and Protocols
  • Figure 4 1: 3G-324M Block Diagram
  • Figure 4 2: The Promise of Unified Messaging
  • Figure 4 3: IMS enabled PTT Architecture
  • Figure 4 4: UMA based Wireless Wireline Convergence
  • Figure 4 5: IMS based Wireless Wireline Convergence
  • Figure 4 6: Conventional Online Gaming Architecture
  • Figure 4 7: IMS enabled Online Gaming Architecture
  • Figure 4 8: IMS enabled Video on Demand Architecture

List of Tables

  • Table 4 1: SingTel Video Call Tariff
  • Table 10 1: Vendor Expertise Summary

List of Charts

  • Chart 12 1: Subscriber Revenue from Key IMS enabled Applications 2012-2017 (USD Million)
  • Chart 12 2: Key IMS enabled Application CAGR Rankings 2012-2017 (%)
  • Chart 12 3: Regional Distribution of Subscriber Revenues from Key IMS enabled Applications 2012-2017 (USD Million)
  • Chart 12 4: Regional Share Comparison (2012 and 2017) of Subscriber Revenues from IMS enabled Applications (%)
  • Chart 12 5 Subscriber Revenue from IMS enabled Video Calls 2012-2017 (USD Million)
  • Chart 12 6 Subscriber Revenue from IMS enabled Unified Messaging 2012-2017 (USD Million)
  • Chart 12 7 Subscriber Revenue from IMS enabled Push-to-Talk 2012-2017 (USD Million)
  • Chart 12 8 Subscriber Revenue from IMS enabled Wireless Wireline Convergence 2012-2017 (USD Million)
  • Chart 12 9 Subscriber Revenue from IMS enabled Online Gaming 2012-2017 (USD Million)
  • Chart 12 10 Subscriber Revenue from IMS enabled Video on Demand 2012-2017 (USD Million)
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