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SDP - The SOA-enabled Path to Integrate Legacy and IMS Networks: Market Analysis & Forecasts 2012 - 2016

Service Delivery Platform (SDP) can be loosely defined as a standards based framework that facilitates the design, development, implementation and management of services required to run the operations of network services providers. The services could range from the basic voice connectivity to the state-of-the-art rich multimedia services. The most critical value-addition offered by the SDP methodology lies in its ability to abstract controlling parameters such as location, media control, integration and others. SDP interface with the network elements, OSS/BSS, telco IT infrastructure and partners such as application developers and content providers. Projected to grow at a CAGR of 19 % over the next five years, the SDP industry is set for healthy growth. Mind Commerce estimates SDP revenues will reach USD 7.6 at the end of 2016.

With research starting in 2006, this report evaluates the potential for SDP as a dependable, scalable and flexible platform for core business functions, next generation applications, and independent services. SDP is examined within the context of its relationship to the Service Oriented Architecture (SOA) and the objectives to respond more rapidly to shifts in market conditions, customer demands, new revenue opportunities, and competitive threats.

The report and its associated XLS database include revenue forecasts by geography, function, vendor and media type from 2006 through 2016. Along with updated forecast, company analysis, SDP vendor and operator case studies, and SOA maturity model.

Key Findings:

  • The downturn and the subsequent recovery have augured well for SDP prospects. Operators are now able to more clearly able to visualize the importance of quick roll out and thus early monetization of their investments and the handiness of SDP in achieving that objective. However the technology will face increasing challenges to its relevance in the latter half of the duration 2012-2016.
  • Although, there are contrasting opinions about the value of SDP in the context of IMS, the overwhelming view is that at the very least, SDP does provide a framework for smooth transition from legacy to IMS.
  • In the context of the pressures faced by telcos in the 2008-2009 aftermath, the relevance of SDP is amplified as SDP promises quick monetization.
  • SOA and SDP have gained significant traction in the overall IT and telco environments respectively. SOA and SDP share considerable synergy as the architectural framework of SOA can help in achieving the end-result desired by SDP.
  • APAC and CALA constitute the most promising markets for the SOA and SDP solutions respectively. The promise is directly attributable to the gap between the existing level of technology sophistication and the potential optimal level of technology sophistication. APAC region has demonstrated that it does constitute the largest market for telecommunications while the CALA region is the least tapped among all regions.
  • SDPs find greater appeal among wireless telcos because of the following reasons:
    • Wireless technology has already overtaken Fixed Line technology in terms of subscriber numbers
    • The relationship between the telcos and the subscribers is closer in the wireless domain wherein the telco has a decisive say in the character and extent of services deployed.
  • SI is an important component of the SDP solution. SOA specialists as well as Network infrastructure specialists maintain expertise in implementation methodologies and often tout this expertise as the differentiator with respect to competition. The importance of this component is reflected in its increased market share. The SI component feeds on the non-uniformity of SDP solutions.
  • From a vendor perspective Huawei is presently leading that market with a market share of 18 %, followed by Ericsson at a close 17 %.

Companies in Report:

  • 3 Italia
  • Accenture
  • AEC
  • Aircel
  • Amdocs
  • Anaeko
  • Andrew Corporation
  • AT&T Wireless
  • Avea
  • Azercell
  • BEA Systems
  • Bell Canada
  • BH Telecom
  • Bharti Airtel
  • BITE Group
  • BlackBerry Partners Fund
  • Bridge Mobile AllianceBT
  • Casema
  • Celcom MalaysiaCOLTContec Innovations
  • Cricket
  • Datatronics
  • Eircom
  • E-Plus
  • Ericsson
  • ESRI
  • ETRI
  • ExodusFiorano
  • France Telecom/Orange
  • Geocell
  • Homisco
  • Inteltek
  • InterCall
  • Italtel
  • jNetX
  • KKTCELL
  • Korea Telecom
  • KPN
  • life:)
  • Madacom
  • Magticom
  • Meteor
  • Microsoft
  • MobileOne
  • mobilkom Austria
  • Mobiltel Bulgaria
  • Mobinil
  • Moldcell
  • MTN
  • Nawras
  • Nayana Communications
  • NetCracker
  • Nokia
  • Nokia Siemens Network
  • Nortel
  • O2 UK
  • Orascom
  • Providence Equity Partners
  • Qualcomm
  • Qwest Communications
  • SaskTel
  • SBC
  • SFR
  • SingTel
  • Software AG
  • Sprint
  • SUN Microsystems
  • Swisscom MobileTelcel
  • Telcordia Technologies
  • Telecom Italia
  • TeleDNA
  • Telefonica Moviles
  • Telefonica Moviles Espana
  • Telenity
  • Teligent
  • TeliaSonera
  • Telstra
  • TelstraClear
  • TELUS
  • Tibco
  • Time Warner
  • TMN Portugal
  • TSTT
  • Turk Telekom
  • Turk.Net
  • Turkcell
  • UTStarcom (Telos)
  • Vantrix.
  • Verizon
  • VimpelCom
  • Vitria
  • Vodafone
  • Vodafone Hutchison Australia
  • Vodafone Netherlands
  • Warburg Pincus
  • Wataniya Telecom
  • webMethods
  • w-Ha
  • Wireless Matrix
  • Xiam
  • Yahoo
  • ZTE

Table of Contents

1. Executive Summary

2. Introduction to SOA and SDP

  • 2.1. IMS: Definition and Evolution
  • 2.2. Business and Technology Drivers for IMS
    • 2.2.1. Value-Added Services
    • 2.2.2. Transparency in Access
    • 2.2.3. Scalability
  • 2.3. Business and Technology Challenges for IMS
    • 2.3.1. Supporting Legacy Framework
    • 2.3.2. Unmet Expectations
  • 2.4. SDP and its Appeal
    • 2.4.1. Definition
    • 2.4.2. Evolution
    • 2.4.3. Benefits of SDP
  • 2.5. SOA
    • 2.5.1. Definition
    • 2.5.2. Evolution
  • 2.6. Conclusion

3. Value Propositions of SDP and SOA

  • 3.1. Functional Modules of OSS/BSS
    • 3.1.1. OSS
    • 3.1.2. BSS
  • 3.2. Middleware - The Glue that Binds the SDP with Enterprise Applications
  • 3.3. The Structure of SDP
    • 3.3.1. SDP Architecture
    • 3.3.2. Java and JAVA EE - The SDP Fabric
    • 3.3.3. OMA Service Environment (OSE) - The Quest for the Elusive SDP Standardization
  • 3.4. SOA - Enabler for SDP
    • 3.4.1. SOA Drivers
    • 3.4.2. SOA Workflow and Concepts
    • 3.4.3. SOA Implementation Methodologies
    • 3.4.4. SOA implementation methodology - the HP way
  • 3.5. SOA in Telco Environments
  • 3.6. Challenges Confronting SOA
  • 3.7. Piecing together SDP
    • 3.7.1. The SOA-SDP Interplay
    • 3.7.2. SDP Case Studies
    • 3.7.3. SDP as a Progression to IMS
    • 3.7.4. Challenges Confronting SDP
  • 3.8. Conclusions

4. Vendor Analysis

  • 4.1. Telecom Network Infrastructure Vendors
    • 4.1.1. Key Players and their Strategies
  • 4.2. Software SOA Specialists
    • 4.2.1. Key Players and their Strategies
  • 4.3. SDP Focused Start-ups and and Telecom Software Specialists
    • 4.3.1. Key Players and their Strategies
  • 4.4. Summary of Key Facts of Selected Vendors
    • 4.4.1. Accenture
    • 4.4.2. AePona
    • 4.4.3. Amdocs
    • 4.4.4. Anaeko
    • 4.4.5. Ericsson
    • 4.4.6. Fiorano
    • 4.4.7. Hewlett Packard
    • 4.4.8. Huawei
    • 4.4.9. IBM
    • 4.4.10. NetCracker
    • 4.4.11. Nokia Siemens Networks (NSN)
    • 4.4.12. Oracle
    • 4.4.13. Software AG
    • 4.4.14. Telcordia
    • 4.4.15. TeleDNA
    • 4.4.16. Telenity
    • 4.4.17. Teligent Telecom
    • 4.4.18. Tibco
    • 4.4.19. Vitria
    • 4.4.20. ZTE
  • 4.5. Conclusions

5. Numerical Analysis and Forecasts

  • 5.1. Methodology
  • 5.2. Markets for SDP Solutions
  • 5.3. Functional Break-up of SDP Solutions Revenue
  • 5.4. Mediawise Break-up of SDP Solutions Revenue
  • 5.5. Geographical Break-up of Mediawise SDP Solutions Revenues
  • 5.6. Vendor Share Break-up of SDP Solutions Revenues
  • 5.7. Conclusions

List of Figures

  • Figure 2 - 1: IMS Components
  • Figure 2 - 2: The Position of SDP in Telco Environment
  • Figure 2 - 3: The network simplification achieved by SDP
  • Figure 3 - 1: SDP Block Diagram
  • Figure 3 - 2: OSE Schematic
  • Figure 3 - 3: Web service protocol stack
  • Figure 3 - 4: IBM SOA foundation
  • Figure 3 - 5: SOA maturity - Top Level
  • Figure 3 - 6: Computation of Assertion Score
  • Figure 3 - 7: Enterprise Target Maturity Profile
  • Figure 3 - 8: HP SOA Agility Assessment Analysis
  • Figure 3 - 9: HP SOA Maturity Model After Consolidation
  • Figure 3 - 10: SOA in Telco Environment
  • Figure 3 - 11: Oracle SDP
  • Figure 3 - 12: SDP Scope
  • Figure 4 - 1: Position of SDP in the Telco Infrastructure
  • Figure 4 - 2: AePona Universal Service Platform suite
  • Figure 4 - 3: AePona Universal Service Platform components
  • Figure 4 - 4: Fiorano SOA
  • Figure 4 - 5: IBM SPDE
  • Figure 4 - 8: NSN Service Core and Applications
  • Figure 4 - 9: Schematic of TeleDNA's SDP
  • Figure 4 - 10: Canvas CSP
  • Figure 5 - 1: SDP Solution Revenues
  • Figure 5 - 2: Functional (Services vs Software) Break-up of SDP Solution Revenues
  • Figure 5 - 4: Mediawise (Wireless vs Fixed Line) Break-up of SDP Solutions Revenues
  • Figure 5 - 6: Geography wise Distribution of Fixed Line SDP Solutions Revenues
  • Figure 5 - 8: Geographical Distribution of Wireless SDP Solution Revenues
  • Figure 5 - 10: Geographical Distribution of SDP Solution Revenues
  • Figure 5 - 6: SDP Solutions Revenues by Vendor
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