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Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017

Mobile Barcodes are now appearing in various media including magazines, catalogs, website, outdoor signage and billboards, packaged goods, conference presentations, name tags, clothing, and more. With the increasing adoption of smartphones, and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too few marketers recognize its true potential.

Although the technology does represent an efficient way to access websites, there is significantly more value attainable with effective implementation. This report provides analysis and insights into business challenges, strategies, customer response, use-case analysis, competitive analysis, and market outlook.

Mind Commerce anticipates mobile bar code redemption value to exceed $50B globally by 2017. We see this as a continuation of relatively moderate growth as Mobile Bar Codes enter a steep growth phase beginning in 2017.

Companies in Report:

Solution providers: 3G vision, Bar code System, Bar code Data Ltd, barcodemania.com, Barcodesite, Datalinx, ExPD, MJM, Penmobile, Sciamed, TSC Barcode solutions, qdata, Gamma solutions Pty ltd, Scanlife, Buongiorno Digital, Neomedia, Microsoft, Spyderlynk.

Other companies: Apple, BlackBerry, Ericsson, Nokia, Samsung, RIM, HTC, Sony, Vodafone D2, Siemens, CTS Eventim, Coca cola, Georgia Coffee, Bloomingdale's, Calvin Klein, Nine west, La Quinta Inn, Nexence, lf Digest, Best Buy, Marks & Spencer, Betfair, EBay, Volkswagen, Betfair, NRMA, EMS, Toyota, Nissan, Toys "R", Hyundai, InterActive Nutritions, Papa Jones, Starback, PayPal, B & Q, The Sunday Times, Latterie Friulane, Pepsi, Volvo, BBC, La Gazzetta dello sport, Google, Ponti,Australian Postal service, beep.nl, Amnesty International, USPS, Emart, Walmart, Mobile Europe.

Table of Contents

1.0. EXECUTIVE SUMMARY

2.0. INTRODUCTION

  • 2.1. MOBILE BAR CODE
  • 2.2. TYPES OF MOBILE BAR CODE
  • 2.3. QR VS. CONVENTIONAL BAR CODE
  • 2.4. HOW QR CODE WORKS

3.0. MOBILE BAR CODE USES

  • 3.1. GENERAL USES
  • 3.2. QR CODE AND EDUCATION
    • 3.2.1. QR CODES REVOLUTIONIZE EDUCATION
  • 3.3. MOBILE DONATION
  • 3.4. TOURISM AND QR CODE

4.0. CHOOSING A MOBILE BAR CODE

  • 4.1. NEED TO CONSIDER
  • 4.2. MOBILE BAR CODE TYPES AND FORMAT
  • 4.3. MOBILE BAR CODE SERVICE PROVIDER MATRIX
  • 4.4. WIDELY AVAILABLE MOBILE BAR CODE FOR DATA CAPTURE AND DATA DISPLAY

5.0. MOBILE BAR CODE SOLUTION PROVIDERS AND READERS

  • 5.1. MOBILE BAR CODE SOLUTION PROVIDERS
  • 5.2. MOBILE BAR CODE READERS

6.0. STRATEGIES FOR MOBILE BAR CODE CAMPAIGN

  • 6.1. TOP 15 THINGS MARKETER NEED TO KNOW ABOUT QR CODE
  • 6.2. TIPS FOR MOBILE BAR CODE CAMPAIGN
  • 6.3. MOBILE BAR CODE BEST PRACTICES

7.0. COUNTRY ANALYSIS

  • 7.1. USA
  • 7.2. EUROPE
  • 7.3. ASIA- JAPAN
  • 7.4. TOP COUNTRIES USING QR CODE

8.0. BUSINESS OPPORTUNITIES

  • 8.1. MOBILE SUBSCRIBERS WORLDWIDE
    • 8.1.1. TOP MOBILE MARKETS
  • 8.2. EXPENDITURE ON MOBILE ADVERTISING AND MOBILE MARKETING WORLDWIDE

9.0. MOBILE HANDSET ADOPTION RATE FOR MOBILE BAR CODE MARKETING

  • 9.1. SMARTPHONE MARKET ANALYSIS
  • 9.2. MOBILE TABLET AND E READER

10.0. SUCCESSFUL MOBILE BAR CODE IMPLEMENTATION BY BRANDS

  • 10.1. QR CODE SMARTBOX FOR RESTAURANT
  • 10.2. ORANGE CRATE QR CODE
  • 10.3. SHADOW QR CODE CAMPAIGN INCREASES SALES 25%
  • 10.4. QR CODE MARKETING WITH BALLS
  • 10.5. FISHING WITH QR CODES
  • 10.6. MUSICAL BUS SHELTER QR CODE
  • 10.7. TOURING PICKS UP TRUCK QR CODE
  • 10.8. DOUBLE QR CODE CAMPAIGN
  • 10.9. QR CODE SAFE SEX CAMPAIGN
  • 10.10. SEARS AND KMART QR CODE SHOPPING WALL
  • 10.11. QR CODE "VOICE" GIFT TAG
  • 10.12. TAG TEAMS: TOYOTA & TOYOTAG V NISSAN & QR CODE
  • 10.13. BLACKBERRY QR CODE AD
  • 10.14. QR CODE ENHANCE LOYALTY PROGRAM
  • 10.15. QR CODE PLUS VIRAL VIDEO IDEA
  • 10.16. FRESH PRODUCE LABELING IN JAPAN

11.0. MOBILE BAR CODE CASE STUDIES

  • 11.1. COCA COLA'S INTERACTIVE QR CODE PUSH COCA-COLA TAPS QR CODES TO DRIVE CONSUMER ENGAGEMENT
  • 11.2. INTERACTIVE NUTRITIONS INCREASES MAILING LIST BY 40% WITH QR CODE
  • 11.3. NEOMEDIA & PAPA JONES INNOVATIVE CAMPAIGN
  • 11.4. ANALYZING STARBACK'S MOBILE BLUE PRINT
  • 11.5. PAYPAL ROLLS OUT BARCODE PAYMENT IN UK
  • 11.6. AUSTRALIAN POSTAL SERVICE-MOBILE CAMPAIGN TO PROMOTE THE E POSTCARD
  • 11.7. BEEP.NL-MOBILE TICKETS FOR CINEASTS
  • 11.8. AMNESTY INTERNATIONAL-MOBILE TICKETS FOR PROMOTION CAMPAIGN
  • 11.9. MAGAZINE SWEEPSTAKES PROMOTION-SCAN THE CODE TO WIN A I PAD.
  • 11.10. VODAFONE LOAD A TICKET-THE MOBILE EVENT TICKET
  • 11.11. USPS-MOBILE BAR CODE IMPLEMENTATION

12.0. MOBILE BAR CODE TRENDS

13.0. THREE DIMENSIONAL (3D) BARCODES

14.0. MOBILE BAR CODES VS NFC

15.0. CONCLUSIONS AND RECOMMENDATIONS

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