Market Research Report

Wearable Augmented Reality: Google Glasses and Beyond
cover Published by Mind Commerce Publishing LLC
Published Product code 247715
Content info 146 Pages
Price

Introduction

Abstract

Overview:

Is the future of Augmented Reality "wearable" or "hand-held"?

This research examines the prospects of wearable devices and solutions versus Augmented Reality held in the hand via a smartphone, tablet computing device (such as iPad), or other wireless devices. While the report places a lot of attention upon Google's latest wearable Augmented Reality, it is important to note that AR solutions encompasses much more than just the device and/or interface. This research includes analysis of other technologies, such as location determination, and other aspects of the value chain, such as applications in the Cloud.

Target Audience:

  • Google and their Competitors
  • Wireless Device Manufacturers
  • Augmented Reality Technology Vendors

Mobile Commerce and Advertising Vendors

Table of Contents

Table of Contents

1.0 EXECUTIVE SUMMARY

2.0 INTRODUCTION

  • 2.1.1 USER POSITION AND AUGMENTED REALITY
    • 2.1.2 COLLABORATIVE APPLICATIONS
    • 2.1.3 AUGMENTED REALITY CHALLENGES

3.0 WEARABLE DEVICES AND AUGMENTED REALITY

  • 3.1 WEARABLE DEVICES COMPONENT AND TECHNOLOGIES
    • 3.1.1 GOOGLE GLASSES
    • 3.1.2 GOOGLE GLASSES TECHNOLOGIES
    • 3.1.3 GOOGLE GLASSES POTENTIAL APPLICATIONS
    • 3.1.4 GOOGLE NOW INTEGRATION WITH GOOGLE GLASSES
  • 3.2 WILL GOOGLE GLASSES BE ANDROID BASED OR CLOUD BASED?
    • 3.2.1 CLOUD COMPUTING AND THE TRANSFORMATION OF GOOGLE MOBILE APPS
    • 3.2.2 GFS II
    • 3.2.3 BIGTABLE
    • 3.2.4 MAPREDUCE
    • 3.2.5 MEMCACHE
    • 3.2.6 APPENGINE
  • 3.3 GOOGLE BUSINESS MODEL AND CLOUD STRATEGY
    • 3.3.1 MARKET STRATEGY
    • 3.3.2 GOOGLE APPS MARKETPLACE AND MOBILE APPLICATIONS
    • 3.3.3 GOOGLE CLOUDS
    • 3.3.4 ECONOMIC OF THE CLOUD AND ITS BENEFITS FOR GOOGLE
    • 3.3.5 SWOT ANALYSIS FOR GOOGLE CLOUD SERVICES
    • 3.3.6 GOOGLE MOBILE CLOUDS POTENTIALS FOR GOOGLE GLASSES
  • 3.4 HANDHELD VS. WEARABLE AUGMENTED REALITY
    • 3.4.1 SWOT ANALYSIS FOR WEARABLE AUGMENTED REALITY DEVICES

4.0 GOOGLE GLASSES APPLICATIONS

  • 4.1 GOOGLE GLASSES IN CONSTRUCTION SITES
    • 4.1.1 NAVIGATION IN CONSTRUCTION SITES THROUGH AR APPLICATIONS
  • 4.2 GOOGLE GLASSES IN HEALTHCARE AND MEDICAL SOLUTIONS
    • 4.2.1 GOOGLE GLASSES IN SURGERY
    • 4.2.2 GOOGLE GLASSES INTERACTION WITH ROBOTICS FOR MORE AUTOMATED SURGERIES
  • 4.3 GOOGLE ANDROID
  • 4.4 ANDROID APPLICATIONS ANALYSIS
    • 4.4.1 SWOT ANALYSIS FOR THE ANDROID OS
  • 4.5 MARKET OVERVIEW
    • 4.5.1 MARKET FORECAST
    • 4.5.2 MARKET SHARE
    • 4.5.3 MARKET ANALYSIS
    • 4.5.4 MARKET PREDICTIONS
    • 4.5.5 BUSINESS OPPORTUNITIES
    • 4.5.6 TRENDS IN MOBILE SOFTWARE DEVELOPMENT
    • 4.5.7 MOBILE CLOUD SOFTWARE DEVELOPMENTS
    • 4.5.8 APPLICATION BILLING
    • 4.5.9 HANDSET BUSINESS TRENDS
  • 4.6 ANDROID OS FUTURE
    • 4.6.1 ANDROID HARDWARE DEVELOPMENTS
    • 4.6.2 CONCLUSION
  • 4.7 GOOGLE IN SOCIAL MEDIA MARKET PLACE AND ITS BENEFITS FOR THE GLASSES PROJECT
  • 4.8 GOOGLE IN SOCIAL COMMERCE
    • 4.8.1 MOBILE COMMERCE AND SOCIAL SELLING THROUGH GOOGLE APPLICATIONS
    • 4.8.2 GOOGLE+ AND LOCATION SERVICES
    • 4.8.3 FACEBOOK SOCIAL SELLING VS GOOGLE+ SOCIAL SELLING
    • 4.8.4 SWOT ANALYSIS GOOGLE+ VS FACEBOOK IN MOBILE COMMERCE AND SOCIAL SELLING
  • 4.9 THE FUTURE OF GOOGLE STRATEGY IN SOCIAL SELLING AND SOCIAL ADVERTISING
    • 4.9.1 GOOGLE+ TO TAKE OVER FACEBOOK
  • 4.10 GOOGLE DRIVE

5.0 GOOGLE AS A SERVICE PROVIDER

  • 5.1 GOOGLE AS A VNO: CLOUD AND APPLICATIONS
    • 5.1.1 GOOGLE IN THE CLOUD: POTENTIAL NETWORK ADVANTAGES
    • 5.1.2 GOOGLE IN THE CLOUD: INCUMBENT NETWORK OPERATOR IMPLICATIONS
    • 5.1.3 GOOGLE APPLICATIONS AS A PLATFORM TO INCUMBENT OPERATORS' NETWORKS
  • 5.2 OTT VOIP PROVIDERS AND GOOGLE
    • 5.2.1 VOIP PROVIDERS
    • 5.2.2 INCUMBENT OPERATORS THREATS

6.0 GOOGLE GLASSES CHALLENGES

  • 6.1.1 USERS PRIVACY IN GOOGLE GLASSES
    • 6.1.2 WHAT CAN BE DONE TO PROTECT USER PRIVACY IN GOOGLE GLASSES APPLICATIONS
    • 6.1.3 USING GOOGLE GLASSES APPLICATIONS AS OFFLINE APPLICATION TO INCREASE PROFIT
    • 6.1.4 GOOGLE GLASSES AND MOBILE BUSINESS APPLICATION
  • 6.2 GOOGLE GLASSES + SOCIAL COMMERCE = COMMERCE SUCCESS
  • 6.3 GOOGLE GLASSES APPLICATIONS AND ITS CHALLENGES
  • 6.4 THE ACCEPTANCE OF THE NEW APPLICATIONS IN GOOGLE GLASSES
    • 6.4.1 THE END-USER PERSPECTIVE
    • 6.4.2 THE NETWORK OPERATOR AND THIRD PARTY PROVIDER PERSPECTIVE

7.0 GOOGLE FUTURE DIRECTION WITH GOOGLE GLASSES

  • 7.1.1 NEW MOBILE ADVERTISING VENDORS CHALLENGE GOOGLE
  • 7.2 GOOGLE APPLICATIONS PRODUCTS
  • 7.3 LOCATION COMMERCE AND GOOGLE APPLICATIONS
  • 7.4 GOOGLE STRATEGIC DIRECTION
    • 7.4.1 RECENT EVENTS AFFECTS GOOGLE STRATEGIES
  • 7.5 APPLICATIONS FOR MARKETERS
  • 7.6 GOOGLE COMPUTE ENGINE
    • 7.6.1 GOOGLE COMPUTE ENGINE VS AMAZON CLOUD SERVICE

Wearable Augmented Reality: Google Glasses and Beyond published by Mind Commerce Publishing LLC in July 30, 2012. This report consists of 146 Pages and the price starts from US $ 1995.

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