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Multi-Device Plans

Over the last two years we have witnessed a boom in sales of data-capable wireless devices, such as smartphones and tablets and a strong trend towards the use of multiple devices to access data, anytime and anywhere, in a complementary and contextual manner.

The rise in multi-device ownership is placing pressure on MNOs to offer deals accommodating multiple devices under the same plan, removing the need to have a separate subscription for each device. Several leading operators, across different regions, have responded to these new market trends with the introduction of multi-device plans, targeting different customer segments.

Mobile Market Development's analysis of multi-device plans shows MNOs can benefit from the deployment of multi-device propositions as these can provide an incentive for customers to connect additional devices to the network (e.g. tablets, game consoles, e-book readers) potentially leading to increases in data ARPU and churn reductions. At the same time, the deployment of multi-device plans can be challenging, as operators face several issues related to different aspects of the service.

In this report we present a wide range of multi-device plans aimed at individuals and groups of customers across different markets including Belgium, Canada, Germany, Singapore and Spain. The report also includes analysis of the challenges faced by operators in setting up multi-device plans and a set of recommendations aimed at assisting MNOs with the deployment of successful multi-device propositions

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions
  • 2.4. Further Questions and Feedback

3. The Multi-Device Market

  • 3.1. Devices and Mobile Data Traffic Trends
  • 3.2. Multi-Device Plan Formats
    • 3.2.1. Individual vs. Group Sharing
    • 3.2.2. Business vs. Consumer Propositions
    • 3.2.3. Dedicated vs. Bundling
    • 3.2.4. Tethering vs. Multi-Device
  • 3.3. Benefits and Challenges for MNOs
  • 3.4. Current Multi-Device Offerings Overview

4. Multi-Device Plans in Spain

  • 4.1. Market Overview
  • 4.2. Yoigo Internet Multilinea
  • 4.3. Vodafone Multidispositivo
  • 4.4. Movistar Internet Multidispositivo & MultiSIM
  • 4.5. Orange Smart SIM
  • 4.6. Spanish Multi-Device Plans Compared

5. Multi-Device Plans in Canada

  • 5.1. Market Overview
  • 5.2. Rogers Wireless Data Share Plans
  • 5.3. Bell Mobility Data Share Plans
  • 5.4. Telus Mobility Data Share with Tethering

6. Advanced Multi-Device Plans in Other Markets

  • 6.1. Mobistar Internet Everywhere Multi Relax & Max
  • 6.2. T-Mobile Germany MultiSIM
  • 6.3. StarHub MultiSIM & i2Surf

7. Conclusions & Recommendations

Appendix - Feedback Questions

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