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Update: Assessing the Impact of SIM-only Service Propositions

In the earlier Maximising Wireless Profit (MWP) report Assessing the Impact of SIM-only Service Propositions (October 2009), Mobile Market Development reviewed the SIM-only offers of 41 MNOs and MVNOs in eight European plus the Australian markets.

This current report provides an update to those operators' SIM-only tariff plans and highlights the changes in SIM-only postpay design that have taken place since 2009. These design changes concern how operators have dealt with issues such as SIM-only pricing, contract duration and the methods used to incentivise and position SIM-only versus standard postpay plans.

With the proliferation of smartphones, most operators now incorporate data into their SIM-only tariff plans; however some operators perform much better than most in promoting SIM-only both as a proposition for existing smartphone users as well as standard feature phone users.

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions

3. Current SIM-only Policy

  • 3.1. SIM-only Plan Design
    • 3.1.1. Entry-Level Fees
      • 3.1.1.1. Inclusive or Add-on Data
  • 3.2. Contract Length
    • 3.2.1. Incentivise Longer SIM-only Contractual Commitment
  • 3.3. Positioning

4. Tables

  • 4.1. Optus Australia - Key Changes Since October 2009
  • 4.2. Telstra Australia - Key Changes Since October 2009
  • 4.3. 3 Australia - Key Changes Since October 2009
  • 4.4. Virgin Mobile Australia - Key Changes Since October 2009
  • 4.5. Vodafone Australia - Key Changes Since October 2009
  • 4.6. Bouygues Telecom France - Key Changes Since October 2009
  • 4.7. Coriolis France - Key Changes Since October 2009
  • 4.8. La Poste Mobile - Formally Simplicime - Key Changes Since October 2009
  • 4.9. Orange France - Key Changes Since October 2009
  • 4.10. SFR France - Key Changes Since October 2009
  • 4.11. Virgin Mobile France - Key Changes Since October 2009
  • 4.12. Congstar Germany - Key Changes Since October 2009
  • 4.13. O2 Germany - Key Changes Since October 2009
  • 4.14. Simyo Germany - Key Changes Since October 2009
  • 4.15. Deutsche Telekom Germany - Key Changes Since October 2009
  • 4.16. Vodafone Germany - Key Changes Since October 2009
  • 4.17. Meteor Ireland - Key Changes Since October 2009
  • 4.18. O2 Ireland - Key Changes Since October 2009
  • 4.19. 3 Ireland - Key Changes Since October 2009
  • 4.20. Vodafone Ireland - Key Changes Since October 2009
  • 4.21. 3 Italy - Key Changes Since October 2009
  • 4.22. TIM Italy - Key Changes Since October 2009
  • 4.23. Vodafone Italy - Key Changes Since October 2009
  • 4.24. WIND Italy - Key Changes Since October 2009
  • 4.25. Orange Poland - Key Changes Since October 2009
  • 4.26. Polkomtel Plus Poland - Key Changes Since October 2009
  • 4.27. Play Poland - Key Changes Since October 2009
  • 4.28. T-Mobile Poland - Key Changes Since October 2009
  • 4.29. Optimus Portugal - Key Changes Since October 2009
  • 4.30. TMN Portugal - Key Changes Since October 2009
  • 4.31. Vodafone Portugal - Key Changes Since October 2009
  • 4.32. Orange Spain - Key Changes Since October 2009
  • 4.33. TME Spain - Key Changes Since October 2009
  • 4.34. Vodafone Spain - Key Changes Since October 2009
  • 4.35. Yoigo Spain - Key Changes Since October 2009
  • 4.36. O2 UK - Key Changes Since October 2009
  • 4.37. Orange UK - Key Changes Since October 2009
  • 4.38. 3 UK - Key Changes Since October 2009
  • 4.39. T-Mobile UK - Key Changes Since October 2009
  • 4.40. Virgin Mobile UK - Key Changes Since October 2009
  • 4.41. Vodafone UK - Key Changes Since October 2009

5. Recommendations

Appendix - Feedback Questions

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