Market Research Report

Update: Assessing the Impact of SIM-only Service Propositions
cover Published by Mobile Market Development Ltd
Published Product code 247876
Content info 100 pages
Price

Introduction

Abstract

In the earlier Maximising Wireless Profit (MWP) report Assessing the Impact of SIM-only Service Propositions (October 2009), Mobile Market Development reviewed the SIM-only offers of 41 MNOs and MVNOs in eight European plus the Australian markets.

This current report provides an update to those operators' SIM-only tariff plans and highlights the changes in SIM-only postpay design that have taken place since 2009. These design changes concern how operators have dealt with issues such as SIM-only pricing, contract duration and the methods used to incentivise and position SIM-only versus standard postpay plans.

With the proliferation of smartphones, most operators now incorporate data into their SIM-only tariff plans; however some operators perform much better than most in promoting SIM-only both as a proposition for existing smartphone users as well as standard feature phone users.

Table of Contents

Table of Contents

1. Overview

2. Introduction

  • 2.1. Background to the Report
  • 2.2. Report Content
  • 2.3. Currency and Conversions

3. Current SIM-only Policy

  • 3.1. SIM-only Plan Design
    • 3.1.1. Entry-Level Fees
      • 3.1.1.1. Inclusive or Add-on Data
  • 3.2. Contract Length
    • 3.2.1. Incentivise Longer SIM-only Contractual Commitment
  • 3.3. Positioning

4. Tables

  • 4.1. Optus Australia - Key Changes Since October 2009
  • 4.2. Telstra Australia - Key Changes Since October 2009
  • 4.3. 3 Australia - Key Changes Since October 2009
  • 4.4. Virgin Mobile Australia - Key Changes Since October 2009
  • 4.5. Vodafone Australia - Key Changes Since October 2009
  • 4.6. Bouygues Telecom France - Key Changes Since October 2009
  • 4.7. Coriolis France - Key Changes Since October 2009
  • 4.8. La Poste Mobile - Formally Simplicime - Key Changes Since October 2009
  • 4.9. Orange France - Key Changes Since October 2009
  • 4.10. SFR France - Key Changes Since October 2009
  • 4.11. Virgin Mobile France - Key Changes Since October 2009
  • 4.12. Congstar Germany - Key Changes Since October 2009
  • 4.13. O2 Germany - Key Changes Since October 2009
  • 4.14. Simyo Germany - Key Changes Since October 2009
  • 4.15. Deutsche Telekom Germany - Key Changes Since October 2009
  • 4.16. Vodafone Germany - Key Changes Since October 2009
  • 4.17. Meteor Ireland - Key Changes Since October 2009
  • 4.18. O2 Ireland - Key Changes Since October 2009
  • 4.19. 3 Ireland - Key Changes Since October 2009
  • 4.20. Vodafone Ireland - Key Changes Since October 2009
  • 4.21. 3 Italy - Key Changes Since October 2009
  • 4.22. TIM Italy - Key Changes Since October 2009
  • 4.23. Vodafone Italy - Key Changes Since October 2009
  • 4.24. WIND Italy - Key Changes Since October 2009
  • 4.25. Orange Poland - Key Changes Since October 2009
  • 4.26. Polkomtel Plus Poland - Key Changes Since October 2009
  • 4.27. Play Poland - Key Changes Since October 2009
  • 4.28. T-Mobile Poland - Key Changes Since October 2009
  • 4.29. Optimus Portugal - Key Changes Since October 2009
  • 4.30. TMN Portugal - Key Changes Since October 2009
  • 4.31. Vodafone Portugal - Key Changes Since October 2009
  • 4.32. Orange Spain - Key Changes Since October 2009
  • 4.33. TME Spain - Key Changes Since October 2009
  • 4.34. Vodafone Spain - Key Changes Since October 2009
  • 4.35. Yoigo Spain - Key Changes Since October 2009
  • 4.36. O2 UK - Key Changes Since October 2009
  • 4.37. Orange UK - Key Changes Since October 2009
  • 4.38. 3 UK - Key Changes Since October 2009
  • 4.39. T-Mobile UK - Key Changes Since October 2009
  • 4.40. Virgin Mobile UK - Key Changes Since October 2009
  • 4.41. Vodafone UK - Key Changes Since October 2009

5. Recommendations

Appendix - Feedback Questions

Update: Assessing the Impact of SIM-only Service Propositions published by Mobile Market Development Ltd in July 31, 2012. This report consists of 100 pages and the price starts from US $ 3500.

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