Postpay Upgrades in Europe

Postpay Upgrades in Europe published by Mobile Market Development Ltd in August, 2006. This report consists of 41 PAGES and the price starts from US $ 3133.

Introduction

Abstract

In this report, Mobile Market Development (MMD) examines the upgrade programs in place across a range of MNOs in key European markets (France, Germany, Ireland, Italy, Spain and the UK).

We describe the similarities we found across MNO postpay handset upgrade policies. Clear differences in policy are also highlighted. Conclusions are drawn from our inter-market comparisons and we offer eleven recommendations for improved upgrade policy, based on the experiences of operators spoken to. Particular emphasis is placed on recommendations for improving the upgrade experience of high value customers. This in turn can be expected to deliver improved customer retention levels and a disproportionately large impact on operator profitability.

Table of Contents

• 1 Overview
• 2 Introduction
• 3 Postpay Upgrade Approaches
  • 3.1 Strategy
  • 3.2 Differentiation
  • 3.3 Qualification
  • 3.4 Communication
  • 3.5 Delivery
    • 3.5.1 Introduction
    • 3.5.2 Orange France
    • 3.5.3 SFR France
    • 3.5.4 T-Mobile Germany
    • 3.5.5 O2 Ireland
    • 3.5.6 Vodafone Italy
    • 3.5.7 TME Spain
    • 3.5.8 O2 UK
    • 3.5.9 Virgin Mobile UK
  • 3.6 Outcomes & Measurement
• 4 Conclusions
• 5 Recommendations

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