SIM-only Policies & Initiatives for the Prepay Segment

SIM-only Policies & Initiatives for the Prepay Segment published by Mobile Market Development Ltd in November, 2006. This report consists of 70 PAGES and the price starts from US $ 3500.

Introduction

Abstract

For many mobile operators SIM-only connections account for as much as 50% of all connections. The number is much higher for many MVNOs. In this report we examine SIM-only initiatives for the prepay segment from over forty operators in ten different markets (Australia, Belgium, France, Germany, Ireland, Italy, Netherlands, Portugal, Switzerland and UK). We analyse differences in prepay SIM-only policies across the different operators and markets and highlight the key trends in terms of product offers, channel availability and target segments.

In particular we highlight:

• The market context and competition factors which contribute to the development of a strong "SIM-only" market.
• The average cost of SIM-only connection packs and the associated airtime credits.
• The most/least expensive SIM-only propositions.
• How SIM-only propositions vary by channel.
• The segments targeted by those offering SIM-only connections. Other segments that remain to be targeted.
• Important contextual data including the cost of competing entry level handset connection packs, service validity periods and other product differentiation features within and across markets.
• Why operator strategies giving preferential treatment/benefits to handset connections over SIM-only customers may be misguided.
• How over-aggressive promotion of SIM-only offers can deliver increased customer churn and/or spin.
• How operators have learned to phase in the delivery of airtime credit bonuses offered with new SIM-only connections, making them conditional upon greater customer spend commitments, in a bid to increase activity levels and the customer lifetime value of the SIM-only segment.
• Why number porting should be encouraged when marketing SIM-only connections.

Table of Contents

1. Overview

2. Introduction

3. Prepay SIM Offer Benchmarks

4. Differentiation between SIM-only & Handset Offers

5. SIM-only Offers by Channel

6. The Low-cost Online Segment

7. Other Target Segments

• 7.1 International SIM Options
• 7.2 Family SIMs
• 7.3 Kid/Youth Segments
• 7.4 Number Sensitive Segments
• 7.5 Other Untargeted Segments
  • 7.5.1 Short Term Foreign Visitors
  • 7.5.2 The Second SIM Segment
  • 7.5.3 I Want my Anonymity

8. Country Analysis Overview

9. Australia

• 9.1 Optus MyTime
• 9.2 Telstra Pre-Paid Plus
• 9.3 Vodafone Red SIM
• 9.4 Virgin Mobile

10. Belgium

• 10.1 e-SIM by BASE
• 10.2 Simyo
• 10.3 Simply By Mobistar
• 10.4 UglyDuck

11. France

• 11.1 Debitel Ma Puce
• 11.2 Bouygues Telecom Carte Nomade
• 11.3 Orange Mobicarte
• 11.4 Virgin Mobile

12. Germany

• 12.1 O2 Loop
• 12.2 T-Mobile Xtra
• 12.3 Vodafone CallYa
• 12.4 Simyo

13. Ireland

• 13.1 O2
  • 13.1.1 International SIM Option
• 13.2 Meteor
  • 13.2.1 International Prepay Plan
• 13.3 Vodafone

14. Italy

• 14.1 TIMCard
• 14.2 Wind SIM-only Segmented Offers

15. Netherlands

• 15.1 KPN Mobile
• 15.2 Orange
• 15.3 Vodafone Z11
• 15.4 Simyo
• 15.5 Tele 2
• 15.6 Lycamobile

16. Portugal

• 16.1 TMN
• 16.2 Uzo Online Offer
• 16.3 Optimus
• 16.4 Rede4 Online Offer
• 16.5 Vodafone

17. Switzerland

• 17.1 Orange PrePay Unlimited
• 17.2 Orangeclick.ch
• 17.3 Swisscom Mobile
• 17.4 TDC Sunrise
• 17.5 CoopMobile Switzerland
• 17.6 Yallo Switzerland

18. UK

• 18.1 O2
• 18.2 Orange
• 18.3 T-Mobile
• 18.4 Virgin Mobile
• 18.5 Vodafone
• 18.6 Easy Mobile
• 18.7 Tesco Mobile

Related Reports