SIM-only Policies & Initiatives for the Postpay Segment

SIM-only Policies & Initiatives for the Postpay Segment published by Mobile Market Development Ltd in December, 2006. This report consists of 48 PAGES and the price starts from US $ 3500.

Introduction

Abstract

SIM-only postpay connections today account for a small proportion of mobile operators' total postpay connections (typically ranging from 1% to 5%). This is significantly lower than prepay SIM-only connections which account for 20%-50% of all prepay connections in most European markets. The large disparity is due to the presence of heavy handset subsidies in most postpay markets which render SIM-only postpay propositions less attractive than they would otherwise be. However, MMD believes that the postpay SIM-only market segment will grow over time, driven initially by the reduction of handset subsidies and subsequently stimulated by operator initiatives to develop the market with more aggressive propositions and promotions.

The current paper analyses this embryonic market segment and:

• Reveals how the postpay SIM-only segment has the potential to grow to account for more than half of all postpay connections in subsidy free markets
• Provides detailed SIM-only service proposition descriptions for 26 MNOs and MVNOs across 9 different markets (Australia, Belgium, France, Germany, Ireland, Italy, Netherlands, Switzerland and the UK)
• Details the characteristics of the postpay SIM-only segment which make it a potentially lucrative segment with a low cost of acquisition
• Describes how some service propositions have been designed in a negative manner which serves to curb demand for postpay SIM-only connections
• Highlights how progressive operators who recognise the potential of this segment are implementing measures to increase the attractiveness of their SIM-only postpay offers
• Details how improved visibility of SIM-only postpay offers is needed through on-line and retail channels in order to increase the addressable market

Table of Contents

1. Overview

2. Introduction

3. Strategic Considerations

• 3.1. The Case for Proactive Market Development
• 3.2. Positive Positioning of Postpay SIM-only Offers
• 3.3. Why Postpay SIM-only will grow
• 3.4. Segmentation
  • 3.4.1. The Low Cost Online Segment
  • 3.4.2. The International SIM segment
  • 3.4.3. The Family Segment
  • 3.4.4. The Kids/Youth Segment
  • 3.4.5. New Postpay SIM-only Segments
• 3.5. Channel Development

4. Australia

• 4.1. Telstra' s Member Plans
  • 4.1.1. Member Plan Proposition
• 4.2. Vodafone' s CAP Plans
• 4.3. Virgin Mobile - Postpay

5. Belgium

6. France

• 6.1. Orange
• 6.2. Debitel "Ma Puce" Forfait Offer
• 6.3. SFR SIM-only Offers
• 6.4. Virgin Mobile

7. Germany

• 7.1. T-Mobile Germany
  • 7.1.1. Postpay Plans Containing Inclusive Multimedia Services
• 7.2. Vodafone Germany
  • 7.2.1. Enhanced Postpay Plans Bundling 3G Services
  • 7.2.2. SuperFlat
• 7.3. O2 Germany
  • 7.3.1. klarmobil
  • 7.3.2. Tchibo

8. Ireland

• 8.1. Vodafone
• 8.2. O2
• 8.3. Meteor Postpay

9. Italy

10. Netherlands

• 10.1. KPN
  • 10.1.1. KPN Mobiel SIM-only Tariff Plans
  • 10.1.2. KPN' s Hi Tariff Plans
• 10.2. Vodafone Netherlands
• 10.3. Orange Netherlands

11. Switzerland

• 11.1. Swisscom Mobile
• 11.2. Orange Switzerland
• 11.3. Sunrise

12. UK

• 12.1. Vodafone
• 12.2. O2
• 12.3. T-Mobile UK
• 12.4. Virgin Mobile
  • 12.4.1. Enhancing the SIM-only Proposition With Promotional Incentives
  • 12.4.2. A Free Extra SIM for a Friend or Family Member

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